Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Social

viral

issue

apology

advertisment

diversity

branding

prasarana

HYGR

public backlash

In Malaysia&rsquo;s multicultural and multi-ethnic society, advertisements must strike a careful balance between creativity and cultural sensitivity. A recent case involving local personal care brand HYGR has ignited a national conversation on this very issue, after its deodorant advertisement on the LRT Ampang&ndash;Sri Petaling line was accused of perpetuating racial stereotypes.
The campaign in question featured a fully wrapped LRT train adorned with cartoonish illustrations of Malaysians from all walks of life. At first glance, it appeared to promote good hygiene and the everyday relevance of using deodorant, especially in enclosed public spaces like trains. However, certain elements within the ad drew criticism &mdash; specifically, depictions of characters with exaggerated sweat stains and a speech bubble from the brand&rsquo;s mascot stating, &ldquo;Busuknya&rdquo; (&ldquo;So smelly&rdquo;).
Although the campaign had quietly run since 13 September 2024, scheduled to end in March 2025, it only became a lightning rod for controversy after social media users flagged it for allegedly reinforcing negative racial stereotypes. The ad, critics claimed, could be interpreted as suggesting that certain ethnicities were more prone to body odour, thus veering into problematic and insensitive territory.
Public Backlash and Online Discourse
<img src="https://r2.myc.my/7b99f581978187a46d88d35fc2925cd9e9cfc045accc474870e7c71b205cbeae" />
The controversy erupted after a viral post by an activist questioned the ad&rsquo;s imagery and placement, triggering a wave of public feedback. Many commenters felt that while the campaign may not have intended to offend, the visual messaging lacked subtlety and could easily be misread in Malaysia&rsquo;s racially complex landscape.
Public opinion quickly split into two camps. On one hand, there were those who agreed that the ad was tone-deaf and failed to consider how it could be perceived. On the other, many Malaysians defended the campaign as humorous, harmless, and grounded in relatable experiences &mdash; particularly those involving the all-too-common issue of unpleasant odours on public transport.
Some pointed out that the ad was inspired by real social media conversations, where Malaysians had tagged HYGR in posts complaining about body odour in LRT trains. The brand itself had cited this online chatter as a key influence for launching the campaign.
Despite this context, critics argued that advertising in public spaces &mdash; especially one as widely used and visible as the LRT &mdash; must be held to a higher standard. They noted that the combination of visuals, character placement, and messaging could easily reinforce unconscious bias or racialised assumptions, even unintentionally.
Prasarana Pulls the Plug
<img src="https://r2.myc.my/6aa846f3fb575e404ed534d898574b95eb75e95b0bd1910090c1f0b01c5bdcf4" />
In the face of mounting criticism, Prasarana Malaysia Berhad, the operator of the LRT service, responded with speed and transparency. In a series of public statements, the company announced that it would remove all HYGR-related visuals from its Ampang and Sri Petaling LRT lines with immediate effect.
&ldquo;As a responsible public transport operator, Prasarana values community feedback and views, especially when an advertisement can be misinterpreted as targeting a particular individual or group,&rdquo; the company said.
It further clarified that the advertisement had passed a multi-layered review process prior to deployment, including assessments by both internal and external teams. These checks specifically examined racial, religious, and social sensitivities &mdash; and yet, despite these safeguards, public reaction indicated a gap between procedural approval and real-world perception.
Prasarana also announced it would tighten its ad review processes to avoid similar controversies in the future, acknowledging that public spaces require content that is inclusive and respectful of Malaysia&rsquo;s diverse demographics.
&ldquo;We appreciate the vigilance of commuters and social media users who brought this to our attention,&rdquo; the statement continued. &ldquo;We remain committed to ensuring that all forms of communication within our services reflect the values of unity and respect.&rdquo;
