Hui Ru Koo

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Be like Charlie and Willy Wonka as you dive into the fascinating chocolate factory and museum! 

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Time To Explore The World Of Chocolate! 

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Scentify

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Oatside

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Rohto

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A group of over 30 cyclists has triggered widespread backlash after sharing a video online depicting a confrontation with a RapidKL bus driver along Jalan Bestari, Kuala Selangor. The incident, which took place on the morning of Sunday, 6 July, was initially intended to expose what the cyclists described as dangerous and aggressive driving. Instead, it drew unexpected public sympathy for the bus driver and ignited a broader debate about road etiquette in Malaysia.
Cyclists Accuse Driver of Reckless Behaviour
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In the viral video, the cyclists alleged they were riding safely on the left-most lane of the road when the bus driver approached at high speed and allegedly swerved dangerously close to their formation. According to one of the cyclists who posted on TikTok under the username @spaceramenn, &ldquo;He almost hit our cyclists while the right lane was empty. He could&rsquo;ve just moved to the right lane for a few seconds.&rdquo;
The group claimed the incident wasn&rsquo;t isolated. They accused the driver of having behaved similarly earlier that morning, suggesting a pattern of intimidation. Matters escalated when the bus came to a halt, and the driver exited the vehicle to confront the cyclists directly. According to their post, the driver attempted to physically assault one of them, kicking at a cyclist during the roadside argument.
Public Shaming Backfires: Personal Info Shared Online
In what appeared to be an attempt to seek public support and prompt disciplinary action, the cyclists shared the driver&rsquo;s full name, bus registration plate, and employee ID on social media platforms. However, their efforts backfired. Rather than drawing outrage towards the driver, the post unleashed a wave of criticism against the cyclists themselves.
Many Malaysians took issue with the decision to publicly doxx the driver, pointing out that he appeared calm and collected in the video, even when surrounded by a large, agitated group. The release of personal information without due process also raised concerns about online harassment and trial by social media.
JPJ Intervenes and Defuses the Situation
&nbsp;<img src="https://r2.myc.my/24da9296121450e449c634ebca9d6be4595ec96d7b7f1569e2b36f437c2f40dd" />
As luck&mdash;or misfortune&mdash;would have it, the confrontation took place not far from a Road Transport Department (JPJ) office. Officers who happened to be nearby responded promptly and de-escalated the situation. They separated both parties and provided guidance, reminding the cyclists to remain on the far-left side of the road for their own safety.
According to the cyclists, they insisted they had already been doing so. However, video footage and witness commentary suggested that several riders were cycling side-by-side, taking up more space than advisable and potentially obstructing traffic.
Netizens Side with the Bus Driver
Public sentiment online quickly leaned in favour of the bus driver. Social media users commented in droves, with many expressing frustration about the behaviour of large cycling groups on Malaysian roads. &ldquo;Hundreds of comments flooded the post&mdash;and nearly all of them defended the bus driver,&rdquo; one observer noted.
A particularly popular comment summed up the sentiment: &ldquo;We criticise kids on &lsquo;basikal lajak&rsquo; for being reckless on roads, but now adults are setting the same poor example.&rdquo; Others pointed out the professionalism displayed by the driver, who didn&rsquo;t retaliate aggressively despite being provoked.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/a92c48025ec39b283721dedccd2afff395da1407f9440957eebc7ed8b68cc8a0" />
Wider Debate on Cycling Etiquette Resurfaces
<img src="https://r2.myc.my/e551aff892d85e2e1fd0650c8e8c107a0471841072faf3bf1d4592521edf05b6" />
The incident has reignited discussions about road-sharing norms, particularly when it comes to cyclists using public roads. Although cyclists are legally allowed to use the roads, their presence&mdash;especially in large numbers&mdash;often leads to tension with motorists.
Some users argued that cycling in large groups during peak hours or on busy roads can be dangerous not only for the cyclists themselves but for others as well. The lack of dedicated cycling infrastructure in many parts of Malaysia has only added to the problem, forcing cyclists and vehicles to compete for limited space.
Calls for Road Safety Reform and Public Awareness
In the wake of the backlash, many have called for the government and relevant authorities to take a more proactive stance. Suggestions include introducing clearer cycling regulations, investing in dedicated bicycle lanes, and launching public campaigns on shared road responsibilities.
&ldquo;Cyclists want respect, but that comes with responsibility,&rdquo; one commenter wrote. &ldquo;If you&rsquo;re holding up traffic and causing a hazard, you should expect some level of pushback.&rdquo;
Others proposed that both motorists and cyclists receive regular awareness training to foster better mutual understanding and reduce road rage incidents.
Lessons from the Digital Age: When Going Viral Backfires
This episode offers a cautionary tale about the double-edged nature of social media. What the cyclists may have intended as a public appeal for justice turned into an unexpected referendum on their own behaviour. The very footage they hoped would support their claims ended up undermining them.
In the age of instant virality, public opinion can be swift and unforgiving. It serves as a reminder that accountability and context matter&mdash;both in how we act on the road and how we represent ourselves online.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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What started as a confrontation ended in full public backlash.

