Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

Penang

ice cream

desserts

cool off

Blizzard

comeback

opening soon

Dairy Queen

Sunshine Central

In a tropical country like Malaysia, it&rsquo;s no surprise that cold treats are a favourite indulgence. And now, there&rsquo;s some delicious news to celebrate: the internationally renowned ice cream brand Dairy Queen is making its long-awaited return! Famous for its signature Blizzard desserts&mdash;so thick they can be flipped upside down without spilling&mdash;Dairy Queen once had a presence in Malaysia but reportedly shut its doors over a decade ago.
While the exact reason for its departure remains unclear, one thing is certain: Malaysians have sorely missed this iconic ice cream chain. Despite its absence here, Dairy Queen has remained a hit in neighbouring Southeast Asian countries like Indonesia and Thailand. Its ongoing popularity, paired with the fact that its desserts are often more affordable abroad, has kept Malaysian fans yearning for its return. Thankfully, the wait is nearly over. Dairy Queen is set to reopen its first Malaysian outlet at Sunshine Central in Penang!
<img src="https://r2.myc.my/2bfe06dbb30a2f3cf8c4f87259eb90229e4e0aaef45f914b96dd5a4647409137" />
The announcement gained traction after a Facebook post by user "I Love To Eat 我就是愛吃喝玩樂" showcased a photo of the "coming soon" Dairy Queen signboard. The post sparked a wave of excitement among netizens, with many warmly welcoming the brand back. Fans are hopeful that this time, Dairy Queen will establish a lasting presence in Malaysia and expand across the nation, particularly to the Klang Valley, where demand is expected to be high.
What Is Dairy Queen?
<img src="https://r2.myc.my/b3b9392f08a18e6f2b7595c21311d2d317a1e3935ef0fb6f8181e3a829c1f1be" />
Dairy Queen (DQ) is a popular American chain of soft-serve ice cream and fast-food restaurants, known for its iconic Blizzard treats and family-friendly menu. Founded in 1940 in Joliet, Illinois, by Sherb Noble, Dairy Queen began as a small store selling soft-serve ice cream, a product developed by co-founder John Fremont McCullough and his son Bradley. Their unique soft-serve formula became an instant success, leading to the rapid expansion of the brand.
Over the decades, Dairy Queen evolved from an ice cream-focused shop to a full-service restaurant offering burgers, fries, and other fast-food items alongside its signature desserts. Notable menu items include the Blizzard, introduced in 1985, which allows customers to mix soft-serve ice cream with candy, cookies, or fruit. The Blizzard quickly became a cultural phenomenon and remains one of DQ&rsquo;s most beloved products.
Today, Dairy Queen operates thousands of locations worldwide, from North America to Asia and the Middle East, making it one of the most recognizable names in the fast-food and dessert industry. Owned by Berkshire Hathaway since 1998, DQ continues to innovate while staying true to its roots as a place for indulgent treats and family enjoyment.
Excitement and Criticism
In another post shared by Instagram account @penangfoodie, local fans expressed their anticipation for Dairy Queen&rsquo;s reopening. While many are eager to visit Sunshine Central in Penang to enjoy their favourite treats, others criticized the choice of location, saying it&rsquo;s less accessible for those outside the region.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/e287b62ca290f21922141ab5e2a61728f6a274ce138aafd8312852306fb9da45" />
For now, no official opening date has been announced, but the buzz surrounding Dairy Queen&rsquo;s return is undeniable. Keep an eye out for updates, and prepare to indulge in the rich, creamy goodness of their desserts once they open!
Are you thrilled about Dairy Queen&rsquo;s comeback? Have you tried their famous Blizzards before? Let us know, and in the meantime, check out these videos of Malaysians enjoying Dairy Queen treats in neighbouring countries:
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@ikmlzlkfli/video/7182539343809056026" data-video-id="7182539343809056026">
