Nabil Luqman

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Foodie

Food

Yummy

Taco Bell

Tacos

LiveKawKaw

LiveMas

Taco Bell Malaysia

Taco Bell Malaysia has been celebrating a successful year with the sale of over 2 million tacos since introducing Malaysians the global food cult -favourite back in April 2021 with their first outlet in Cyberjaya. The restaurant chain now has some exciting plans ahead as they want to make it easier for their customers to get their hands on their favourite menu items.
Throwback When MYC! Visited Taco Bell&rsquo;s First Outlet!
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As Taco Bell is looking to expand and become more accessible to more people, Taco fans can look forward to shorter queue times and a hassle-free ordering system as a self-service kiosk will soon be available at selected locations. The kiosks will enhance the digital experience of customers including allowing the customer to customize their tacos or other items on the menu to their preference.
Having trouble getting to a nearby Taco Bell? Worry not as Taco Bell Malaysia is also introducing an online ordering platform which is also accessible via WebApp, WhatsApp and Facebook messenger.
Now for the piece de resistance for those who are constantly on the go, Taco Bell Malaysia will be introducing several Taco Bell drive-thrus throughout the year!
<img src="https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExN2MxNzllNTUzOWYxNDRhMzA3ZWYxMThhMzVjMTI4OWZiYTU5NTg0NSZjdD1n/RHsBIar57KRNK/giphy.gif" alt="Oooo Reaction GIF" />
Introducing A New Outlet!
<img src="https://r2.myc.my/6c3da693620406d52ffe8fdb8046c307ad2a322a642f549f026dd029faf4213f" />
Taco Bell has teamed up with GANZ, a self-taught artist known for his distinctive graffiti art, to create a unique piece of urban art for the opening of its 21st outlet in Malaysia, located in Sungai Mas, Kepong. GANZ fused his creative style with the most notable elements of Taco Bell's brand to capture the Live M&aacute;s brand spirit, resulting in an exciting interpretation of the brand. The opening date of the new outlet has yet to be announced.
<img src="https://r2.myc.my/5bd19054d021ea9113bb2ab4553de655bca7b021d3e409e86c4fa56c04914448" /> (Pictured from Left-Right) Sean Tresvant, Global Chief Brand and Strategy Officer and Ankush Tuli, Managing Director of Taco Bell with the Taco Bell Malaysian team at the Taco Bell Sunway outlet.
Taco Bell's Global Chief Brand and Strategy Officer, Sean Tresvant, expressed his pride in the expansion and growth of the Taco Bell brand in the Malaysian market. Tresvant also highlighted the importance of digitalisation and product innovation in the company's future plans.
&nbsp;Managing Director of Taco Bell International, Ankush Tuli, shared his excitement about the contemporary food experiences that Taco Bell offers to Malaysian consumers. Harris Beh, the Principal Operator of Taco Bell Malaysia, expressed gratitude towards their loyal customer base and promised to continue offering unique and craveable menu offerings as they continue to expand nationwide in 2023.
Writing this has got me hungry, perhaps it's time to order a taco or two! 
If you wanna know more, you can visit Taco Bell Malaysia&rsquo;s website <a href="https://tacobell.com.my/">www.tacobell.com.my</a> or follow Taco Bell Malaysia on <a href="http://facebook.com/tacobellmalaysia">Facebook</a>, <a href="https://www.instagram.com/tacobellmalaysia/">Instagram</a>, <a href="https://www.tiktok.com/@tacobellmalaysia?_t=8UlBrRA7hdR&amp;_r=1">TikTok</a> (@tacobellmalaysia), and <a href="https://twitter.com/tacobellmy">Twitter</a> (@TacoBellMy).
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It's time to really #LiveKawKaw with Taco Bell!

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Taco Bell Takes It Up A Notch: First Drive-Thru & Digital Ordering Systems Are Coming Soon!

