Nabil Luqman

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Foodie

fashion

Penang

Dior

Dioriviera

Dior cafe

Pop Up

Macalister Mansion

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

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Scentify

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Oatside

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Rohto

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A ferry travelling from Ketapang Port in East Java to Gilimanuk Port in Bali sank late on Wednesday night (2 July 2025), just 25 minutes into its journey across the Bali Strait, one of Indonesia&rsquo;s busiest inter-island routes. The ferry, named KMP Tunu Pratama Jaya, was carrying 65 people on board&mdash;53 passengers and 12 crew members&mdash;along with 22 vehicles, including 14 trucks.
The ferry capsized at approximately 11:20pm, and by 12:22am, it was found overturned and drifting. Initial reports point to a combination of engine trouble and rough weather conditions, with waves reaching up to two metres (6.5 feet), contributing to the tragic incident.
Death Toll Rises as Search Efforts Intensify
&nbsp;<img src="https://r2.myc.my/2b1c4e271804a2764714682a87d4dea8c21b2759b13f23ef47b05de7b5f1da27" />
As of Thursday evening, the National Search and Rescue Agency (Basarnas) confirmed that four people have died, 31 have been rescued, and about 30 remain missing. Many of the rescued passengers were found unconscious after drifting for hours in choppy waters overnight. Authorities have deployed nine rescue vessels, two tugboats, two inflatable boats, and a helicopter, alongside a team of underwater divers and local fishermen, to aid in the rescue operation.
According to Nanang Sigit, head of the Surabaya Search and Rescue Office, search efforts are focused along the waters between the accident site and Gilimanuk Port, where several early survivors were found. He added that the improved weather on Thursday has allowed for a more concentrated water-based search.
<img src="https://r2.myc.my/564dbf68fb06b22014c75ce6922910fac5aef8c818e5c93b957061727f7564a9" />
Survivors Recall Harrowing Night
&nbsp;<img src="https://r2.myc.my/f812de28032a8804b0714fa31394d3d831b05a48027e1d486f459ffefdf1c890" />
Among the survivors was 64-year-old Supardi, who described the terrifying moment the ferry began to tilt. &ldquo;At first, I wanted to jump, but the water rushed in too fast. The ferry sank with me still on it. I had to climb out as it submerged, maybe about 7 metres deep,&rdquo; he said from Jembrana Regional Hospital in Bali.
He and three others used life jackets to remain afloat through the night. Others were less fortunate&mdash;some passengers were found unconscious, having clung to wreckage or floated alone until help arrived.
Families of the missing gathered at both Ketapang and Gilimanuk ports, anxiously awaiting updates. Some broke down in tears; others called out the names of loved ones still unaccounted for.
Engine Trouble and Weather Cited
&nbsp;<img src="https://r2.myc.my/9899499c1a3e6c1b2f17943133877c18541ee9c4d6f9af67d14f713478e21c38" />
Early indications suggest the ferry may have experienced a leak in the engine room, according to survivor accounts, while officials have pointed to poor weather as a contributing factor. The ferry&rsquo;s radio communications reportedly failed shortly after departure, with contact only re-established via another vessel from the same company, at which point the ferry was already visibly listing.
While the manifest listed 65 people, Indonesian authorities acknowledge that actual numbers often differ, a persistent issue in the country&rsquo;s maritime transport system.
Presidential Orders from Abroad
<img src="https://r2.myc.my/48a71ffb6cd254fd4a822db21515465ba9fddf1600b968df014d0af45e656a04" />
President Prabowo Subianto, who is currently on an official visit to Saudi Arabia, issued an emergency directive calling for a full-scale rescue response. The president was briefed by Cabinet Secretary Teddy Indra Wijaya, who confirmed that all available national resources would be mobilised to locate survivors and investigate the cause of the disaster.
Photographs from the scene published by Antara News Agency showed ambulances on standby, bodies being recovered, and locals waiting by the roadside for word of family members.
A History of Ferry Disasters in Indonesia
<img src="https://r2.myc.my/191e03d943431fa4ac8069cbd21c159a8b8e3fcce9c652aad41fc21f28bd31a6" />
Indonesia, made up of over 17,000 islands, relies heavily on ferries to transport people and goods between regions. Unfortunately, ferry accidents are common, often attributed to overcrowding, poor vessel maintenance, and lax enforcement of safety standards.
This incident is the latest in a string of maritime tragedies. In March 2025, a boat carrying 16 people capsized off the coast of Bali, claiming the life of an Australian woman. In 2022, a ferry with over 800 passengers ran aground off East Nusa Tenggara, though no casualties occurred. The deadliest in recent years was in 2018, when more than 150 people drowned after a ferry sank in Lake Toba, Sumatra.
In 2023, another ferry capsized near Sulawesi, killing at least 15 people, highlighting a persistent national issue.
Questions Over Safety and Oversight
&nbsp;<img src="https://r2.myc.my/140f41efaf96c409c00e07d856804d913ed550bdc9c0076b85f753f91dbea432" />
The sinking of KMP Tunu Pratama Jaya has reignited criticism over Indonesia&rsquo;s inconsistent maritime oversight. Many have questioned why a ferry in such a busy route, known for strong currents and unpredictable weather, was allowed to operate amid warnings of rough seas. Furthermore, the apparent lack of adequate life-saving equipment and inaccurate passenger manifest has drawn further scrutiny.
Authorities have pledged to investigate the incident fully and to consider stricter safety regulations, including mandatory weather assessments and enhanced crew training.
Hope Amid Heartbreak
Despite the mounting toll, rescuers remain hopeful that more survivors can be found. &ldquo;The real challenge is time and current,&rdquo; said one rescue official. &ldquo;But every hour matters, and we won&rsquo;t stop searching until every possible life is accounted for.&rdquo;
For the survivors, the tragedy leaves both physical and emotional scars. For the families of the missing, the wait continues in agony. And for Indonesia, this latest disaster underscores a hard truth: until its ferry systems undergo serious reform, its waters will remain as treacherous as they are travelled.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Survivors recount terrifying ordeal as Indonesia launches full-scale rescue operation.