HYGR Issues Apology and Accepts Responsibility
&nbsp;<img src="https://r2.myc.my/41d739515980eb0d0dd891d06b7769117fcf745f658a7e085d1a9bf834b77bcb" />
For its part, HYGR was swift to respond. The brand took to Instagram to issue a public apology, stating that it had not intended to offend any group or individual. It admitted, however, that the execution of the campaign could have been more carefully considered.
&ldquo;The visual was designed to reflect Malaysia&rsquo;s multicultural society and to promote our deodorant line in a light-hearted way,&rdquo; the statement read. &ldquo;However, we recognise that the final product may not have communicated this clearly, and we accept full responsibility for any discomfort caused.&rdquo;
HYGR explained that the campaign was originally conceptualised as a tongue-in-cheek response to the very real issue of body odour on public transport &mdash; a topic frequently discussed in online forums and social media threads. It added that the ad&rsquo;s characters were intended to reflect the nation&rsquo;s ethnic diversity, and the speech bubble from its mascot was meant to act as a humorous prompt rather than a pointed insult.
The company also provided additional context about the campaign's timeline: the ad had been contracted for display from September 2024 to March 2025, but its removal was delayed due to operational constraints during the Hari Raya period. Following the backlash, HYGR confirmed it had requested for the ad to be dismantled immediately and would not be renewing the campaign.
&ldquo;We are committed to learning from this and doing better,&rdquo; HYGR said. &ldquo;We will be more mindful in the design and execution of future campaigns, particularly those displayed in public spaces where diverse interpretations can occur.&rdquo;
A Cruel Reminder For Brands and Operators Alike
The HYGR case is not the first &mdash; and will certainly not be the last &mdash; instance where marketing campaigns have collided with social sensitivities. Yet, it stands as a timely reminder of how public messaging must evolve alongside cultural awareness, especially in societies as complex and pluralistic as Malaysia.
This incident highlights that the line between satire and stereotyping can be razor-thin, and that even campaigns with seemingly benign intent can be misunderstood if not executed with cultural empathy.
What is perhaps most encouraging about the episode is the way both Prasarana and HYGR responded. Neither attempted to deflect blame or silence criticism. Instead, they took ownership of the situation, acknowledged the hurt caused, and pledged to improve. In an age where brand accountability is closely scrutinised, such responses are rare &mdash; and commendable.
Moreover, the strong and divided public response shows that Malaysians are not passive consumers of media. They engage, interpret, and demand accountability &mdash; a healthy sign of civic awareness in the digital age.
Here&rsquo;s some of the comments from netizens online:
<img src="https://r2.myc.my/5ee84b1b2affcbe36261fbb92e7361384eb70bbe41de46c84a54122a2a16bbbe" />
<blockquote class="twitter-tweet" data-conversation="none">
Merepek lah, budaya Pembetulan Politik dan Jirim Hidup Hitam dari yUSA jangan bawa masuk Malaysia. Semua benda nak dibetulkan.
&mdash; Sauffie (@Sauffie84) <a href="https://twitter.com/Sauffie84/status/1912467350282023201?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ketiak lain busuk, ketiak lain terasa
&mdash; -KT- (@kimietalib) <a href="https://twitter.com/kimietalib/status/1912458626251518054?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Yang komplen tu x bleh terima hakikat yang dia busuk ka?
&mdash; Duann Hamid (@monkHz432) <a href="https://twitter.com/monkHz432/status/1912452815496311195?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bila masa iklan tu menyasarkan pada kaum beragama hindu? Pelik betul. Sah sah ada grafik ketibas dan simbol bau tu pada karakter yang berdiri. Jika mahu melibatkan isu perkauman atau warna kulit sekalipun, it&rsquo;s definitely bukan karakter beragama hindu. 🤦🏻&zwj;♂️
&mdash; ʏᴏᴜʀ ᴡᴏʟᴠᴇʀɪɴᴇ 🐺🏴 (@iam_ein) <a href="https://twitter.com/iam_ein/status/1912459812618875330?ref_src=twsrc%5Etfw">April 16, 2025</a></blockquote>

