Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

chocolate

halal

understanding

haram

levels

consumer

Kit Kat

muslim

To Malaysian fans of Japanese snacks, KitKat is more than a chocolate wafer &mdash; it is a collectible in its own right. For years, travellers returning from Japan have filled their suitcases with limited-edition flavours that cannot be found anywhere else: smooth matcha, tangy yuzu, sakura mochi, Tokyo Banana, rum raisin, roasted green tea, and dozens more.These flavours have become a cultural phenomenon among Malaysians, often shared as gifts or sought after in speciality shops like Don Don Donki.
<img src="https://r2.myc.my/9e291da3109b7fedf3d68fc7f292979b14f66c4cfa431d48c98d205eb56b8abd" />
But the excitement around these treats has collided with a new wave of concern. A viral post has placed Japanese KitKat flavours under scrutiny, sparking renewed debate among Muslim consumers in Malaysia about what is truly permissible to eat.
Viral Screenshots Show Japanese KitKat Listed as &lsquo;Haram LV2&rsquo;
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The issue gained traction after Threads user @_ju_mira posted screenshots from the popular Halal Japan mobile application. The images showed several Japanese-exclusive KitKat products &mdash; including matcha, yuzu, sakura mochi and Tokyo Banana &mdash; marked with a red &ldquo;Haram LV2&rdquo; label.
The post quickly went viral, amassing nearly 100,000 views and prompting widespread discussion about whether these much-loved snacks could still be consumed by Muslim travellers or gifted to Muslim friends.
The &ldquo;Haram LV2&rdquo; designation puzzled many, as it does not imply that the product contains haram ingredients such as pork gelatine or alcohol. Instead, according to the classification provided in the app, the concern lies in the manufacturing process. A Level 2 haram label suggests that the production line used may be contaminated with non-halal animal derivatives, even if the final ingredients list appears clean.
This distinction matters, because it separates products that contain prohibited substances from those that become questionable due to cross-contamination &mdash; an issue often encountered in countries without widespread halal certification.
Understanding Halal and Haram Levels: What Does LV2 Really Mean?
&nbsp;<img src="https://r2.myc.my/35b3b91954a5cfb259d30c57fd8e34a7f056552ab222b16d309b5450730ef14e" />
The Halal Japan app categorises products into multiple tiers to help users assess the level of compliance:
<ul>
<li>Halal LV1 &ndash; Fully certified by an authorised halal body.</li>
<li>Halal LV2 &ndash; Contains no haram ingredients and produced entirely on halal-exclusive lines.</li>
<li>Halal LV3 &ndash; Ingredient list is clean, but products are manufactured on shared lines that undergo cleaning before halal production.</li>
<li>Haram LV1 &ndash; Directly contains haram ingredients such as alcohol or pork derivatives.</li>
<li>Haram LV2 &ndash; Does not contain forbidden ingredients, but manufacturing takes place on contaminated or non-halal lines.</li>
</ul>
For many Malaysians, this was the first time they were exposed to such detailed gradings, prompting confusion, discussion and calls for clearer official guidance.
Shock, Confusion and Healthy Debate Among Malaysian Consumers
Reactions were varied. Some Malaysians admitted they had unknowingly consumed the products for years, believing that anything without obvious pork or alcohol was safe. One user said their non-Muslim colleague had brought Japanese KitKat back as souvenirs and they enjoyed the matcha flavour without a second thought.
Others expressed gratitude for the explanation, saying they appreciated learning more about halal manufacturing standards and how cross-contamination plays a role in determining permissibility.
However, the post also attracted scepticism. Some commenters argued that &ldquo;Haram LV2&rdquo; might refer to pork-derived gelatine or questionable gelatine sources, though other users quickly countered that such cases would fall under Haram LV1, not LV2. Several pointed out that Japan&rsquo;s food industry often uses shared machinery across multiple product lines, which complicates halal verification.
The debate highlighted an important truth: many Malaysians &mdash; including non-Muslims hoping to buy gifts &mdash; still find it difficult to navigate halal labelling abroad, where certification is not as commonly practised as in Malaysia.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/0b02621f1c6e5b0e0b9bd39e52ba0efed83505260d7feb38c5d08682c85ddcc8" />
Credibility of the Halal Japan App Sparks Further Conversation
&nbsp;<img src="https://r2.myc.my/0c38ba441f66beebc8451eadddb348071266a621eb3fabf31ce12fedc2e1abd0" />
As the discussion escalated, attention shifted to the reliability of the Halal Japan application. While many praised it as a helpful tool for travellers, others questioned whether its assessments aligned with official halal authorities.
The original poster defended the app&rsquo;s methodology, claiming that some individuals were downplaying the warnings by conducting their own &ldquo;research&rdquo; without understanding how halal auditing works. The poster also noted that a fake account had attempted to argue against the app&rsquo;s findings, further muddying the conversation.
Several users pointed out that the app&rsquo;s barcode-scanning feature would be particularly valuable when shopping at Japanese import stores in Malaysia, where packaging rarely includes halal certification. Others suggested that the app could complement &mdash; but not replace &mdash; guidelines from recognised halal bodies.
The conversation expanded into broader consumer concerns as well, with some commenters calling for a boycott of Nestl&eacute; (KitKat&rsquo;s parent company) due to unrelated global campaigns, showing how a single post can trigger multiple layers of public debate.
What are your thoughts on this? Let us know in the comments.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A viral post reignites discussions on how Muslim consumers should verify the halal status of Japanese snacks.

