Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Social

viral

issue

apology

advertisment

diversity

branding

prasarana

HYGR

public backlash

In Malaysia&rsquo;s multicultural and multi-ethnic society, advertisements must strike a careful balance between creativity and cultural sensitivity. A recent case involving local personal care brand HYGR has ignited a national conversation on this very issue, after its deodorant advertisement on the LRT Ampang&ndash;Sri Petaling line was accused of perpetuating racial stereotypes.
The campaign in question featured a fully wrapped LRT train adorned with cartoonish illustrations of Malaysians from all walks of life. At first glance, it appeared to promote good hygiene and the everyday relevance of using deodorant, especially in enclosed public spaces like trains. However, certain elements within the ad drew criticism &mdash; specifically, depictions of characters with exaggerated sweat stains and a speech bubble from the brand&rsquo;s mascot stating, &ldquo;Busuknya&rdquo; (&ldquo;So smelly&rdquo;).
Although the campaign had quietly run since 13 September 2024, scheduled to end in March 2025, it only became a lightning rod for controversy after social media users flagged it for allegedly reinforcing negative racial stereotypes. The ad, critics claimed, could be interpreted as suggesting that certain ethnicities were more prone to body odour, thus veering into problematic and insensitive territory.
Public Backlash and Online Discourse
<img src="https://r2.myc.my/7b99f581978187a46d88d35fc2925cd9e9cfc045accc474870e7c71b205cbeae" />
The controversy erupted after a viral post by an activist questioned the ad&rsquo;s imagery and placement, triggering a wave of public feedback. Many commenters felt that while the campaign may not have intended to offend, the visual messaging lacked subtlety and could easily be misread in Malaysia&rsquo;s racially complex landscape.
Public opinion quickly split into two camps. On one hand, there were those who agreed that the ad was tone-deaf and failed to consider how it could be perceived. On the other, many Malaysians defended the campaign as humorous, harmless, and grounded in relatable experiences &mdash; particularly those involving the all-too-common issue of unpleasant odours on public transport.
Some pointed out that the ad was inspired by real social media conversations, where Malaysians had tagged HYGR in posts complaining about body odour in LRT trains. The brand itself had cited this online chatter as a key influence for launching the campaign.
Despite this context, critics argued that advertising in public spaces &mdash; especially one as widely used and visible as the LRT &mdash; must be held to a higher standard. They noted that the combination of visuals, character placement, and messaging could easily reinforce unconscious bias or racialised assumptions, even unintentionally.
Prasarana Pulls the Plug
<img src="https://r2.myc.my/6aa846f3fb575e404ed534d898574b95eb75e95b0bd1910090c1f0b01c5bdcf4" />
In the face of mounting criticism, Prasarana Malaysia Berhad, the operator of the LRT service, responded with speed and transparency. In a series of public statements, the company announced that it would remove all HYGR-related visuals from its Ampang and Sri Petaling LRT lines with immediate effect.
&ldquo;As a responsible public transport operator, Prasarana values community feedback and views, especially when an advertisement can be misinterpreted as targeting a particular individual or group,&rdquo; the company said.
It further clarified that the advertisement had passed a multi-layered review process prior to deployment, including assessments by both internal and external teams. These checks specifically examined racial, religious, and social sensitivities &mdash; and yet, despite these safeguards, public reaction indicated a gap between procedural approval and real-world perception.
Prasarana also announced it would tighten its ad review processes to avoid similar controversies in the future, acknowledging that public spaces require content that is inclusive and respectful of Malaysia&rsquo;s diverse demographics.
&ldquo;We appreciate the vigilance of commuters and social media users who brought this to our attention,&rdquo; the statement continued. &ldquo;We remain committed to ensuring that all forms of communication within our services reflect the values of unity and respect.&rdquo;
HYGR Issues Apology and Accepts Responsibility
&nbsp;<img src="https://r2.myc.my/41d739515980eb0d0dd891d06b7769117fcf745f658a7e085d1a9bf834b77bcb" />
For its part, HYGR was swift to respond. The brand took to Instagram to issue a public apology, stating that it had not intended to offend any group or individual. It admitted, however, that the execution of the campaign could have been more carefully considered.
