Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

tiktok

singing

ice cream

funny

free ice cream

mixue

mixuemalaysia

melon

online contest

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Malaysia&rsquo;s forests are home to endangered giants &mdash; but highways and human development are turning their ancient paths into deadly traps. After the recent roadkill of a baby elephant, conservationists say enough is enough.
Heartbreaking Scene in Belum-Temengor
<img src="https://r2.myc.my/5c87e0ae7f488a1ecb79ca350414bc9bcd4c38bac878bb0a71de556eb5510c1b" />
A heartbreaking tragedy unfolded along the East-West Highway recently, where a baby elephant was struck and killed in a collision &mdash; the third reported elephant roadkill since 2024. A viral video captured the heart-wrenching sight of the calf&rsquo;s mother standing protectively over her baby&rsquo;s body for hours, reluctant to leave until sedated by wildlife officers.
The incident, which occurred on the stretch of road between Gerik and Jeli, cut through the heart of the Royal Belum State Park and Temengor Forest Reserve &mdash; two of Malaysia&rsquo;s most biodiverse and ecologically critical landscapes. These forests are key habitats for Malayan elephants, tapirs, sun bears, and the critically endangered Malayan tiger.
WWF-Malaysia: Short-Term Action is Crucial
&nbsp;<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fwwfmy%2Fposts%2Fpfbid02rPVAVN6WLdW1HZfuxXkDaXck2RpUnNsinvkLXqeEC3U2wjCAsiVc3ZN5H2ULmQt1l&amp;show_text=true&amp;width=500" width="500" height="575" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
Following the tragedy, WWF-Malaysia issued an urgent call for immediate and targeted intervention. While the organisation welcomed large-scale plans like the proposed Perak Elephant Sanctuary and federal funding for ecological corridors, it stressed that these long-term solutions cannot prevent the growing number of elephant deaths now occurring on Malaysian highways.
&ldquo;We welcome long-term efforts such as the Perak Elephant Sanctuary and forest protection incentives, but we must act now with short-term solutions to stop the bloodshed,&rdquo; WWF-Malaysia stated.
WWF-Malaysia outlined a series of practical, cost-effective measures that the government and road authorities can implement to save lives &mdash; both animal and human:
<ul>
<li>Install speed bumps at verified wildlife crossing hotspots to physically slow vehicles down.</li>
<li>Construct additional wildlife crossings, including underpasses and viaducts, to give elephants and other large mammals a safe way across highways.</li>
<li>Strictly enforce reduced speed limits, particularly during dusk-to-dawn hours when elephants are more active.</li>
<li>Expand wildlife corridor mapping to update where animals are currently moving due to habitat fragmentation.</li>
</ul>
These solutions, WWF notes, have been tested elsewhere in Malaysia with measurable success. For instance, a 200-metre wildlife viaduct at KM157 of the Gerik-Jeli Highway, built under the Central Forest Spine (CFS) Master Plan in 2015, has shown promise in reducing roadkill incidents &mdash; but it's currently the only one across a 100km stretch of road.
Shrinking Habitat, Rising Conflict
<img src="https://r2.myc.my/a669b1551a4a69f6af194d536dce0b2887b418cb0a5f55e14bec4a4749b81640" />
Peninsular Malaysia&rsquo;s elephant population is estimated at fewer than 1,500 individuals, and their habitat is shrinking rapidly. A 2016 study by WWF found that elephant roaming grounds in the peninsula have decreased by 68% over recent decades, largely due to land-use changes, agriculture, road expansion, and urban sprawl.
As a result, elephants are increasingly forced to cross roads and enter settlements in search of food and space, leading to rising conflict with humans. According to data from the Ministry of Natural Resources and Environmental Sustainability (NRES), between 2020 and 2024, there were 4,919 reported human-elephant conflict cases, causing RM39.4 million in damage to property, crops, and vehicles.
WWF-Malaysia is urging a more coordinated approach across agencies, states, and communities to protect remaining elephant habitats and minimise dangerous encounters.
Government Response: 39 Wildlife Crossings Upgraded