4ea580975232b4c892f111cc66e4f408c7f9cc701ba32cb1d634d46b96ddf005

Japanese KitKat Flavours Spark Halal Debate in Malaysia After ‘Haram LV2’ Label Appears On Verification App

55bcdeba72a510f10ee7d3ee191d14083b79f998fce8c15f7ec2a3c9ef951967

KFC Treats 2

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Cornetto

b231707127825f4a15dd17fea55ac4d5a0ca0f639102a0e441db21b9629c225f

AXE MLBB

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BIllie Eilish UMMY

The Cornetto Matcha Strawberry University Roadshow is making its way across Malaysian campuses, bringing students a mix of matcha-inspired fun, photo opportunities, interactive activities and exclusive goodies.
With stops at universities across the Klang Valley from September through November, the roadshow gives students a chance to take a break between classes, hang out with friends and experience the refreshing combination of matcha and strawberry.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@myc.my/video/7682706477550832917" data-video-id="7682706477550832917">
<section><a title="@myc.my" href="https://www.tiktok.com/@myc.my?refer=embed" target="_blank" rel="noopener">@myc.my</a>
🍓🍵 Matcha Meets Strawberry At MMU! 🍦 MMU, you understood the assignment! 🍓🍵 Cornetto Strawberry Matcha has landed, paired with refreshing Ohcha Matcha drinks for the ultimate campus chill sesh! 👀🍦 Stay tuned to see where the Cornetto Uni Roadshow pops up next! 🚐✨ #myc #mycnews #youthsocialasia #CornettoMatchaStrawberry #LuvCornetto #CornettoUniRoadshow
<a title="♬ original sound - MYC" href="https://www.tiktok.com/music/original-sound-MYC-7682706543160904469?refer=embed" target="_blank" rel="noopener">♬ original sound - MYC</a></section>
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Snap, Chill And Grab Some Goodies
<img src="https://r2.myc.my/5e5693fd16c5d49ac8045857b4a6bbc4aa87646eb12d9fdb21939cbfbdd705fc" />
Students visiting the roadshow can look forward to a range of activities designed to make their campus visit a little more memorable.
One of the highlights is the Purikura-style photo experience, where students can capture fun moments with their friends. There will also be stickers and custom keyboard clickers up for grabs, giving visitors a chance to take home some Cornetto Matcha Strawberry-themed goodies.
Whether you're stopping by with your coursemates or simply passing through campus, the roadshow offers plenty of opportunities to snap a few photos and enjoy some Matcha Strawberry vibes.
Special Caf&eacute; Collaborations
&nbsp;<img src="https://r2.myc.my/db796ae4ea4884d97e857c092a009daa18619974688ce4256b00c47abc88ef9d" />
The Matcha Strawberry experience is also extending beyond university campuses through special caf&eacute; collaborations with OH CHA Matcha and Randev&uacute; Coffee. These collaborations add another way for matcha fans to get involved with the campaign while exploring the popular matcha trend in a caf&eacute; setting.
Hun Haqeem Is Joining The Roadshow
&nbsp;<img src="https://r2.myc.my/bb1ccd3b945f25cdd065c394570a5a3fe1270239adce1fc3aba8cbf6e8fef837" />
Adding to the excitement, Malaysian actor Hun Haqeem will be making special appearances at two of the upcoming university stops.
Known for his roles in popular Malaysian dramas and his growing presence in the local entertainment scene, Hun Haqeem has become a familiar face among younger audiences. His appearances are set to give students at Universiti Malaya (UM) and Universiti Teknologi MARA (UiTM) Shah Alam the chance to meet the actor and potentially snap a photo with him.