&ldquo;The visual was designed to reflect Malaysia&rsquo;s multicultural society and to promote our deodorant line in a light-hearted way,&rdquo; the statement read. &ldquo;However, we recognise that the final product may not have communicated this clearly, and we accept full responsibility for any discomfort caused.&rdquo;
HYGR explained that the campaign was originally conceptualised as a tongue-in-cheek response to the very real issue of body odour on public transport &mdash; a topic frequently discussed in online forums and social media threads. It added that the ad&rsquo;s characters were intended to reflect the nation&rsquo;s ethnic diversity, and the speech bubble from its mascot was meant to act as a humorous prompt rather than a pointed insult.
The company also provided additional context about the campaign's timeline: the ad had been contracted for display from September 2024 to March 2025, but its removal was delayed due to operational constraints during the Hari Raya period. Following the backlash, HYGR confirmed it had requested for the ad to be dismantled immediately and would not be renewing the campaign.
&ldquo;We are committed to learning from this and doing better,&rdquo; HYGR said. &ldquo;We will be more mindful in the design and execution of future campaigns, particularly those displayed in public spaces where diverse interpretations can occur.&rdquo;
A Cruel Reminder For Brands and Operators Alike
The HYGR case is not the first &mdash; and will certainly not be the last &mdash; instance where marketing campaigns have collided with social sensitivities. Yet, it stands as a timely reminder of how public messaging must evolve alongside cultural awareness, especially in societies as complex and pluralistic as Malaysia.
This incident highlights that the line between satire and stereotyping can be razor-thin, and that even campaigns with seemingly benign intent can be misunderstood if not executed with cultural empathy.
What is perhaps most encouraging about the episode is the way both Prasarana and HYGR responded. Neither attempted to deflect blame or silence criticism. Instead, they took ownership of the situation, acknowledged the hurt caused, and pledged to improve. In an age where brand accountability is closely scrutinised, such responses are rare &mdash; and commendable.
Moreover, the strong and divided public response shows that Malaysians are not passive consumers of media. They engage, interpret, and demand accountability &mdash; a healthy sign of civic awareness in the digital age.
Here&rsquo;s some of the comments from netizens online:
<img src="https://r2.myc.my/5ee84b1b2affcbe36261fbb92e7361384eb70bbe41de46c84a54122a2a16bbbe" />
<blockquote class="twitter-tweet" data-conversation="none">
Merepek lah, budaya Pembetulan Politik dan Jirim Hidup Hitam dari yUSA jangan bawa masuk Malaysia. Semua benda nak dibetulkan.
&mdash; Sauffie (@Sauffie84) <a href="https://twitter.com/Sauffie84/status/1912467350282023201?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ketiak lain busuk, ketiak lain terasa
&mdash; -KT- (@kimietalib) <a href="https://twitter.com/kimietalib/status/1912458626251518054?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Yang komplen tu x bleh terima hakikat yang dia busuk ka?
&mdash; Duann Hamid (@monkHz432) <a href="https://twitter.com/monkHz432/status/1912452815496311195?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bila masa iklan tu menyasarkan pada kaum beragama hindu? Pelik betul. Sah sah ada grafik ketibas dan simbol bau tu pada karakter yang berdiri. Jika mahu melibatkan isu perkauman atau warna kulit sekalipun, it&rsquo;s definitely bukan karakter beragama hindu. 🤦🏻&zwj;♂️
&mdash; ʏᴏᴜʀ ᴡᴏʟᴠᴇʀɪɴᴇ 🐺🏴 (@iam_ein) <a href="https://twitter.com/iam_ein/status/1912459812618875330?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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The Bigger Picture: Navigating Diversity in Public Messaging
As Malaysia continues to grow as a multicultural nation with a vibrant advertising industry, it is crucial for brands, agencies, and public service operators to adopt more holistic approaches to content creation. This includes involving a more diverse set of reviewers, conducting scenario testing with different demographics, and embedding cultural intelligence into every stage of campaign development.
The HYGR LRT ad was meant to be light-hearted and humorous &mdash; and for some, it was. But for others, it crossed an invisible line. In a multicultural setting, such lines are not always visible until crossed. The challenge lies in anticipating that line and ensuring that good intentions do not get lost in translation.
Ultimately, the lesson here is not just about deodorant or body odour &mdash; it&rsquo;s about representation, nuance, and the shared responsibility we all have in maintaining mutual respect in shared public spaces.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A relatable and eye-catching campaign — but did it land differently for some Malaysians?