<section><a title="@ikmlzlkfli" href="https://www.tiktok.com/@ikmlzlkfli?refer=embed" target="_blank" rel="noopener">@ikmlzlkfli</a> Replying to @꒰ 🖇 ˗ˏˋ ainasofiya9A+ ˚◞♡ Wajib try tau kalau pergi Thailand! <a title="malcaks" href="https://www.tiktok.com/tag/malcaks?refer=embed" target="_blank" rel="noopener">#malcaks</a> <a title="makanlokal" href="https://www.tiktok.com/tag/makanlokal?refer=embed" target="_blank" rel="noopener">#makanlokal</a> <a title="hello2023" href="https://www.tiktok.com/tag/hello2023?refer=embed" target="_blank" rel="noopener">#hello2023</a> <a title="viral" href="https://www.tiktok.com/tag/viral?refer=embed" target="_blank" rel="noopener">#viral</a> <a title="thailand" href="https://www.tiktok.com/tag/thailand?refer=embed" target="_blank" rel="noopener">#thailand</a> <a title="hatyai" href="https://www.tiktok.com/tag/hatyai?refer=embed" target="_blank" rel="noopener">#hatyai</a> <a title="dairyqueen" href="https://www.tiktok.com/tag/dairyqueen?refer=embed" target="_blank" rel="noopener">#dairyqueen</a> <a title="oreo" href="https://www.tiktok.com/tag/oreo?refer=embed" target="_blank" rel="noopener">#oreo</a> <a title="makananthai" href="https://www.tiktok.com/tag/makananthai?refer=embed" target="_blank" rel="noopener">#makananthai</a> <a title="♬ Escapism. - Super Sped Up - RAYE" href="https://www.tiktok.com/music/Escapism-Super-Sped-Up-7167886109384379142?refer=embed" target="_blank" rel="noopener">♬ Escapism. - Super Sped Up - RAYE</a></section>
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<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@wanykay/video/7268911358706601217" data-video-id="7268911358706601217">
<section><a title="@wanykay" href="https://www.tiktok.com/@wanykay?refer=embed" target="_blank" rel="noopener">@wanykay</a> Lama dah cari ice cream ini, bilaaa la nak bukak dekat selangor. 🥲Tunggang terbalik baru boleh makan 😂 Dairy queen ice cream memang sedap, vegetarian &amp; banyak flavor sedap2 😍 ada peluang ke bangkok try laaa ice cream ini. <a title="dairyqueen" href="https://www.tiktok.com/tag/dairyqueen?refer=embed" target="_blank" rel="noopener">#dairyqueen</a> <a title="blizzard" href="https://www.tiktok.com/tag/blizzard?refer=embed" target="_blank" rel="noopener">#blizzard</a> <a title="bangkok" href="https://www.tiktok.com/tag/bangkok?refer=embed" target="_blank" rel="noopener">#bangkok</a> <a title="bangkokthailand" href="https://www.tiktok.com/tag/bangkokthailand?refer=embed" target="_blank" rel="noopener">#bangkokthailand</a> <a title="jalanjalancarimakan" href="https://www.tiktok.com/tag/jalanjalancarimakan?refer=embed" target="_blank" rel="noopener">#jalanjalancarimakan</a> <a title="jalanjalanbangkok" href="https://www.tiktok.com/tag/jalanjalanbangkok?refer=embed" target="_blank" rel="noopener">#jalanjalanbangkok</a> <a title="selangor" href="https://www.tiktok.com/tag/selangor?refer=embed" target="_blank" rel="noopener">#selangor</a> <a title="tiktokmalaysia" href="https://www.tiktok.com/tag/tiktokmalaysia?refer=embed" target="_blank" rel="noopener">#tiktokmalaysia</a> @l<a title="wanykay" href="https://www.tiktok.com/tag/wanykay?refer=embed" target="_blank" rel="noopener">#wanykay</a> <a title="fypシ゚viral" href="https://www.tiktok.com/tag/fyp%E3%82%B7%E3%82%9Aviral?refer=embed" target="_blank" rel="noopener">#fypシ゚viral</a> <a title="foodie" href="https://www.tiktok.com/tag/foodie?refer=embed" target="_blank" rel="noopener">#foodie</a> <a title="foodietiktok" href="https://www.tiktok.com/tag/foodietiktok?refer=embed" target="_blank" rel="noopener">#foodietiktok</a> <a title="reviewmakanan" href="https://www.tiktok.com/tag/reviewmakanan?refer=embed" target="_blank" rel="noopener">#reviewmakanan</a> <a title="foodieselangor" href="https://www.tiktok.com/tag/foodieselangor?refer=embed" target="_blank" rel="noopener">#foodieselangor</a> <a title="foodiekl" href="https://www.tiktok.com/tag/foodiekl?refer=embed" target="_blank" rel="noopener">#foodiekl</a> <a title="videomakan" href="https://www.tiktok.com/tag/videomakan?refer=embed" target="_blank" rel="noopener">#videomakan</a> <a title="♬ original sound - Wanykay - Wanykay🍉" href="https://www.tiktok.com/music/original-sound-Wanykay-7268911392257362690?refer=embed" target="_blank" rel="noopener">♬ original sound - Wanykay - Wanykay🍉</a></section>
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&nbsp;

