Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

industry

exhibition

innovation

comingsoon

MIFB2025

MalaysiaCafeExpo

food tech

tradeshow

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

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Scentify

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Oatside

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Rohto

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In a move reminiscent of his controversial first-term policies, US President Donald Trump has signed a new presidential proclamation enforcing sweeping travel restrictions on citizens from 19 countries. The directive, which comes into effect at 12:01 a.m. EDT on 9 June 2025, is framed as a national security measure but has already sparked intense backlash from human rights groups, refugee advocates, and foreign governments.
Full Ban on 12 Nations, Partial Restrictions on 7 Others
&nbsp;<img src="https://r2.myc.my/706c0716f0472de656970cd7aaee140468455728f1b4a08591e5f1c408765dd3" />
The proclamation imposes a complete travel ban on nationals from 12 countries, most of which are either Muslim-majority or developing nations. Citizens from these countries will be prohibited from entering the United States unless they qualify for a narrow set of exemptions &mdash; such as dual citizens travelling on another country&rsquo;s passport, certain athletes participating in major sporting events, or select Afghan nationals affiliated with the US government.
The 12 countries facing a full ban are:
<ul>
<li>Afghanistan</li>
<li>Myanmar</li>
<li>Chad</li>
<li>Republic of the Congo</li>
<li>Equatorial Guinea</li>
<li>Eritrea</li>
<li>Haiti</li>
<li>Iran</li>
<li>Libya</li>
<li>Somalia</li>
<li>Sudan</li>
<li>Yemen</li>
</ul>
Meanwhile, seven additional countries &mdash; Burundi, Cuba, Laos, Sierra Leone, Togo, Turkmenistan, and Venezuela &mdash; face partial restrictions, affecting select visa categories such as business (B-1), tourism (B-2), student (F and M), and exchange (J) visas.
Justifications Rooted in Security Concerns
<blockquote class="twitter-tweet">
"We cannot have open migration from any country where we cannot safely and reliably vet and screen... That is why today I am signing a new executive order placing travel restrictions on countries including Yemen, Somalia, Haiti, Libya, and numerous others." &ndash;President Trump <a href="https://t.co/ER7nGM4TO2">pic.twitter.com/ER7nGM4TO2</a>
&mdash; The White House (@WhiteHouse) <a href="https://twitter.com/WhiteHouse/status/1930412786271547485?ref_src=twsrc%5Etfw">June 4, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