f75f9ff57d5f78fd2dc5677a4f3432cddff31244f384dc9341e96acab3e1e45f

HYGR’s LRT Ad Controversy: Deodorant Campaign Sparks Racial Sensitivity Debate

d9d56c8e5c29847e2917983575418651c94c72608ef9e914a6542c4a698d7349

Scentify

e891e864574960ae21e3a00f338f06377dd53af0baffdac1786ad4ed7dad7721

Oatside

c6e5412e94f35f5e45d8d645b31f06c7e7692356c43e40dffb5b8af1b8e8c3a9

Rohto

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What was intended as a major flood mitigation and river restoration project has turned into an unsettling revelation of hidden tragedies and deep-seated pollution. Over a dozen human bodies, including that of a baby, have been discovered as part of the Klang River Flood Mitigation Project, carried out under the Selangor Maritime Gateway (SMG) initiative.
These revelations have stunned both the project team and the public, offering a stark reminder of the environmental and societal challenges that lurk beneath Malaysia&rsquo;s most urbanised waterways.
Bodies Found Amid River Dredging
&nbsp;<img src="https://r2.myc.my/7a466ee71240db133338f00fafcc5f453d1e309605d4c89a040b4354693a919c" />
According to Landasan Lumayan Sdn Bhd (LLSB) managing director Syaiful Azmen Nordin, the discovery of human remains has not been an isolated incident, but a grimly recurring reality since works began on 1 November 2022. The project, which includes dredging and widening the river to reduce the risk of flooding, has exposed more than ten bodies, with some weeks witnessing back-to-back discoveries.
&ldquo;To date, we&rsquo;ve handed over more than 10 bodies to the police and fire department for further investigation,&rdquo; Syaiful revealed during a press visit to Zone 8 of the project in Kota Kemuning on 16 June.
He described the emotional impact of the discoveries on workers, noting that the infant body was particularly distressing. &ldquo;There was even a point where we found three bodies in three consecutive days,&rdquo; he said. &ldquo;These are not the kinds of findings you prepare for in civil engineering.&rdquo;
Unprecedented Pollution: Fridges, Sofas and Motorcycles in the Riverbed
&nbsp;<img src="https://r2.myc.my/2680fc8173041d6b244d9537a60d60c6d01841b2fc2836ba36e1a69e1ccbdf5a" />
Beyond the haunting discovery of bodies, the flood mitigation teams have also encountered shocking levels of river pollution. As workers excavated sediment and debris, they pulled out massive items such as refrigerators, lorry tyres, mattresses, bedframes, sofas, and even motorcycles from the bottom of the Klang River.
&ldquo;I honestly don&rsquo;t understand how an entire refrigerator ends up in a river,&rdquo; Syaiful said, baffled by the sheer scale of illegal dumping. &ldquo;It&rsquo;s not just one or two isolated items&mdash;this has clearly been going on for a long time.&rdquo;
The level of pollution has made dredging efforts significantly more complex. To date, more than 918,936 cubic metres of waste material&mdash;including sediment, solid waste, and rocks&mdash;have been removed from the river as part of the ongoing restoration effort.
Additionally, LLSB records show that since 2016, a total of 94,000 metric tonnes of floating waste have been collected from the river&rsquo;s surface&mdash;highlighting both past neglect and the present urgency of clean-up operations.
Holistic Approach to River Restoration
&nbsp;<img src="https://r2.myc.my/e8b5ea929eba289f559b175424fd3a9347aec62e9d4e750afd1b6e116c4fe1ee" />
The Klang River Flood Mitigation Project is part of a broader, long-term plan under the SMG framework to address flood risks while restoring the Klang River&rsquo;s ecosystem and turning it into a sustainable water resource. The initiative aims to expand the river&rsquo;s flow capacity by up to 40% and improve water quality to at least Class III on the Water Quality Index (WQI), allowing for future treatment into potable water.
Current works focus on Zones 6, 7, and 8 in Shah Alam, covering areas identified as flood-prone, including Alam Impian, Section 24, Section 17, and Kota Kemuning. The project includes widening the river from 50&ndash;60 metres to 80&ndash;100 metres, strengthening embankments with flood walls, geo bags, sheet piles, and introducing earth bunds for structural resilience.
The initiative also supports the Shah Alam Sustainable Urban Drainage (SASUD) programme and the development of a water treatment plant at Sungai Rasau, aligning efforts to ensure Klang River becomes a future source of raw water supply for Selangor.
Minimal Community Disruption Promised
&nbsp;<img src="https://r2.myc.my/d0d0a1ae20b43d07f3e588aed0f6714c9d544fb41d3386fff1d8408977a4706b" />
Despite the scale of the project, LLSB has assured the public that community disruption has been kept to a minimum. Measures have been taken to mitigate dust, noise, and traffic disturbances, including the provision of alternative routes, noise monitoring, and early communication with affected residents.
&ldquo;This is not just a construction site,&rdquo; said Syaiful. &ldquo;It&rsquo;s a community-focused infrastructure project aimed at preventing disasters like flash floods while also creating long-term ecological value.&rdquo;
While engineering and environmental planning are progressing, Syaiful emphasised that public behaviour remains a critical challenge. He called for greater civic awareness, pointing out that many of the items dumped into the river could have been recycled or disposed of responsibly.
&ldquo;Some of these things may have washed in during floods, but not all of them. The volume is too high,&rdquo; he stressed. &ldquo;This shows a lack of civic responsibility. People must change the way they think about waste and how we treat our rivers.&rdquo;
Looking Ahead: A Cleaner, Safer Klang River
Syaiful confirmed that the flood mitigation and rehabilitation efforts will expand to other sections of the Klang River, prioritised based on flood risk assessments and population density.
He acknowledged that the project is not without its difficulties. &ldquo;Our challenges are significant&mdash;but we believe that this integrated, large-scale approach is the future of water management and flood prevention in Selangor.&rdquo;
Despite its grim revelations, the Klang River project is charting a path forward&mdash;one that not only improves urban resilience to floods but aspires to turn a polluted and neglected river into a sustainable natural asset for generations to come.
As we strive for sustainability, it's essential that Malaysians take responsibility&mdash;not only by keeping our rivers free from waste, but also by embracing proper recycling habits. These small, consistent actions can go a long way in keeping both our waterways and streets clean for future generations.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The discovery of an infant’s body left a profound emotional impact on those involved in the cleanup efforts.