Time to satisfy your sweet tooth cravings—Dairy Queen is back!

2497aee4527e073d5f19b849b6a4525de2275525f21772bf182d97ed00e306b1

Dairy Queen Is Making A Sweet Comeback In Malaysia With A New Outlet Opening In Penang

Malaysian students recently accepted into Harvard University are now caught in the crossfire of a major political crackdown by the Trump administration, which has revoked the prestigious institution&rsquo;s ability to enrol international students. The decision, announced by the US Department of Homeland Security, takes effect from the 2025&ndash;2026 academic year and has thrown future and current students into deep uncertainty.
Homeland Security Secretary Kristi Noem accused Harvard of "fostering violence, antisemitism, and coordinating with the Chinese Communist Party". The university&rsquo;s certification under the Student and Exchange Visitor Program (SEVP) has been revoked, barring it from issuing the documents required for student visas. Existing foreign students, including Malaysians currently enrolled, have been told to transfer to other institutions or risk losing their legal immigration status.
Unprecedented Move with Far-Reaching Impact
&nbsp;<img src="https://r2.myc.my/6007d43a278630ba14159c7a19fda94a4d7eb6f794d881e34496c2779c9583c1" />
This is the first time in recent history that a US administration has directly revoked a single university&rsquo;s ability to host international students, and it marks an escalation in what critics describe as a politically charged assault on academia. Harvard has vowed to challenge the decision, calling it "unlawful" and a retaliatory act that threatens the university&rsquo;s mission and global standing.
In a statement, Harvard said, &ldquo;This retaliatory action threatens serious harm to the Harvard community and our country, and undermines Harvard&rsquo;s academic and research mission.&rdquo; The university added that it remains "fully committed" to educating international students and scholars.
Harvard enrolled around 6,800 international students in the 2024&ndash;2025 academic year &mdash; approximately 27% of its student body. Although it is not immediately clear how many Malaysians are currently studying there, Malaysia has historically been represented in Harvard's international community, alongside peers from countries like China, India, Singapore, and the UK.
Harvard Club of Malaysia Responds
<img src="https://r2.myc.my/a5852b4fa119e781d9cd08eba13606ea9703cdf2d1fc5804e7b7362e3a700bd1" />
Speaking to local media, Harvard Club of Malaysia president Wan Nadiah Wan Mohd Abdullah Yaakob acknowledged the growing concern among Malaysian families and students. &ldquo;It&rsquo;s a developing situation and legal avenues are likely to be pursued. At the moment, we&rsquo;re waiting for further clarification on how this will affect Malaysian students specifically,&rdquo; she said.
Wan Nadiah also shared Harvard&rsquo;s official response and reiterated that the university is committed to supporting affected students. &ldquo;The community is understandably anxious, but Harvard is working hard to find a resolution,&rdquo; she added.
Trump Administration&rsquo;s Wider War on Universities
&nbsp;<img src="https://r2.myc.my/f09b76af8ebf4d894cbb7d5923de800b4d88e59c42422897a09fecfe57e6a2da" />
The revocation is part of a wider campaign by US President Donald Trump&rsquo;s administration to reshape American higher education. The administration has accused elite institutions of harbouring &ldquo;radical left&rdquo; ideologies, promoting anti-American sentiment, and providing platforms for pro-Palestinian protests.
The decision against Harvard came shortly after the university reportedly refused to comply with Homeland Security&rsquo;s demand for extensive records on foreign students &mdash; including video and audio recordings of protest activity dating back five years.
In a stark warning to other institutions, Noem stated that similar action could be taken against other universities, such as Columbia University. &ldquo;This should be a warning to every other university to get your act together,&rdquo; she said in an interview.
Financial and Legal Implications
&nbsp;<img src="https://r2.myc.my/9e4659d1cd5d2147408dfa8e5c4637aa818ea3354f030d034bcaf09ba6a77922" />
The decision has serious financial implications for Harvard. International students, including those from Malaysia, often pay full tuition, contributing significantly to the university&rsquo;s income. Annual tuition at Harvard is estimated at around US$59,000 (~RM 250,101), with total costs including accommodation reaching nearly US$87,000 (~RM 368,793). Although Harvard offers need-blind admissions, international students still make up a substantial part of its funding ecosystem.
The Trump administration has already frozen roughly US$3 billion in federal grants to Harvard and recently withdrew an additional US$60 million over alleged failures to address antisemitism. These moves prompted Harvard to launch legal action to restore its funding and defend its independence.
In a related legal challenge, a federal judge recently blocked the administration from terminating the legal status of foreign students without following proper regulatory procedures. However, it remains uncertain whether that ruling will protect Harvard&rsquo;s international student body.
Malaysian Students Treated as &ldquo;Collateral Damage&rdquo;
&nbsp;<img src="https://r2.myc.my/d75fb3bbb72e185ff4079a32e4632cea098bba207f5244c488cd10971fbe4cc8" />
Advocates and immigration experts have slammed the administration&rsquo;s move as politically motivated and damaging to innocent students. Aaron Reichlin-Melnick, of the American Immigration Council, described the situation bluntly: &ldquo;None of them have done anything wrong. They&rsquo;re just collateral damage to Trump.&rdquo;
For Malaysian students who earned places at one of the world&rsquo;s most selective universities, the decision is both devastating and disruptive. It raises serious questions about the future of academic collaboration and access to US education for Malaysians.
What&rsquo;s Next for Malaysians Affected?
For now, affected Malaysian students have few clear options. They may be forced to transfer to other US institutions, though that process is fraught with logistical and legal complications. Some may defer their studies or consider universities in countries like the UK, Australia, or Singapore, where international students are still actively welcomed.
The Malaysian government has yet to issue an official response, but education counsellors and alumni networks are stepping up efforts to provide guidance and support. Many in Malaysia&rsquo;s academic and diplomatic circles are watching closely to see whether Harvard&rsquo;s legal fight will yield any reprieve for students who had dreamed of studying in the US.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Visa crisis alarms international students heading to the Ivy League; Harvard pledges swift support.

e570750737d3fcb0405ad92bce6c5dafae41fe5f241587cf96447bc565bd0985

Malaysian Students In Limbo As Trump Revokes Harvard’s Right To Enrol International Students