Hun Haqeem will be at UM on 6 October and UiTM Shah Alam on 7 October, so students at both campuses will have an extra reason to drop by the Cornetto Matcha Strawberry roadshow.
Cornetto Matcha Strawberry University Roadshow Schedule
The roadshow will continue visiting selected public and private universities across the Klang Valley over the coming weeks.
<table style="border-collapse: collapse; width: 100%; height: 313.555px;" border="1">
<tbody>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Date</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">University</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">2 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Multimedia University (MMU)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">7 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Kolej Universiti Poly-Tech MARA (KPTM)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">8 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Universiti Tunku Abdul Rahman (UTAR)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">15 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Universiti Teknologi MARA (UiTM)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">22 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">INTI International University</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">29 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Sunway University</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">30 Sept</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Taylor's University Lakeside Campus</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">6 Oct</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Universiti Malaya (UM) &ndash; Feat. Hun Haqeem</td>
</tr>
<tr style="height: 39.1944px;">
<td style="width: 48.0982%; height: 39.1944px; text-align: center;">7 Oct</td>
<td style="width: 48.0982%; height: 39.1944px; text-align: center;">Universiti Teknologi MARA (UiTM) &ndash; Feat. Hun Haqeem</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">12 Oct</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">International Islamic University Malaysia (IIUM)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">13 Oct</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Universiti Putra Malaysia (UPM)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">14 Oct</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Universiti Teknologi MARA (UiTM)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">27 Oct</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Universiti Kebangsaan Malaysia (UKM)</td>
</tr>
<tr style="height: 19.5972px;">
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">2 Nov</td>
<td style="width: 48.0982%; height: 19.5972px; text-align: center;">Tunku Abdul Rahman University (TARUMT)</td>
</tr>
</tbody>
</table>
With more campus stops still to come, students can keep an eye out for the Cornetto Matcha Strawberry University Roadshow at their university and join in for a refreshing break filled with matcha, strawberry, activities and plenty of photo-worthy moments.
&nbsp;
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Got a sweet tooth? Cornetto’s Matcha Strawberry has something fun lined up for you!

45183232da4bad92058a6c43a73e84f659396bf584b3380b63768a3a834fa57c

Cornetto Matcha Strawberry University Roadshow Brings Matcha Fun To Malaysian Campuses