ca888d3b976c8357b48933d3af81e1d4fe26218ac1a144552bc4d78c5f2c901e

Klang River Project Uncovers Grim Truths: Bodies, Waste, And the Battle To Reclaim A River

Controversial internet personality Vitaly Zdorovetskiy, known for his provocative prank videos and live-stream antics, has been moved to a high-security facility in the Philippines as he awaits trial for multiple legal violations. The Russian-American content creator, who has over 10 million YouTube subscribers and a significant following on streaming platform Kick, was arrested in April 2025 following a string of allegedly harassing and disruptive incidents involving Filipino citizens.
On 11 June 2025, Zdorovetskiy was transferred from the Bureau of Immigration (BI) detention centre in Bicutan to the Bureau of Jail Management and Penology (BJMP) facility in Muntinlupa, Metro Manila. This move signals a shift from administrative detention to a more stringent custodial arrangement due to the seriousness of the allegations against him.
Who Is Vitaly Zdorovetskiy?
&nbsp;<img src="https://r2.myc.my/acd05eb7dadb3ba0bcabb41a04fe5c851cfd32f9ecf9369edd36fdf7cd7b483c" />
Born in Russia and holding both American and Russian citizenships, Vitaly rose to prominence through viral prank videos that often skirt the line between humour and public nuisance. He has also dabbled in live streaming, with a fanbase attracted to his unpredictable, confrontational content.
However, his notoriety has been marred by frequent controversies. In his early content, Vitaly was known for shock-based humour, but in recent years, his antics have escalated into confrontational &ldquo;in real life&rdquo; (IRL) stunts. In April 2025, during a series of live streams in the Philippines, he was accused of harassing locals, attempting to kiss a security guard without consent, and even allegedly stealing.
The resulting public outcry was swift, with Filipino authorities responding by detaining him. The Bureau of Immigration confirmed that the arrest was prompted by multiple reports of public disorder and violations of immigration laws. Notably, officials from the Department of the Interior and Local Government (DILG) confirmed that Zdorovetskiy admitted to several of the alleged acts.
Here&rsquo;s some clips of his antics in the Philippines:
<blockquote class="twitter-tweet">
Streamer Vitaly is facing up to 24 years in jail in the Phillipines for his livestream stunts, causing public disorder and harassment. One stunt involved the streamer pretending to hijack a man&rsquo;s motorbike with other stunts involving physically assaulting people. <a href="https://t.co/IPh0jUHuHG">pic.twitter.com/IPh0jUHuHG</a>
&mdash; Oli London (@OliLondonTV) <a href="https://twitter.com/OliLondonTV/status/1921961905318449315?ref_src=twsrc%5Etfw">May 12, 2025</a></blockquote>

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<blockquote class="twitter-tweet">
Kick Streamer Vitaly threatens to rob an old lady and messes with mall security in the Philippines 😳 <a href="https://t.co/EAwfhBpgzV">pic.twitter.com/EAwfhBpgzV</a>
&mdash; Net Klips (@NetKlips) <a href="https://twitter.com/NetKlips/status/1906754827574530157?ref_src=twsrc%5Etfw">March 31, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unseen clip of Vitaly being reckless in the Philippines being another reason for his arrest 😳<a href="https://t.co/ThNY4fz7EA">pic.twitter.com/ThNY4fz7EA</a>
&mdash; The Random Guy (@RandomTheGuy_) <a href="https://twitter.com/RandomTheGuy_/status/1909260597637562862?ref_src=twsrc%5Etfw">April 7, 2025</a></blockquote>