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Scentify

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Oatside

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Rohto

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Few roles in cinema are as iconic&mdash;and as burdened with expectation&mdash;as James Bond. For decades, playing 007 has been considered the peak of an actor&rsquo;s career, a role that guarantees international fame. But it also comes with an immense amount of scrutiny, legacy pressure, and public expectation.
That&rsquo;s exactly why Henry Golding, the Malaysian-British star best known for Crazy Rich Asians, isn&rsquo;t too keen on the idea. Speaking candidly during the red carpet premiere of his latest film, The Old Guard 2, Golding addressed speculation that he&rsquo;s in the running to become the next Bond&mdash;a topic he admits has followed him since his breakout performance in 2018.
&ldquo;A Nightmare Every Actor Has&rdquo;
&nbsp;<img src="https://r2.myc.my/9c90017f537956eccb5545c3d02c12086cb020e34d859becd510e63be7f3b97d" />
&ldquo;I think that&rsquo;s every actor&rsquo;s kind of nightmare,&rdquo; said Golding when asked about possibly succeeding Daniel Craig as 007. &ldquo;You&rsquo;re not just stepping into a role&mdash;you&rsquo;re stepping into a franchise that&rsquo;s been around for over 60 years, with some of the biggest names in cinematic history behind it.&rdquo;
His comment might sound surprising coming from a leading man who has been praised for his charisma and suaveness, qualities typically associated with Bond. But Golding made it clear that it&rsquo;s the weight of the role&mdash;not the role itself&mdash;that gives him pause.
&ldquo;There&rsquo;s this massive legacy hanging over it. You&rsquo;re not just expected to be good; you&rsquo;re expected to reinvent the character, to live up to what came before, and to somehow keep millions of fans happy.&rdquo;
Cultural Pressure and Fan Scrutiny
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While many actors would leap at the opportunity, Golding is refreshingly honest about the cultural pressures that come with it. &ldquo;Maybe I&rsquo;m just a p****,&rdquo; he said with a laugh. &ldquo;But I think I would love it so much more if there wasn&rsquo;t that overhanging cultural pressure.&rdquo;
He isn&rsquo;t wrong. Each new Bond actor has faced intense fan scrutiny before even stepping into the role. When Daniel Craig was cast, many fans baulked at the idea of a blond-haired Bond&mdash;until Casino Royale proved the doubters wrong. And that level of criticism hasn&rsquo;t gone away.
Golding&rsquo;s concern is understandable: in the age of social media and rapid fan reactions, any misstep would be amplified globally.
An Expanded Universe of Agents?
Rather than see Bond as the only option, Golding floated the idea of broadening the franchise&rsquo;s scope. &ldquo;Why can&rsquo;t they bring out more agents or more double-0s? That would be so much more fun,&rdquo; he said. &ldquo;There just aren&rsquo;t the same restraints and expectations.&rdquo;
It&rsquo;s an idea that has gained traction among fans and industry insiders alike. The Bond universe has long hinted at a wider world of agents&mdash;after all, James is 007, not 001. Golding&rsquo;s suggestion could breathe new life into the franchise while offering actors greater creative freedom.
A Franchise Slowly Opening Up
&nbsp;<img src="https://r2.myc.my/b4d57c92d03bc0f8a7cc387d7f5c214a1d527565b281c8bceadd00c9f9678bf7" />
Born in Malaysia and raised in the UK, Golding has also weighed in on the long-running conversation about diversity in the Bond franchise. &ldquo;Isn&rsquo;t it great that we&rsquo;re even having this conversation now?&rdquo; he told Attitude magazine in an earlier interview.
&ldquo;Why not a Black Bond, an Asian Bond, a mixed-race Bond, or a non-distinct Bond? We&rsquo;re at that point where we should stop asking &lsquo;if&rsquo; and start asking &lsquo;when&rsquo;.&rdquo;