When financial difficulties pushed his company into a deficit, entrepreneur Ade Azhar Ismail found himself with just RM33 left in his savings account.
Rather than give up, he returned to his roots by selling nasi lemak from the boot of his car in Seksyen 9, Shah Alam.
Ade, who has spent almost 16 years as an entrepreneur and previously earned a five-figure income as the CEO of his own distribution company, admitted that returning to roadside selling was not an easy decision.
However, what started as a way to generate an income during a difficult period eventually grew into a new business venture, earning RM9,000 in profit in its first month.
From A 60-Person Team To Just 14 Employees
<img src="https://r2.myc.my/cf92a83a942ce74a504298cf652ac29d98be7cd1b0834263d46c441f42918413" />
According to Harian Metro, Ade has never worked a salaried job, having started his business journey through direct selling by selling toys.
In 2009, he became the CEO of his own company, which distributed products including air fresheners, storybooks, children's books, educational reading materials and books on the life of the Prophet.
At its peak, the company had around 60 employees. However, its sales team gradually shrank, with Ade saying only 14 employees remain. Many of those who left were Gen Z workers who were no longer interested in direct selling.
The loss of his sales team, along with several business partners leaving, affected the company's operations and contributed to it running at a deficit from the middle of last year.
Despite the difficulties, the company remains operational. Ade decided not to draw a CEO's salary and instead started selling nasi lemak, using the proceeds as his income while putting the remainder towards the company.
He Initially Felt Embarrassed Selling By The Roadside
&nbsp;<img src="https://r2.myc.my/b7ec3f45c98ecc6c42285cd1b169c7d6e8549bc666154f85287c920a1fe20e0e" />
Returning to street trading was not easy for someone who had spent years running a company.
Ade admitted that he initially felt embarrassed about facing his siblings, relatives and employees while selling nasi lemak from his car boot.
However, he eventually put those feelings aside after remembering that his own business journey had started with direct selling. Friends and fellow business owners also supported him by visiting his selling spot and buying nasi lemak.
Ade said his family was initially unaware of the difficulties he was experiencing. His wife only found out about his new venture on the 15th day.
Since he sourced the nasi lemak from a distant relative rather than preparing it himself, she did not realise that he had started selling food by the roadside.
Started With Just 30 Packets
<img src="https://r2.myc.my/68932fc7fbd98fde9bd69359473fda02724b295f6ccf631d152f2de14866efb4" />
Ade's first day began with just 30 packets of nasi lemak.
He recalled feeling discouraged and even like a &ldquo;loser&rdquo; before starting, but his confidence grew once customers began buying. By the end of the day, all 30 packets had been sold.
Encouraged by the response, he continued with the business. A video of him selling nasi lemak later went viral on social media, bringing more attention to his venture.
Ade said his first month's profit reached RM9,000. By his 53rd day of selling, he had started recruiting workers and expanded the car-boot business to five additional locations.
Now Selling Up To 1,200 Packets A Day
&nbsp;<img src="https://r2.myc.my/c5e76c6739f906f07afa74a89acbceb97bb75ff486044155d6b618a30926b2ca" />
By the 81st day, Ade and his team were selling as many as 1,200 packets of nasi lemak a day.
The business operates in two shifts, with the first beginning at 8.30am and the second starting at 5pm and continuing until the nasi lemak is sold out.
Roadside trading comes with challenges, from unpredictable weather to keeping up with growing demand. Despite this, Ade said they had sold out every day from the first day through to his 81st day.
Although the work is tiring, he said he enjoys meeting customers, including those who travel from far away to support his business.
&ldquo;Let Go Of Embarrassment And Ego&rdquo;
Ade sees the experience as an opportunity to reflect on his past mistakes and make improvements.
For others facing financial or business difficulties, he advised them not to let embarrassment or pride stop them from finding a way forward.
&ldquo;Let go of embarrassment and ego. Find a way out of your problems,&rdquo; he said.
Ade also encouraged people to make use of whatever experience and resources they already have instead of being afraid to start again.
&ldquo;Don't be afraid to start and, God willing, we can rise again and rebuild what we once worked for, even if we have to start from the bottom,&rdquo; he said.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Rock bottom isn’t the end — sometimes it’s just the start of a better recipe.

d1fec9477d299a312f301e82270f0e70a76ab45e678bb07f354b387ed8e424e8

From RM33 In Savings To RM9,000 Profit: Former CEO Turns To Nasi Lemak To Rebuild His Business