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From Entertainment to Enforcement: A High-Profile Case
&nbsp;<img src="https://r2.myc.my/44a103177a771643e4b6d2f01c4067ff4d2b3f6a0aaa9e01d1359bc0f36547df" />
Despite his attorney&rsquo;s efforts to secure bail and his offer to voluntarily report to authorities if released, the BI denied Zdorovetskiy's request. Commissioner Joel Anthony Viado emphasised that Vitaly&rsquo;s case is not merely administrative in nature but a matter of upholding Philippine law and protecting public order.
&ldquo;This is not simply an administrative concern&mdash;it is a matter of upholding the integrity of our immigration system,&rdquo; Viado stated. &ldquo;We cannot allow deportation proceedings to be delayed or derailed by public figures using their platform for sympathy or manipulation.&rdquo;
He added that foreign nationals, regardless of celebrity status, must respect local laws or face legal consequences.
The denial of bail and transfer to BJMP Muntinlupa suggest Philippine authorities are taking a tough stance, especially after rising public concern over foreign social media influencers allegedly abusing their platform to disrespect host countries.
Prison Conditions, Health Decline, and Public Backlash
Following his arrest on 2 April 2025, Vitaly&rsquo;s conditions in custody have drawn attention. Reports surfaced alleging that the YouTuber was being held in a sweltering cell with no air conditioning. Images released on social media on 16 June showed a visibly thinner Vitaly, sparking concern among fans. Observers noted significant weight and muscle loss, with noticeable changes in his facial structure.
<blockquote class="twitter-tweet">
Vitaly before vs. after his detainment in the Philippines <a href="https://t.co/YnG6EsaaFr">pic.twitter.com/YnG6EsaaFr</a>
&mdash; Dexerto (@Dexerto) <a href="https://twitter.com/Dexerto/status/1934680147187159285?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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&nbsp;
Initially, some reports speculated he could be detained for up to three years, but legal analysts now estimate a potential sentence closer to 18 months &mdash; if found guilty. Nevertheless, his legal battles are far from over. As of now, there is no confirmed trial date nor clarity on how long the proceedings may take.
President Ferdinand &ldquo;Bongbong&rdquo; Marcos Jr himself weighed in on the controversy. In a public statement, he condemned the YouTuber&rsquo;s actions, saying: &ldquo;One of the things we saw this Sunday was the infuriating behaviour of a foreign vlogger toward our fellow citizens. Whether he was joking or not, what Filipino wouldn&rsquo;t feel their blood boil watching that?&rdquo;
Deportation Only After Due Process
Once the local court cases are resolved, Zdorovetskiy is expected to be deported from the Philippines as an &ldquo;undesirable alien.&rdquo; However, complications remain. Both the United States and Russia have thus far declined to take custody of him, potentially prolonging his stay in the Philippines even after sentencing.
The BI reiterated that deportation cannot proceed until all legal matters are settled. Commissioner Viado made clear that hospitality must never be mistaken for tolerance of disrespect or illegal activity.
&ldquo;Foreign nationals are welcome in the Philippines&mdash;but they are expected to obey our laws and respect our communities. Those who choose otherwise must face the appropriate legal consequences,&rdquo; he said.
Until then, Zdorovetskiy remains behind bars in Muntinlupa with no bail, no release date, and a trial that could stretch on for months.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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&nbsp;

From prankster to prisoner — there’s a fine line between comedy and being a public nuisance.

405d16ac22eec4f9aeb95d91a3d7122c4f233249d968259e830d674c1ff7bb36

YouTuber Vitaly Zdorovetskiy Moved To High-Security Jail In Philippines Amid Legal Fallout Over Pranks