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Cyclists Slammed By Public After Confrontation With RapidKL Bus Driver In Kuala Selangor

A Disturbing First in Online Safety Prosecution
In a landmark legal case under the United Kingdom's new Online Safety Act 2023, 23-year-old Tyler Webb, from Loughborough, Leicestershire, has become the first person in the country to be convicted of encouraging serious self-harm online. He was sentenced to nine years and four months in custody under a hybrid order, which will see him detained in a secure mental health facility before potentially serving the rest of his sentence in prison.
The charges were brought after Webb relentlessly encouraged a vulnerable 21-year-old woman to harm herself for his own sexual gratification, eventually urging her to attempt suicide during a video call. His actions were described in court as "calculated psychological violence".
Grooming and Psychological Coercion
&nbsp;<img src="https://r2.myc.my/7be96f7ac1f388a1a2a31b7db5ce529cb7e137cde57acd0a07b4c776349bee8d" />
Webb met his victim in June 2024 via an online support forum for mental health issues, where she was seeking help. After establishing contact, he persuaded her to move their conversations to the encrypted Telegram messaging app, where the abuse escalated.
Over a period of six weeks, Webb groomed the woman, gradually manipulating her into self-harming and then into attempting suicide. Prosecutors revealed that he would instruct her how to harm herself and demanded she send photos of her injuries, which he used for sexual pleasure. He became agitated when she self-harmed without his prompting, as it meant he couldn't witness or control the act.
In one especially harrowing incident on 2 July 2024, Webb persuaded her to attempt suicide via a 44-minute video call. She passed out during the attempt, but survived. Upon regaining consciousness, Webb coldly instructed her to try again.
Victim&rsquo;s Bravery and Pain
<img src="https://r2.myc.my/51de215952f50354892e3feba71869e7ad2cb87b8eebb4c93e7bcc85b739d25c" />
The victim courageously reported the incident to police the following day. Her evidence &ndash; including audio recordings, screenshots, and photographs &ndash; formed the backbone of the prosecution case. She later admitted she felt guilty for getting him in trouble and listened to the audio again, only to realise the severity of his manipulation. Tragically, she attempted suicide again after listening to the recording.
In a powerful victim impact statement read in court, she said:
"He tried to kill me, not with his hands, but with his words... What Tyler did was not a mistake. It was calculated psychological violence."
She added:
"There will never be another second on this Earth where I don't have to live with the pain of what happened."
Legal Milestone Under the Online Safety Act
&nbsp;<img src="https://r2.myc.my/48fdab88645448b1f833f0ec480d1f48b53a3f2f6d8269d0c61855c9294dd2df" />
Webb&rsquo;s conviction under Section 184 of the Online Safety Act 2023 marks a historic first for this new legislation, which criminalises encouraging serious self-harm online. Although encouraging suicide has been an offence since 1961, this newer section addresses the rise of online abuse in the digital age.
Alex Johnson, from the Crown Prosecution Service (CPS), called it a "watershed prosecution" and warned that others have already been charged under the same law. He praised the victim's bravery, adding:
"If she had not come forward, Webb would have remained at liberty and free to target other vulnerable people online."
During sentencing at Leicester Crown Court on 4 July 2025, Webb appeared visibly distressed, at one point lying on the floor as a coping mechanism. His defence counsel, Joey Kwong, revealed that Webb had long suffered from autism spectrum disorder, borderline personality disorder, and depression.
Despite these conditions, the court was clear that his actions were deliberate and dangerous. The judge concluded that Webb was manipulative, sexually motivated, and posed a significant risk to others. He will remain in a mental health facility until deemed fit for release, at which point he will serve the rest of his sentence in prison.
Police and Public Reaction
Detective Constable Lauren Hampton, who led the investigation, described the case as one of the most distressing in her career. She said:
"Webb preyed upon a vulnerable woman at a time when she was reaching out for help and support. His vile requests were calculated and deliberate, and he knew they could result in her death."
She praised the victim for her extraordinary courage, adding:
"Her actions have undoubtedly safeguarded others."
This case has sparked widespread attention and debate, not only due to the horrifying nature of the offence, but also because it represents a significant turning point in the prosecution of digital harm. It stands as a stark warning that the Online Safety Act has teeth&mdash;and will be used to pursue justice for victims of online abuse.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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He met her in a mental health forum then manipulated her into self-harm and suicide attempts.