In a video statement released on X (formerly Twitter), Trump defended the ban by pointing to "deficiencies in vetting procedures" in the listed countries, such as weak ID verification systems, lack of criminal background checks, and high visa overstay rates.
&ldquo;We cannot have open migration from any country where we cannot safely and reliably vet and screen those who seek to enter the United States,&rdquo; he stated. Trump also referenced a recent violent incident in Boulder, Colorado &mdash; where an Egyptian national allegedly attacked a crowd with a petrol bomb &mdash; as a justification for tightening entry requirements. Notably, Egypt is not among the countries listed in the ban.
According to the White House, the countries subjected to full restrictions were determined to present a &ldquo;very high risk&rdquo; to US national security. A January 2025 executive order directed the State Department, Department of Homeland Security (DHS), and the Office of the Director of National Intelligence to assess which nations posed &ldquo;hostile attitudes&rdquo; toward the United States.
The resulting report cited several issues including:
<ul>
<li>Inadequate identity verification and document issuance systems</li>
<li>Inability or unwillingness to repatriate nationals with expired visas</li>
<li>High rates of visa overstays</li>
<li>Terrorist activity or lack of cooperation on counterterrorism</li>
</ul>
International Response: Anger, Retaliation, and Dialogue
<img src="https://r2.myc.my/ee9e3e408e4b2c7f0291b8976a293fe045d8525e4ef73174f314ca41d8bd5360" /> Left: Dahir Hassan Abdi ; Right: Diosdado Cabello
The announcement has triggered swift reactions across the globe. The African Union expressed concern that the ban could severely damage educational exchange programmes, business cooperation, and diplomatic ties.
Chad retaliated almost immediately by suspending the issuance of visas to US citizens, while officials in the Republic of the Congo condemned their inclusion as a &ldquo;misunderstanding&rdquo;. &ldquo;Congo is neither a terrorist state nor known for any terrorist affiliations,&rdquo; said government spokesperson Thierry Moungalla.
Somalia offered a more conciliatory tone. Ambassador Dahir Hassan Abdi affirmed Mogadishu&rsquo;s willingness to engage in dialogue with Washington to address security concerns.
Meanwhile, Venezuelan Interior Minister Diosdado Cabello warned nationals against travelling to the US, describing it as "a big risk for anybody". He accused the US of persecuting Venezuelans &ldquo;for no reason&rdquo;, reflecting the deepening rift between Caracas and Washington.
Domestic Backlash: Critics Say Ban Targets Minorities 
<img src="https://r2.myc.my/a6d68c0d7e3a64e9a9807abe9519e9d77c5082cc7ecf8c1e8fe1d6970aae8a85" />
Domestically, the policy has reignited accusations of racism and Islamophobia. Critics have drawn parallels to Trump&rsquo;s 2017 &ldquo;Muslim Ban&rdquo;, which was widely condemned but eventually upheld by the Supreme Court in 2018. That ban was rescinded by President Joe Biden in 2021, who called it &ldquo;a stain on our national conscience&rdquo;.
Advocacy groups such as the International Refugee Assistance Project and Oxfam America argue that the latest ban, much like its predecessor, is more about political posturing than genuine security concerns. &ldquo;This policy is not about national security &mdash; it&rsquo;s about sowing division and vilifying communities that are seeking safety and opportunity in the United States,&rdquo; said Abby Maxman, Oxfam&rsquo;s president.
Laurie Ball Cooper, vice president for US legal programmes at the Refugee Assistance Project, said the proclamation fits a broader trend of the Trump administration &ldquo;weaponising immigration laws&rdquo; to target racial and religious minorities.
Afghan and Haitian Communities Hit Especially Hard
&nbsp;<img src="https://r2.myc.my/1732a1649aea6cb5dac170da10ac57e9832945e0d94402b18f0070c1b4b31c2e" />
The inclusion of Afghanistan has sparked outrage among resettlement advocates, especially given the country&rsquo;s long-standing ties with the US military. Over 14,000 Afghan refugees were resettled in the US in the year leading up to September 2024. The new ban includes exceptions for Afghans on Special Immigrant Visas (SIVs), but critics argue that it nonetheless betrays America&rsquo;s commitments.
&ldquo;To include Afghanistan &mdash; a nation whose people stood alongside American service members for 20 years &mdash; is a moral disgrace,&rdquo; said Shawn VanDiver, president of the #AfghanEvac coalition.
Haiti, which was not included in Trump&rsquo;s original travel ban, is now listed due to high numbers of illegal entries and visa overstays. The Caribbean nation is currently grappling with spiralling violence, economic instability, and the virtual collapse of state authority &mdash; factors that continue to drive large-scale migration.
What Comes Next?
The proclamation allows for the list of affected countries to be updated or revised based on future assessments. Existing US visas issued before 9 June 2025 will not be revoked. However, travellers from the listed countries with pending applications may now face rejection or delays.
As the United States heads into an election year, immigration is once again set to become a deeply polarising issue. Trump&rsquo;s latest move is expected to rally his base &mdash; but it also risks reigniting legal challenges, diplomatic rifts, and widespread protests reminiscent of 2017.
For now, nationals from 19 countries face a stark new reality: entering the United States has never been more difficult.
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While Malaysians are currently exempt, the ban effective 9 June targets several African, Middle Eastern, and Asian nations.