Yet he was also pragmatic about the realities. &ldquo;The world might not be ready just yet,&rdquo; he admitted. &ldquo;I mean, I&rsquo;m Asian, and everyone&rsquo;s fighting for a diverse Bond&mdash;sorry, white guys.&rdquo;
Still, the fact that he&rsquo;s even part of the conversation is, in his view, an honour. &ldquo;It&rsquo;s flattering. Truly. But I think there are other roles within that universe that could be just as exciting&mdash;without the baggage.&rdquo;
Denis Villeneuve Confirmed as Bond&rsquo;s New Director
&nbsp;<img src="https://r2.myc.my/f556acdd71e990410d120a0ac2bcb664e625ca6a98dd8420f6383abd64d53f4e" />
While the search for the next Bond actor continues, the creative direction of the franchise has officially changed hands. Acclaimed filmmaker Denis Villeneuve, best known for Dune and Blade Runner 2049, has been confirmed as the director for the next James Bond film under Amazon MGM Studios.
The studio, which gained creative control of the Bond intellectual property in a historic deal, aims to reinvigorate the franchise with Villeneuve&rsquo;s bold, visionary style. He will also serve as executive producer alongside Tanya Lapointe, with producers Amy Pascal and David Heyman attached.
&ldquo;James Bond is sacred territory for me,&rdquo; Villeneuve said in a statement. &ldquo;Some of my earliest film memories were watching Sean Connery in Dr. No with my father. This is a huge responsibility&mdash;but also a massive honour.&rdquo;
Amazon MGM&rsquo;s decision marks the first full reboot of the franchise since acquiring MGM for $8.5 billion in 2022. With Barbara Broccoli and Michael G. Wilson stepping back from producing duties, the series is poised to enter a new creative chapter.
So, Who Will Be the Next Bond?
&nbsp;<img src="https://r2.myc.my/0c3b23d2b8d7027bec19009439586696d35f969751fd8d8fa620a96cbeddc435" />
With Daniel Craig&rsquo;s tenure officially over following No Time to Die, the hunt for his replacement continues. Names floated over the years include Idris Elba, Tom Hardy, Henry Cavill, Reg&eacute;-Jean Page, James Norton, Richard Madden, Damson Idris, Cillian Murphy, and Aaron Taylor-Johnson.
Yet, with Villeneuve&rsquo;s recent appointment, the direction of the next film could influence casting in unexpected ways. Will the next Bond stick to the tried-and-tested formula&mdash;or will the studio opt for someone who breaks convention entirely?
Golding&rsquo;s Spy Future Still on the Table
While Golding may not want to carry the Bond mantle, that doesn&rsquo;t mean he&rsquo;s ruling out roles in the spy genre altogether. &ldquo;I&rsquo;d love to play a secret agent, just maybe not the secret agent,&rdquo; he said with a grin.
His honesty about the pitfalls of the role is a rare glimpse into the internal debates actors face behind the scenes. For now, the search for 007 continues&mdash;but perhaps the real evolution of the Bond universe lies not in who plays him next, but in how the story itself evolves.
Hard to Beat the Swagger of Daniel Craig
One thing is certain&mdash;whoever steps into the role next will have big shoes to fill. Daniel Craig brought a gritty elegance to the character that redefined Bond for a new generation. His mix of raw physicality, emotional depth, and that unmistakable swagger made him arguably one of the most memorable 007s since Sean Connery.
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But No Time to Die not only closed the chapter on Craig&rsquo;s portrayal&mdash;it killed him off entirely, a shocking creative decision that has left fans divided and the franchise in uncharted territory. Replacing that kind of legacy isn&rsquo;t just about casting&mdash;it&rsquo;s about redefining what Bond is in a post-Craig world.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The iconic role that “nobody” wants? 