Malaysia&rsquo;s roads are no strangers to congestion &mdash; a persistent daily nuisance for millions of commuters. During peak hours, traffic in and around urban areas such as Kuala Lumpur, Petaling Jaya, and Subang Jaya can grind to a halt, with journey times ballooning far beyond what would be considered acceptable in most major cities. As a result, many Malaysians have turned to public transportation in search of a more efficient, stress-free alternative.
Services such as the MRT, LRT, and KTM Komuter lines are positioned as affordable and practical ways to beat traffic, particularly for daily commuters. However, frequent breakdowns, delays, technical issues, and infrastructure weaknesses have continued to undermine public confidence in these services. For KTM Komuter in particular, its reputation has taken a repeated beating, with passengers often reporting unreliable schedules, poor communication, and inadequate contingency planning.
Three-Hour Delay Between Bangi and Serdang: A TikTok Video Goes Viral
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@horajunie/video/7507131892366462226" data-video-id="7507131892366462226">
<section><a title="@horajunie" href="https://www.tiktok.com/@horajunie?refer=embed" target="_blank" rel="noopener">@horajunie</a> a baddie dont deserve this typa service KTMB <a title="fyp" href="https://www.tiktok.com/tag/fyp?refer=embed" target="_blank" rel="noopener">#fyp</a> <a title="ktmb" href="https://www.tiktok.com/tag/ktmb?refer=embed" target="_blank" rel="noopener">#ktmb</a> <a title="baddie" href="https://www.tiktok.com/tag/baddie?refer=embed" target="_blank" rel="noopener">#baddie</a> <a title="stecu" href="https://www.tiktok.com/tag/stecu?refer=embed" target="_blank" rel="noopener">#stecu</a> <a title="♬ Dilanjaniyar - Chanclipse" href="https://www.tiktok.com/music/Dilanjaniyar-7495735523894774534?refer=embed" target="_blank" rel="noopener">♬ Dilanjaniyar - Chanclipse</a></section>
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A recent incident involving a KTMB Komuter train on the Pulau Sebang&ndash;Batu Caves route has once again drawn widespread criticism. The issue gained viral attention after a user on TikTok, @horajunie, shared her personal experience aboard a train that came to a sudden halt between Bangi and Serdang stations.
According to her, the train was stranded on the tracks for three hours due to a fallen tree that caused a technical fault, compounded by a complete loss of electricity on board. The power outage rendered onboard systems non-functional, plunging carriages into darkness and cutting off ventilation and announcements.
There was reportedly no immediate update from staff regarding the cause of the delay or how long passengers would be stuck. For three hours, hundreds of passengers sat helplessly in sweltering heat, unsure of their next steps. The lack of communication and preparedness frustrated many, especially as conditions inside the train deteriorated.
Unplanned Evacuation: &ldquo;We Had to Walk Through the Bushes&rdquo;
<img src="https://r2.myc.my/20ca46fd72998fffeee8332bc6945c197f33bb9777ef967bbfeeb79a6fd6d003" />
Eventually, KTMB staff instructed passengers to disembark the train and make their way to a nearby road on foot &mdash; through overgrown terrain that was clearly not designed for pedestrian access. In the TikTok video, passengers can be seen cautiously descending from the train and navigating a steep, uneven embankment while carrying bags and luggage.
&ldquo;It felt like jungle trekking,&rdquo; the user remarked, attempting to inject humour into the situation. &ldquo;I didn&rsquo;t know the guy in front was so brave &mdash; he was carrying luggage and still managed to balance himself with a backpack.&rdquo;
Despite her lighthearted tone, she expressed concern for elderly passengers who struggled with the impromptu descent. &ldquo;It&rsquo;s really sad, especially for the older folks. There was a shop area in front of us, but we still had to go down a very steep and slippery path to get there,&rdquo; she added.
Others who commented on the video highlighted the risks involved &mdash; such as the possibility of injuries, lack of safety railings, and the complete absence of any emergency evacuation procedure.
Netizens React: Humour, Frustration, and Resignation
Unsurprisingly, the post triggered a wave of reactions online. Some users responded with sarcasm and humour, reflecting the public&rsquo;s growing sense of exasperation with KTMB&rsquo;s services.
&ldquo;Since when did KTMB start offering jungle survival camps?&rdquo; one user quipped, while another wrote, &ldquo;Next time, don&rsquo;t forget to bring hiking boots when boarding KTM.&rdquo;