The wait is finally over &mdash; after months of anticipation, Malaysian EXO-Ls can now secure their tickets to see Baekhyun live in concert. The acclaimed vocalist is bringing his 2025 BAEKHYUN WORLD TOUR: Reverie to Kuala Lumpur this August, marking a momentous milestone in his solo career and an unforgettable occasion for K-pop fans across the country.
Who Is Baekhyun?
<img src="https://r2.myc.my/a743239ff84b93d02e784e8937fcd4e0d310dc1f926ecaec1df39b140809cf49" />
Byun Baekhyun is no stranger to the spotlight. Known for his mesmerising vocals, versatile artistry and magnetic stage presence, Baekhyun has spent over a decade building a legacy in the global music scene. He debuted in 2012 as a member of EXO, one of K-pop&rsquo;s most successful groups, and quickly became a fan favourite thanks to his distinctive voice and charismatic performances. He also performed as part of the sub-units EXO-CBX and EXO-K, and led the K-pop supergroup SuperM.
Baekhyun launched his solo career in 2019 with the mini album City Lights, which sold over 550,000 copies, becoming South Korea&rsquo;s best-selling solo album of that year. His next releases, Delight (2020) and Bambi (2021), both achieved million-seller status &mdash; with Delight being the first album by a South Korean soloist in nearly two decades to cross the million mark.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/6t6uh1uD01cnqef1Y7NVxA?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
His global influence soared further with the release of Hello, World in 2024, which topped international charts and became the best-selling solo album by a K-pop artist that year with 1.4 million units sold. Baekhyun has received numerous accolades throughout his career, including three consecutive Mnet Asian Music Awards for Best Male Artist from 2019 to 2021, as well as honours from the Golden Disc Awards, Melon Music Awards, and Seoul Music Awards.
In 2023, he founded his own independent label, INB100, to gain greater creative freedom, while continuing his group activities with EXO under SM Entertainment. He also made waves in the acting world, starring in the hit historical drama Moon Lovers: Scarlet Heart Ryeo (2016), for which he won the SBS Drama Awards&rsquo; New Star Award.
Concert Details: Date, Venue and Ticket Information
Baekhyun&rsquo;s upcoming Kuala Lumpur performance will take place at one of the city&rsquo;s newest and most advanced indoor arenas:
<ul>
<li>Date: Saturday, 23 August 2025</li>
<li>Time: 8:00 PM</li>
<li>Venue: IDEA Live KL</li>
</ul>
This concert will be Baekhyun&rsquo;s first-ever solo performance in Malaysia, offering fans a rare opportunity to experience his artistry up close in a more personal setting.
Organised by iMe Malaysia, the event promises to be an immersive experience, blending emotive storytelling with cutting-edge production and, of course, Baekhyun&rsquo;s signature vocals. Fans can expect a well-rounded setlist, including hit solo tracks and fan-favourite drama OSTs such as For You and Is It Me?.
&nbsp;
Tickets go on sale Tuesday, 17 June at 12:00 PM (MYT) via <a href="https://my.bookmyshow.com/en/events/baekhyun-2025/BMSBKWTR">BookMyShow</a> and <a href="https://www.fantopia.io/events-tickets?eventsKey=d9r20fig&amp;areaKey=TVk=">Fantopia</a>, and demand is expected to be extremely high.
Ticket Prices (excluding RM4 processing fee):
<ul>
<li>VIP (Standing): RM918</li>
<li>PS1 (Standing): RM798</li>
<li>PS2 (Seated): RM698</li>
<li>PS3 (Seated): RM598</li>
<li>PS4 (Seated): RM498</li>
<li>PS5 (Seated): RM398</li>
</ul>
Fans can purchase a maximum of two tickets per transaction, so coordination with friends is essential.
&nbsp;
&nbsp;
In addition to the concert itself, a range of exclusive fan benefits are available depending on ticket category:
<ul>
<li>Photocard: Available to all categories</li>
<li>Signed Poster (random selection): VIP, PS1, PS2</li>
<li>Laminate and Lanyard: VIP, PS1, PS2</li>
<li>Soundcheck Access: VIP only</li>
<li>Send-Off Event: VIP only</li>
<li>Physical Ticket Redemption (with ID): VIP only</li>
</ul>
Note: Each ticket only qualifies for one benefit, and lucky draw winners will be selected from purchases made before 15 August 2025, 11:59 PM (MYT).
A Global Tour of Dreams: The Story Behind Reverie
Titled Reverie, Baekhyun&rsquo;s 2025 world tour marks a major turning point in his solo career. More than just a concert series, Reverie is a celebration of music, memories, and personal connection. It allows Baekhyun to engage more intimately with fans across the globe, while showcasing his growth as a performer and artist.
The tour kicks off in June 2025 in Seoul, and will take Baekhyun to 29 cities worldwide, including Tokyo, Taipei, Bangkok, Singapore, London, and Los Angeles. Each show is designed to transport audiences into a dreamlike soundscape that blends sentimentality with high-energy performances.
The tour also supports the release of Baekhyun&rsquo;s solo EP, Essence of Reverie. This will be Baekhyun&rsquo;s fifth solo project, continuing his legacy as one of the most accomplished and consistent soloists in K-pop.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/5m3xaHvFvODdctmtdQ9qzB?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
A Long-Awaited Homecoming for Malaysian Fans
For Malaysian fans who have followed Baekhyun since his early days with EXO, this concert represents more than just a performance &mdash; it&rsquo;s a long-awaited moment of connection, nostalgia, and celebration.
With the stage set, the venue ready, and ticket sales just around the corner, anticipation has reached an all-time high. Whether you&rsquo;ve loved Baekhyun from his debut or are newly discovering his music, Reverie is bound to be an unforgettable night filled with music, emotion, and magic.
Mark your calendars, set your alarms, and get ready &mdash; Baekhyun is coming.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The wait is over — grab your tickets and don’t miss Baekhyun live in KL!

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Baekhyun’s Solo Tour Lands In Kuala Lumpur: Tickets Now On Sale For ‘Reverie’ World Tour