8c815a75e201a2013470f04bb3101cc568dcf2526772733e49dbec799c81b3b5

Henry Golding On the James Bond Role: “A Nightmare Every Actor Fears”

Ever wondered how your online orders arrive so swiftly&mdash;especially in the notoriously congested Klang Valley? As e-commerce continues its meteoric rise in Malaysia, consumers expect ever-faster deliveries. Yet few pause to consider what powers this rapid logistics chain behind the scenes. Beyond the delivery bikes and vans weaving through traffic lies a new, unexpected player: Malaysia&rsquo;s Light Rail Transit (LRT).
Now, an innovative local logistics firm is transforming how parcels move across the city&mdash;bringing deliveries onto the rails.
A Green Shift in Urban Logistics
<img src="https://r2.myc.my/8f617aef1eec97c9eb67fa302b2361403cb2b2649b1bf745de9a416db4a65177" /> Pfeiffer (left) and Gueguen at Diolko&rsquo;s hub at Putra Heights LRT station.
According to the Asian Transport Observatory, Malaysia&rsquo;s transport sector emitted 66.35 million tonnes of carbon dioxide in 2023, accounting for nearly a quarter of the nation's total. The surge in online shopping only worsens these numbers, with delivery vehicles making countless trips daily.
Enter Diolko Logistics Malaysia Sdn Bhd. Based in Cheras, the company has partnered with Prasarana Malaysia Bhd to pioneer an eco-conscious delivery system that utilises the existing LRT network and electric vehicles (EVs). The result: reduced emissions, less traffic congestion, and faster delivery times.
Since its soft launch in July 2023, Diolko has successfully delivered over 6,000 parcels via this hybrid rail-electric model&mdash;cutting carbon emissions by an estimated 70%.
How the Delivery System Works
&nbsp;<img src="https://r2.myc.my/79eddb0f4c3e7690a3df4d22d9cb3cd5601426bd1ced52f4a989d071b86118fd" />
Diolko&rsquo;s system currently centres around three LRT stations: Awan Besar, Ara Damansara, and Putra Heights&mdash;the latter functioning as the central sorting hub. Parcels are first collected from clients using electric vans, then sent to Putra Heights for sorting and classification.
The sorted parcels are loaded into secure, APAD-certified trolleys, labelled by destination, and transported via LRT during off-peak hours (post-11pm) to avoid passenger disruption. Each train can accommodate up to six trolleys per trip, with clear separation from commuter areas.
At the destination stations, electric motorcycles take over the last-mile delivery. Diolko currently employs two electric vans and eight e-bikes, with plans to expand both fleets.
Expanding in Phases
Diolko has outlined a three-phase expansion strategy. Phase One will see full deployment along the Kelana Jaya and Ampang/Sri Petaling LRT lines, with new hubs at Gombak and Ampang stations by the end of 2025.
Phase Two will extend to major MRT lines, including Kwasa Damansara, Kajang, and Putrajaya, targeting urban centres like Cheras and Kota Damansara. Phase Three will encompass the upcoming LRT3 line&mdash;set to serve Shah Alam and Klang upon its September 2025 launch.
The ultimate goal: a network of at least 15 strategic delivery hubs across the Klang Valley by 2027.
Room for Growth, But Not Without Concerns
Despite praise for its sustainability, experts caution that scaling the model may be challenging. Dr Dazmin Daud, an assistant professor at UCSI University, noted that LRT infrastructure was never intended for freight.
&ldquo;As parcel volumes increase, the system may hit capacity constraints. Trains are built for people, not parcels,&rdquo; he said. He also emphasised the operational limitations tied to off-peak scheduling.
However, Dazmin acknowledged that leveraging existing infrastructure avoids additional maintenance costs, as rail operations are already covered by Prasarana. He advised the government to carefully vet future logistics operators to ensure efficiency and avoid service delays.
Practical Barriers: Space and Reach
&nbsp;<img src="https://r2.myc.my/c58b588a707992d256876f97caf94fa92e7d392ece51d1903437593da3dd0ce0" />
Some critics point out that several LRT stations&mdash;especially older or centrally located ones&mdash;lack sufficient space for handling parcels or receiving e-bike riders. Furthermore, not all areas are well-connected to the rail network, with towns like Rawang still out of reach.
Kuugan Thangarajoo, a logistics hub manager, suggested that increasing the number of coaches or introducing cargo-specific trips could help. However, he warned this might interfere with regular passenger services. He also advocated for the introduction of parcel locker systems or self-collection points to improve accessibility.
Diolko&rsquo;s Chief Operating Officer, Onno Pfeiffer, stressed that not every LRT station would be turned into a logistics hub. Stations with limited space or high footfall, like KLCC, are intentionally avoided.
&ldquo;We prioritise stations with better accessibility, like Bukit Bintang, to serve wider areas from a single point. Our trolleys are loaded in under 30 seconds. If we miss a train, we simply wait for the next one&mdash;we never disrupt passenger services,&rdquo; Pfeiffer said.
Prasarana&rsquo;s Vision: Urban Transport Meets Smart Logistics
Public transport operator Prasarana believes the integration of parcel logistics and urban rail can transform Malaysian cities.
&ldquo;By moving goods via rail, we&rsquo;re not only reducing congestion and emissions, but also building a foundation for multimodal logistics systems,&rdquo; the company said in a statement.
Plans are underway to reimagine select stations into multi-use hubs, featuring cargo bays, smart lockers, and integrated digital platforms. Prasarana also aims to incorporate virtual hubs and more EVs to further cut emissions and delays.
Importantly, the operator remains open to collaborating with other logistics providers&mdash;paving the way for an ecosystem where public transport and parcel delivery coexist. As Diolko&rsquo;s urban delivery model continues its rollout, it may become a regional benchmark in sustainable logistics&mdash;showing that the trains we ride to work might one day be delivering our parcels too.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Spot a train running late at night? It might be delivering your next online order.