Yet others took a more serious tone, asking whether passengers would receive any form of compensation for the lengthy delay and the hazardous disembarkation. The TikTok user confirmed that no reimbursement or official response was provided to passengers at the time of writing.
Many commenters also shared similar past experiences on KTMB trains, revealing that service disruptions are not uncommon. One user lamented: &ldquo;KTMB has been unreliable for decades. From my student days to now, as a working adult, nothing has changed.&rdquo;
Another added, &ldquo;I used to live in Rawang. If there were MRT or LRT services there, I&rsquo;d never use KTM again. But we don&rsquo;t have a choice &mdash; and that&rsquo;s the sad part.&rdquo;
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/9c06d03b7050e05c26e65d6b79349842bf22b55f5f0526c022b3fce5992b708f" />
Not the First Time: A History of Train Disruptions and Power Failures
<blockquote class="twitter-tweet">
Updated - still no moving <a href="https://t.co/1ByoWlxndQ">pic.twitter.com/1ByoWlxndQ</a>
&mdash; syab (@sybwho) <a href="https://twitter.com/sybwho/status/1713877131355472265?ref_src=twsrc%5Etfw">October 16, 2023</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet">
but I believe that KTM could be doing more to address these issues. I urge you to look into this matter and take steps to improve the reliability and comfort of the KTM train service. Thank you for your time and consideration. Here some pictures for today issues. <a href="https://t.co/0Bquqxo0TU">pic.twitter.com/0Bquqxo0TU</a>
&mdash; syab (@sybwho) <a href="https://twitter.com/sybwho/status/1713875382074740773?ref_src=twsrc%5Etfw">October 16, 2023</a></blockquote>
This was not an isolated incident. In fact, complaints about KTMB delays due to power outages or technical problems are alarmingly frequent. A similar case was reported earlier by a X (formerly known as Twitter) user, who shared photos of passengers waiting outside a stalled train at Batang Benar station. That delay reportedly lasted over an hour.
The user claimed this was a regular occurrence and that no meaningful improvements had been observed in recent years. &ldquo;I&rsquo;ve been commuting on KTM for over three years, and every few weeks there&rsquo;s some sort of delay or technical fault. Sometimes, trains just stop between stations for 20&ndash;30 minutes without any explanation.&rdquo;
Passengers in that case were also left to wait without guidance or support, fuelling perceptions that KTMB lacks the infrastructure and crisis management capability to handle such situations efficiently.
Calls for Structural Reforms and Transparent Communication
&nbsp;<img src="https://r2.myc.my/0bca11cb9d8dcc7f3abb103eed4008bb30a999d5d1bec5fecd34f3b5743dff19" />
With Malaysia&rsquo;s public transport system expected to play a central role in reducing traffic congestion, carbon emissions, and urban sprawl, these repeated failures have prompted calls for serious reform. Many argue that the KTM Komuter network is long overdue for a comprehensive upgrade &mdash; not just in terms of trains and tracks, but also in staff training, emergency planning, and communication protocols.
&ldquo;People will never shift away from cars if they can&rsquo;t trust the train system to get them to work on time,&rdquo; one netizen commented.
Transport advocacy groups have also weighed in, calling on the government to hold KTMB accountable for service standards and passenger welfare. Suggestions have ranged from implementing service-level agreements (SLAs) with financial penalties for delays, to establishing independent oversight for public complaints and response management.
A System in Need of Direction
For everyday commuters, public transport is not a luxury &mdash; it&rsquo;s a necessity. The KTM Komuter line serves thousands of Malaysians who rely on it daily for work, school, and appointments. When delays occur without warning, and passengers are forced to evacuate in unsafe conditions, the consequences go beyond mere inconvenience. Trust erodes, productivity suffers, and the broader public transport agenda is set back.
While @horajunie&rsquo;s video managed to find humour in an otherwise uncomfortable situation, the underlying issue is no laughing matter. Until concrete steps are taken to modernise the KTMB system and ensure safe, reliable service, many will continue to feel that taking the train is a gamble &mdash; one that too often ends with them stranded in the bushes.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Passengers say the power supply was cut after a fallen tree obstructed the tracks, leaving them stranded for hours.