&nbsp;<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FKementerianKerjaRaya%2Fposts%2Fpfbid02BDhSphjpEgAsBeeecNujzFUXcAagzfjh3ngkmMQCDuVjou9CCnR4S6uiXTECxYKAl&amp;show_text=true&amp;width=500" width="500" height="703" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
The government has taken steps in response to public outcry. The Ministry of Works (KKR), together with the Public Works Department (JKR) and the Department of Wildlife and National Parks (Perhilitan), recently upgraded 39 known elephant crossing sites nationwide with warning signage and street lighting to alert drivers that they are entering wildlife corridors.
&ldquo;These signs and lighting systems aim to inform drivers they&rsquo;re entering areas frequently used by elephants moving between forest patches,&rdquo; said KKR in a public statement.
Authorities have also deployed electrified fencing, salt licks to lure elephants away from highways, and LED-based wildlife warning systems in several high-risk areas. While these efforts mark progress, conservation groups warn they are not enough unless supported by stronger enforcement and more physical barriers to prevent accidents.
Calls for Broader, Tech-Based Solutions 
&nbsp;<img src="https://r2.myc.my/49638c1be2306abd0db9d69abe316f795b2675d6938479f6ff284d1cbe08d0f7" />
Road safety experts and environmentalists alike are calling for a more comprehensive, data-driven approach. Road safety advocate Datuk Mohammad Hisham Shafe stressed that collisions involving wildlife are not isolated incidents, but a growing trend that needs national-level attention.
He proposed:
<ul>
<li>A nationwide hotspot mapping study to identify and prioritise dangerous crossing zones.</li>
<li>Advanced monitoring technologies, such as motion sensors and camera traps, to alert road users of wildlife presence.</li>
<li>Construction of additional animal-specific infrastructure, including overhead green bridges and larger underpasses designed for large mammals.</li>
</ul>
&ldquo;These recommendations must be followed by real implementation &mdash; not just planning on paper,&rdquo; he added.
Know What to Do: Safety Tips for Drivers in Forest Zones
&nbsp;<img src="https://r2.myc.my/e4a10b68e6cbac6b8769fcf8ead4e54cdfef8c72ae016978d46f55f8ccf1d283" />
For those travelling through forested highways such as the Gerik-Jeli Highway, Tasik Banding, or Puncak Titiwangsa, caution is key. Wildlife experts and local conservationists advise the public to stay alert and adopt the following measures:
<ul>
<li>Avoid night-time driving through known elephant zones, particularly during full moons or rainy weather, when visibility is low and elephant activity peaks.</li>
<li>Slow down and dim your lights if you see animals or receive headlight signals from other vehicles.</li>
<li>Never use high beams, honk, or provoke elephants &mdash; these actions may trigger aggression.</li>
<li>Do not stop to take photos or approach elephants. These are wild animals and can react unpredictably.</li>
<li>Turn back if an elephant displays warning signs such as ear flapping, trumpeting, or mock charges.</li>
</ul>
Remember, elephants can move up to 40km/h and may attack if threatened.
The Bigger Picture: Coexistence Requires Collective Effort
&nbsp;<img src="https://r2.myc.my/898e9e03bd75b07b47b91ec34ed8c3a5465800c28fe1efc9e616fc35013381d1" />
Minister Nik Nazmi Nik Ahmad aptly described the tragedy as more than just an accident: &ldquo;It reflects the serious challenges in achieving true coexistence between humans and nature.&rdquo;
He emphasised that real change requires collaboration at every level &mdash; between federal and state governments, road authorities, plantation owners, and the public. No amount of funding or infrastructure will succeed without shared responsibility and accountability.
Malaysia&rsquo;s Forests: A Precious, Fragile Legacy
Malaysia remains one of the few places on Earth where wild elephants, tigers, and tapirs can still be encountered in their natural habitats. But that legacy is hanging by a thread. As development continues, the fate of these species depends on whether we choose to build a future where nature and humans can safely coexist.
So if you&rsquo;re ever driving through Belum-Temengor, Gua Musang, or along any part of the Central Forest Spine, remember &mdash; the road belongs to them, too.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