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UK Man Sentenced To 9 Years In Prison For Encouraging Woman To Kill Herself Via Social Media

A Malaysian mother has publicly expressed her heartfelt appreciation to AirAsia&rsquo;s cabin crew and ground staff after her one-year-old daughter experienced a sudden medical emergency onboard a flight from Guangzhou to Kuala Lumpur. The incident occurred on Flight AK115, which departed at 5:55am on 4 July 2026.
In a <a href="https://www.facebook.com/JacyDAparislover/posts/pfbid028wFqNZfLjVMsc3dW3cQvWUTwwg4str8jKLPrn8W3pcedwu9nuTzzD8UhCGX3GGHBl">Facebook</a> post shared on Saturday, 5 July, mother Jacyntha Florentius recounted the frightening ordeal involving her daughter, Natashya Sofea. Initially, the flight was smooth and uneventful. Natashya had slept for most of the journey until she awoke about 90 minutes after takeoff to breastfeed &mdash; but soon after, things took a dramatic turn.
A Sudden Decline in Health at 30,000 Feet
&nbsp;<img src="https://r2.myc.my/be496f8f19523867851104b3d8adc0e9ec9ab70b7d1c6424f484aa35262ed48e" />
Jacyntha recalled how her daughter suddenly became unwell and unresponsive. Natashya grew pale, her lips lost colour, and she appeared weak and lethargic &mdash; symptoms that deeply alarmed the mother.
&ldquo;She was crying one moment, then eerily quiet the next. Her face and lips turned pale, and she looked like she was struggling to breathe,&rdquo; she wrote.
Acting quickly, Jacyntha tried to stimulate her daughter by patting her back and rubbing her limbs, while immediately alerting the cabin crew for help. The staff promptly provided oxygen support, and to the mother&rsquo;s relief, Natashya&rsquo;s condition began to improve &mdash; her breathing steadied, and colour slowly returned to her lips.
Crew Actions and Doctor Onboard Make All the Difference
Recognising the seriousness of the situation, the flight crew made a public announcement asking if there was a doctor onboard. Thankfully, a passenger with medical expertise responded and assisted in monitoring Natashya&rsquo;s vital signs.
Simultaneously, the crew communicated with the flight deck, and the pilot made the decision to lower the aircraft&rsquo;s altitude to aid the baby&rsquo;s breathing. Despite the baby stabilising, the captain opted to divert the flight to Ho Chi Minh City for urgent medical intervention.
&ldquo;During the 30-minute descent, the crew kept checking on her, massaging her hands and feet, and monitoring her pulse. They were incredibly attentive and caring,&rdquo; said Jacyntha.
Emergency Landing and Immediate Medical Attention
&nbsp;<img src="https://r2.myc.my/fed0239eecb21a789832fab5117799839e6c9e30e0d97656f27c0b3353046b0d" />
&nbsp;Upon landing, a medical response team was already on standby at the airport. Paramedics boarded the plane to assess Natashya before escorting the mother and child to a nearby hospital by ambulance. AirAsia also ensured that their luggage was offloaded promptly, allowing the family to leave without delay.
At the hospital, Natashya underwent a series of tests &mdash; including an ECG, echocardiogram, and X-ray &mdash; with no waiting time. The examinations were completed within an hour, and her condition was stabilised.
Above and Beyond: Complimentary Flight and Continued Support
&nbsp;<img src="https://r2.myc.my/40a853df56499f41a8540234b3ddcd071a0a5c61f3b7408bf4850640dbea8c71" />
As a gesture of compassion and to ease the family&rsquo;s distress, AirAsia provided complimentary tickets for Jacyntha and her daughter to return safely to Kuala Lumpur.
The mother explained that Natashya had likely experienced a rare case of altitude-related sickness during the flight. She also expressed hope that the seven AirAsia crew members involved in the emergency would receive formal recognition for their professionalism and quick thinking.
Her post has since gone viral, receiving over 40,000 shares, with netizens praising the airline for its exemplary crisis response.
&ldquo;I will never forget the kindness and care shown by the crew and ground staff,&rdquo; Jacyntha wrote. &ldquo;They handled the situation with calm, speed, and genuine concern &mdash; and for that, I am forever grateful.&rdquo;
A Lesson in Compassion and Preparedness
This heartwarming incident has struck a chord with many online, serving as a powerful reminder of the importance of well-trained airline staff and compassionate customer care. It also highlights how swift action, teamwork, and empathy can make all the difference in a high-stress situation.
AirAsia has yet to issue a formal statement, but the overwhelming public response speaks volumes about the professionalism displayed by its crew on that fateful morning.
Credit must go to the AirAsia crew of Flight AK115 for their swift, composed, and compassionate response in the face of a medical emergency. Their actions not only helped save a young life, but also reminded many of the vital role flight attendants and airline staff play &mdash; far beyond serving meals or giving safety demonstrations.
And it&rsquo;s not just about this one flight. This story serves as a tribute to all flight crews around the world, who work tirelessly and often under immense pressure, thousands of feet above ground, to ensure the safety and comfort of every passenger. Their job isn&rsquo;t easy, and moments like this show just how essential &mdash; and heroic &mdash; they truly are.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A mother’s gratitude in the face of a mid-air crisis. Kudos to the AirAsia crew!