ed517c382e297b7f2822fec47b4fa632cf07f7c1971a13600d2a377a2959de7e

Ferry Disaster Near Bali: Four Dead, Dozens Missing After Java-Bali Route Sinks In Rough Seas

Kuala Lumpur-based idol group KLP48 is preparing to mark a remarkable milestone&mdash;its first anniversary&mdash;with a commemorative concert titled &ldquo;〜BLOOM〜&rdquo;. The highly anticipated event is scheduled to take place on Saturday, 16 August 2025, at Zepp Kuala Lumpur, one of the city&rsquo;s premier live performance venues.
Formed in 2024 under the globally recognised AKB48 franchise, KLP48 is not just another idol group&mdash;it is the embodiment of Southeast Asian cultural diversity brought into the global spotlight. Since their debut, the group has carved out a name for itself in both local and international idol scenes, showcasing a strong blend of discipline, charm, and multiculturalism.
From Local Roots to Global Stages
&nbsp; <img src="https://r2.myc.my/c5ae41aba58cea1eedded8060c44c0c7192d233fd854aad76820b4dbce526748" />&nbsp;
Debuting in July 2024, KLP48 is Malaysia&rsquo;s first homegrown sister group of Japan&rsquo;s iconic AKB48 franchise. Formed under 48 Entertainment in partnership with Sony Music Malaysia, KLP48 brings the beloved Japanese idol culture to Southeast Asia with a distinct local twist.
The group currently consists of 13 members from diverse cultural backgrounds: seven Malaysians, four Japanese, one Indonesian, and one from Hong Kong. Several members are former performers of AKB48 and STU48, bringing both professional polish and a deep understanding of idol dynamics to the fledgling ensemble. The group is led by Malaysian member Yi Shyan, with other notable names including Salwa, Amanda, and Haruka.
<iframe src="https://www.youtube.com/embed/qxb0khjTLRU" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
KLP48 officially debuted with a performance at the AKB48 Group Live in KL 2024: First Cry at Zepp Kuala Lumpur and released their first digital single, &ldquo;Heavy Rotation&rdquo;, shortly after. This was followed by subsequent releases like &ldquo;Alasanku Maybe&rdquo; in April 2025 and &ldquo;Flying Get&rdquo; in May, further building their discography and fanbase.
In just one year, KLP48 has achieved milestones many new idol groups only dream of. They&rsquo;ve performed on international platforms, gained recognition in Japanese media, and steadily cultivated a loyal global fanbase. Their progress is a testament to their dedication&mdash;balancing rigorous rehearsals, vocal training, and energetic live performances across fan meetings, regional showcases, and music festivals.
Their anniversary concert in July 2025 not only celebrates their whirlwind first year but also signals a bold intent for the future. With national auditions already underway for their next generation of members, KLP48 is poised to grow even stronger as they solidify their place in the regional music scene and beyond.
What to Expect from &lsquo;〜BLOOM〜&rsquo;
&nbsp;<img src="https://r2.myc.my/40d248a3b364f742aa4413ff1838fa5981c3b22cc71b7d676c7baa8016163b6d" />
&ldquo;〜BLOOM〜&rdquo; promises to be more than just a concert&mdash;it&rsquo;s a showcase of growth, gratitude, and ambition. Audiences can expect high-energy performances, fan-favourite tracks, never-before-seen collaborations, and heartfelt moments from the members themselves.