cbd62263ba69a6addb318f700786799fec8ac40aa1be8db8cc8135b8528514b3

Trump Reinstates Sweeping US Travel Ban Targeting 19 Countries

PETROLIAM Nasional Bhd (PETRONAS) will lay off around 10% of its workforce&mdash;impacting more than 5,000 employees&mdash;as part of a major restructuring exercise aimed at navigating prolonged profit declines, shrinking margins, and volatile crude oil markets.
The move, which was first initiated in February 2025, forms part of the state-owned energy giant&rsquo;s broader cost-cutting strategy to &ldquo;rightsize&rdquo; operations and build resilience amid an increasingly challenging environment for fossil fuel producers.
<img src="https://r2.myc.my/b869fcc4de0af9420ddbcdedeadde270d6d64f32782346f860c22a0709265a37" />
Announcing the decision at a media briefing on Thursday, 5 June, PETRONAS President and Group Chief Executive Officer Tan Sri Tengku Muhammad Taufik Tengku Aziz confirmed that the workforce reduction will affect staff across all levels, including management. Those impacted will be notified in stages by the end of the year and throughout 2026.
Hiring and Promotions Frozen Until End-2026
&nbsp;<img src="https://r2.myc.my/4cd371102ebb1d3063a84893fac666bc57cb0664b999cdf7264db446a64bb08d" />
In addition to the layoffs, PETRONAS will implement a complete freeze on new hires and staff promotions until December 2026. Tengku Muhammad Taufik said this was essential to ensure the company maintains leaner and more agile operations regardless of oil price fluctuations.
"PETRONAS 2.0 will be run and organised differently, with revised work processes,&rdquo; he said, referring to the group&rsquo;s internal transformation initiative. &ldquo;We need to correct the way we work to remain commercially competitive, not just locally but globally.&rdquo;
The restructuring reflects the growing urgency for the company to adapt to tighter margins and smaller resource fields. Tengku Taufik noted that in the past, PETRONAS could enjoy profit-before-tax margins of up to 40% when oil extraction was more straightforward. Today, those margins have declined to between 25% and 38%, with further reductions expected.
Profits Down 32% in 2024 Following Decline in 2023
<img src="https://r2.myc.my/b9ad673df07879a61829df143aaaf6326149da01b932d5e723e07122fff1f31f" />
PETRONAS reported a net profit of RM55.1 billion for the financial year ended 31 December 2024&mdash;a 31.7% decrease from RM80.7 billion the previous year. This decline follows a 21% drop in 2023, driven by lower average realised oil and gas prices and the absence of favourable tax adjustments that had supported earlier figures.
The financial strain is further exacerbated by falling global oil prices. The company&rsquo;s internal budget was based on Brent crude prices ranging between USD 75 and USD 80 per barrel, but the benchmark has hovered closer to USD 65 this year&mdash;marking a 13% decline. The drop is attributed to rising OPEC+ output and worsening global trade tensions, both of which have placed downward pressure on demand.
Difficulties Meeting Dividend Targets and Revenue Pressures
Tengku Taufik acknowledged that PETRONAS is under increasing pressure to meet its dividend obligations to the government. In 2024, the company accounted for approximately 10% of Malaysia&rsquo;s national revenue through dividends and taxes. With narrowing margins and declining output from mature fields, he warned that sustaining these contributions under current market conditions will be &ldquo;challenging.&rdquo;
&ldquo;The margins are shrinking, the fields are getting smaller. It will be difficult to meet dividend targets unless the price environment improves,&rdquo; he stated.
No Exit from Canada Despite Speculation
&nbsp;<img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/1a4e51ae5d8f5214fdb8b3b2a1d873dee838b307806b43a862f5de166b268d69" />
Amid speculation about PETRONAS' international portfolio, Tengku Taufik clarified that the company has no plans to exit its Canadian operations, where it owns what was formerly Progress Energy Resources Corp.
&ldquo;We&rsquo;re not exiting Canada. It&rsquo;s a resource-rich geography that remains strategically important for our ambitions in the liquefied natural gas (LNG) sector,&rdquo; he said. While PETRONAS continues to entertain commercial proposals, he emphasised that this is part of the company&rsquo;s regular business review and not indicative of any planned withdrawal.
Ongoing Discussions with Sarawak over State Gas Role
&nbsp;<img src="https://r2.myc.my/26b68530d23871fe6051ca93909733f4be5fee7e9a872e9d0a36556bea81e95f" />
Separately, Tengku Taufik also addressed the evolving relationship between PETRONAS and Petroleum Sarawak Bhd (Petros), amid recent shifts in the state&rsquo;s gas aggregation policies.
On 21 May 2025, Prime Minister Datuk Seri Anwar Ibrahim and Sarawak Premier Tan Sri Abang Johari Tun Openg signed a joint declaration affirming that PETRONAS will continue to carry out its functions under the Petroleum Development Act 1974 (PDA 1974) and related regulations. This declaration also recognised the Sarawak government&rsquo;s appointment of Petros as the state&rsquo;s official gas aggregator, effective 1 March 2025.
Tengku Taufik noted that PETRONAS remains open to continued negotiations to strengthen cooperation with Sarawak and to ensure energy needs are met across the region.
Restructuring for Long-Term Resilience
While the coming months will bring uncertainty and job losses for many within PETRONAS, the restructuring aims to better position Malaysia&rsquo;s national oil company for the future. Tengku Taufik emphasised that PETRONAS must become more efficient and commercially disciplined if it is to compete in a shifting global energy landscape marked by transition and volatility.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Over 5,000 jobs to be cut; hiring frozen until December 2026.