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The Bigger Picture: Navigating Diversity in Public Messaging
As Malaysia continues to grow as a multicultural nation with a vibrant advertising industry, it is crucial for brands, agencies, and public service operators to adopt more holistic approaches to content creation. This includes involving a more diverse set of reviewers, conducting scenario testing with different demographics, and embedding cultural intelligence into every stage of campaign development.
The HYGR LRT ad was meant to be light-hearted and humorous &mdash; and for some, it was. But for others, it crossed an invisible line. In a multicultural setting, such lines are not always visible until crossed. The challenge lies in anticipating that line and ensuring that good intentions do not get lost in translation.
Ultimately, the lesson here is not just about deodorant or body odour &mdash; it&rsquo;s about representation, nuance, and the shared responsibility we all have in maintaining mutual respect in shared public spaces.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A relatable and eye-catching campaign — but did it land differently for some Malaysians?

f75f9ff57d5f78fd2dc5677a4f3432cddff31244f384dc9341e96acab3e1e45f

HYGR’s LRT Ad Controversy: Deodorant Campaign Sparks Racial Sensitivity Debate

Public transport operator Rapid KL will be extending and enhancing its rail operations between 23 and 27 May 2025, in conjunction with the 46th ASEAN Summit set to take place in Kuala Lumpur and Putrajaya. The temporary changes are designed to manage a significant rise in commuter traffic and facilitate seamless travel for both local passengers and foreign delegates attending the high-level summit.
One-Hour Extension of Peak Rail Services
&nbsp;<img src="https://r2.myc.my/bc498679d3fd8869419c20216822ad70f78a224230fe0985328bd1c0fad20b67" />
To better serve passengers during the ASEAN Summit, Rapid KL will implement a one-hour extension to its weekday peak-hour rail operations throughout the five-day event.
<ul>
<li>Morning peak hours will run from 6.30am to 10.00am (previously 7.00am to 9.30am)</li>
<li>Evening peak hours will extend from 4.30pm to 8.00pm (previously 5.00pm to 7.30pm)</li>
</ul>
The adjustments apply to all major Rapid KL rail lines, including the Kelana Jaya, Ampang/Sri Petaling, Kajang, Putrajaya, and KL Monorail lines. The move is expected to benefit daily commuters and help disperse travel loads more efficiently, especially during the early morning rush and evening return hours.
Enhanced Weekend Train Frequencies
In addition to the extended operating hours on weekdays, Rapid KL will also increase train frequencies on Saturday, 24 May, and Sunday, 25 May, when summit-related activities and city tourism are expected to peak.
<ul>
<li>Trains on the Ampang/Sri Petaling Line will operate every 4 minutes (up from the usual 5-minute intervals)</li>
<li>The Kelana Jaya Line will see trains arriving every 5 minutes (reduced from 7 minutes)</li>
<li>The KL Monorail, Kajang Line, and Putrajaya Line will each run at 8-minute intervals (previously 10 minutes)</li>
</ul>
These frequency increases aim to reduce waiting times and overcrowding, ensuring that all passengers, whether commuting to work, attending summit events, or exploring the city, can travel comfortably and efficiently.
Additional Manpower and Operational Readiness
To ensure a high standard of service delivery throughout the summit period, Rapid KL has announced the deployment of 400 additional personnel across strategically selected rail stations. These staff members will be tasked with assisting passengers, providing guidance to ASEAN delegates, and maintaining order during peak times.