The group has been preparing intensely for the show, with elaborate choreography, vocal sessions, and creative planning. The stage will feature sophisticated production design and a carefully curated setlist to reflect their journey over the past year.
Adding to the excitement, KLP48 will be joined by a stellar lineup of guest performers, including their older Indonesian sister group JKT48, widely credited for popularising idol culture in Southeast Asia. Their participation reflects the strong familial ties within the AKB48 Group network and underscores the regional nature of this celebration.
Local pop girl group CO&Euml;X, known for their empowering lyrics and catchy melodies, will also perform, alongside Malaysian R&amp;B-pop star Ismail Izzani, whose smooth vocals and dynamic stage presence bring another layer of diversity to the concert.
Ticketing and Fan Perks
&nbsp;<img src="https://r2.myc.my/4f35e1b2cdc819ba0258718b8986a2319e56c1ae502ee08ac655106c76f79c5f" />
Fans can secure their tickets starting Thursday, 3 July 2025, at 12:00pm via <a href="http://www.excitix.com.my">www.excitix.com.my</a>. Ticket categories and pricing are as follows:
<ul>
<li>CAT3 &ndash; RM100</li>
<li>CAT1 &ndash; RM200</li>
<li>CAT2 &ndash; RM350</li>
</ul>
Each purchase is limited to two tickets per transaction, with a RM4 processing fee applicable. Higher-tier tickets may come with exclusive fan perks such as official KLP48 flags and post-concert send-off sessions with the idols and guest performers&mdash;offering fans a rare opportunity to interact up close.
Fans are advised to act quickly, as the venue has limited capacity and demand is expected to be high.
Looking Ahead: The Next Chapter of KLP48
&nbsp;<img src="https://r2.myc.my/c8c8e125bf6a9244b0072089a4e1a5e8a99ebe5b1bac634311319857524e4723" />
While &ldquo;〜BLOOM〜&rdquo; serves as a celebration of the past year, it&rsquo;s equally a launchpad into KLP48&rsquo;s next phase. The group has expressed ambitions to expand their musical range, grow their presence in neighbouring markets, and further strengthen ties with fans through more public performances and online content.
For many of the members, this anniversary is deeply personal. They&rsquo;ve grown not only as performers but as individuals navigating the pressures and joys of idol life. Several have spoken about how much they&rsquo;ve learned, how grateful they are to fans, and how they look forward to reaching new heights together.
Stay Connected
To stay updated on concert details, merchandise announcements, or future events, fans are encouraged to follow KLP48&rsquo;s official <a href="https://www.instagram.com/klp48.official">social media channels</a> and website. Behind-the-scenes clips, member messages, and fan campaigns are expected to be rolled out in the weeks leading up to the big show.
With strong support from their fanbase, a multicultural identity, and sister groups cheering them on, KLP48&rsquo;s first anniversary isn&rsquo;t just a celebration&mdash;it&rsquo;s a moment of arrival. On 16 August, they won&rsquo;t just perform. They&rsquo;ll bloom. 🌸
In the meantime, you can also check them out on Spotify below:
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/artist/3rC2cJjAHx3lRndehfE0pI?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Come see them live and watch them bloom on stage!

560561b5e00bacc7b9a9fc5280bbce6a38a659f700128121513661c867818b7b

KLP48 To Celebrate First Anniversary With ‘〜BLOOM〜’ Concert At Zepp KL!

As artificial intelligence (AI) becomes increasingly integrated into everyday life, the Sarawak government is taking proactive steps to prepare the next generation for a digital future. In a forward-looking initiative, teachers across the state are receiving specialised AI training, enabling them to introduce this transformative technology into their classrooms &mdash; not just as a tool, but as a teaching philosophy grounded in ethics, innovation, and impact.
This initiative is driven by a desire to ensure that education in Sarawak does not lag behind global technological trends, while also responding directly to the needs and aspirations of teachers on the ground.
The Moral Compass of Technology
&nbsp;<img src="https://r2.myc.my/edc160cba906f357a4f0b83e17d62afa4c7817942a2776d157810a71ecb29214" />
Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg announced the training programme in response to a heartfelt request from teachers, conveyed by Deputy Minister Datuk Abdullah Saidol. During the Sarawak Media Conference (SMeC) 2025, the Premier stressed that while AI can be a powerful enabler, its use must be tempered with moral responsibility and critical thinking.
&ldquo;We have to tell our students that AI is just a machine,&rdquo; Abang Johari said. &ldquo;A machine without feeling, without emotion. But we are human &mdash; and it is we who must decide how the technology is used.&rdquo;
Using the analogy of a kitchen knife, he explained that while tools can serve many beneficial purposes, they can also cause harm if misused. &ldquo;That&rsquo;s why education is key. AI must be used to improve lives, not to damage them. Our role is to guide that process.&rdquo;
He further highlighted AI&rsquo;s growing role in Sarawak&rsquo;s economy, particularly in agriculture, manufacturing, and the social sector, making it imperative that educators are equipped to keep up with changing demands across all industries.
Hands-On Innovation: A Glimpse into the Training Programme
&nbsp;<img src="https://r2.myc.my/065dea849c1821b94015b92b8adfe8074c58099de13659c2b77e5cdcbd67d8fe" />
While details of the full-scale rollout are still in development, a recent pilot initiative at Curtin University Malaysia has already demonstrated the impact such training can have. Over four days, more than 80 primary and secondary school teachers participated in a collaborative, high-energy workshop led by the IEEE Curtin University Malaysia Student Branch and Chumbaka Miri, a local nonprofit focused on tech education.
This &ldquo;Train-the-Trainer&rdquo; programme offered a dual-track approach:
<ul>
<li>Primary school teachers took part in the Junior Innovate (JI) stream, which introduced digital-making platforms like Scratch and Arduino. Through these tools, they developed interactive, game-based projects focused on real-world themes, such as promoting school safety, encouraging inclusivity, and supporting mental well-being &mdash; all aligned with the United Nations Sustainable Development Goals (SDGs).</li>
<li>One teacher shared that using games like &ldquo;Werewolf&rdquo; helped illustrate logic flow and decision-making in a way that was accessible and engaging for young learners. &ldquo;It wasn&rsquo;t just about the coding &mdash; it was about storytelling, ethics, and problem-solving,&rdquo; they said.</li>
</ul>
Meanwhile, secondary school teachers joined the Young Inventors Challenge (YIC), which delved deeper into AI integration through PictoBlox, a visual programming platform, and AI-integrated Arduino hardware. Teachers were mentored by IEEE student volunteers, who helped them explore how AI could be used to solve community challenges.
One standout project was a visual aid device for the visually impaired, developed by a team of teachers with no prior coding experience. Using image recognition and motion sensors, they prototyped a tool that could guide visually impaired students through school corridors &mdash; a powerful reminder of how innovation can arise when empathy and technology intersect.
Empowering Educators, Empowering Students
<img src="https://r2.myc.my/427e7d1a34ad8c3ad5e16ac075cc9dd8c9a113ea8ed772d221a73aa9894b1216" />
For many participants, the experience was transformative. &ldquo;We&rsquo;re not just teaching tech &mdash; we&rsquo;re shaping changemakers,&rdquo; said IEEE Community Outreach co-head Diandra Emilia. &ldquo;The atmosphere was buzzing with creativity, curiosity and a real sense of mission.&rdquo;
According to IEEE advisor Professor Garenth Lim, the training reflects a shift in Malaysia&rsquo;s education landscape. &ldquo;When we invest in teachers, we don&rsquo;t just build skills. We spark a ripple effect &mdash; one that can influence an entire generation to see innovation not as something abstract, but as a tool for solving real problems.&rdquo;
Chumbaka, known for its storytelling-based approach to digital education, sees this model as one that could be scaled across Malaysia. The organisation emphasises inclusivity &mdash; ensuring that schools even in smaller towns like Miri are not left behind as AI and digital literacy become global imperatives.
Looking Ahead: From Pilot to Policy
The Sarawak government now appears committed to expanding this initiative statewide, with strong indications that similar programmes will reach rural and interior schools in the near future. Premier Abang Johari has reiterated his belief that AI should be woven into every sector &mdash; and that education is where this transformation must begin.
Deputy Minister Abdullah also highlighted the importance of collaboration between ministries, universities, and civil society in building a tech-literate population. &ldquo;The interest is already there among our teachers. Our job is to nurture it, support it, and scale it.&rdquo;
More than just a technological upgrade, this initiative represents a broader cultural shift in how education is delivered, how technology is understood, and how teachers are empowered.
As Diandra Emilia put it, &ldquo;The real success won&rsquo;t be measured by the number of workshops we run &mdash; it&rsquo;ll be seen when students, inspired by their teachers, begin to build and dream with tech. That&rsquo;s when we&rsquo;ll know the future is in good hands.&rdquo;
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A much-needed push to enhance and future-proof Sarawak’s education system.

d3712bd6b6da27e7505633c0f1409ebb6f2cdcbaf830128874976f786329e58f

Sarawak Rolls Out AI Training For Teachers To Future-Proof Education

In a world where gig work is often viewed as an unstable or transitional phase, Afiq Zayany is defying the odds &mdash; and expectations. While many associate food delivery with long hours, low pay, and limited future prospects, Afiq has turned it into a high-earning profession that funds his dream lifestyle in a luxury villa.
What makes his story stand out isn&rsquo;t just the numbers &mdash; it&rsquo;s the cross-border discipline, sheer work ethic, and personal philosophy that drive his success.
From Johor Bahru to Singapore: The Daily Commute Behind the Earnings
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Afiq resides in Johor Bahru (JB), Malaysia, where he owns a sprawling two-storey landed golf villa valued at RM1.4 million. The home features a large compound, three-car garage, and a view that rivals that of most high-end resorts. But to fund this lifestyle, Afiq crosses the Malaysia-Singapore border every single day to work as a Grab delivery rider in the city-state.
<img src="https://r2.myc.my/8c9843890768bf76d13f0e9252f7e03defa31aa244cc26361ed729d83b5600a7" />
His daily routine is disciplined: he starts early, rides through busy Singaporean streets, and delivers food orders for six to seven hours, clocking in around 25 deliveries on average. This translates to roughly S$200 (RM660) in daily earnings &mdash; and at that pace, Afiq&rsquo;s monthly income ranges between S$6,000 to S$7,000 (RM20,000+).
In his own words: &ldquo;If you treat this like a real job, not a side hustle, S$4,000 is the minimum. Push harder, and you can hit S$6,000 or more.&rdquo;
The Work Behind the Wages: No Glamour, Just Grit
<img src="https://r2.myc.my/22ba12622b2a7444c0a5b3a5fda6b72ff45a13e943f29d9f751dbbd9863cae49" />
While the income sounds impressive, Afiq is the first to admit the job is far from glamorous. He estimates riding over 250 kilometres a day, exposed to Singapore&rsquo;s unpredictable weather. Some days, it&rsquo;s punishing heat; on others, sudden downpours soak riders mid-route. Beyond that, riders must stay constantly alert &mdash; navigating traffic, avoiding accidents, and meeting tight delivery timelines.
&ldquo;It&rsquo;s either scorching hot or you get drenched,&rdquo; he explains. &ldquo;It&rsquo;s exhausting, and you&rsquo;re risking your life on the road every single day.&rdquo;
His typical day may not involve office meetings or air-conditioned cubicles, but it demands more stamina and situational awareness than many white-collar jobs.
Despite the hardships, Afiq says mental discipline is the key. &ldquo;You are your own boss, but people forget that being a boss is hard. There&rsquo;s no one chasing you to work &mdash; so you have to be consistent and motivated.&rdquo;
Acts of Kindness and the Human Side of the Job
<img src="https://r2.myc.my/5907480612d7f20713fdca367bcd2f89bea8eb67911b12ddaff9a4f8b89b568a" /> Example of how some leave snacks or drinks outside for riders. 
Amid the hustle, Afiq has experienced moments that restore his faith in humanity. Some customers leave out cold drinks or snacks for riders &mdash; a small but meaningful gesture that brightens an otherwise draining day.
&ldquo;Most customers are thoughtful. When I see snacks left outside for riders, it genuinely makes my day,&rdquo; he says.
These gestures remind him that he&rsquo;s not invisible, and that many people appreciate the hard work behind each meal delivery.
Discipline, Not a Shortcut: How Afiq Built His Routine
<img src="https://r2.myc.my/2cc7506d71b6902ac2cf085b57a50edb5b58ffb0ac2537b4bb0c4c86394dc52a" />
Afiq has been a Grab rider for over two to three years, and he is quick to shut down any myths about easy money. While his earnings are impressive, he stresses that they are the result of clear goals, daily routines, and a willingness to endure discomfort.
He keeps detailed records, sets weekly targets (like hitting 180 orders), and takes advantage of platform incentives. On one particular week in May, he earned S$1,283 before incentives, and an additional S$150 bonus for reaching his delivery goal.
But it&rsquo;s not all sunshine and windfalls. &ldquo;If I take a week off, my income drops to around S$4,000,&rdquo; he says. &ldquo;But if I work every day &mdash; seven days a week for the whole month &mdash; I can get close to S$7,000.&rdquo;
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A New Life in Johor Bahru: Peace, Space, and Perspective
<img src="https://r2.myc.my/79a49bff0cf9172d2774c5136e9519026e9b7b15af66b8b84cd0bafaa31c197d" />
Beyond the earnings, Afiq says his decision to live in Johor Bahru has made him happier overall. Compared to Singapore&rsquo;s dense, fast-paced lifestyle, JB offers him space, peace of mind, and a more relaxed pace of life &mdash; without compromising his income.
&ldquo;I feel less stressed, less cramped, and more at peace,&rdquo; he shared. &ldquo;It&rsquo;s the best of both worlds &mdash; I earn in Singapore, but I live in comfort in Malaysia.&rdquo;
No Career Ladder, But a Path to Freedom
While Afiq is proud of his achievements, he is realistic about the nature of platform work. &ldquo;There&rsquo;s no promotion, no HR department planning your career,&rdquo; he says. &ldquo;It&rsquo;s not for everyone. You have to make it work for you.&rdquo;
He praises Grab for offering workshops and training to equip riders with skills, but maintains that success ultimately depends on personal discipline. &ldquo;The flexibility is great &mdash; but don&rsquo;t misuse it. Set goals. Stick to them. Show up every day.&rdquo;
And that, according to Afiq, is how a rider becomes not just self-sufficient, but successful.
Redefining Gig Work: Not a Shortcut, but a Strategy
<img src="https://r2.myc.my/bde69eaac0c2b44aee6f931dfea8bb1acb803bb71751402f8f5fdc330faf2d4a" />
Afiq Zayany&rsquo;s story turns the gig economy narrative on its head. While many dismiss delivery work as low-skilled or unstable, Afiq demonstrates that with strategy, consistency, and grit, even a job seen as &ldquo;temporary&rdquo; can fund a fulfilling lifestyle.
There are no tricks, no hacks, no viral side hustle formulas. Just a man, his bike, his routine &mdash; and a clear sense of purpose.
&ldquo;If you want to earn well doing this,&rdquo; he says, &ldquo;then treat it like it matters. Because it does.&rdquo;
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite commuting daily to Singapore, completing around 25 deliveries a day helps him maximise his income and live comfortably.

3db209c4230a7e8d962f0ed53147f1b3345dfa4cefdfad114f546e150f7f5567

Riding To Riches: How A Grab Rider Purchased A RM1.4 Million Home By Delivering Food

Malaysia&rsquo;s public healthcare system remains under immense pressure, as government hospitals and clinics face ever-growing patient numbers while grappling with chronic shortages of medical personnel. Many Malaysians rely on public health services for their affordability, but the imbalance between demand and available resources has become increasingly difficult to ignore.
300 Patients, Three Doctors: The Crisis at Sungai Buloh Hospital
A viral image shared by a user on Threads <a href="https://www.threads.com/@izzsubari/post/DLkI0qlT7ut?xmt=AQF0Bk5rcwgcbne9lpUKEhYueMgbZYXLE8xtEpTEHqoxwVw">(@izzsubari</a>) has sparked concern across social media. The photo, taken at the Orthopaedic Clinic in Sungai Buloh Hospital (HSgB), revealed a troubling reality: 300 patients were registered for treatment on the day in question, but only three medical officers and one specialist were available.
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In a public notice, the clinic acknowledged the situation, warning that patients would likely face extended waiting periods due to a lack of manpower. The statement apologised for the inconvenience and assured the public that efforts were underway to improve workflow efficiency.
&ldquo;We appreciate your patience and cooperation. The clinic is working to improve its processes to ensure more efficient care for all patients,&rdquo; the notice read.
Netizens Voice Their Opinion
The announcement struck a nerve online. Many Malaysians were quick to voice their frustration at the clear mismatch between staffing levels and patient needs. One social media user estimated that if each doctor had to see 75 patients, with just 15 minutes allocated per consultation, they&rsquo;d be working for over 19 hours straight.
&ldquo;This just isn&rsquo;t realistic. It borders on impossible,&rdquo; wrote one commenter. Others worried about the potential consequences if any of the doctors were pulled away to attend to emergency or ward cases.
Some healthcare professionals also weighed in. A former government doctor shared her experience of handling up to 120 patients a day at a fever centre, describing the toll it took on her mental and emotional well-being.
Here&rsquo;s some of the comments:
&nbsp;<img src="https://r2.myc.my/bff6840ae48daadcb7e8eafc4abf982e447c79e8c8e2f93d315f61de961ac7ba" />
When Affordability Risks Quality
&nbsp;<img src="https://r2.myc.my/2ef68d065954927c9f1264c07cebc81067914f1d29f1f02eb365888e9192a13e" />
While public healthcare is still viewed as a crucial safety net, many are beginning to question the quality of care patients receive under such pressure. Several users on Threads expressed concerns that extremely high patient loads may prevent doctors from conducting meaningful consultations or making well-considered diagnoses.
&ldquo;Healthcare shouldn&rsquo;t just be about accessibility. It also has to be safe, thorough, and effective,&rdquo; one post read. &ldquo;If a consultation is rushed or incomplete, patients could end up misdiagnosed or sent away without proper care.&rdquo;
The growing sentiment among the public is clear: while affordable healthcare is vital, no one should be forced to choose between cost and quality.
New Medical Regulations Aim to Tackle Specialist Shortages
<blockquote class="twitter-tweet">
📢 Pindaan Akta Perubatan &amp; Peraturan Baharu Dikuatkuasakan Hari Ini Alhamdulillah, bermula 1 Julai 2025, satu detik bersejarah buat sistem kesihatan negara. Hari ini menandakan pelaksanaan rasmi Peraturan-Peraturan Perubatan (Pindaan) 2025 serta penguatkuasaan Akta Perubatan&hellip; <a href="https://t.co/rB6tjHiYyb">pic.twitter.com/rB6tjHiYyb</a>
&mdash; KKMalaysia🇲🇾🩺❤️ (@KKMPutrajaya) <a href="https://twitter.com/KKMPutrajaya/status/1940024989933347208?ref_src=twsrc%5Etfw">July 1, 2025</a></blockquote>