WWF and other authorities push for speed controls at known elephant crossings to avoid more deaths.

e2da55bf8069cc10723e2d0efb59fcdb13a3a82f19ee82cd2ac63f2d8a2f721a

A Tragic Wake-Up Call: Baby Elephant Killed On Malaysian Highway Sparks Urgent Calls For Action

NCTzens, it&rsquo;s finally happening! After a long wait and growing anticipation, NCT Dream has officially confirmed their return to Malaysia as part of their highly anticipated new world tour &mdash; &ldquo;The Dream Show 4: Dream The Future.&rdquo; This time, they&rsquo;re not just stopping by for one night. They&rsquo;re treating fans to two back-to-back shows at Kuala Lumpur&rsquo;s Axiata Arena on 13 and 14 December 2025 &mdash; a thrilling weekend that is already shaping up to be the highlight of the year for Malaysian K-pop fans.
Who Are NCT Dream?
<img src="https://r2.myc.my/6ab53562b72ddfe75ec33cacac3c3e381874598db24f6a5100064a0bea098ea9" />
NCT Dream is a sub-unit of the South Korean boy group NCT (Neo Culture Technology), formed by SM Entertainment. Originally debuting in August 2016, the group was conceived with a unique youthful concept, featuring teenage members and a graduation system. However, due to overwhelming popularity and demand, SM later restructured the group into a fixed seven-member lineup, consisting of Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung.
<iframe src="https://www.youtube.com/embed/PkKnp4SdE-w" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Renowned for their energetic performances, diverse music styles, and tight choreography, NCT Dream has grown into one of K-pop&rsquo;s most successful and internationally recognised acts. The group has consistently topped domestic and global charts, with standout hits like:
<ul>
<li>"Hot Sauce" (2021) &ndash; Their best-selling album to date, which sold over two million copies and earned a Daesang (Grand Prize) at the Asia Artist Awards.</li>
<li>"Boom" (2019) &ndash; A fan-favourite that marked a sonic shift in their discography towards a more mature, bass-heavy sound.</li>
<li>"Glitch Mode" (2022) &ndash; The title track of their second studio album, which continued their trend of chart dominance and sold over two million units in less than a month.</li>
<li>"Hello Future" and "We Go Up" &ndash; Celebrated for their vibrant visuals and uplifting messages.</li>
</ul>
NCT Dream has received numerous accolades throughout their career, including:
<ul>
<li>Bonsang Awards at the Golden Disc Awards, Seoul Music Awards, and Melon Music Awards.</li>
<li>The Top Artist Award at the 2021 Asia Artist Awards.</li>
<li>Recognition on Billboard&rsquo;s World Albums Chart, Oricon in Japan, and other major global platforms.</li>
</ul>
Known for blending high-energy pop, hip-hop, R&amp;B, and experimental sounds, NCT Dream is also praised for their on-stage charisma and strong bond with fans, affectionately known as NCTzens. As they&rsquo;ve matured, their music has evolved alongside them &mdash; moving from youthful themes to more introspective and genre-defying releases, without losing the vibrant spirit that defines their identity.
The Long-Awaited Comeback to Kuala Lumpur
NCT Dream&rsquo;s return to Malaysia has been long overdue. The group last performed here in 2023 for &ldquo;The Dream Show 2: In YOUR DREAM,&rdquo; which sold out almost instantly and left many fans heartbroken. Those who managed to score tickets were treated to an electrifying performance, and those who didn&rsquo;t have been patiently waiting ever since. During that unforgettable night, Mark made a promise on stage that they would return with a two-day concert next time to accommodate even more fans. And now, he&rsquo;s made good on that promise.
In 2024, Malaysia was noticeably absent from the group&rsquo;s tour itinerary, making this announcement even more exciting. The decision to close out their 2025 Asia tour in Kuala Lumpur feels like a gift &mdash; and a celebration &mdash; for the dedicated Malaysian NCTzens who have supported the group through every era.
&ldquo;The Dream Show 4: Dream The Future&rdquo; &ndash; What We Know So Far
&nbsp;<img src="https://r2.myc.my/c077a6fbd9a2facb99e2a370fe0617a61223ba615cb6f6b85a3e9818d9b52677" />
The Dream The Future tour kicks off with a massive three-day concert in Seoul at the Gocheok Sky Dome from 10 to 12 July 2025, before heading across Asia with stops in Bangkok, Hong Kong, Jakarta, Singapore, and Taipei. Kuala Lumpur currently marks the final stop on the announced tour schedule, hinting at a potentially emotional and unforgettable finale.
Fans can expect a completely fresh setlist, new choreography, and visuals that push creative boundaries &mdash; a full NCT Dream experience built to reflect their evolving sound and stage presence. With their popularity continuing to soar and rumours of even more cities being added to the lineup, this might just be their biggest tour to date.
KL Concert Details &ndash; Mark Your Calendars
Here&rsquo;s what&rsquo;s been confirmed so far for the Kuala Lumpur shows:
NCT Dream &ldquo;The Dream Show 4: Dream The Future&rdquo; &ndash; Kuala Lumpur
<ul>
<li>Dates: 13 &amp; 14 December 2025 (Saturday &amp; Sunday)</li>
<li>Venue: Axiata Arena, Kuala Lumpur</li>
<li>Time: To Be Announced</li>
<li>Organiser: Live Nation Malaysia</li>
<li>Ticket Prices: To Be Announced</li>
<li>Ticket Sales: Stay tuned &ndash; updates will be released soon!</li>
</ul>
Although ticketing details have yet to be revealed, the buzz is already intense. Fan group chats are on fire, timelines are filling up with speculation, and the community is already preparing for a full-scale ticketing war. If past experience is anything to go by, tickets are expected to sell out in minutes &mdash; so fans are urged to keep their eyes peeled for official announcements.
Full Tour Schedule (So Far)
Below is the current lineup for NCT Dream&rsquo;s Dream The Future Asia tour:
July 2025
<ul>
<li>10&ndash;12 July: Seoul &ndash; Gocheok Sky Dome</li>
</ul>
August 2025
<ul>
<li>16&ndash;17 August: Bangkok &ndash; Rajamangala National Stadium</li>
<li>30 August: Hong Kong &ndash; Kai Tak Stadium</li>
</ul>
September 2025
<ul>
<li>27&ndash;28 September: Jakarta &ndash; Jakarta International Stadium</li>
</ul>
October 2025
<ul>
<li>18&ndash;19 October: Singapore &ndash; Singapore Indoor Stadium</li>
</ul>
December 2025
<ul>
<li>6 December: Taipei &ndash; Taipei Dome</li>
<li>13&ndash;14 December: Kuala Lumpur &ndash; Axiata Arena</li>
</ul>
More stops may be added in the coming weeks, so global fans should stay tuned for updates. For Malaysian NCTzens, though, the wait is finally over.
Prepare for an Unforgettable Weekend
&nbsp;<img src="https://r2.myc.my/3937d4a4acb3573bbf64eb01638560272e0591f9bb3c3e064fa8b352d068585e" />
So NCTzens, it&rsquo;s time to start planning, saving, and streaming &mdash; because NCT Dream is coming back in a big way. Grab your lightsticks, coordinate your fan chants, and brace yourself for two magical nights of music, dance, and memories that will last a lifetime.
Stay close to official Live Nation Malaysia channels and NCT Dream&rsquo;s platforms for updates on ticketing, seating plans, and VIP packages. This December, KL is the place to be &mdash; NCT Dream is ready to light up the Axiata Arena once again, and they&rsquo;re doing it just for you.
In case you need to have a little refresher for their music to hype yourself up again, you can stream it on Spotify below:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/1gBUSTR3TyDdTVFIaQnc02?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Double the nights, double the fun. NCTzens, your dream is coming true! 

ec177f0278b5a01df225f6edda2f2e05d190411ec01acb6c865189ac3af34f20

NCT Dream Is Bringing A Two-Day Concert To Malaysia In December 2025!

More than a decade after the horrific downing of Malaysia Airlines Flight MH17, the United Nations&rsquo; aviation body has formally ruled that the Russian Federation was responsible for the 2014 air disaster over eastern Ukraine, which killed all 298 people on board. The decision marks a significant step in the long quest for truth, justice, and accountability led by the governments of Australia and the Netherlands.
MH17 Shot Down by Russian Missile Over War-Torn Ukraine
<img src="https://r2.myc.my/a3cf319928b711ed955004ffe8009dd6ea0092501db617c2565bea19445399f1" />
On 17 July 2014, MH17, a Boeing 777 en route from Amsterdam to Kuala Lumpur, was shot down mid-flight while traversing Ukrainian airspace over the Donetsk region&mdash;an area engulfed in armed conflict between Ukrainian government forces and Russian-backed separatists.
Investigations later confirmed the aircraft was struck by a Russian-made Buk surface-to-air missile launched from territory controlled by pro-Russian militants. The crash resulted in the deaths of 283 passengers and 15 crew members. Among the victims were 196 Dutch nationals, 43 Malaysians, 38 Australians, 27 from Australia (including residents), 12 Indonesians, 10 Britons, 4 Germans, 4 Belgians, 3 Filipinos, 1 Canadian and 1 New Zealander.
The tragedy sent shockwaves around the globe, coming just four months after the disappearance of MH370, another Malaysia Airlines flight, whose fate remains unresolved.
ICAO Ruling: Russia Violated International Air Law
&nbsp;<img src="https://r2.myc.my/16d9328e770f1ba87a7908eb422c6e5d9910370553df64c77210c55e4a35b539" />
On 12 May 2025, the Council of the International Civil Aviation Organization (ICAO)&mdash;a specialised agency of the United Nations&mdash;ruled that Russia had violated international air law by failing to uphold its obligations under the Chicago Convention. The convention obliges all signatory states to &ldquo;refrain from the use of weapons against civil aircraft in flight.&rdquo;
The ruling followed a formal complaint lodged in 2022 by the governments of Australia and the Netherlands. The ICAO Council determined that the claims made were &ldquo;well-founded in fact and law,&rdquo; and that Russia had not only failed in its duty to protect civil aviation but also breached its international responsibilities.
Although ICAO lacks direct enforcement powers, its decisions carry substantial moral weight among its 193 member states and help shape global aviation norms.
Call for Reparations: Australia and the Netherlands Respond
<img src="https://r2.myc.my/cf293fd9228405caf0106557ac7abb322f2c2020825401598499f48c56cdcc50" /> Left: Caspar Veldkamp ; Right: Penny Wong
Both Australia and the Netherlands have welcomed the ruling as a landmark development in the MH17 case. Dutch Foreign Minister Caspar Veldkamp described the decision as &ldquo;an important step towards establishing the truth and achieving justice and accountability for all victims of Flight MH17, and their families and loved ones.&rdquo;
He added that the ruling also served a broader purpose: &ldquo;It sends a clear message to the international community&mdash;states cannot violate international law with impunity.&rdquo;
Australian Foreign Minister Penny Wong echoed those sentiments, calling the ruling a &ldquo;historic moment in the pursuit of truth, justice and accountability.&rdquo; She urged Russia to face up to its role in the disaster and begin negotiations for reparations.
&ldquo;We call upon Russia to finally take responsibility for this horrific act of violence and make reparations for its egregious conduct, as required under international law,&rdquo; Wong said.
Both countries are now pushing for the ICAO to move swiftly in determining the form of legal redress and reparations, with further deliberations expected in the coming weeks.
Legal Background: Previous Court Rulings and Moscow&rsquo;s Denials
&nbsp;<img src="https://r2.myc.my/d6c87ca7f29060eb0ef0b0931df3453aa5497bafd3cb0cfda3eb6b1585c3ddad" />
In 2022, a Dutch court convicted two Russian nationals and a pro-Moscow Ukrainian man of murder in absentia for their involvement in the attack. All three were sentenced to life imprisonment. However, due to Russia&rsquo;s refusal to extradite its citizens and its denunciation of the ruling as &ldquo;scandalous,&rdquo; none of the convicted individuals have served jail time.
Adding to the complexity, a 2023 investigation revealed intelligence suggesting that Russian President Vladimir Putin had personally approved the missile transfer to the separatists. Despite this, the investigation into other potential suspects was halted due to a lack of sufficient evidence.
Russia has consistently denied any involvement in the downing of MH17 and has refused to cooperate with international judicial efforts. In 2020, Moscow formally withdrew from talks with Australia and the Netherlands on accountability measures.
Malaysia&rsquo;s Role and Continuing Global Impact
&nbsp;<img src="https://r2.myc.my/889e5ebfbb9a7a5ed79dfed6a60b11fdad020ba38818475a40e3a1e8f7f6c7d1" />
Despite being the flag carrier involved, Malaysia Airlines has not yet issued a formal statement in response to the ICAO ruling. However, for many Malaysians, the tragedy remains a deep wound. The loss of 43 citizens in the crash, combined with the mystery of MH370, has left an enduring scar on the national psyche.
Back home, the decision by ICAO has rekindled calls for continued pressure on Russia to accept responsibility and contribute to a global precedent that civilian aircraft must never be targeted in armed conflict.
A Decade Later: Justice Still in Progress
<img src="https://r2.myc.my/1d9826c21c734e8e4ffc0aa3e03039b7c766877c86fd49b2187079221b592f7e" />
The ICAO&rsquo;s decision is a significant diplomatic win for Australia and the Netherlands, whose perseverance has kept the tragedy in the international spotlight. While the ruling does not bring back the 298 lives lost, it represents a long-overdue recognition of state accountability and the rights of victims&rsquo; families to seek justice.
In the weeks ahead, the focus will shift to what form reparations may take, and whether Russia will eventually comply with international demands. For now, the ruling stands as a milestone in international aviation law and a solemn reminder of the lives cut short by an act of violence in the skies.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