The transport operator also confirmed it will be actively monitoring passenger volumes and train operations in real time, with contingency measures in place should there be an unexpected surge in demand. Extra trains are on standby, ready to be dispatched if necessary.
This operational boost reflects Prasarana&rsquo;s commitment to providing a reliable and efficient transport system during one of the most important multilateral events hosted by Malaysia in recent years.
Bus Services Disrupted by Road Closures
&nbsp;<img src="https://r2.myc.my/ea865a88b3c830c41b7e84ac5b033e0b9f8af5c34f4d68f8eebd1992d2ec0fe5" />
While rail services are being upgraded, several Rapid KL bus routes will likely face delays and service interruptions due to phased and intermittent road closures enforced by traffic authorities for security and logistical reasons tied to the ASEAN Summit.
The affected routes include:
<ul>
<li>Route 402: LRT Titiwangsa &ndash; LRT Maluri</li>
<li>Route 302: LRT Titiwangsa &ndash; KLCC</li>
<li>Route 300: Pandan Indah Hub &ndash; Lebuh Ampang</li>
<li>Route 303: Taman Mulia Jaya &ndash; Lebuh Ampang</li>
<li>Rapid KL On-Demand (Titiwangsa Zone): Titiwangsa &ndash; Chow Kit</li>
</ul>
Due to these expected disruptions, commuters are strongly advised to use rail transport wherever possible, particularly when heading to central destinations such as KLCC and nearby locations.
Recommended Rail Access to Key Areas
&nbsp;<img src="https://r2.myc.my/88c7206c41b630159a7dfffc0c13d4ecfc59b87e5266b9ed4068fd2a1576dbfe" />
For those travelling to the KLCC area and other busy parts of the city, Rapid KL recommends the following nearby train stations for easier access:
<ul>
<li>KLCC Station (Kelana Jaya Line)</li>
<li>Persiaran KLCC Station (Putrajaya Line)</li>
<li>Raja Chulan Station (KL Monorail)</li>
<li>Conlay Station (Putrajaya Line)</li>
<li>Bukit Bintang Station (Kajang Line &amp; KL Monorail)</li>
</ul>
These stations provide direct or nearby access to major hotels, conference centres, and shopping areas where ASEAN Summit events are expected to generate significant foot traffic.
Passenger Advisory: Plan Ahead, Stay Updated
Commuters are urged to plan their journeys in advance and factor in possible delays to ensure they arrive on time. Rapid KL has encouraged the public to stay informed via:
<ul>
<li>Rapid KL&rsquo;s official social media channels</li>
<li>The PULSE mobile app, which provides real-time updates on train and bus operations</li>
</ul>
Passengers are also advised to make full use of rail services and explore alternative travel times if possible to avoid peak-hour congestion.
Public Urged to Support Smooth City Movement
<img src="https://r2.myc.my/d04cee82f51ad03056c041ec3b0c68862c3b51dd6823fe9bcec149d0968972de" />
The 46th ASEAN Summit is expected to bring together government leaders, diplomats, business representatives, and media from across Southeast Asia. As such, public transport will play a crucial role in supporting the logistics and mobility needs of the event.
City residents and workers are encouraged to cooperate by using public rail transport and minimising road travel in congested areas. Doing so will help ease traffic conditions, reduce delays, and contribute to the overall success of Malaysia&rsquo;s hosting of this important international gathering.
That said, road closures remain a challenge&mdash;especially for those whose workplaces are not easily accessible via public transport. With rail services still limited in coverage across certain parts of the city, many commuters may find themselves caught in the middle. At this point, we can only hope for flexible work-from-home arrangements. Otherwise, it&rsquo;s best to brace ourselves and plan our journeys wisely in the week ahead.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to plan your commute — expect extended train services and potential bus delays during ASEAN Summit 2025.