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Mother Praises AirAsia Crew’s Swift Action During Baby’s Mid-Flight Medical Emergency

In Malaysia&rsquo;s current economic landscape, the pursuit of financial stability and career growth is often an uphill battle. While the country continues to position itself as a regional hub for innovation, enterprise, and business expansion, the average worker is still grappling with low wages, rising costs, and a growing sense of burnout.
<img src="https://r2.myc.my/f8bf51f9865bb89752cf4068287a8be560ee2f5d533cf75c8d0bffb94a99b4bb" />
Corporate messaging tends to focus heavily on performance, productivity, and sales &mdash; all wrapped up in buzzwords like &ldquo;scaling,&rdquo; &ldquo;growth,&rdquo; and &ldquo;hustle culture.&rdquo; Yet behind the glossy fa&ccedil;ade lies a more sobering reality: many Malaysians are working longer hours just to keep up with basic living expenses, and for many, it often feels like there&rsquo;s little left at the end of the month &mdash; financially or emotionally.
From stagnant salary growth to the increasing cost of housing, transportation, and food, the pressure to stay afloat is weighing heavily on the workforce. For some, the constant grind has sparked a deeper question: Is all this really worth it?
&ldquo;I&rsquo;d Rather Earn Less and Live More&rdquo;: One Woman&rsquo;s Unconventional Decision
That very question is what led one Japanese woman to make a decision that&rsquo;s now resonating widely across Malaysian social media. In a viral TikTok video posted by @racewonderland, the woman shared how she chose to leave behind her high-pressure job in Japan and start over in Malaysia &mdash; not for a better salary, but for a better quality of life.
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@racewonderland/video/7523142332791786759" data-video-id="7523142332791786759">
<section><a title="@racewonderland" href="https://www.tiktok.com/@racewonderland?refer=embed" target="_blank" rel="noopener">@racewonderland</a> Gaji rendah pun tak kisah, saya lagi nak hidup di Malaysia! 🔥 🔔Video penuh: 西西歪Ccwhyao di YouTube <a title="西西歪" href="https://www.tiktok.com/tag/%E8%A5%BF%E8%A5%BF%E6%AD%AA?refer=embed" target="_blank" rel="noopener">#西西歪</a> <a title="ccwhyao" href="https://www.tiktok.com/tag/ccwhyao?refer=embed" target="_blank" rel="noopener">#Ccwhyao</a> <a title="種族奇事" href="https://www.tiktok.com/tag/%E7%A8%AE%E6%97%8F%E5%A5%87%E4%BA%8B?refer=embed" target="_blank" rel="noopener">#種族奇事</a> <a title="racewonderland" href="https://www.tiktok.com/tag/racewonderland?refer=embed" target="_blank" rel="noopener">#racewonderland</a> <a title="malaysia" href="https://www.tiktok.com/tag/malaysia?refer=embed" target="_blank" rel="noopener">#malaysia</a> <a title="malaysian" href="https://www.tiktok.com/tag/malaysian?refer=embed" target="_blank" rel="noopener">#malaysian</a> <a title="kaum" href="https://www.tiktok.com/tag/kaum?refer=embed" target="_blank" rel="noopener">#KAUM</a> <a title="tigakaumutamadimalaysia" href="https://www.tiktok.com/tag/tigakaumutamadimalaysia?refer=embed" target="_blank" rel="noopener">#TigakaumutamadiMalaysia</a> <a title="orangasingdimalaysia" href="https://www.tiktok.com/tag/orangasingdimalaysia?refer=embed" target="_blank" rel="noopener">#orangasingdimalaysia</a> <a title="♬ original sound - racewonderland" href="https://www.tiktok.com/music/original-sound-racewonderland-7523142388240485121?refer=embed" target="_blank" rel="noopener">♬ original sound - racewonderland</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