The tragic discovery of a 39-year-old schoolteacher&rsquo;s decomposed body in her Johor home has sparked widespread concern and prompted authorities to issue a public appeal for assistance in tracing her only known living relative. The woman, who had been absent from work since September last year, is believed to have died alone nearly a month prior to the discovery of her remains.
Alarming Smell Leads to Grim Discovery
&nbsp;<img src="https://r2.myc.my/6e7915548b8e94674c3ad146ed6ef4a83bc1623b4c9634c92bcc9594b26830b7" />
On the evening of Thursday, 12 June, residents of Bandar Selesa Jaya in Skudai were alarmed by a strong foul smell emanating from a house in their neighbourhood. After days of tolerating the stench, one concerned neighbour finally lodged a police report at the Nusa Bestari Police Station at approximately 8:06pm.
Responding officers forced entry into the premises, where they were met with a harrowing scene: the lifeless, heavily decomposed body of a woman&mdash;later identified as Lo Kwan Fong, also known as Luo Qunfeng (transliteration)&mdash;was found inside the house.
According to Assistant Commissioner M. Kumarasan, the Iskandar Puteri District Police Chief, the victim is believed to have died about a month earlier. Early observations ruled out any signs of a struggle or forced entry.
No Foul Play Suspected, But Autopsy Inconclusive
&nbsp;<img src="https://r2.myc.my/5e80775d729b95a4a8bd9414ea5aa0da57a1386ae5e209a8e31dec9b554fc709" />
A post-mortem examination was carried out at Hospital Sultanah Aminah (HSA) in Johor Bahru by forensic specialists. However, due to the advanced state of decomposition, the medical team was unable to determine the precise cause of death. The body had reportedly deteriorated to such an extent that internal indicators were no longer viable for a conclusive assessment.
&ldquo;The autopsy could not ascertain the cause of death. However, there were no signs of criminal activity, and we have classified this as a case of sudden death,&rdquo; said ACP Kumarasan.
This classification rules out foul play for now, though police have not entirely closed the file, pending any new leads or forensic insights.
Months of Absence and Increasing Isolation
&nbsp;<img src="https://r2.myc.my/e8d33a24b9e99de5f89ea8602ccb1f31937e058044be4aef9499d381896d8901" />
Lo, a teacher at a school in Taman Tunku Aminah, had not reported for work since 24 September 2024. At first, her prolonged absence was met with concern from colleagues, especially given that she had always been punctual and professional. However, those closest to her say she became increasingly withdrawn in the months prior to her disappearance.
In February 2025, her colleagues paid her a visit at home. It was the last confirmed contact anyone had with her. Subsequent efforts to reach her, including further home visits and attempts to call, went unanswered. Neighbours also noted that they had not seen her in a long time, but it wasn&rsquo;t until the strong odour began to spread that authorities were contacted.
She led a quiet, solitary life. According to her colleagues, she was reserved and rarely spoke about her personal affairs. She had reportedly lost both parents before 2010, and it was believed she had no siblings. She never married and had no children.
The only relative she had ever mentioned was her maternal aunt, who had moved to Singapore many years ago. This aunt, now estimated to be around 74 years old, is presumed to be her only surviving family member. However, no direct contact information for the aunt is known, making the search more difficult.
Her colleagues, heartbroken by the manner in which she passed, have since appealed for public assistance in finding this relative so that Lo can be laid to rest by family, not strangers.
Funeral Plans On Hold As Search for Kin Continues
&nbsp;<img src="https://r2.myc.my/ec5549f18262c423eb429b8cf353020b22b35e6a1a692b56844a06b1cc462969" />
Lo&rsquo;s body remains at the morgue while police and hospital authorities wait for her next of kin to come forward. Several kind-hearted members of the community have expressed willingness to help arrange a funeral service, but Lo&rsquo;s colleagues say they are holding out hope that a family member&mdash;particularly the aunt in Singapore&mdash;can be located.
&ldquo;Although people have come forward to help with her final rites, we truly hope her relative can be found to give her the proper farewell she deserves,&rdquo; said one co-worker. &ldquo;No one should have to die and be buried alone, especially someone who contributed to shaping the lives of young students.&rdquo;
Police and Public Appeal for Information
Authorities are now actively tracing Lo&rsquo;s family and have issued a public call for anyone with information to assist. Those who may have known Lo&rsquo;s family background or her late mother&rsquo;s connections in Singapore are urged to come forward.
The public can contact the Skudai Police Station at 07-511 2622 to provide leads.
A Tragic Reflection of Urban Isolation
The case has prompted reflection on broader social issues such as urban loneliness and the vulnerability of individuals living alone, especially those with few close contacts or support networks. Social media users have expressed sorrow and frustration, questioning how a person could go unnoticed for so long in a densely populated community.
&ldquo;Her absence from school for months should&rsquo;ve raised alarms sooner,&rdquo; one commenter wrote. &ldquo;We all need to look out for each other&mdash;especially those who live alone and keep to themselves.&rdquo;
As tributes pour in for the late teacher, many have called on communities to be more proactive in checking on vulnerable neighbours and friends. Some former students have come forward on social media to describe her as &ldquo;soft-spoken but dedicated,&rdquo; adding a poignant human face to what otherwise might have been just another forgotten tragedy.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Colleagues & police seek next of kin in S’pore to claim her body from the morgue. 

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Johor Teacher Found Decomposed In Her Home After Months Of Absence