f73f082c0332449ca530130c8b2d3a06404bb784c965fc60a51c5d77adc6d8c7

PETRONAS To Slash 10% Of Workforce Amid Restructuring And Profit Slump

Malaysian Prime Minister Datuk Seri Anwar Ibrahim has suffered a legal setback after the High Court in Kuala Lumpur dismissed his bid to seek constitutional immunity from a civil lawsuit filed by his former research assistant. The lawsuit, which accuses Anwar of sexual assault in 2018, is now set to proceed to trial on 16 June.
<img src="https://r2.myc.my/a3fd3a51194f59a6788a951b95ac0c2e61f914bec1359d2b9074f28d94f12a73" />
High Court Judge Roz Mawar Rozain ruled on 4 June that Anwar&rsquo;s application to refer eight constitutional questions to the Federal Court lacked merit. She said the questions failed to meet the required legal threshold under Section 84 of the Courts of Judicature Act 1964, stating they did not involve "genuine constitutional controversy" and were neither necessary nor relevant to the current proceedings.
&ldquo;There is no express constitutional or statutory immunity accorded to a sitting prime minister for private acts committed before assuming office,&rdquo; she said. She also emphasised that constitutional guarantees of equal protection under the law mean equal treatment, not exemption.
The court ordered Anwar to pay RM20,000 in costs to the plaintiff, Muhammad Yusoff Rawther. Anwar&rsquo;s legal team has since indicated plans to appeal the decision and request a stay of the upcoming trial.
The Lawsuit and Allegations
&nbsp;<img src="https://r2.myc.my/85cb2328f2070ecedb2b7d80d261c41df3c6353698fe33b7f375f8e25d4ffa7f" />
The civil suit was filed in July 2021 by Yusoff, now 32, who alleges that Anwar sexually assaulted him at the latter&rsquo;s residence in Segambut on 2 October 2018&mdash;several years before Anwar took office as Prime Minister in November 2022. Yusoff claims to have suffered lasting physical, psychological, and social trauma due to the incident and is seeking unspecified damages and relief.
Anwar, 77, has strongly denied the allegations, dismissing them as politically motivated attempts to discredit his leadership. He has also filed a countersuit against Yusoff. The plaintiff had previously lodged a statutory declaration and a police report in 2019, although the Attorney General&rsquo;s Chambers announced in January 2020 that it would not pursue criminal charges due to insufficient evidence.
In a statement following the High Court's ruling, Anwar maintained that his application was &ldquo;never about seeking personal immunity or escaping legal scrutiny,&rdquo; but rather about upholding the constitutional integrity of the Prime Minister&rsquo;s office. He argued that strategic litigation of this nature could disrupt governance and affect executive duties.
&ldquo;This matter concerns the integrity of our constitutional system and the need to ensure that high public office is protected from litigation that may be strategically timed, politically motivated, or institutionally disruptive,&rdquo; he said. &ldquo;I remain committed to the rule of law and will continue to discharge my responsibilities without distraction or compromise.&rdquo;
Legal Arguments and Constitutional Debate
&nbsp;<img src="https://r2.myc.my/97bfcfbdc5914fe396ee6ceb5bca3c2442dbab89e18c2a276433191925f124d9" />
Anwar&rsquo;s legal team had sought to refer eight legal questions to the Federal Court under Article 128(2) of the Federal Constitution. These included whether a sitting prime minister is entitled to immunity from civil litigation, whether such a lawsuit interferes with the discharge of executive functions, and whether ongoing proceedings infringe the constitutional right to equal treatment under the law.
His lawyers cited several constitutional articles&mdash;Articles 5, 8, 39, 40, and 43&mdash;arguing that the nature of executive responsibilities warranted some form of immunity from private legal action. They contended that the lawsuit could impair Anwar&rsquo;s ability to serve effectively and urged that the questions raised novel legal issues deserving Federal Court scrutiny.
However, Judge Roz Mawar found the arguments speculative and irrelevant to the immediate dispute between the two parties. Yusoff&rsquo;s legal team, led by Muhammad Rafique Rashid Ali, countered that this was a private law matter and not a constitutional crisis.
Speaking after the verdict, Rafique praised the court&rsquo;s ruling: &ldquo;This is an important milestone for Malaysia. It reinforces the fundamental principle that all individuals, regardless of status or position, are equal before the law.&rdquo;
A Political Legacy Marked by Legal Battles
This is far from the first time Anwar Ibrahim has faced serious legal allegations. His political career has long been overshadowed by accusations of sexual misconduct&mdash;charges he has consistently denied and labelled as orchestrated attempts to derail his reformist agenda.
<iframe src="https://www.youtube.com/embed/3lWvBJwDQXs" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
In 1998, during his tenure as Deputy Prime Minister, Anwar was sacked by then-Prime Minister Tun Dr Mahathir Mohamad and later convicted of corruption and sodomy. He was sentenced to nine years in prison in a trial that drew international scrutiny and widespread condemnation. The Federal Court eventually overturned the sodomy conviction in 2004, resulting in his release.
<img src="https://r2.myc.my/8fc6527eb4d72813e4fc229f98d44b76d1e8368952e190a21824fa0865264632" />
In 2008, new sodomy charges surfaced, this time brought by a former aide, Mohd Saiful Bukhari Azlan. Although initially acquitted in 2012, an appeals court reversed the decision in 2014, and Anwar was sentenced to five years in prison. He was released in 2018 after receiving a full royal pardon, paving the way for his political comeback.
Anwar and his allies have long asserted that all charges were politically motivated, aimed at neutralising him as a threat to the ruling establishment. He has publicly forgiven his accusers but often speaks of the deep personal and political scars caused by the trials.
Impact on Anwar&rsquo;s Leadership and Reform Agenda
The latest legal development could have significant political repercussions for Anwar, particularly as his unity government continues to navigate a fragile coalition and a public impatient for tangible reforms.
<img src="https://r2.myc.my/fd600ce7f50a6a7ec9b8a04c8fc34a2958426145f3a29dc5408f183f41f9545f" />
Read: <a href="https://myc.my/articles/4341/rafizi-ramli-resigns-as-economy-minister-following-pkr-defeat-nik-nazmi-follows-suit">Rafizi Ramli Resigns As Economy Minister Following PKR Defeat; Nik Nazmi Follows Suit</a>
Already, the Prime Minister is under pressure following the recent resignations of two key cabinet members, which came on the heels of internal party elections in which his daughter, Nurul Izzah Anwar, secured the deputy presidency of PKR. Her elevation has raised eyebrows and stoked allegations of nepotism, particularly troubling for a leader whose platform was built on a promise of Reformasi, or democratic reform.
Commentators have noted that Anwar&rsquo;s ongoing legal troubles risk eroding his credibility, especially among the conservative Malay-Muslim electorate. &ldquo;This latest case could be highly damaging politically for Anwar among the Malay-Muslim community,&rdquo; said James Chin, a political analyst at the University of Tasmania.
Meanwhile, former Prime Minister Mahathir Mohamad&mdash;Anwar&rsquo;s long-time rival and one-time mentor&mdash;seized on the court&rsquo;s decision to renew his criticisms. &ldquo;No one should be above the law. Not even the Prime Minister,&rdquo; he said in a statement. Mahathir&rsquo;s re-emergence has added another layer of political intrigue ahead of the trial.
Yusoff&rsquo;s Own Legal Troubles
<img src="https://r2.myc.my/9bd3b74970346b970e43b0752f410ea32a04fb5f536ca31a0aaf5ac2151c5d35" />
The complainant, Yusoff Rawther, is also currently facing serious legal charges unrelated to this civil suit. He has been in police custody since September 2024, and is on trial for alleged drug trafficking and possession of imitation firearms. If convicted, he faces life imprisonment and caning. He has pleaded not guilty and claims he was framed by those in power.
Despite his legal challenges, the court has decided that Yusoff&rsquo;s credibility and circumstances are issues to be evaluated during trial&mdash;not grounds to delay or dismiss the proceedings.
Looking Ahead: A Defining Moment in Malaysian Politics
The civil trial, set to begin on 16 June, is poised to become a highly scrutinised legal and political event in Malaysia&rsquo;s recent history. It will not only test Anwar&rsquo;s personal integrity but also the robustness of the country&rsquo;s judicial independence and constitutional checks on executive power.
Whether the proceedings will derail Anwar&rsquo;s leadership or simply serve as another chapter in his long, turbulent political journey remains to be seen. For now, the Prime Minister faces one of the most critical tests of his tenure, with the eyes of the nation&mdash;and much of the international community&mdash;closely watching.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Courts rule no special privilege for Prime Ministers. 