b7c762ef366da48ad0e54067349d7ef086bed0085a0ce80100352c57232642e7

Rapid KL Extends Peak-Hour Rail Services Ahead Of ASEAN Summit 2025

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

Kuala Lumpur City Hall (DBKL) has been grappling with widespread online service disruptions since late April, and now, serious allegations have emerged suggesting that the city&rsquo;s systems may have been the target of a major cyberattack. The incident has sparked public concern, parliamentary scrutiny, and mounting pressure on DBKL to provide a full and transparent explanation.
MP Tan Kok Wai Alleges Hacking and Ransom Demand
&nbsp;<img src="https://r2.myc.my/5efb756bf1caa6406a6117e1564cee813665a1409d14e1d7bf748d7bddbf58d5" />
Cheras Member of Parliament (MP) Tan Kok Wai recently alleged that DBKL&rsquo;s online infrastructure was compromised by hackers who demanded a staggering USD55 million (~RM236 million) in ransom. According to Tan, this information came from a highly reliable source, though not directly from Kuala Lumpur Mayor Datuk Seri Maimunah Mohd Sharif. Nonetheless, he stated he had sufficient reason to believe the claim was credible.
Tan questioned the prolonged service disruption, arguing that if it were a routine technical glitch, it should not have taken more than three weeks to resolve. "This clearly points to a more severe issue than has been publicly acknowledged," he remarked.
Concerns Over Public Data and Communication Breakdown
&nbsp;<img src="https://r2.myc.my/58b3a1c0e24f843bbb91c6a0f83f7264e5bc067c9544975c3a3bc215d894bc5f" />
The MP further raised alarms over the potential compromise of public data. He highlighted that DBKL&rsquo;s facial recognition system, used to enter its premises, has also failed. "Everyone now has to manually submit their details, which raises the risk of tens of thousands of personal data being leaked," he warned.
Tan also criticised the lack of communication from DBKL. He said he contacted the Mayor&rsquo;s special assistant on 8 May requesting a meeting, but had not received any follow-up. "I&rsquo;m not just bringing this up for political reasons. My constituency&rsquo;s public facilities also need urgent attention. It has been ten days with no reply whatsoever," he said.
Other Members of Parliament have joined Tan in demanding answers. Seputeh MP Teresa Kok reported receiving public complaints over long queues at DBKL offices due to the digital outage. Meanwhile, Kepong MP Lim Lip Eng urged DBKL to issue a formal explanation about what has gone wrong with their systems.
Tan further noted that key internal meetings between MPs and the KL Mayor have not taken place. The last known consultation was on 15 April, and meetings scheduled for May have yet to occur. He expressed concern that DBKL&rsquo;s usual governance processes may be disrupted due to the IT system failures.
Impacted Services and Alternative Measures
&nbsp;<img src="https://r2.myc.my/89d00b6185e0e1444e6f76d708c368dc22e68291043639ae689bf85fc99a8e18" />
DBKL first notified the public of service disruptions on 28 April, posting a brief message on its official Facebook page. However, the lack of detailed updates since then has only added to public frustration.
The following DBKL services have been significantly affected:
<ul>
<li>Assessment tax payment portal</li>
<li>Rental payment portals for houses and market lots</li>
<li>Compound fine payment portal</li>
<li>eLesen (business licensing)</li>
<li>Adu@KL (public complaints and feedback)</li>
</ul>
There have also been reports that email systems for some departments were temporarily inaccessible.
In a statement issued on 18 May, DBKL acknowledged the disruptions but stopped short of confirming any cybersecurity incident. The city hall said it has been working closely with the Malaysian Communications and Multimedia Commission (MCMC) and the National Cyber Security Agency (NACSA) to address the issues. They stated that systems began gradually recovering from 1 May and that full restoration is anticipated by 23 May.
To help maintain public services during the outage, DBKL has:
<ul>
<li>Offered assistance through its official social media channels</li>
<li>Shared regular updates on service recovery timelines</li>
<li>Enabled some payments and licensing functions to resume in phases</li>
</ul>
Official Silence on Alleged Hack
&nbsp;<img src="https://r2.myc.my/cb6a2fb0ed270ce8b0b80649dcf8863100e9f96fb13a48125160c1e22d954702" />
Despite growing public and political pressure, DBKL has not acknowledged any hacking incident or ransom demand. This has left many wondering whether the authorities are withholding crucial information or if the breach is still under investigation.
Tan Kok Wai has called on Prime Minister Datuk Seri Anwar Ibrahim, Federal Territories Minister Datuk Seri Dr Zaliha Mustafa, and Mayor Datuk Seri Maimunah Mohd Sharif to break their silence and provide a detailed public briefing.
"The public has a right to know. DBKL cannot keep silent in the face of such a serious issue. It must take responsibility and assure citizens that their data and services are safe," said Tan.
A Crisis of Confidence
The incident has sparked a broader debate about cybersecurity readiness within public institutions. Questions are being raised about how DBKL safeguards sensitive data, how often its systems are audited, and whether it has robust contingency plans in place for cyberattacks.
Earlier in late March, Malaysia Airports was hit by a cyberattack and the government had called for the strengthening and investment in cybersecurity infrastructure to prevent similar incidents from happening.
Read: <a href="https://myc.my/articles/4214/malaysia-airports-hit-by-cyberattack-government-rejects-rm444-million-ransom-demand">Malaysia Airports Hit By Cyberattack: Government Rejects RM44.4 Million Ransom Demand</a>
While DBKL maintains that backup data remains intact and that recovery efforts are being conducted cautiously, the lack of direct answers has eroded public trust. The city hall has promised to investigate the root cause of the disruption and pledged to strengthen its ICT and cybersecurity frameworks moving forward.
Until the full truth is revealed, residents and lawmakers alike remain in the dark, anxious for transparency, accountability, and above all, assurance that such an event will not happen again.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Despite acknowledging the disruption and ongoing recovery efforts, DBKL has yet to confirm if a cyberattack occurred.