A decade later, Russia is finally named responsible—Moscow denounces the ruling as ‘shameful’.

7ccc758280a3b8f992d486892f0cad0666b8820b115ac0a29336894a762dc9e2

Russia Officially Held Responsible For MH17 Tragedy: UN Aviation Council Delivers Historic Ruling

In today&rsquo;s hyper-digital world where technology is deeply woven into our daily lives, one thing remains universally agreed upon: online scams are increasingly difficult to avoid. In Malaysia, these digital threats have surged in recent years, with social media platforms becoming fertile ground for scam operations. Transnational syndicates have been exploiting vulnerabilities in the online ecosystem, revealing major regulatory blind spots.
Just how bad is it? In 2024 alone, online scams reportedly cost Malaysia a staggering RM54.02 billion&mdash;approximately 3% of the country&rsquo;s GDP. Perhaps even more alarming is that up to 70% of scam victims never lodged a report, reflecting widespread scepticism about the reporting process and its effectiveness.
A Bold Marketing Stunt&mdash;or a Risky One?
<img src="https://r2.myc.my/9494fc789b797cb66a208254d2439bc6dd6004d6d34ac250e5fb897e7ab3249c" />
Recently, a viral post across social media and WhatsApp chats drew public attention to a potential scam involving QR codes. Shared by Facebook user Bang Rajan VII in a <a href="https://www.facebook.com/groups/487246842365526/posts/1325506565206212/">local community group</a>, the post featured a video and several photos of vehicles parked in a shopping complex, each with what appeared to be summons slips placed on their windscreens.
At first glance, the situation raised red flags&mdash;why would cars parked legally within a shopping centre receive summonses? Many assumed it was the latest phishing ploy targeting unsuspecting Malaysians.
<img src="https://r2.myc.my/12e71bc8e2ef8d513c20466c5cc4bbfa2fc6cdeb650293b84c5a5e7fb50e37b3" />
Upon closer inspection, however, eagle-eyed netizens spotted inconsistencies in the summons slip. A glaring typo&mdash;&ldquo;Jalan Pegankutan Jalam 1988&rdquo;&mdash;was one clue, but the biggest giveaway came from the plate number printed on the notice: &ldquo;MALF2025&rdquo;. It turns out, the &lsquo;summons&rsquo; was actually an unorthodox promotional gimmick for the upcoming Malaysia Auto and Lifestyle Festival (MALF2025), set to take place from 13 to 15 June 2025 at Sepang International Circuit. The official website of the event was even listed discreetly at the bottom of the slip.
<img src="https://i.pinimg.com/originals/95/75/3a/95753a0ebfe59e8655a36c011d67609d.gif" alt="Naked Gun Facepalm GIF - Naked Gun Facepalm Audience - Discover &amp; Share GIFs" />
Public Reactions: Raising Awareness or Spreading Confusion?
While the marketing stunt has certainly earned points for creativity, it also raises serious concerns. In a time when Malaysians are increasingly vulnerable to phishing scams, such a tactic can blur the lines between humour and harm. Many who encountered the QR code&mdash;and the faux summons&mdash;believed it to be genuine and shared it as a warning.
Although this shows that Malaysians are keen to look out for one another by spreading awareness, it also highlights the ease with which misinformation can circulate. In this case, it may even backfire on the event organisers, as users online may accuse them of insensitivity or irresponsibility, especially considering the current climate of digital fear and scam fatigue.
Here are some of the reactions shared online:
<img src="https://r2.myc.my/937d2f7b5bb4e8d7c1f0411c26c9114a2e28ebbc108cb0a96862b08e93e69762" />
So, Are QR Codes on Tickets Safe?
In short: not all QR codes are scams. QR codes are now commonplace on tickets, menus, flyers, and parking apps&mdash;but caution is always advised. As this incident shows, even a clever marketing move can be misinterpreted, especially when trust in digital platforms is already on shaky ground.
So, while it&rsquo;s unlikely that the MALF2025 QR code was malicious, the lesson here is simple&mdash;stay alert. Double-check URLs, scrutinise odd-looking documents, and never scan anything that seems out of place, especially when it involves personal or financial information. When in doubt, verify through official channels. After all, in an age where technology brings both convenience and risk, it's better to be safe than sorry.
What are your thoughts on this? Let us know in the comments. 
 