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In response to these challenges, the Ministry of Health has moved forward with legislative reforms designed to bolster Malaysia&rsquo;s specialist workforce and ensure fairer access to advanced medical care.
Effective from 1 July, the Medical (Amendment) Regulations 2025 and the Medical Act (Amendment) 2024 have come into force. Health Minister Datuk Seri Dr Dzulkefly Ahmad described the changes as a major step towards creating a more transparent, inclusive, and competency-based system for medical specialists.
Key features of the amendments include:
<ul>
<li>Streamlining recognition and registration of specialists from both the Parallel Pathway and local postgraduate programmes.</li>
<li>Ensuring fair and competency-based evaluation processes.</li>
<li>Strengthening the Malaysian Medical Council (MMC) to make it more representative and accountable.</li>
<li>Establishing clear service pathways for specialists to continue serving the public health system.</li>
<li>Expanding public access to high-quality specialist treatment nationwide.</li>
</ul>
Dr Dzulkefly added that the first wave of specialists under the Parallel Pathway would cover cardiothoracic surgery, plastic surgery, and family medicine, while genetic pathology would be included under the Master Programme route.
The reforms aim not only to fill existing gaps in specialist availability but also to provide long-term stability for Malaysia&rsquo;s healthcare system&mdash;by improving training pipelines, retaining local talent, and ensuring more equitable distribution of expertise across the country.
A Healthcare System at a Crossroads
The situation at Sungai Buloh Hospital is emblematic of wider structural issues within Malaysia&rsquo;s public healthcare sector&mdash;issues that cannot be solved overnight. With soaring demand and insufficient staff, both patients and healthcare workers continue to bear the brunt of the system&rsquo;s shortcomings.
While the newly introduced reforms mark a step in the right direction, experts argue that systemic change will require sustained political will, better funding, and more immediate support on the ground. That includes short-term staffing solutions, better working conditions for junior doctors, and more strategic resource allocation across facilities.
Until such changes take hold, many frontline doctors will continue to face burnout, and patients will continue to wait&mdash;hoping that a better balance between cost, quality, and care is not too far off on the horizon.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Imagine one doctor attending to 75 patients in a day! Now that’s absurd.

0f547dbec7a68c08baf50551072328a74290aa380b7fcd77afed63d899abeeed

Long Waits And Limited Staff: Malaysians Raise Alarm Over Strained Public Healthcare

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
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Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
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To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
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In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
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📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
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Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
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Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!