Few Malaysian food brands have built the kind of hype surrounding Khairul Aming&rsquo;s products. Whenever a new product drops, fans often rush to get their hands on it before it inevitably sells out within minutes.
But with that popularity comes another familiar problem: scalpers.
The issue recently resurfaced on Threads after a user questioned why Sambal Nyet Bilis was being resold for significantly higher prices, prompting Khairul Aming himself to respond.
Khairul Aming&rsquo;s Products Often Sell Out In Minutes
&nbsp;<img src="https://r2.myc.my/a5475ababdcaadbb3fea6907b16d41d25b25e18009443315673fa70a35cc4f61" />
Khairul Aming has built a reputation for creating products that generate huge demand even before they officially launch.
His latest Sambal Nyet Bilis, for example, reportedly sold out in under two minutes after being released on TikTok. A subsequent restock of 150,000 bottles on Shopee also sold out within minutes.
With demand consistently outstripping supply, it is perhaps unsurprising that some buyers have turned to resellers &mdash; and some resellers have taken advantage of the situation by charging more. Beyond the products themselves, Khairul Aming&rsquo;s launches have also become popular for the experiences and giveaways that come with them.
Read: <a href="https://myc.my/articles/5220/khairul-aming-offers-fans-a-trip-to-italy-with-sambal-nyet-bilis-launch-giveaway">Khairul Aming Offers Fans A Trip To Italy With Sambal Nyet Bilis Launch Giveaway!</a>
His previous campaigns have included opportunities for customers to win trips, including a New Zealand holiday, while his latest initiatives have teased another potential getaway to Italy. These giveaways have added another layer of excitement around his product launches, encouraging even more people to participate.
But the popularity of the products has also brought one major headache: scalpers.
Sambal Nyet Allegedly Being Resold For RM25
<img src="https://r2.myc.my/159735b4cb840b1d7511335131de168a1a121b96b341b35f6080a5d51cd01899" />
A recent Threads post highlighted the issue after a user claimed that Sambal Nyet Bilis, originally sold for around RM15.90 per bottle, was being resold for as much as RM25.
The user questioned whether Khairul Aming was aware of the situation or simply chose not to address it. They acknowledged that scalpers will always exist when demand is high, but argued that the situation had gone too far.
The complaint eventually caught Khairul Aming&rsquo;s attention, leading him to explain why dealing with resellers is not as straightforward as some may think.
&ldquo;Takkan Saya Nak Pergi Ketuk Pintu Rumah Dia?&rdquo;
&nbsp;<img src="https://r2.myc.my/15551439725eb41684c03547e85c0280ba3c5837b0bfb64bd34129ea30d8db49" />
Rather than ignoring the criticism, Khairul Aming responded directly and pointed out the practical limitation faced by any business once a product has already been purchased.
&ldquo;Sambal tu dah kat tangan dia, apa saya boleh buat. Takkan saya nak pergi ketuk pintu rumah dia. Saya pun tak kenal pun siapa yang jual balik tu.&rdquo;
He also said he hoped people would understand that he could not control everything that happened once the product had left his hands.
According to the entrepreneur, his response to the criticism was particularly frustrating because it appeared to suggest that he was deliberately allowing scalpers to resell his products at inflated prices.
He stressed that his team was already working hard to produce enough products to meet demand.
He&rsquo;s Open To Solutions
<img src="https://r2.myc.my/e60052b3a11278d0fdbf0d04f8164eacd40a42e56f5f713960e11af495ddee5a" />
Interestingly, Khairul Aming did not simply dismiss the criticism.
Instead, he challenged the commenter to suggest a realistic solution that could potentially be implemented. He essentially offered to consider the idea if there was a practical way to prevent or reduce scalping.
That response was welcomed by some netizens, who felt it was unfair to blame Khairul Aming for something that happens after a customer has already completed a legitimate purchase.
Others pointed out that scalping is not unique to Sambal Nyet, with limited-stock and highly sought-after products regularly being resold at higher prices.
The Scalper Problem Is Bigger Than Sambal Nyet
<img src="https://r2.myc.my/b49111fbc5083ba52746ad1692cbc0e1ee49df468199662f4a281040c4702692" />
At its core, the issue comes down to supply and demand.
When a product sells out almost immediately, there will always be people willing to pay more to get it without waiting for the next restock.
One way to discourage the practice is simply not to buy from scalpers. If resold products remain unsold at inflated prices, there is less incentive for people to purchase large quantities purely for resale.
For Khairul Aming, the challenge is finding the balance between producing enough Sambal Nyet to meet demand while ensuring that his products remain accessible to genuine customers.
For now, the entrepreneur appears to be listening to the criticism &mdash; but as he pointed out, once the sambal is already in someone else&rsquo;s hands, controlling what happens next is another matter entirely.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Sambal Nyet scalpers are charging RM25… and KA basically said, “Bro, what can I do?”