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Not all QR scans are scams — or are they? The fine line between creative marketing and misinformation.

35de1e40e3417872d259aa09dd4db78e3ebf64c7824d991ef886bc3a4c07c6a4

Marketing Gimmick Sparks Concern Amid Public’s Heightened Fears Of Phishing

After nearly eight years away from the solo stage, K-pop icon G-Dragon is finally making his long-anticipated return&mdash;and Malaysia is one of the lucky stops on his &Uuml;bermensch 2025 World Tour. The BIGBANG leader and genre-defining artist will perform two back-to-back shows on 19 and 20 July 2025 at Axiata Arena, Bukit Jalil, Kuala Lumpur, marking a major moment for fans in the region who have been waiting patiently for his comeback.
The tour kicked off earlier this year with a pair of electrifying shows in Goyang, South Korea, followed by performances in Tokyo and scheduled stops across Asia including Bulacan in the Philippines, Osaka, Macau, and Taipei. Malaysia will serve as the next Southeast Asian destination before the tour moves on to Jakarta and eventually concludes in Hong Kong. The announcement has already sent waves of excitement through the fan community, especially as this marks G-Dragon&rsquo;s first major solo outing since 2017&rsquo;s Act III: M.O.T.T.E tour.
Who is G-Dragon?
&nbsp;<img src="https://r2.myc.my/b10454c2c4771fd9c68dcbdfcedf64468da6bce2c7da54f5478410e3852c0a90" />
G-Dragon is a South Korean rapper, singer-songwriter, and producer renowned for his influential role in shaping the K-pop industry. Debuting in 2006 as the leader of the iconic boy band BIGBANG, G-Dragon quickly gained recognition for his musical talent and charismatic stage presence, contributing to the group's status as one of the best-selling boy bands globally.
<iframe src="https://www.youtube.com/embed/rJnICByeL8Q" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
Embarking on a solo career in 2009, G-Dragon released his debut album Heartbreaker, which achieved significant success and earned him the Album of the Year award at both the Mnet Asian Music Awards and the Melon Music Awards. His subsequent works, including the EP One of a Kind (2012) and the album Coup d'Etat (2013), further solidified his position as a leading solo artist. Notable tracks from his solo discography include "Crooked," "That XX," and "Untitled, 2014," each showcasing his versatility and depth as a musician.
Throughout his career, G-Dragon has amassed numerous accolades, including 13 Mnet Asian Music Awards, five Golden Disc Awards, and recognition from the Korean Music Awards. In 2016, he was honored with the Korean Prime Minister Recognition Award for his contributions to the entertainment industry.
Beyond music, G-Dragon is celebrated for his influence in fashion, often referred to as a style icon. His brand, PEACEMINUSONE, reflects his unique aesthetic and has garnered international attention.
In 2025, G-Dragon made a significant return with his third studio album, &Uuml;bermensch, marking his first full-length release in over a decade. The album features collaborations with artists like Anderson .Paak and includes tracks such as "TOO BAD" and "HOME SWEET HOME," the latter featuring fellow BIGBANG members Taeyang and Daesung. To support the album, he announced a world tour, commencing with performances in Seoul.
Fans Are Excited For The Much-Anticipated Tour 
<img src="https://r2.myc.my/87a89cf05b8cd139bda934e31d6f4e79f7eabf4cce8ced4f1777f60d5195e046" />
The buzz surrounding G-Dragon&rsquo;s return has been steadily building since last year, particularly after fellow BIGBANG member Daesung teased the possibility of a tour during Taeyang&rsquo;s concert in Seoul. That speculation turned to certainty in March 2025 when the &Uuml;bermensch tour was officially confirmed, prompting a frenzy of anticipation among VIPs&mdash;G-Dragon&rsquo;s loyal fanbase&mdash;worldwide.
G-Dragon&rsquo;s Malaysian stop is expected to be one of the tour&rsquo;s highlights, with a powerful setlist and a multi-sensory stage production that promises to fuse music, fashion, and visuals in true G-Dragon style. The show is likely to feature both classics from his solo discography and new material from his latest album &Uuml;bermensch, which has already produced the singles &ldquo;POWER&rdquo; and &ldquo;Too Bad&rdquo;. As one of the most influential figures in K-pop and fashion, G-Dragon&rsquo;s return to live performance is being hailed as one of the biggest musical events of 2025.
Tickets, Pricing and Sales Timeline
&nbsp;<img src="https://r2.myc.my/7a94662790c2adc835fd460aa4e512b046cec2ac99b5e8e84175b45341c7effc" />