60702a13878b6f35cab3bcf398aa67ebe3f8b38c308bd67c640feb5de266a60d

Anwar Ibrahim’s Immunity Bid Rejected: High-Stakes Civil Trial To Proceed

Driving in an unfamiliar country is rarely a stress-free experience &ndash; and according to a new global survey, Malaysia has emerged as one of the scariest places in the world to get behind the wheel, particularly for tourists.
The study, conducted by a <a href="https://www.scrapcarcomparison.co.uk/blog/nerve-racking-nations/">UK-based car rental platform</a>, polled over 2,000 motorists worldwide, asking how nervous they&rsquo;d feel driving in different countries. Participants rated their anxiety on a scale from 1 (not nervous at all) to 10 (extremely nervous).
Malaysia scored a concerning 6.70 out of 10, placing it 10th globally and second in Southeast Asia, behind only Thailand (which ranked 5th overall with a score of 6.86). India took the top global spot with a scare score of 7.15.
Malaysia: Tricky Roads, Tough Habits
&nbsp;<img src="https://r2.myc.my/d2a5ec910cd43e357ba60b9c94554d5156e4bba3fe49fafcfb6e56fd1874dd6f" />
While seasoned Malaysian drivers might scoff at the results&mdash;after all, dodging potholes while weaving through motorbike traffic is second nature&mdash;foreigners see it quite differently. The blend of high-speed overtaking, motorcyclists with a death wish, and the occasional free-for-all at junctions has left many tourists clutching the steering wheel in terror.
Let&rsquo;s not forget the local quirks. In states like Penang, for instance, even Malaysians will admit the driving etiquette (or lack thereof) deserves its own chapter in a survival manual. From triple-parking to creative roundabout interpretations, Penang&rsquo;s roads are practically an obstacle course&mdash;albeit with good food at every wrong turn.
Why Are Tourists So Anxious Behind the Wheel?
&nbsp;<img src="https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExbWw3NGtreTR0d2thMzc1YzB4czE1eHgydG55aHRzbjBhbDhsbmwwMCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/qQJ1xyQXVuVfW/giphy.gif" />&nbsp;
According to the survey, several key concerns fuel the fear of driving abroad. These include:
<ul>
<li>Driving on the opposite side of the road (56.2%) &ndash; A major source of disorientation for tourists used to different systems.</li>
<li>Dangerous driving by other motorists (55.9%) &ndash; Speeding, aggressive lane-changing, and unclear signalling top the list.</li>
<li>Fear of breaking local traffic laws (52.7%) &ndash; Many worry about committing infractions without even realising it.</li>
<li>Unfamiliar road layouts (48.1%) &ndash; Confusing junctions and inconsistent signage don&rsquo;t help.</li>
<li>Not understanding road signs (43.1%) &ndash; Especially when they&rsquo;re in unfamiliar languages or symbols.</li>
</ul>
Other anxieties include fears of getting lost, being unable to communicate during a traffic stop or accident, and unexpected road hazards.
Other Countries in the Rankings
The top 10 countries deemed the scariest for driving include:
&nbsp;<img src="https://r2.myc.my/278cccba3499c233878d65e2833a750334a30528bc44dff2d2eba532931b8c7a" />
Singapore ranked 17th on the list, suggesting that its strict enforcement and orderly roads inspire more confidence, although its sky-high fines might still keep tourists on edge.
Driving in Malaysia: An Adventure, Not a Holiday?
<img src="https://r2.myc.my/845245594d3ee65aad7a2eddcfd19dcfa99e27a1279b516b1a8e8f78fb8d8146" />
While Malaysia boasts a well-connected road network and stunning scenic drives&mdash;from the hills of Cameron Highlands to the coastal stretches of Terengganu&mdash;the on-road experience can be a little overwhelming for the uninitiated. Combine right-hand traffic with the creative parking habits, fast-paced expressways, and the occasional cow crossing in rural areas, and it&rsquo;s no wonder tourists are reaching for public transport or ride-hailing apps.
That said, the fear factor isn&rsquo;t all doom and gloom. Understanding the common concerns can help tourism operators, car rental companies, and local authorities better support international drivers through clearer signage, better road education, and perhaps even multilingual driving guides.
Conclusion: A Little Patience Goes a Long Way
For Malaysians, this survey might come as no surprise, especially for those who&rsquo;ve braved Penang&rsquo;s streets on a long weekend or tried merging lanes in downtown KL during rush hour. But for visitors, it&rsquo;s a helpful reminder that road conditions and driving norms vary wildly across the globe.
So, if you're a tourist feeling nervous about renting a car in Malaysia, don&rsquo;t worry. Just be prepared, stay alert, maybe skip the self-drive tour of George Town, and remember: in Malaysia, horns are a language of their own.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Driving isn’t that scary in Malaysia… until it rains and the floods start.