350503a5403f778d61d58460b4a9a77204279004a2f157010feb176c23bce4ad

KTMB Train Delay Sparks Outrage After Passengers Forced To Disembark And ‘Jungle Trek’

Singapore has been ranked the <a href="https://happy-city-index.com/">third happiest city in the world</a> for 2025, following Copenhagen and Zurich, according to the latest Happy City Index by the London-based Institute for the Quality of Life. The annual study evaluates 250 cities across 82 indicators covering six themes: Citizens, Governance, Environment, Economy, Health, and Mobility.
<img src="https://r2.myc.my/1a1a9f86a02252095bf1b3ec8297965aa163f01183e352286f538fc9c20e1a55" />
Praised as a &ldquo;city-state unlike any other,&rdquo; the index commended Singapore for its economic strength, effective governance, and urban innovation. With a score of 979 points, Singapore was identified as one of the institute&rsquo;s so-called &ldquo;Gold Cities&rdquo; &mdash; a label given to urban centres offering consistently high standards of living.
Education and innovation were named as key pillars of the city&rsquo;s success, with local universities ranked among the top 50 globally and a remarkable 7.37 patents granted per 10,000 residents, highlighting a &ldquo;steady pipeline&rdquo; of new ideas. Singapore also enjoys high digital literacy, with 55 per cent of citizens possessing digital skills and over 63 per cent fluent in a foreign language &mdash; a reflection of its global connectivity.
<img src="https://r2.myc.my/5922aedd37c841510f2dfeacda8e192a849d48ebf366a5890d88184226a48cc7" />
From a governance standpoint, the city scored highly thanks to its 95.81 per cent voter turnout, its expansive open data ecosystem featuring over 8,000 datasets, and a robust e-governance framework offering digital access to services ranging from online payments to scheduling public appointments.
Singapore&rsquo;s healthcare system also drew praise. The city offers universal medical insurance, a doctor-to-population ratio of 2.8 per 1,000, and an average life expectancy of 83 years. Mental health services are reportedly expanding, with 15 per cent of adults receiving coordinated care.
Mobility and public safety also contributed to Singapore&rsquo;s high standing. All public transport vehicles are accessible to individuals with disabilities, while traffic-related fatalities remain exceptionally low at 0.24 per 10,000 residents. Crime rates are minimal, with only 3.31 cases of public violence per 1,000 residents reported.
Environmentally, the country was noted for having 100 per cent sewage treatment coverage and placing sustainability at the centre of urban planning. However, the index did point out challenges in waste management, despite recent improvements in recycling.
<img src="https://i0.wp.com/media4.giphy.com/media/xTiQyBOIQe5cgiyUPS/giphy.gif?w=780&amp;ssl=1" alt="VIDEO: Using A Ski To Jimmy Car Door Lock - Unofficial Networks" />
TikToker Fires Back: &ldquo;Stress Until You Want to Cry&rdquo;
Despite the glowing report, not every Singaporean is convinced, especially one outspoken TikToker whose fiery video has gone viral across social media platforms. In a scathing monologue, the content creator sarcastically questioned the credibility of the rankings, exclaiming,
&ldquo;Singapore is ranked third happiest city in the world &mdash; knina*, who vote one?! You ask any Singaporean on the street, we all got the same emotion: stress, tired until you want to cry. You call this happy?&rdquo;
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@benwoahh/video/7505432372230507794" data-video-id="7505432372230507794">
<section><a title="@benwoahh" href="https://www.tiktok.com/@benwoahh?refer=embed" target="_blank" rel="noopener">@benwoahh</a> Knn Singapore is the third happiest country in the world&hellip;my ka chng la&hellip; <a title="benwhoah" href="https://www.tiktok.com/tag/benwhoah?refer=embed" target="_blank" rel="noopener">#benwhoah</a> <a title="tiktoksg" href="https://www.tiktok.com/tag/tiktoksg?refer=embed" target="_blank" rel="noopener">#tiktoksg</a> <a title="fyp" href="https://www.tiktok.com/tag/fyp?refer=embed" target="_blank" rel="noopener">#fyp</a> <a title="♬ original sound - Benwhoah 2.0" href="https://www.tiktok.com/music/original-sound-Benwhoah-20-7505432414530489089?refer=embed" target="_blank" rel="noopener">♬ original sound - Benwhoah 2.0</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>
&nbsp;
His vivid rant highlighted the pressures of everyday life in Singapore, including crowded MRT commutes, relentless work culture, and the struggle to keep up with the rising cost of living.
&ldquo;Everyday my blood pressure break national record. My kchng* (butt) never relax since I was born. Happy is when I sleep 12 hours, when I can touch my CPF, or when my pay go up &mdash; not just GST.&rdquo;
Rounding off with biting sarcasm, he concluded:
&ldquo;If Singapore is third happiest in the world, then I&rsquo;m the first happiest person in the world la siak. Don&rsquo;t gaslight me with happiest country. I&rsquo;m surviving, I&rsquo;m not smiling!&rdquo;
Netizens Weigh In
The video struck a chord with many online. Several commenters chimed in, agreeing with the TikToker&rsquo;s sentiments and questioning whose perspectives were truly being measured in the Happy City Index.
Some speculated the survey results may have leaned heavily on expats or high-income residents, rather than the average Singaporean citizen. Others even went as far as to say that life in Malaysia may be more attainable due to cheaper housing and car ownership.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/47a001fc54ccc01ece9384dd76b6b187085f257215efe27640e38b903e68d972" />
Kuala Lumpur and Petaling Jaya Trail Far Behind
<img src="https://r2.myc.my/bbb13fbd4ba9afb8316bc1386413c6284df19d1b89b5dd86485cad9193939a0e" />
While Singapore basked in its third-place glory, its regional neighbours fared significantly worse in the index. Kuala Lumpur was ranked 167th, while Petaling Jaya followed at 183rd out of over 200 cities.
The wide gap in rankings suggests a stark contrast in terms of infrastructure, governance, public services, and overall urban liveability &mdash; although local sentiments in Singapore show that a high rank doesn&rsquo;t necessarily equal high satisfaction on the ground.
As the debate rages on between data and daily realities, one thing is clear: happiness is far more complex than a number on a list.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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#3 in happiness — but still not #1 in food, lah.

fb62e1b27bf1ae84d7fc7226081f9874e727e85d402945cb1a2ecb5e1d09316e

Singapore Ranked One Of The World’s Happiest Cities — But This TikToker Doesn’t Agree