&ldquo;Salaries in Malaysia are definitely lower than in Japan. But for me, that&rsquo;s okay,&rdquo; she explained, in a calm but purposeful tone.
Her decision may seem surprising. Japan, after all, is often admired for its advanced economy, global job opportunities, and higher average wages. But for her, the money wasn&rsquo;t enough to compensate for the toll it was taking on her mental and emotional health.
Behind Japan&rsquo;s Salary Illusion: The True Cost of High Pay
<img src="https://r2.myc.my/4f00dcdd7cb1f0023ab454c72237cac8f17e8f8cbb86a5e765cf3cd74d47aa72" />
While Malaysians often view working in Japan as a dream &mdash; with its clean cities, disciplined work ethic, and reputation for high salaries &mdash; the woman revealed that the reality is far more complex.
She described Japan&rsquo;s demanding work culture, which frequently involves long nights, little to no paid leave, and rigid routines that leave little room for a personal life. Even with a higher gross income, she said her take-home pay was significantly eroded by income taxes of up to 30%.
&ldquo;Many Malaysians say salaries in Japan are very high. That&rsquo;s true, but what they don&rsquo;t know is that the actual take-home pay is low because of the tax. Every time I received my salary in Japan, I felt sad,&rdquo; she admitted.
She spoke candidly about how the fast-paced corporate environment in Japan slowly wore her down. The routine, the long hours, the constant stress &mdash; it all added up to a life that felt more like survival than living.
A Fresh Start in Malaysia: Embracing a Balanced Life
<img src="https://r2.myc.my/eebbedbc298bc190032a8661d6c7efd8633d269ac5a0fd1a9a226b512ed16e58" />
In contrast, her experience in Malaysia has been notably different. Here, she found what had long been missing in her life: a sense of balance.
&ldquo;Life here feels lighter,&rdquo; she shared.
Although salaries in Malaysia are lower, she found the cost of living more manageable, particularly when viewed through the lens of how much freedom she now has after work. Gone are the late nights and rushed mornings. In their place: leisure, rest, and time to simply enjoy her day.
She&rsquo;s discovered a version of success that isn&rsquo;t built on numbers or job titles, but on emotional wellbeing and personal time &mdash; a sentiment that is increasingly being echoed by workers around the world, especially in the post-pandemic era.
Her story has struck a chord with many Malaysians, particularly those who are themselves reevaluating what they want from their careers and how much they are willing to give up for a paycheque.
Why Her Story Resonates with Malaysians
In a society where the pressure to keep up is constant &mdash; from side hustles to social media comparisons &mdash; her story is a refreshing reminder that less can sometimes be more.
While many young Malaysians are encouraged to hustle harder, chase international jobs, and constantly strive for upward mobility, this woman chose instead to step back, slow down, and prioritise her wellbeing. In doing so, she offered a counter-narrative to the conventional definition of success.
The response to her story shows just how widespread the feeling of burnout has become. For many, the idea of sacrificing a larger paycheque in exchange for peace, health, and time is becoming less radical and more reasonable.
Here&rsquo;s some of the comments on social media:
&nbsp;<img src="https://r2.myc.my/c49e89dedeab913d5370a6492a2397fa317ce31d33e2833d6ee42bbaab7f1d6f" />
Rethinking Success in a Post-Burnout World
Her quiet but powerful message invites us to ask: What is success, really? Is it a salary bracket? A job title? A lifestyle curated for others? Or is it the ability to wake up without dread, finish work before sunset, and have the energy to live the rest of your life?
As more people begin to question whether constant hustle is sustainable &mdash; or even worth it &mdash; stories like hers offer a compelling perspective. In choosing Malaysia over Japan, and peace over pay, she reminds us that success isn&rsquo;t just about making a living &mdash; it&rsquo;s about having a life worth living.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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40dc9816289f780e9c7a5911f778eaf11b6e5dd45ed08f5e05956c298353b4d2

