SOFY, No.1* sanitary pad brand from Japan had announced the relaunch of their SOFY Cooling Fresh sanitary pad which is the first cooling sanitary pad product in Malaysia. The product utilizes a Cool Mint Sheet technology which aids women to breeze through the menstrual discomfort.
Managing Director of Unicharm Malaysia, Mr. Hirotaka Taki said “At SOFY, we are constantly committed to leverage our advancement in technology to provide the best comfort for women, and SOFY Cooling Fresh is born from these efforts aimed to eliminate stuffy discomfort during menstruation period.”
“In view of the period leakage concern and consumer tend to wear it for long hours nowadays, we are also pleased to announce the expansion of SOFY Cooling Fresh into the longest length of 42cm to provide LONGEST protection for women.”
Hirotaka Taki(left) handing over the mock cheque to the WAO Head of Programs, Joanne Wong (right) during the cheque presentation ceremony at Uni-Charm Corporation office, Selangor. Also present are Makoto Anezaki, Unicharm Malaysia's Marketing Director (2nd from the left) and Amnani, WAO Director of Partnerships and Development.
The #LiveYourPossibilities Programme was also launched alongside the product. This programme is an initiative between SOFY Malaysia and the Women’s Aid Organization (WAO) in support of domestic violence survivors, with the joint collaboration of Aeon and Watsons.
A 3-month Women Entrepreneurship programme was rolled out under WAO as “TheResilienceProgramme” as they support in building financial independence and confidence among 15 domestic violence survivors.
Mr. Hirotaka Taki also mentioned, “we are pleased to be an official partner for WAO in supporting these domestic violence survivors to take that step forward into society and go overcome the pandemic hardships.”
Executive Director of WAO, Sumitra Visvanathan said, “The partnership that we made with SOFY is considered a milestone for survivors of domestic violence. Over the transition of getting back on their feet after a traumatic experience, survivors of domestic violence need all the help that they can get to be able to provide for themselves and their children.
Check out some of the babes who used the new SOFY Cooling Fresh pads down below!