Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Social

viral

campaign

Samsung

funny

event

billboard

marketing

Gemini Live

AITalkSpot

<p>In recent days, Malaysians from all walks of life found themselves united by a most unexpected phenomenon: a digital billboard that appeared to accidentally leak someone&rsquo;s private &mdash; and hilariously bizarre &mdash; internet search history.</p>
<p>Popping up along major roads in the Klang Valley and across key cities such as Penang, Ipoh, Kota Kinabalu and Kuching, the billboards flashed search terms like <em>&ldquo;why body itchy after thrifting&rdquo;</em>, <em>&ldquo;what does cat food taste like&rdquo;</em>, and <em>&ldquo;who is M Nasir?&rdquo;</em> &mdash; all presented against a familiar &ldquo;blue screen of death&rdquo; that resembled a serious Windows system crash.</p>
<p><img src="https://r2.myc.my/4471364a144a78bf4d8e062a36d5ba05b57e39e2db484881c71ae63359f134bc" /></p>
<p>To casual observers, it looked like a billboard operator had made a comical and career-defining mistake. Online, it was a different story altogether.</p>
<p>TikTok, Xiaohongshu, and Instagram lit up with videos, memes, and debates. Was it a prank? A glitch? Or some kind of new-age guerrilla marketing campaign? Theories ranged from a hacked server to a disgruntled intern. Even influencers started joining in on the fun, including @isawkwardguy, who posted a now-viral reel reacting to the unusual queries with a comic twist &mdash; eventually teasing a deeper meaning behind the madness.</p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DJyyP4oySn8/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DJyyP4oySn8/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by J (@isawkwardguy)</a></p>
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<script async="" src="//www.instagram.com/embed.js"></script>
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<p><strong>The Mystery Solved: &ldquo;It Was Us. Always Has Been.&rdquo;</strong></p>
<p>Samsung Malaysia has recently put an end to the speculation with a cheeky reveal post on Instagram: <em>&ldquo;It was us. Always has been. #DoneClaim.&rdquo;</em> Accompanying the caption was a video breaking down the clues hidden in plain sight.</p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/DJ0XLaByd7Z/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DJ0XLaByd7Z/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Samsung Malaysia (@samsungmalaysia)</a></p>
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<script async="" src="//www.instagram.com/embed.js"></script>
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<p>Notably, the &ldquo;error message&rdquo; on the billboard wasn&rsquo;t a real crash screen at all. Eagle-eyed viewers noticed a supposed stop code at the bottom that read <em>&ldquo;INI_LIVE_GEM&rdquo;</em> &mdash; which, when rearranged, cleverly spells out <em>Gemini Live</em>, the name of Samsung&rsquo;s new AI voice assistant.</p>
<p>Far from being an embarrassing error, the campaign was in fact an elaborate teaser to introduce Gemini Live &mdash; a voice-based AI chatbot embedded into the Samsung Galaxy S25 series and available for download on other smartphones as well.</p>
<p><strong>Introducing Gemini Live: Talk Like You're Speaking to a Mate</strong></p>
<p>So, what exactly is Gemini Live?</p>
<p><img src="https://r2.myc.my/02a3f34af6b4c8f28c2792856eb7b0d16df4d56100eb80860720a7912be69720" /></p>
<p>Samsung&rsquo;s latest AI assistant, developed in partnership with Google, is designed to transform the way people interact with their devices. Rather than typing out traditional searches or commands, users can now speak naturally to Gemini &mdash; as if they were talking to a friend.</p>
<p>Want it to summarise a long article? Translate a sentence into French? Give you life advice or help with daily planning? Or simply respond to the most random of questions &mdash; like <em>&ldquo;why are my eyes so small?&rdquo;</em> (yes, that one came up too)? Gemini Live is equipped to respond in real-time with conversational ease and a sense of humour.</p>
<p>Users of the Galaxy S25 series also receive a six-month complimentary subscription to Gemini Advanced, a more powerful version of the assistant that can handle deeper queries and more personalised responses.</p>
<p><strong>Experiencing Gemini Live in Person</strong></p>
<p><strong><img src="https://r2.myc.my/d3820f8b1e5aa061242a3d2016f126f3e6bf8f5b99da71736ba4fa7200ac0aae" /></strong></p>
<p>To bring the technology to life, Samsung has set up a dedicated on-ground showcase at The Starhill, Kuala Lumpur. Running from 21 to 27 May 2025, the Samsung AI TalkSpot offers the public a chance to engage directly with Gemini Live through a series of interactive demos and experiences.</p>
<p>Visitors can test out the assistant&rsquo;s capabilities, learn how it fits into everyday life, and even walk away with exclusive Samsung merchandise. It&rsquo;s also a chance for those who were intrigued by the billboard stunt to see how AI can actually enhance, rather than complicate, daily tasks and curiosities.</p>
<p><strong>Final Thoughts: A Billboard That Spoke Volumes</strong></p>
<p>Samsung&rsquo;s inclusion of that reference, cloaked as a random query, drew chuckles and knowing glances from Malaysians familiar with the marketing banter. It positioned the tech company not just as a global player, but one tuned in to local humour and culture.</p>
<p>Ultimately, Samsung&rsquo;s campaign did more than generate buzz &mdash; it sparked conversation, curiosity, and clever commentary on how we interact with technology. It blurred the lines between mistake and marketing genius, while showing off the very product it was promoting in a playful and uniquely Malaysian way.</p>
<p><span style="color: #ff0000;"><em>Whether you were laughing at &ldquo;why body itchy after thrifting&rdquo; or marvelling at how seamlessly Samsung pulled it all off, one thing&rsquo;s clear &mdash; Gemini Live isn&rsquo;t just a tool; it&rsquo;s a reminder that tech can be fun, relatable, and even a little unhinged (in the best way).</em></span></p>
<p><span style="color: #ff0000;"><em>What are your thoughts on the ad? Let us know in the comments.</em></span></p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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A billboard blunder? Think again — it’s brilliant marketing.

d165e1b066f74aa56420ffd410d0b4a180aba4fc84152da37bde484e0db35137

Samsung Admits To Viral Billboard Campaign Featuring 'Search History' Blunders In Malaysia

Samsung Admits To Viral Billboard Campaign Featuring 'Search History' Blunders In Malaysia

A billboard blunder? Think again — it’s brilliant marketing.

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