A disturbing incident in Bukit Bintang, Kuala Lumpur, has ignited widespread outrage after a university student was allegedly caught recording upskirt videos of women using a mobile phone hidden in a shopping bag. The dramatic confrontation was captured in a viral video, leading to the discovery of over 500GB of voyeuristic footage and triggering renewed concerns over public safety and predatory behaviour in urban areas.
Suspicious Behaviour Spotted in Crowded Street
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The incident unfolded near the popular Lot 10 shopping mall, where a group of Malaysian university students noticed a man behaving oddly as he trailed a woman wearing a skirt. He was holding a paper bag in an unnatural position&mdash;angled just beneath the woman's skirt&mdash;as they crossed the street. Inside the bag, his smartphone was facing upward, allegedly positioned to secretly film beneath her clothing.
Realising something was wrong, the group&mdash;including the woman&rsquo;s friends&mdash;immediately confronted him. One of them grabbed his hand and asked, &ldquo;Bro, what are you recording?&rdquo; as another began recording the confrontation. The man, who was wearing a face mask, attempted to flee but was stopped at a nearby traffic light and later tackled to the ground when he tried to escape again.
Students Take Action Before Police Arrive
&nbsp;<img src="https://r2.myc.my/c8bf8060a85e637a063bc8dd1d42ea8f988df6367b7f29806a2f8298a0ae601d" />
As onlookers gathered, the suspect was pinned down and held in a headlock by one of the students to prevent him from fleeing again. A security guard eventually intervened and took control of the scene before the police arrived. While waiting, the group demanded the suspect unlock his phone.
Initially, no incriminating content was visible, prompting concerns that the man may have deleted evidence. However, one of the students realised that some Android devices can switch between multiple user accounts or operating environments. Upon switching systems, they made a chilling discovery.
Staggering Archive of Voyeuristic Material Uncovered
<img src="https://r2.myc.my/993404169f1b8e5a5710b77d669039a9060577d9aeb942bf6d2e48f99611cf42" />
The phone reportedly contained approximately 500GB of illicit upskirt videos and images&mdash;a collection so vast that it shocked even the seasoned among the group. In a follow-up video and accompanying Facebook post, one woman who was at the scene claimed that the phone held thousands of such recordings. Many of the victims appeared to be unaware they were being filmed, and several were reportedly not wearing safety shorts, making the act even more invasive.
Additional material found on the device allegedly included records linked to online gambling platforms, prompting speculation that the suspect may be involved in other illegal activities.
Suspect Believed to Be a Cyberjaya Student
Further investigation by the group revealed that the man is believed to be a student at a university in Cyberjaya. This revelation has sparked concern that such predatory behaviour might be occurring undetected within academic environments.
Fearing that the man could evade serious consequences or return to campus under false pretences, the students decided to publicly share their experience and the video of the confrontation. &ldquo;We don&rsquo;t want this person to tell people he was arrested for gambling and just carry on as if nothing happened,&rdquo; said one of the students involved.
Motivated by Justice, Not Fame
The video quickly went viral, with many praising the students for their courage and initiative. However, the individuals behind the video were quick to clarify their motivations. &ldquo;We&rsquo;re not doing this for attention or praise. We just want to make sure he doesn&rsquo;t get away with it&mdash;and that women are warned,&rdquo; said the victim&rsquo;s friend in a statement.
The students stressed that sharing the video was about raising awareness, not showcasing heroism. They also warned other university students to stay vigilant, as there was evidence suggesting the suspect might not have acted alone.
Here&rsquo;s some reactions from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Doesn't matter how comedic you find this story is. This is a severe case of underwear recording addiction. Yes, you might laughed and he didn't really bother people with this behaviour. But he needs help.
&mdash; Sukma (@farysafiqahs) <a href="https://twitter.com/farysafiqahs/status/1934487610262745229?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
dia nak lari mana semua dah kerumun dia 😂 also props to the guy that noticed this and took action immediately, need more people like them 🙏
&mdash; aida &bull; now watching Whole Cake arc (@goofloofy) <a href="https://twitter.com/goofloofy/status/1934524817824424026?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
mcm ni la kita nak. Member function, kualiti mantap.
&mdash; wiccan (@_jad01) <a href="https://twitter.com/_jad01/status/1934489343059808267?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
ok but hell dia punya strength tu kuat betul ye. padahal dah kena cekup, dia still boleh lepas mcm tu je. thank you orang baik yg dah tolong tngkap budak ni
&mdash; tina | MY streamer (@syoojjang) <a href="https://twitter.com/syoojjang/status/1934579839216095376?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Legal Grey Area for Student Vigilantes
While public reaction has been overwhelmingly supportive, there is concern that the students could potentially face legal action for forcibly unlocking the suspect&rsquo;s phone before police arrived. One of the women involved acknowledged this risk, saying they were told at the police station that the suspect&rsquo;s rights might have been violated by their actions.
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Fsinn.er.75709%2Fvideos%2F1745435799695127%2F&amp;show_text=false&amp;width=266&amp;t=0" width="266" height="476" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
Still, she maintained that the need to secure evidence before it was erased outweighed the potential legal risk. &ldquo;We did what we thought was right. If we hadn&rsquo;t checked the phone, the truth may never have come out,&rdquo; she explained.
Police Yet to Issue Official Statement
As of the time of writing, the Royal Malaysia Police (PDRM) have not released an official statement regarding the case. According to the group, the suspect was handed over to authorities and an investigation paper was opened. Whether he will be formally charged, and under what offences, remains to be seen.
The delay in official response has left some netizens calling for swifter police transparency and clearer protocols for such incidents involving sexual harassment and digital evidence.
A Wake-Up Call for Urban and Campus Safety
The case has sparked widespread conversation across social media, particularly among women sharing tips on how to protect themselves in public. Many are advising others to wear safety pants when wearing skirts and to remain hyper-aware of their surroundings, especially in crowded areas like Bukit Bintang.
This incident is now being viewed as a wake-up call not just for law enforcement, but for educational institutions, city authorities, and the public at large. With perpetrators increasingly using clever tactics and technology to commit such acts unnoticed, the need for proactive community vigilance and stronger deterrents has never been greater.
As the case continues to unfold, many hope it will serve as a precedent for how serious digital voyeurism is treated&mdash;and how important it is for ordinary citizens to act when they witness wrongdoing.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Ladies beware—your everyday walk could be someone else’s target.

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