3d9ee13cb78cc08fcf72be1d9d8bfe23dab8c4cc17b21b59a4bff4dc879eea38

Khairul Aming Responds To Sambal Nyet Scalpers Selling Bottles For RM25

Some flavours are more than just something we eat. They can bring back memories of school days, family breakfasts, afternoon tea breaks and snacks shared with friends.
That nostalgia is at the heart of Inside Scoop&rsquo;s Lokal Legends 2026, which returns this year with its biggest collection yet. The annual campaign brings together nine familiar Malaysian brands and transforms their signature products into limited-edition ice cream flavours.
Launched in conjunction with Malaysia&rsquo;s National Day celebrations, the campaign celebrates the local brands that have become part of everyday Malaysian life &mdash; this time, with a scoopable twist.
Nine Familiar Brands, Nine New Flavours
&nbsp;<img src="https://r2.myc.my/d2a0f6d6278d5b0bd8c687b427acffab6379a9e203cb31be817b4df2108fa908" />
The 2026 collection features a mix of nostalgic favourites and modern Malaysian icons, with each collaboration drawing inspiration from a recognisable product or flavour:
<ul>
<li>Beryl&rsquo;s Tiramisu Almond Chocolate &ndash; Tiramisu dark chocolate ice cream layered with fudgy chocolate and honey-roasted almonds.</li>
<li>BOH&rsquo;s Teh Tarik &ndash; A Malaysian classic made with BOH tea and condensed milk, swirled with chewy brown sugar mochi. The flavour also pays tribute to BOH&rsquo;s nearly 97 years of tea-making heritage.</li>
<li>Farm Fresh&rsquo;s Pistachio Yoghurt Crunch &ndash; Tangy yoghurt ice cream paired with crunchy pistachio kunafa.</li>
<li>Gardenia&rsquo;s Choc-A-Lot Twiggies &ndash; Milk chocolate ice cream packed with bite-sized pieces of the familiar Gardenia Twiggies Choc-A-Lot.</li>
<li>Mister Potato&rsquo;s Choc Potato Chips N&rsquo; Cream &ndash; Creamy vanilla ice cream with salted caramel and crunchy chocolate-coated Mister Potato chips.</li>
<li>Oriental Kopi&rsquo;s Kaya Butter Toast &ndash; A take on the classic kopitiam breakfast, combining pandan kaya and brown butter ice cream with toast crumbs.</li>
<li>Secret Recipe&rsquo;s Chocolate Indulgence&reg; &ndash; Rich chocolate and creamy custard ice cream layered with chocolate hazelnut sauce and pieces of the iconic Chocolate Indulgence&reg; cake.</li>
<li>Thumbs&rsquo; Peanut Butter Jelly &ndash; Creamy peanut butter ice cream with ribbons of blueberry jam and peanut butter.</li>
<li>ZUS Coffee&rsquo;s Ube Latt&eacute; &ndash; Earthy ube ice cream swirled with chewy mochi bites, inspired by ZUS Coffee&rsquo;s popular Ube series.</li>
</ul>
Together, the nine limited-edition flavours put familiar Malaysian favourites into a completely different form, bringing everything from childhood snacks and kopitiam staples to popular local drinks into a single collection.
From Local Favourites To Ice Cream
<img src="https://r2.myc.my/dad46a91b1e3f1a3adf395fdef48806158b26ff04198546c89f3cd11cb3b48dd" />