Choosing Peace Over Pay: A Japanese Woman’s Journey To A Simpler Life In Malaysia

After weeks of speculation and cryptic teasers, it&rsquo;s now official &mdash; My Chemical Romance (MCR) is making their long-awaited return to Malaysia in 2026 as part of their global tour, &ldquo;Long Live The Black Parade.&rdquo; The American rock band confirmed the news on 7 July 2025, sending fans into a frenzy across social media.
The band is set to perform at Bukit Jalil National Stadium in Kuala Lumpur on 30 April 2026 (Thursday), marking their first show in Malaysia since December 2007, when they played a rain-soaked, emotionally charged gig at Stadium Merdeka as part of The Black Parade Tour.
For many fans, that night became an unforgettable memory &mdash; drenched in rain, screaming along to Welcome to the Black Parade and Helena, eyeliner running, but spirits high. Now, almost two decades later, the band is returning &mdash; and Malaysian fans are more than ready.
Who Are My Chemical Romance?
&nbsp;<img src="https://r2.myc.my/fd86a9440c7a1400977be667cc2ae940bb39902f9abcc4081a93d302eb7ec5e7" />
Formed in New Jersey in 2001, My Chemical Romance (MCR) rose to become one of the most influential rock bands of the 2000s, known for their theatrical style, emotionally charged lyrics, and genre-defining contributions to emo and alternative rock. The original lineup included Gerard Way (lead vocals), Mikey Way (bass), Ray Toro (lead guitar), Frank Iero (rhythm guitar), and Matt Pelissier (drums), who was later replaced by Bob Bryar in 2004.
<iframe src="https://www.youtube.com/embed/RRKJiM9Njr8" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
MCR broke into the mainstream with their 2004 album Three Cheers for Sweet Revenge, featuring iconic tracks like &ldquo;Helena&rdquo;, &ldquo;I&rsquo;m Not Okay (I Promise)&rdquo;, and &ldquo;The Ghost of You&rdquo;. Their magnum opus came in 2006 with The Black Parade, a concept album that delivered anthem after anthem, including the epic &ldquo;Welcome to the Black Parade&rdquo;, &ldquo;Famous Last Words&rdquo;, and &ldquo;Teenagers&rdquo;&mdash;solidifying their status as rock legends.
The band disbanded in 2013 to the heartbreak of fans worldwide but reunited in 2019, kicking off a long-awaited global comeback tour. Their influence continues to resonate with both longtime listeners and a new generation discovering their music through social media and pop culture.
<img src="https://r2.myc.my/5ee97ceef1e636ffbc5b6b9624c609cb211aed8dff796d523cd47358da21fcc1" />
Tragically, former drummer Bob Bryar, who played a key role during the band&rsquo;s peak years, passed away in March 2024. His contributions to The Black Parade and countless live performances left an enduring legacy within the band and the broader rock scene.
My Chemical Romance has received numerous accolades, including MTV Music Awards, Kerrang! Awards, and NME Awards, and was named one of Rolling Stone&rsquo;s top emo bands of all time. Their impact on fashion, fandom culture, and emotional expression in music has made them more than just a band&mdash;they&rsquo;re a cultural movement.
Part of a Larger Asian Tour
&nbsp;<img src="https://r2.myc.my/f3bdbe217ef9c19d7c44d2b93d2a79924752418fdf6bee2959d92e0b837e7dee" />
The Kuala Lumpur stop is part of MCR&rsquo;s wider Southeast Asian leg of the tour, which begins in April 2026 following shows in North and Latin America. The confirmed tour dates in Asia are as follows:
<ul>
<li>18 April 2026 &ndash; Incheon, South Korea (Paradise City Culture Park)</li>
