Remember when you were a kid jumping on the furniture in the house imagining that the floor had some form of life endangering substance or item?
In 2017, the floor is lava became a trending social media challenge that was received globally by Millennials and Gen Z’s relieving their childhood days jumping around their house.
Today, Snap Inc. has released a groundbreaking new lens that transforms the ground on your Snapchat camera, turning your world into a lava pit or a serene body of water.
This Augmented Reality (AR) experience is powered by machine learning models to understand the geometry and semantics of the world, creating an experience that changes your surroundings.
Snapchat powers billions of AR experiences with its average Daily Active Users interacting with augmented reality nearly 30 times daily.
In 2017, Snapchat introduced world-facing Lenses as a way to add your own creativity to the world around you and express yourself with your friends.
Over the past two years, world Lenses have evolved from “placing” a character or object in the world seen through the Snapchat camera, to turning the sky into the sea or transforming the world’s most iconic landmarks -- all to help our community augment the space around them and learn about the world.
At the same time, Snap has also continued to innovate and push the boundaries of what’s possible with a mobile camera - through Lenses powered by machine learning, such as the Baby and Time Machine Lenses.
Ground Segmentation Lenses are a natural evolution for Snap in understanding what the camera can see and helping our community share stories with their friends in ways that haven't been possible before.
How to Access Lens: