Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group’s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it’s not just for music or fan signings—but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, “Jasmine green milk tea!”
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a “Friend of CHAGEE”. This honorary title is not just symbolic—it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle’s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones—perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle’s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest—Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a “special guest” making an appearance in Malaysia. It didn’t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
In conjunction with this upcoming event, CHAGEE has launched a “Scratch and Win” campaign to give fans the opportunity of a lifetime—a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets—either by walking in or using the CHAGEE mobile app—will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE’s social media platforms.
Save the Date: Chenle Meet & Greet Details
📅 Date: Saturday, 26th April 2025
📍 Venue: Pavilion Kuala Lumpur, Main Entrance
🕒 Time: To be announced on CHAGEE’s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you’re in it for the tea, the idol, or both—CHAGEE’s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
*Sources: Visual and Reference Credits to Social Media & various cross-references for context.
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