Bolt, the leading European mobility platform, has introduced an innovative Flight Tracking feature aimed at transforming the airport pick-up experience for travellers arriving in Malaysia. Starting today, passengers landing at Kuala Lumpur International Airport (KLIA) Terminals 1 and 2 can now enjoy a more seamless journey from the runway to their final destination, thanks to Bolt&rsquo;s integration of real-time flight data into its ride-scheduling service.
This new tool empowers users to sync their flight details with their Scheduled Ride on the Bolt app. In the event of a flight delay or cancellation, the app will automatically adjust the pick-up time or cancel the ride accordingly&mdash;with no additional cost to the user. The update is designed to reduce stress and eliminate the uncertainty of airport transfers, especially during periods of flight disruption.
How to Use the New Flight Tracking Feature
&nbsp;<img src="https://r2.myc.my/19d132082793cf214f8e67bf7a875e45f575f89e4a75d9188d2be13e673bfec6" />
To take advantage of the Flight Tracking function, users should follow these simple steps within the Bolt app:
<ol>
<li>Open the app and tap on the &lsquo;Schedule&rsquo; button located next to the destination search bar.</li>
<li>Enter KLIA Terminal 1 or Terminal 2 as the pick-up location.</li>
<li>Choose your intended destination.</li>
<li>Select the option to &lsquo;Add Flight Details&rsquo;, where you can enter your flight&rsquo;s landing date, flight number, airline, or departure city to search and select the specific flight.</li>
<li>Choose the preferred waiting time after the flight has landed before being picked up.</li>
</ol>
Once these steps are completed, Bolt will monitor the flight status and automatically revise the ride&rsquo;s pick-up time in case of delays or remove the booking altogether if the flight is cancelled. This real-time adjustment ensures that passengers are not left stranded or charged for missed connections outside their control.
Bolt Strengthens Position as Airport Mobility Leader
<img src="https://r2.myc.my/e479b20a4a58663e609b59ebc8f576ec2faf2052bebc1e4a0978e19f5b2f6913" />
Afzan Lutfi, General Manager of Bolt Malaysia, expressed pride in the company&rsquo;s expanding role in global airport mobility services. &ldquo;Bolt is now an official ride-hailing partner at more than 30 airports around the world, including both KLIA 1 and KLIA 2. Our users can enjoy direct pickups from the Arrivals area without needing to hunt for a designated zone or walk long distances,&rdquo; he said.
&ldquo;With the new Flight Tracking feature for Scheduled Rides, both individual and corporate customers using Bolt Business can now relax knowing that their ground transport is aligned with their flight schedule. If their flight is delayed or cancelled, we&rsquo;ll take care of the adjustments automatically, allowing passengers to spend less time waiting around the airport and enjoy a smoother, more predictable journey&mdash;whether they&rsquo;re travelling during peak holiday seasons or the quieter late-night hours.&rdquo;
Enhanced Scheduling Options for Frequent Flyers
&nbsp;<img src="https://r2.myc.my/12661e1cecca32d8e36eb0a691241d5b200cbd99af651b378bd0897ddc45cbe6" />
The launch of Flight Tracking follows Bolt&rsquo;s previous expansion of its Scheduled Rides booking window, which now allows users to arrange their rides up to 90 days in advance&mdash;a key benefit for business travellers and long-term planners.
Customers also have the flexibility to cancel a Scheduled Ride up to one hour before the arranged time at no cost. Cancellations made less than one hour prior will incur a RM10 late cancellation fee, helping balance flexibility for passengers with fair compensation for drivers.
Bolt continues to refine its Scheduled Rides offerings across international markets, tailoring service categories to local needs and customer habits, making the platform increasingly attractive to both casual travellers and frequent flyers.
Improving the On-the-Ground Airport Experience
&nbsp;<img src="https://r2.myc.my/22bc307bc9792434d66b73445696b856b108f4382d45fa4fb224181984eeef0f" />
As airport transfers represent one of the most common ride types on Bolt&rsquo;s platform, the company is also investing in improving the end-to-end user experience. In addition to Flight Tracking, the Bolt app now includes in-app visual directions, complete with clear photos, to help users locate the designated Bolt pick-up zones at KLIA with ease.
Furthermore, Bolt is working on enhanced airport branding and signage, so passengers can spot Bolt vehicles and pick-up points more readily after disembarking. These measures are intended to simplify navigation within the often complex airport environment and ensure passengers enjoy a stress-free transition from flight to road.
Positioning Bolt as a Leader in Airport Mobility
The introduction of Flight Tracking represents another step in Bolt&rsquo;s commitment to becoming a comprehensive travel partner, not just a point-to-point transport service. By reducing the friction typically associated with post-flight transportation, Bolt hopes to set a new benchmark in convenience, customer service, and technological integration.
As the aviation industry continues to rebound and international travel increases, innovations such as these will be key in building user loyalty and enhancing the experience of ride-hailing services in competitive urban and travel markets.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Delayed flight? Your Bolt pickup time adjusts itself—no need to rebook.