5cad01daaa98c6df38b2963e1c2276fe7768e38564f46fc0adecbee71616319a

DBKL Allegedly Hit With RM236 Million Ransom Demand, Services Disrupted For Weeks

K-pop fans in Malaysia had their curiosity piqued last week when GME International, a well-known concert organiser, posted a cryptic teaser image on social media. The visual &mdash; a delicate flower trapped inside a glowing lightbulb, surrounded by heavy metal chains &mdash; was anything but random. It was instantly recognised by loyal fans as a symbolic nod to HIGHLIGHT&rsquo;s official lightstick and their latest single, &ldquo;Chains&rdquo;.
The teaser quickly sparked speculation that the veteran K-pop group would soon be announcing a concert in Malaysia. Fan theories began circulating online, with many interpreting the motifs as a clear message: HIGHLIGHT is coming back.
From BEAST to HIGHLIGHT: A Journey of Reinvention and Resilience 
&nbsp;<img src="https://r2.myc.my/0407dbf0bac1578241c123d4a8902e80adc05ece6905447efaabd559ed2566ad" />
HIGHLIGHT, formerly known as BEAST (비스트), is one of K-pop&rsquo;s most enduring and respected groups, celebrated for their emotional storytelling, musical versatility, and unwavering bond with fans. Originally debuting in 2009 under Cube Entertainment, BEAST quickly rose to stardom with powerful performances and iconic hits like &ldquo;Shock,&rdquo; &ldquo;Fiction,&rdquo; &ldquo;Beautiful,&rdquo; and &ldquo;Beautiful Night.&rdquo; Their 2011 track &ldquo;Fiction&rdquo; earned them Song of the Year at the KBS Music Festival and solidified their place as one of the leading acts of second-generation K-pop.
<iframe src="https://www.youtube.com/embed/1kcwvcbO8MI" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Though initially dubbed a &ldquo;recycled group&rdquo; due to members' previous setbacks in the industry, BEAST defied expectations and built a legacy through talent, perseverance, and a string of chart-topping albums, including Fiction and Fact and Time, the latter of which won Record of the Year at the Seoul Music Awards.
In 2016, after leaving Cube Entertainment, remaining members Yoon Doo-joon, Yang Yo-seob, Lee Gi-kwang, and Son Dong-woon took a bold leap. They reintroduced themselves as HIGHLIGHT under their own label, Around Us Entertainment, signaling a fresh chapter in both identity and artistry. Their 2017 re-debut with Can You Feel It? and its upbeat single &ldquo;Plz Don&rsquo;t Be Sad&rdquo; proved to be a triumphant return, topping Korean music charts and reaffirming their popularity.
Since then, HIGHLIGHT has continued to evolve, releasing well-received tracks like &ldquo;Can Be Better,&rdquo; &ldquo;BODY,&rdquo; &ldquo;Take Care,&rdquo; &ldquo;Switch On,&rdquo; and most recently, &ldquo;Chains,&rdquo; a powerful anthem praised for its emotional depth and maturity. Their discography is a testament to their growth, with each release showcasing a refined sound and introspective lyricism that resonates with long-time fans and new listeners alike.
Now celebrating over 15 years in the industry, HIGHLIGHT remains a symbol of reinvention and loyalty. Their enduring success speaks volumes about their artistry and the unwavering support of their dedicated fanbase, LIGHTs, who have followed their journey from BEAST to legends in their own right.
Official Announcement Confirms Tour Stop in Malaysia
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/DJ0thrqS9Mr/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by 하이라이트 (Highlight) (@highlight_auent)</a>
</div>
</blockquote>

<script async="" src="//www.instagram.com/embed.js"></script>
&nbsp;
And now, it's official &mdash; HIGHLIGHT will be making their long-awaited return to Malaysian shores this 27th September 2025, performing live at IDEA LIVE Arena in Kuala Lumpur as part of their newly unveiled [RIDE OR DIE] Asia Tour. The announcement, made earlier today (Monday, 19th May), was met with overwhelming excitement from fans across the country who have been waiting for the group&rsquo;s return since their last visit years ago.
This marks a significant stop on what is shaping up to be a high-energy regional tour by one of K-pop&rsquo;s most enduring and beloved acts.
Event Details at a Glance
HIGHLIGHT LIVE 2025 [RIDE OR DIE] in Malaysia
<ul>
<li>Date: Saturday, 27th September 2025</li>
<li>Time: 8:00 PM</li>
<li>Venue: IDEA LIVE Arena, Kuala Lumpur</li>
<li>Organiser: GME International</li>
<li>Ticketing Information: To be announced</li>
</ul>
Fans are advised to stay tuned to GME International&rsquo;s official social media channels for ticketing details, pricing, and seating arrangements, which are expected to be released in the coming weeks.
The [RIDE OR DIE] Tour: A Celebration of Longevity
The 2025 [RIDE OR DIE] Asia Tour promises to be more than just a concert &mdash; it&rsquo;s a celebration of HIGHLIGHT&rsquo;s longevity and evolution. Though specific details of the concert&rsquo;s setlist and staging are still under wraps, fans can expect a mix of nostalgic hits and fresh material, delivered with the charisma and energy that have become HIGHLIGHT&rsquo;s trademarks.
Apart from Malaysia, other confirmed tour stops include Manila, Taipei, Tokyo, and Bangkok, with the possibility of more cities to be added in the near future. Fans in neighbouring countries such as Singapore, Vietnam, or Indonesia may still have a chance to catch the tour, pending further announcements.
Malaysian Fans Rejoice
&nbsp;<img src="https://r2.myc.my/2fd38e4a3520093704052850084aacf788f5eadb3bfdfb756c6f669fde90b277" />
For Malaysian LIGHTs, the news of HIGHLIGHT&rsquo;s upcoming concert is particularly thrilling. The group&rsquo;s last performance in Malaysia took place several years ago, and fans have since been vocal in their hopes for a return. Social media platforms lit up with celebratory messages following the official announcement, with hashtags related to the tour quickly trending.
Many fans have expressed appreciation for the group&rsquo;s enduring presence in the industry, noting how HIGHLIGHT has remained active and relevant despite the many shifts in the K-pop landscape over the past decade.
More Updates to Come
With ticketing details yet to be announced, fans are urged to remain patient and keep an eye on GME International&rsquo;s platforms for the latest updates. Given HIGHLIGHT&rsquo;s dedicated fanbase and the group&rsquo;s limited appearances in the region, demand for tickets is expected to be high.
<iframe src="https://www.youtube.com/embed/3kfhoikVzUc" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
In the meantime, fans can prepare for the concert by revisiting the group&rsquo;s discography, diving into past performances, or simply streaming their latest single &ldquo;Chains&rdquo; &mdash; a track that symbolically ties together the group&rsquo;s history, struggles, and unwavering unity.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, digging the remains of my bank account to secure tickets.  

a3dbb949785a19578ed59a6f53e3ac6202b8c959cb18477f0a9b679949f6e12f

Catch K-pop Group HIGHLIGHT Live In KL For Their [RIDE OR DIE] Tour This September!

The Malaysian Communications and Multimedia Commission (MCMC) has announced the introduction of two fully-funded scholarship programmes aimed at empowering underprivileged and high-achieving students to thrive in the nation&rsquo;s rapidly evolving communications and multimedia landscape. The MCMC LEGASI and MCMC CARE scholarships are designed to support the development of critical digital skills aligned with Malaysia&rsquo;s digital transformation goals.
Investing in Malaysia&rsquo;s Digital Talent Pipeline
Both scholarship schemes aim to fast-track the cultivation of expertise in high-demand areas such as Artificial Intelligence (AI), Data Science, Cybersecurity, the Internet of Things (IoT), Media, and Telecommunications. This aligns with MCMC&rsquo;s strategic vision to strengthen the country&rsquo;s digital capabilities and support a more inclusive, technology-driven economy.
MCMC LEGASI: A Merit-Based Pathway to Global Education and Employment
&nbsp;<img src="https://r2.myc.my/ec83164ff5ac958896bf9c5aa9aa94a697c7ccde4eec4b96babdabe3edd49779" />
MCMC LEGASI is a merit-based scholarship targeted at exceptional students pursuing recognised undergraduate programmes, both locally and abroad. This prestigious award covers full tuition fees, living expenses, and includes a guaranteed position with MCMC upon graduation, providing a clear and structured career path in digital policy and regulatory development.
Eligible fields of study under the LEGASI scholarship include:
<ul>
<li>Data Science &amp; Analytics</li>
<li>Internet of Things (IoT)</li>
<li>Information and Network Security, including Cybersecurity</li>
<li>Telecommunications</li>
<li>Broadcasting and Media</li>
<li>Engineering</li>
<li>Policy, Law &amp; Regulatory Management</li>
<li>Urban Planning and Management</li>
<li>Economics &amp; Finance</li>
</ul>
To qualify, applicants must not be over 22 years of age at the point of degree enrolment, and must meet one of the following academic criteria:
<ul>
<li>Minimum 3As in STPM</li>
<li>Minimum 3As in the GCE A-Level programme</li>
<li>ATAR score of at least 85% (Australian Matriculation)</li>
<li>SAT score of at least 1,200 (American Foundation Programme)</li>
<li>CGPA of 3.50 or above (out of 4.00) for Diploma/Foundation/Matriculation</li>
<li>A minimum of 35 points in the International Baccalaureate (IB)</li>
</ul>
MCMC CARE: Supporting Underprivileged Students in Public Universities
&nbsp;<img src="https://r2.myc.my/66276561a522cd40bd3060a55e1b940c4b77587e6971c54505d6f3c1eb11828f" />
The MCMC CARE scholarship, on the other hand, is a needs-based financial aid scheme for underprivileged students studying at local public universities. While it similarly covers full education-related costs, it does not carry a bonding obligation, offering recipients greater flexibility.
Instead, MCMC CARE includes an internship opportunity with MCMC, enabling students to gain valuable industry exposure and hands-on experience in the communications and multimedia sector before entering the job market.
Fields of study eligible for MCMC CARE mirror those of LEGASI, ensuring consistency in the Commission&rsquo;s talent development focus:
<ul>
<li>Data Science &amp; Analytics</li>
<li>Internet of Things (IoT)</li>
<li>Information and Network Security, including Cybersecurity</li>
<li>Telecommunications</li>
<li>Broadcasting and Media</li>
<li>Engineering</li>
<li>Policy, Law &amp; Regulatory Management</li>
<li>Urban Planning and Management</li>
<li>Economics &amp; Finance</li>
</ul>
Commitment to a Digitally Inclusive Malaysia
<img src="https://r2.myc.my/7258605a85793fd2a17a3648579807ea49120cc33b3124e78385e0bd95c35f97" />
According to Tan Sri Mohamad Salim Fateh Din, Executive Chairman of MCMC, the scholarships form part of a broader initiative to ensure no one is left behind in Malaysia&rsquo;s digital future. &ldquo;By supporting deserving students from all walks of life, the Commission is paving the way for a more inclusive and innovation-driven future,&rdquo; he said.
Application Timeline and Further Information
Applications for both MCMC LEGASI and MCMC CARE will open in June 2025, with successful candidates announced in August 2025.
For detailed eligibility requirements and to express your interest, visit the official <a href="https://mcmc.gov.my/academy/en/scholarships-1">MCMC scholarship page.</a> Further updates and announcements will be available through MCMC&rsquo;s official social media platforms.
If you&rsquo;re a university student seeking scholarship opportunities, now is the time to apply. This is a rare and valuable chance&mdash;students are encouraged to make the most of it.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Currently enrolled in a local university? You may be eligible for a full scholarship!

HYGR’s LRT Ad Controversy: Deodorant Campaign Sparks Racial Sensitivity Debate

A relatable and eye-catching campaign — but did it land differently for some Malaysians?

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