Since its introduction in 2024, Lokal Legends has grown into one of Inside Scoop&rsquo;s most anticipated annual campaigns, with fans often guessing which brands will make the next lineup and sharing their wishlists online.
According to Inside Scoop Co-Founder Edmund Tan, the campaign is about celebrating the brands that have become part of the Malaysian experience.
He said the excitement surrounding each year's reveal reflects the strong connection Malaysians have with homegrown brands &mdash; from those they grew up with to those associated with family gatherings and everyday routines.
This year&rsquo;s partners share a similar sentiment, with each bringing a familiar product and story into an entirely different format. Secret Recipe Group CEO Patrick Sim revealed that the Chocolate Indulgence&reg; collaboration went through 13 different versions before arriving at the final recipe.
ZUS Coffee, meanwhile, is bringing its popular Ube flavour into ice cream after receiving an enthusiastic response to its Ube drinks last year.
A Supermarket Full Of Malaysian Nostalgia
&nbsp;<img src="https://r2.myc.my/a820827e6f756a8f4237eae3e1e80dfe327f827c7845af69565830fad72c9d5f" />
For 2026, Inside Scoop has taken the campaign beyond the flavours themselves with a supermarket-inspired concept.
Supermarkets are a familiar part of everyday Malaysian life, bringing together everything from breakfast staples and snacks to drinks and treats. Inside Scoop has recreated that experience through the Lokal Legends Supermarket, bringing all nine collaborations together under one roof.
For the campaign launch, the Inside Scoop outlet at Galeria SA Sentral was transformed into the themed supermarket. Visitors could explore dedicated brand aisles, learn more about the collaborations and sample the new flavours in an interactive setting.
The concept also gives the campaign a nostalgic feel, connecting the ice cream flavours with the products and brands Malaysians might usually find while doing their weekly grocery shopping.
Get All Nine In One Box
<img src="https://r2.myc.my/6c299b7d32adedd9dc5441802b89b8e684ae33ef8c04fcfe308a3e8a4fe2c556" />
For those who want to try the entire collection, Inside Scoop is also offering a 9-Scoop Party Pack, featuring all nine Lokal Legends flavours in one box.
The set comes with an exclusive Lokal Legends Ice Cream Passport and sticker pack, allowing fans to collect and celebrate each of the nine collaborations.
Whether it is a familiar childhood snack, a kopitiam breakfast staple or a favourite modern drink, the collection gives Malaysians a chance to revisit familiar flavours in a completely different form.
Lokal Legends 2026 is now available at participating Inside Scoop outlets nationwide from 10 August 2026, for a limited time.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Nine Malaysian icons, one very sweet collab! 🍦