6d764a260380a1b12a54869d7dfe4ed3afc5f22c35a9da9fdb4c96ec42cd88b5

Bolt Introduces Flight Tracking Feature For Smoother Airport Pickups At KLIA

In a decisive move to address rising concerns over youth vaping, the Selangor state government has ordered all local authorities to immediately seize and remove advertisements promoting vape and electronic cigarette products. This directive covers both physical media, such as billboards and shopfront banners, and digital promotions seen on screens or online platforms.
The instruction was issued following a high-level coordination meeting on 16 May, chaired by Selangor&rsquo;s Executive Councillor for Public Health and Environment, Jamaliah Jamaluddin. The session, attended by representatives from the Selangor Health Department, Economic Planning Unit, district health offices, and local councils, was convened to discuss the prospect of a complete ban on vape sales in the state.
Backed by Federal Legislation
&nbsp;<img src="https://r2.myc.my/15413b323cd417bad634a5a6b35c5b08aa2093a6c016a94ecaa234d48e16fc2e" />
Jamaliah stated that the enforcement action aligns with the Control of Smoking Products for Public Health Act 2023 (Act 852), a federal law which expressly prohibits all forms of advertising, sponsorship, and promotional activity for smoking-related products, including e-cigarettes and vapes.
&ldquo;This measure is in line with national legislation and reflects Selangor&rsquo;s commitment to safeguard public health, especially that of our younger generation,&rdquo; she said in an official statement.
The state&rsquo;s decision follows growing public concern about the visibility of vape marketing, particularly near schools and public areas, which critics say normalises the habit among impressionable youth.
Vaping Among Teen Boys Described as &lsquo;Alarming&rsquo;
&nbsp;<img src="https://r2.myc.my/36e393857a8ff512a16debd1b8f85f4c05c8fd3aad70765be529317be714a97c" />
A significant motivator for the crackdown has been the escalating rate of vape use among adolescents. Jamaliah cited findings from the 2022 National Health and Morbidity Survey (NHMS), which reported that 14.9% of Malaysian boys aged 13 to 17 are regular vape users.
She described the figure as &ldquo;deeply alarming&rdquo; and warned that it signalled a dangerous trend that, if left unaddressed, could have long-term public health implications.
&ldquo;These statistics are not just numbers; they represent thousands of young lives potentially heading down a path of addiction and health problems,&rdquo; she said. &ldquo;We cannot afford to be passive. The time to act is now.&rdquo;
Online Sales Remain a Key Regulatory Challenge
<img src="https://r2.myc.my/5b6523d58626dc71ccf5cd79a82c1fc9ad063fcdbe8568c37503dc143b29e4f7" />
The meeting also addressed enforcement hurdles, including the issue of licensing, legal ambiguities, and surveillance mechanisms. One particularly thorny issue is the proliferation of online vape sales, which continue to bypass traditional regulatory frameworks.
&ldquo;Online platforms have become a primary channel for teenagers to access these products,&rdquo; Jamaliah noted. &ldquo;Regulating this space is challenging, but absolutely necessary.&rdquo;
Discussions explored the feasibility of tracking online vendors, introducing stricter e-commerce regulations, and improving cooperation with federal enforcement bodies.
State Policy Still Under Review
&nbsp;<img src="https://r2.myc.my/519b613c9c2eaa0c156def051f85d7ef03f79f93099fdeda0253807b02040c9a" />
While the removal of vape advertising has begun, the possibility of a full state-wide ban on vape product sales remains under deliberation. The Selangor Public Health Standing Committee is set to hold a follow-up meeting in the coming weeks to assess potential policy pathways. A final proposal will then be submitted to the Selangor State Executive Council for formal consideration.
Jamaliah stressed that any regulatory decision would be made with a strong emphasis on public health outcomes and the long-term welfare of Selangor&rsquo;s population.
&ldquo;Our approach is measured but firm. We are studying all possible implications&mdash;economic, legal, and social&mdash;before proceeding with a final stance on vape sales,&rdquo; she said.
Selangor Joins Growing Movement Among States
&nbsp;<img src="https://r2.myc.my/3b7a3b0b8993fee845fbe0b04133f93fa77a2cd31a9d81c372d056251f30899c" />
Selangor&rsquo;s move echoes actions taken in other Malaysian states. Johor and Kelantan banned the sale of vape products in 2016 and 2015, respectively. More recently, Perlis and Terengganu announced their own bans, set to take effect on 1 August 2025. Kedah has opted not to introduce an outright ban, but will instead halt licence renewals for vape-related businesses once current permits expire.
These diverse approaches have sparked debate, particularly among industry players who argue that state-level bans conflict with the regulatory framework established by Act 852, which was intended to manage, not prohibit, the vape industry under federal law.
Call for Collective Responsibility
Despite the legal nuances, Selangor is calling for widespread support to ensure the success of its anti-vape campaign. Jamaliah said that the cooperation of parents, schools, healthcare professionals, and civil society organisations is vital to changing the tide of vape use among teens.
&ldquo;We welcome the active involvement of stakeholders at all levels&mdash;state, federal, and grassroots&mdash;to ensure these measures are effective and enduring,&rdquo; she said. &ldquo;This is not just a government effort. It must be a collective societal responsibility.&rdquo;
The state government maintains that its actions are motivated not by political expediency but by a genuine concern for the well-being of future generations.
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Local councils ordered to remove all vape promotions — is a full ban on the horizon?

fab1f772f40e4a637359579596157f82f1fd2fa640bcf02b3ad1c913d0d7ab2c

Selangor Cracks Down On Vape Advertising Amid Rising Teen Usage

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 