Tickets for the Kuala Lumpur concerts are priced across five categories, catering to a range of budgets and fan experiences. The most affordable is Category 3 at RM459, while the top-tier VVIP tickets are priced at RM1,339. VVIP and VIP ticket holders will not only enjoy standing space closer to the stage but also receive exclusive perks, including a photocard, lanyard, soundcheck access, and&mdash;for VVIPs&mdash;priority entry and access to a special send-off event with G-Dragon himself.
Here is the full breakdown of ticket pricing:
<ul>
<li>Category 3 (Numbered seating) &ndash; RM459</li>
<li>Category 2 (Numbered seating) &ndash; RM799</li>
<li>Category 1 (Numbered seating) &ndash; RM999</li>
<li>VIP (Freestanding with Soundcheck Access) &ndash; RM1,239</li>
<li>VVIP (Freestanding with Soundcheck &amp; Send-Off Access) &ndash; RM1,339</li>
</ul>
Ticket sales will be released in three phases. The first round is exclusive to official G-Dragon fan club members who have registered between 12 and 14 May. These members will be eligible to purchase tickets during the pre-sale on 26 May from 4 PM to 11:59 PM MYT via a unique membership code. Note that each member can purchase up to two tickets, and completing the survey does not guarantee ticket availability.
<img src="https://r2.myc.my/4006c42eed059e186832fbb8e71a3f3bcc9d2e3203d17210b5791117a61b80ff" />
The second pre-sale is available exclusively for Hong Leong Bank credit cardholders from 27 May at 3 PM to 28 May at 2:59 PM. The final and general public sale opens on 29 May at 2 PM and will be hosted on Star Planet&rsquo;s official website. Each transaction during the general sale is limited to two tickets.
For fans hoping to plan their experience in advance, seating charts, pricing tiers, and additional details will also be made available on the Star Planet website. Meanwhile, fan club members can manage their presale registration and verification via <a href="https://gdragon.ai">gdragon.ai</a>.
What&rsquo;s in the Setlist?
&nbsp;<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/30b9WulBM8sFuBo17nNq9c?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
If G-Dragon&rsquo;s recent shows in Tokyo are anything to go by, fans in Malaysia are in for a dynamic and emotionally charged performance. The setlist showcases a mix of high-energy hits, introspective ballads, and iconic anthems from across his solo career and BIGBANG legacy.
Tracks such as &ldquo;One Of A Kind&rdquo;, &ldquo;CROOKED&rdquo;, &ldquo;Crayon&rdquo;, &ldquo;Heartbreaker&rdquo;, and &ldquo;Untitled, 2014&rdquo; are expected to make the list, alongside new material like &ldquo;POWER&rdquo; and &ldquo;Too Bad&rdquo; from his &Uuml;bermensch album. Other songs featured in his Tokyo show included &ldquo;Middle Fingers-Up&rdquo;, &ldquo;Butterfly&rdquo;, &ldquo;I LOVE IT&rdquo;, &ldquo;TAKE ME&rdquo;, &ldquo;DRAMA&rdquo; and &ldquo;IBELONGIIU&rdquo;&mdash;indicating a robust set that blends nostalgia with new creative expression.
The stage production also features avant-garde visuals, custom fashion pieces, and symbolic imagery consistent with the philosophical themes in &Uuml;bermensch, making the concert more than just a musical performance&mdash;it&rsquo;s a full-scale artistic showcase.
A Concert Not To Be Missed
More than just a K-pop concert, G-Dragon&rsquo;s &Uuml;bermensch tour is a celebration of his influence as a global tastemaker. Known for pushing boundaries in music, fashion, and pop culture, G-Dragon&rsquo;s presence on stage is not just about performing songs&mdash;it&rsquo;s about creating an immersive world that fans can step into. With his boundary-pushing artistry and charismatic presence, G-Dragon&rsquo;s return is being seen as a defining moment in K-pop&rsquo;s global resurgence.
Whether you&rsquo;re a day-one VIP or a newer fan curious to witness one of K-pop&rsquo;s most iconic figures live, this concert promises an unforgettable experience. With limited tickets and overwhelming demand expected, those hoping to attend are encouraged to mark the ticket release dates and prepare accordingly.
G-Dragon&rsquo;s &Uuml;bermensch 2025 World Tour is more than a comeback&mdash;it&rsquo;s a statement, a spectacle, and a long-overdue reunion between artist and audience. And come July, Kuala Lumpur will take centre stage in that momentous journey.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Mark your dates—G-Dragon’s KL concert tickets are on the way!

d6bd725ce1f91f2928237fb7ca53870e799e6f96c17954f2ab3ac9bfd666dae6

G-Dragon’s Übermensch 2025 KL Concert: Tickets Go On Sale Starting 26 May!