9bd380582fc45bbf6208ce1a8be5d3f8a176efaf4f536dd334af1a25057d98a7

Inside Scoop Brings Nine Malaysian Brands Together For Lokal Legends 2026

Khairul Aming is once again giving his fans a chance to experience a holiday of a lifetime, with five lucky buyers of his latest product set to win an all-expenses-paid trip to the breathtaking Dolomites in Italy.
The popular entrepreneur and content creator announced the special giveaway in conjunction with the launch of his newest product, Sambal Nyet Bilis, continuing his tradition of rewarding loyal customers with memorable experiences rather than just product giveaways.
Following the success of his previous fan trip to New Zealand, Khairul Aming revealed that this year&rsquo;s winners will be taken on an adventure across Europe, with each winner also allowed to bring along a plus one.
Five Fastest Sambal Nyet Bilis Buyers To Win Italy Trip
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/Dbmuwarz1Zi/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Khairul Amin Kamarulzaman (@khairulaming)</a>
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According to Khairul Aming, the five fastest customers who purchase five bottles of Sambal Nyet Bilis during the product launch will secure a place on the exclusive trip.
The sale will begin during his TikTok Live session on Friday, 7 August 2026, at 9pm, where fans will have the opportunity to purchase the new sambal directly.
However, participants will need to take note of the payment requirements. Only purchases completed through DuitNow or FPX online banking will be eligible for the giveaway.
Payments made through debit cards, credit cards, e-wallets or PayLater services will not qualify for the competition.
The five selected winners will also be able to bring a companion, bringing the total number of travellers to 10 people. Khairul Aming confirmed that the entire trip will be fully sponsored, subject to the giveaway&rsquo;s terms and conditions.
Fans To Explore Venice, Verona And The Dolomites
&nbsp;<img src="https://r2.myc.my/e08ad64eddfe4a1145c1e397fd32fe2b7175313fb192c8b9c75197a27ed3a508" />
The winners will travel to Italy in October, beginning their journey at Venice Marco Polo Airport.
The group will first spend time exploring Venice before continuing their journey by road to Verona, a historic city known for its cultural landmarks and connection to the famous Romeo and Juliet story.
From there, the trip will continue to its main destination &mdash; the Dolomites mountain range in northeastern Italy.
Known as one of Italy&rsquo;s most beautiful natural attractions, the Dolomites are famous for their dramatic mountain peaks, crystal-clear lakes and stunning landscapes that attract travellers from around the world.
Khairul Aming shared that the itinerary will include various outdoor activities, particularly hiking and exploring the mountainous surroundings.
He also reminded potential winners that the trip will involve plenty of walking and physical activities, encouraging participants to prepare themselves before joining the adventure.
Continuing A Tradition Of Giving Back To Fans
<img src="https://r2.myc.my/fb0092766586284cf8a0c9fafd328e24a8b9ed18dd27dfd32b11583369eaf975" />
This is not the first time Khairul Aming has organised a special travel experience for his supporters.
Last year, he brought five lucky winners from his Rendang Nyet Berapi giveaway on a fully sponsored trip to South Island, New Zealand.
The trip included a variety of unforgettable experiences, including hiking around scenic mountain areas, a helicopter ride to snowy peaks, lakeside picnics, stargazing sessions, a cruise, farm visits and cooking sessions with Khairul Aming himself.
Reflecting on last year&rsquo;s winners, Khairul Aming highlighted that the competition was open to everyone, with winners coming from different backgrounds.
Among them were a dentist, a retired soldier and a student, proving that anyone had a chance of winning regardless of their profession or lifestyle.
The announcement of the Italy trip quickly attracted attention online, with many fans jokingly offering themselves as potential plus ones for anyone who manages to secure a winning spot.
Sambal Nyet Bilis Brings A New Twist To Khairul Aming&rsquo;s Popular Range
&nbsp;<img src="https://r2.myc.my/a9831e6c7b324db498952a03c153ac6e2621418b486ee5220ef91ffe795e8805" />
Alongside the exciting giveaway, Khairul Aming is also preparing for the launch of Sambal Nyet Bilis, the latest addition to his successful sambal line.
The new product marks another milestone for the entrepreneur after the popularity of his original Sambal Nyet Berapi, which gained a strong following among Malaysian consumers.
Khairul Aming explained that Sambal Nyet Bilis was created to bring back the nostalgic flavours of traditional sambal, inspired by the taste and aroma of sambal commonly prepared by previous generations.
Compared to Sambal Nyet Berapi, the new version features additional ingredients including ikan bilis mata biru, green chilli and belacan, creating a richer and more traditional flavour profile.
He also advised customers not to be surprised by the amount of oil in the sambal, explaining that the product should be mixed thoroughly before consumption to ensure the ingredients are evenly combined.
Sambal Nyet Bilis will be sold at RM15.99 per bottle, with each bottle weighing 180g.
More Than Just A Product Launch
With a new sambal flavour, a TikTok Live launch and the opportunity to travel to Italy with Khairul Aming himself, the Sambal Nyet Bilis launch is expected to attract huge interest from fans.
The giveaway also reflects Khairul Aming&rsquo;s approach of building a strong connection with his audience by creating experiences that go beyond traditional brand promotions.
For lucky buyers, purchasing five bottles of sambal could potentially turn into a once-in-a-lifetime journey through one of Europe&rsquo;s most scenic destinations &mdash; alongside one of Malaysia&rsquo;s most recognisable entrepreneurs.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Forget ordinary giveaways. Khairul Aming is sending five lucky fans and their plus-ones to Italy for the launch of his new Sambal Nyet Bilis.

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