Aida Nadhirah

b094815e0cfbf67f1da555e69c575697e0bea893c1d161c5acc43e3d8edd7291

Social

lawsuit

Dbrand

Casetify

iFixit

phone case

copyright claim

JerryRigEverything

In this age of smartphone companies poppin&rsquo; up to rival the OGs, we have at least twenty more smartphone accessories companies following behind. The likes of Belkin, Anker, Spigen, Grovemade, Dbrand and Casetify, just to name a few, are the leading brands offering various options to consumers. When it comes to phone skins, Dbrand has a cult following, especially among the tech heads. Not to mention, their marketing tactic on <a href="https://twitter.com/dbrand">X</a> (formerly Twitter) has a following on their own. The crass and savage replies at this point are their Internet persona. Also, how they refer to their employees as robots, and everyone just calls them robots at DBrand, is quite funny.
Among Dbrand&rsquo;s notable collaborators are <a href="https://www.youtube.com/user/marquesbrownlee">Marquees Brownlee</a> (better known as MKBHD on the Internet), <a href="https://www.youtube.com/@LinusTechTips">Linus Tech Tips</a> and <a href="https://www.youtube.com/@JerryRigEverything">JerryRigEverything</a>, some of the huge figures in the tech space. However, in a recent event, the Internet witnessed Dbrand robots showing their serious side for the first time on platform X. Namely, the debacle between them and Casetify over an alleged copyright claim.
The Battle Ensues
<img src="https://r2.myc.my/81d2a0c1ea30ec82fbb07ded76ae96556b66134e2b23f3898f5e08f8e03bd83e" alt="" width="1280" height="720" /> Left: Dbrand&rsquo;s &lsquo;Teardown&rsquo; collection Right: Casetify&rsquo;s &lsquo;Inside Out&rsquo; collection
Dbrand is suing Casetify for millions of dollars over their &lsquo;Inside Out&rsquo; collection, copying Dbrand&rsquo;s &lsquo;Teardown&rsquo; collection with JerryRigEverything released in 2019. The two collections feature transparent-style designs for various smartphone models. Dbrand, in their <a href="https://x.com/dbrand/status/1727721586856222893?s=20">thread on X</a>, pointed out five similarities or Easter Eggs as they call it, between the two collections, complete with photo evidence. For instance, Dbrand highlighted JerryRigEverything&rsquo;s famous catchphrase &ndash; Glass is glass and glass breaks &ndash; on Casetify&rsquo;s Inside Out collection, which can be found in their <a href="https://dbrand.com/shop/special-edition/teardown">Teardown collection with JerryRigEverything himself</a>.
<img src="https://r2.myc.my/f28106b5f2967836e6dbd78aabd2b6313f66fc123bc6b7b9577d791b0ac2ecce" alt="" width="1396" height="785" />JerryRigEverything&rsquo;s catchphrase is found on Casetify&rsquo;s Inside Out collection
Within 24 hours, Dbrand filed the lawsuit in a Canadian court, Casetify immediately pulled off their Inside Out collection from their website and released a statement saying, &ldquo;We are investigating the allegation&rdquo;, insisting on their philosophy of always being a bastion of originality. I would say that&rsquo;s not up to them to decide now huh? 😏
<blockquote class="twitter-tweet">
<a href="https://t.co/dNW4zuOvMT">pic.twitter.com/dNW4zuOvMT</a>
&mdash; CASETiFY (@Casetify) <a href="https://twitter.com/Casetify/status/1728004068507787294?ref_src=twsrc%5Etfw">November 24, 2023</a></blockquote>
JerryRigEverything has posted a video on his YouTube channel breaking down the debacle and expressing his disappointment over the copyright allegation. Together with Dbrand, they seek multi-million dollars from Casetify in this lawsuit.
<iframe title="YouTube video player" src="https://www.youtube.com/embed/byfWscC87Vg?si=0f3kQ183t28z-Ky4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Do we hear another lawsuit knocking on Casetify&rsquo;s door?
<img src="https://r2.myc.my/c9b06bce609730ebf657434ae74b5949705ecc601fa668cc9b4c7e48e65751af" alt="" width="1396" height="698" />
Just after Dbrand went public with their bold claims, Dbrand shared more evidence that Casetify brazenly copied iFixit x-ray images in another separate collection on their website.
<blockquote class="twitter-tweet">
Dear <a href="https://twitter.com/Casetify?ref_src=twsrc%5Etfw">@Casetify</a>, using stolen X-rays of phone internals doesn't make you a tech genius; it makes you a copycat. How about investing some of those "cutting-edge" profits into supporting Right to Repair or wheelchair advocacy? Or is that too original for you? <a href="https://t.co/q4RiteEKbf">https://t.co/q4RiteEKbf</a>
&mdash; iFixit (@iFixit) <a href="https://twitter.com/iFixit/status/1728157636288205021?ref_src=twsrc%5Etfw">November 24, 2023</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

iFixit, in their tweet on X, sarcastically shaded Casetify, outrightly copying their X-ray design without giving any credit and refusing to give any further comments apart from their bastion of originality statement 🙄. Currently, iFixit has yet to confirm whether they are filing a lawsuit against Casetify on the copyright claim of their designs.
You know what they say &ndash; starting a company is easy, but trying not to copy others is not, apparently 👀
What are your thoughts on this? Let us know in the comments!
&nbsp;
*Sources: Visual and Reference Credits to Social Media, Dbrand &amp; various cross-references for context.
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5607664ee6d0d860fb706fe06dddf3c175cabfd67a4a39afcb9c95afb8a5ceda

Battle Of The Cases: Dbrand VS Casetify

Battle Of The Cases: Dbrand VS Casetify

Whose side are you on?

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