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

e159b878e1c2d1778b988859c3c79c329cfc42dbaaec7d65ea3c8b41ad5629ad

NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

437b2f4bb893e2604989a6ac119798a5cbf55540b1de3b4f2543f46ef8f8720b

Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #fc0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #fc0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Despite 10 people falling ill, the food truck refused to take responsibility. 

fe04d404f5cc71f0a3a1271f853d249b9b9f9076b69e8b78fd9b869853e30e78

RM2,000 Lok Lok Feast Turns Into Food Poisoning Nightmare At Genting Sempah

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

a14d2c7a045d266f280e124bfb18433c95b61fae73259c84ffb5af4e103fcb9f

Popular F&B Outlet Mixue Faces Backlash Over Alleged Discriminatory Hiring Practices

As Hari Raya Aidilfitri approaches, Malaysians are eagerly preparing for celebrations by stocking up on kuih Raya, a staple for welcoming guests. However, this cherished tradition is set to become more expensive, as vendors warn of a sharp price increase due to escalating costs of raw materials, particularly coconut milk.
A recent survey at Pasar Kubang Pasu in Kelantan found that three to five pieces of kuih Raya are still being sold for RM2. However, this price, which has remained unchanged for the past four years, is expected to rise by as much as 25% after Aidilfitri. This means consumers may soon have to pay RM2.50 for the same quantity.
Coconut Milk Prices Behind the Increase
&nbsp;<img src="https://r2.myc.my/8a1ef92b79cdac5e0f29d3fe6b2609d25328dc9ac3fb92fcea9819c615146599" />
One of the key factors driving up kuih prices is the rising cost of coconut milk, a crucial ingredient in many traditional Malaysian delicacies. Vendor Tarmizi Husin, who has been selling kuih for eight years, explained that coconut milk prices have surged from RM10 to RM16 per kilogram since December. Despite this, kuih vendors have been holding off on price hikes in an effort to keep their products affordable.
"We feel bad about increasing kuih prices, but we have no choice. If we stick to the old prices, we won&rsquo;t make any profit," he said.
Tarmizi also highlighted the unpredictable nature of kuih sales. "Some days, everything sells out, and on other days, it doesn&rsquo;t. If it doesn&rsquo;t sell, we are left with nothing but exhaustion," he added, expressing the challenges faced by small vendors.
Possible Further Price Hikes During Ramadan
<img src="https://r2.myc.my/aee7e9efb5c561e18932e776a98785a358afaab474da60d837d406708ec550e5" />
Unfortunately, the situation may worsen as coconut milk prices are expected to rise even further during Ramadan. Coconut milk vendor Muhammad Nor Akmal Jaafar stated that due to difficulties in sourcing fresh coconuts, prices could climb to RM20 per kilogram during the fasting month.
He explained that suppliers rely on coconuts imported from Indonesia, which cost between RM3.30 and RM3.40 per piece. However, transportation delays often result in some coconuts arriving rotten, increasing production costs and reducing supply.
"For now, I am selling coconut milk at RM13 per kilogram because I don&rsquo;t have the heart to charge more. But if coconut prices continue to rise, sellers might have to increase the price to RM20 per kilogram during Ramadan," he warned.
Uncertain Outlook for Kuih Prices
<img src="https://r2.myc.my/bc6fa0fe0e8bbf36ce9a0a300d59532c3851ae6d55ffa2ad7ecd772f8bc53245" />
While vendors are bracing for inevitable price adjustments, many remain hopeful that coconut prices will stabilise. If local coconut supplies are sufficient, the cost of coconut milk could remain steady, helping to prevent further hikes in the price of kuih Raya and other traditional treats.
For now, kuih lovers should be prepared to spend more on their festive favourites, as rising costs continue to impact local delicacies. Both vendors and consumers can only hope for a stabilisation of raw material prices to keep cherished traditions accessible to all.
With Ramadan approaching, many of us strive to be more mindful of our spending, especially with the temptation of festive food all around. However, the rising cost of goods has been an ongoing challenge, and this year is unlikely to be any different.
Let&rsquo;s hope for more stable prices in the future&mdash;or perhaps, just maybe, for the government to take stronger measures to ease the burden on consumers.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Get ready for a pricier Ramadan and Hari Raya—festive treats are feeling the pinch!