<li>22 April 2026 &ndash; Bangkok, Thailand (IMPACT Challenger Hall)</li>
<li>25 April 2026 &ndash; Bulacan, Philippines (Philippine Arena)</li>
<li>28 April 2026 &ndash; Singapore (Indoor Stadium)</li>
<li>30 April 2026 &ndash; Kuala Lumpur, Malaysia (Bukit Jalil National Stadium)</li>
<li>3 May 2026 &ndash; Jakarta, Indonesia (Hammersonic Festival)</li>
</ul>
This tour marks a continuation of MCR&rsquo;s global comeback following their 2019 reunion. The Long Live The Black Parade tour is expected to showcase a mix of their iconic anthems and newer material, promising fans a nostalgic and emotional night.
Viral Teasers and Fan Anticipation
<img src="https://r2.myc.my/886f83bc71acc0c994b2910350300fe0defbb18a88dc06ee3608de1abab2cd83" />
Hints of the band&rsquo;s return first emerged in recent months, with mysterious MCR-themed billboards appearing around Kuala Lumpur and the Klang Valley. The visual campaign quickly went viral, triggering widespread speculation among fans. Fuel was added to the fire when Warner Music Malaysia posted a series of MCR-related videos on their social media accounts.
These teasers sparked hope among the Malaysian fanbase, and now that the date is confirmed, excitement has reached fever pitch. The band officially shared the announcement via their social media platforms on Monday morning, solidifying Kuala Lumpur as one of their key stops in Asia.
What We Know So Far
The details for the Kuala Lumpur concert are still unfolding. Here&rsquo;s what&rsquo;s been confirmed so far:
My Chemical Romance &ndash; Long Live The Black Parade Tour
<ul>
<li>Date: 30 April 2026 (Thursday)</li>
<li>Venue: National Stadium Bukit Jalil, Kuala Lumpur</li>
<li>Time: To be announced</li>
<li>Organiser: To be confirmed</li>
<li>Ticketing Information: To be announced</li>
</ul>
Fans are encouraged to keep an eye on MCR&rsquo;s official channels and local event partners for ticket sales, seat maps, and pricing, which are expected to be released soon.
From Stadium Merdeka to Bukit Jalil: A New Chapter
It&rsquo;s been 18 long years since the band last graced a Malaysian stage, but the emotional connection between MCR and their fans has remained strong. The 2007 performance at Stadium Merdeka drew over 10,000 fans despite the rain, solidifying their place in the hearts of local alternative rock lovers.
Now, MCR&rsquo;s return to Malaysia&rsquo;s biggest stadium &mdash; Bukit Jalil &mdash; is set to be one of the most highly anticipated rock events of 2026.
So if you've been waiting patiently since your teenage years, it&rsquo;s time to dust off that faded MCR tee, rewatch the Welcome to the Black Parade music video, and emotionally prepare for the opening piano notes that still hit just as hard.
Are you looking forward to their concert? Let us know in the comments!
In the meantime, time to rewind your childhood with their tunes on Spotify:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/7FBcuc1gsnv6Y1nwFtNRCb?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Mark your calendars, it’s time to bring out your inner emo kid once again.

ae97d36c5b65bdaf47a5a6516b0ae5aa32793c4413cb98b9281fb9fa426638f8

My Chemical Romance Confirms Malaysia Return In 2026 After 18-Years!

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Dior’s most coveted summer experience lands in Penang with photo-worthy style.

a03a3cc9e010fe223ec5cf61eda6977cb366c0f0728785166f0ea36375cc484a

Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 