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Malaysia Ranked 2nd Scariest Country In SEA To Drive In – Especially For Tourists

Malaysian police have confirmed that the decomposed body found at a construction site in Bangsar is that of Jordan Michael John Johnson-Doyle, a 25-year-old British software engineer who had been reported missing since 2 June.
Read: <a href="https://myc.my/articles/4346/british-family-turns-to-social-media-after-son-goes-missing-in-kuala-lumpur-following-night-out-at-irish-bar">British Family Turns To Social Media After Son Goes Missing In Kuala Lumpur Following Night Out At Irish Bar</a>
The discovery was made during a search operation on 4 June, at a partially completed condominium along Lorong Maarof. The search was initiated after Johnson-Doyle&rsquo;s movements were traced to the area. Over 30 officers took part in combing the site, and at approximately 5pm, a body was found face-down in a partially submerged lift shaft at one of the still-under-construction blocks.
Tattoo Identification and Autopsy Results
&nbsp;<img src="https://r2.myc.my/ed977b832875703563f16018ce06cbf74c694b7d04050b8eae7d142d4b261169" />
Kuala Lumpur police chief Commissioner Datuk Rusdi Mohd Isa confirmed that the body had been positively identified by Johnson-Doyle&rsquo;s uncle, based on a distinctive tattoo. A post-mortem conducted at University Malaya Medical Centre revealed that the cause of death was a chest injury sustained from a fall from height.
&ldquo;There were no signs of foul play or criminal elements at the scene,&rdquo; said Rusdi. &ldquo;The case has been classified as a sudden death.&rdquo;
The body, which was discovered with most of its clothing removed, was recovered at around 9.30pm on the day of the search and taken for forensic examination.
Last Known Movements Before Disappearance
&nbsp;<img src="https://r2.myc.my/50f12414bc279a3011361942bbe8db690764d0adea88f56a65dacd29d23be876" />
Johnson-Doyle had been on a solo backpacking trip across Southeast Asia while working remotely for a United States-based tech company. He had arrived in Malaysia from Vietnam on 17 May and was believed to be staying at Robertson Residences in Bukit Bintang during his time in Kuala Lumpur.
His last known contact was on the night of 27 May, when he was seen attending a quiz night at Healy Mac&rsquo;s Irish Bar in Bangsar. He had sent a photograph from the bar to a friend, but after that, his phone went silent and his social media activity abruptly stopped. Concerned family members, unable to reach him, reported his disappearance to the authorities.
Staff at the bar confirmed his attendance that evening, but were unable to provide further details about his departure or movements afterward.
Public Urged Not to Speculate
&nbsp;<img src="https://r2.myc.my/ad67327d921adfe715dd3fa01f06264365d3eb587cf1177a706e19ec88ae31fd" />
Commissioner Rusdi advised the public to refrain from speculation regarding the circumstances of Johnson-Doyle&rsquo;s death and urged anyone with additional information to come forward to assist the investigation.
Police are continuing to investigate the circumstances that led to the fatal fall. While the possibility of an accidental fall into the elevator shaft remains the leading theory, officers have stated that all avenues will be examined thoroughly.
The case has drawn significant media attention both locally and in the United Kingdom, where outlets such as the Daily Mail reported on the young man&rsquo;s disappearance and the eventual discovery of his body.
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A tragic end to the search for the 25-year-old backpacker.

43e7d6e100bf4399aeb4f9446243c617b3cb0b1fd627a09a5b1393b90f9e86cc

Body Found At Bangsar Construction Site Confirmed To Be Missing British Man

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

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June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 