Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Social

Palestine

boycott

QSR Brand

fried chicken

BDS Malaysia

KFC Malaysia

not on the list

Free Gaza

Remember the news about KFC closing down a total of 108 outlets across Malaysia? It wasn't so finger lickin' good.
When this announcement was made, many believed it was due to the ongoing boycott of brands linked to the genocide in Palestine, as Israel has yet to agree to a ceasefire despite numerous pleas from world leaders and the United Nations.
If you're not aware of what's happening in Rafah, check out the simple explanation by local content creator Ceddy Ang, also known as CeddyOrNot.
Read: <a href="https://myc.my/articles/3454/kfc-malaysia-shutters-108-outlets-nationwide-citing-escalating-operational-costs">KFC Malaysia Shutters 108 Outlets Nationwide Citing &ldquo;Escalating Operational Costs&rdquo;</a>
Read: <a href="https://myc.my/articles/3498/ceddy-ang-educates-msians-about-the-alleyesonrafah-situation">Ceddy Ang Educates M&rsquo;sians About The #AllEyesOnRafah Situation</a>
In reality, the closure of numerous KFC outlets was due to rising business costs and QSR Brands, the company operating KFC franchises in Malaysia, shifting their focus to high-engagement trade zones to optimize resources.
However, some attributed the closures to ongoing boycotts and claimed that the brand was on the BDS boycott list. But how true is this?
KFC Is Not On The BDS Boycott List
<img src="https://r2.myc.my/174d81a57f429bc3a8f6ae0941180de5eaf77087367d5bd8adc65d5d74880d4d" />
Recently, Professor Nazari Ismail, chairman of the Malaysian Boycott, Divestment, Sanctions (BDS) group, clarified the organization&rsquo;s stance on KFC, stating that the fast-food chain has never been a target of BDS Malaysia&rsquo;s boycott campaigns.
"For your information, KFC has never been included in the BDS Malaysia boycott list. We have never campaigned for Malaysians to boycott KFC from the past until now," he said, aiming to clear up misunderstandings about the boycott list circulating among consumers.
<img src="https://r2.myc.my/5e4054330e273c201ece9b07654aeda333ee99517d2f585719b5d4f7636b4629" />
Nazari also addressed the inclusion of McDonald&rsquo;s on the BDS boycott list. Initially, McDonald&rsquo;s was not a target of the boycott. However, it was added to the list after branches in Israel provided free food to Israeli soldiers, sparking global outrage. Despite the backlash, McDonald&rsquo;s Corporation has not taken any action to address this issue, leading to its current status on the BDS list.
But Why Was KFC Boycotted In The First Place?
Nazari emphasized that KFC has not engaged in any actions that would warrant its inclusion on the BDS boycott list.
The primary reason behind the calls to boycott KFC is not related to the Palestinian issue but rather due to numerous customer complaints about rising prices, making their products less affordable. To underscore this point, Nazari referenced a report by Malay Mail that provides evidence of the increasing costs of KFC's offerings.
<img src="https://r2.myc.my/dab6e58749b1ba143021a1670f246aa7fea573b06bb6e1f337e4556e2f49f169" />
&ldquo;I have found that there are customers who complain and refuse to buy anymore because it&rsquo;s expensive and not because of the Palestine issue.&rdquo;
Additionally, it's noticeable that KFC's portions have significantly shrunk, making some dishes, like a snack or dinner plate, seem overpriced for their size. To address this, KFC has introduced a program allowing customers to exchange their chicken for a larger portion if they are dissatisfied.
How Is The Situation In Palestine Now?
<img src="https://r2.myc.my/417b5a92ef1a1483757468129043e3a944675eed38bb2b318ac34e0efa006daf" />
Currently, the International Court of Justice (ICJ) has ordered Israel to halt its offensive in Rafah and end its military operations there. This ruling, the third of its kind this year, cites the "immense risk" to hundreds of thousands of Palestinians seeking shelter in Rafah, located in the southernmost part of Gaza.
However, despite the ICJ's order, Israel has shown no signs of altering its course. Prime Minister Benjamin Netanyahu has criticized the ICJ&rsquo;s ruling and described the genocide charge brought by South Africa as "false, outrageous, and mortally repugnant."
<img src="https://r2.myc.my/9bdeb3bcbea929d3c7ba4420646343f163eb96f3982696e87829cdf3ba19f9b5" />
To date, the conflict has resulted in the deaths of at least 35,984 Palestinians and left up to 80,642 wounded. According to a report by Al Jazeera, Hamas official Osama Hamdan stated that there is no need for new negotiations with Israel, as Hamas has already agreed to a ceasefire proposal that was subsequently rejected by Israel.
&ldquo;There is no guarantee that it [Israel] will accept new proposals to go to negotiations &hellip; If there are no serious guarantees, this means giving Israel more time to continue the aggression,&rdquo; he added.
Hopefully, this clarification will help Malaysians who participate in the boycott movement to do so accurately, without mistakenly targeting businesses that are not on the official BDS list.
On a related note, we also hope for more decisive actions to halt the ongoing genocide. Even celebrities have been using their social media platforms to raise awareness about the critical situation in Palestine.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our <a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a> and <a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a> for more updates.

If you’ve seen a call to boycott KFC, it’s actually due to their products becoming increasingly expensive.

7751219f601cc70854ea1daeaac14f0ee7d398a5876d91e55544f6bce0ea9e75

BDS Malaysia Clarifies That KFC Has Never Been On Their Boycott List

BDS Malaysia Clarifies That KFC Has Never Been On Their Boycott List

If you’ve seen a call to boycott KFC, it’s actually due to their products becoming increasingly expensive.

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