b97bff4a249bef33bd1df3bc0548e52c208cf53a6427d4a93b89dcc59e587850

From Rails To Doorsteps: How Malaysia’s LRT Is Empowering Eco-Friendly Parcel Deliveries

Malaysia is facing a significant infrastructure challenge, with the Deputy Works Minister Datuk Seri Ahmad Maslan revealing that RM4 billion is required annually to repair and maintain the country&rsquo;s damaged roads. However, the Ministry of Public Works (KKR) has only received half that amount due to financial limitations faced by the federal government.
This persistent shortfall in funding, combined with worsening weather patterns and increasing wear from heavy vehicles, has made road maintenance a growing national concern.
Heavy Rain and Overloaded Lorries Blamed
&nbsp;<img src="https://r2.myc.my/828881297a664013bf639d30078bb90647bc65cb4367b520f451f7fd4ed93e7f" />
Speaking during a press conference after officiating the Bachok UMNO division delegates&rsquo; meeting on 28 June, Ahmad Maslan highlighted two key culprits behind the deteriorating state of roads across Malaysia: adverse weather conditions and overloaded heavy vehicles.
&ldquo;Due to heavy rains and overloaded cargo vehicles such as lorries and trailers, our roads are wearing down faster than expected,&rdquo; he said. &ldquo;We need RM4 billion to properly upgrade and maintain the road network nationwide, but we&rsquo;ve never received such an amount. Typically, we are allocated close to RM2 billion.&rdquo;
The limited funds received each year are insufficient to address the full scale of the problem, particularly in rural and semi-urban areas where roads are ageing rapidly and require urgent resurfacing or rebuilding.
Ageing Roads, Mounting Backlog
&nbsp;<img src="https://r2.myc.my/30f1fdec6ec0fa52881d8093cf14a1d47312d7c3a1d6a7b565188726dd4b9860" />
According to Ahmad, many roads across the country are now past their prime and in dire need of repaving. He emphasised that the current allocation is not enough to clear the maintenance backlog.
&ldquo;There are roads that are decades old and in need of urgent repairs. Without adequate funding, we can only do patchwork, which doesn&rsquo;t solve the issue in the long term,&rdquo; he explained.
In addition to regular wear and tear, climate change and Malaysia&rsquo;s increasingly unpredictable monsoon seasons have further worsened road degradation, especially in flood-prone areas.
Redirecting Road Tax and Fines: A Missed Opportunity?
&nbsp;<img src="https://r2.myc.my/6b8d768eef28232c56d8cab66ed1010f09de392da9fbfe4cad6aaba17547706d" />
Ahmad revealed that the Works Ministry had previously proposed a mechanism to ease its budgetary burden: redirecting revenue collected by the Road Transport Department (JPJ)&mdash;such as road taxes and traffic summonses&mdash;towards funding road maintenance.
&ldquo;This proposal was tabled some time ago. We asked whether road tax and speeding fines collected by JPJ could be channelled to our Ministry to help fund maintenance work,&rdquo; he said. &ldquo;However, there has been no response so far.&rdquo;
The lack of follow-up on this proposal has sparked renewed debate on whether the government&rsquo;s road-related revenues are being put to best use, especially when infrastructure quality continues to deteriorate.
Calls to Tax Heavy Vehicles Gain Traction
&nbsp;<img src="https://r2.myc.my/7f4bfadff6959b0df59204ae29e915c77c572f818c66b3d980dc266f1e677394" />
With limited government funds and rising road repair costs, some experts and members of the public have suggested that higher taxes on heavy vehicles could provide a sustainable solution. These vehicles, which often travel with loads well above the legal weight limit, are a significant factor in damaging road surfaces.
Ahmad acknowledged these calls, stating that the Ministry is open to such ideas but stressed that the final decision would fall under the jurisdiction of the Ministry of Finance and the Ministry of Transport.
&ldquo;If there are suggestions to raise taxes on heavy vehicles, it will be up to the Finance and Transport Ministries to evaluate and decide,&rdquo; he said.
Expert Opinion: Ring-Fencing Revenue for Repairs
Transport and infrastructure experts have supported the idea of increasing levies on heavy vehicles. Professor Law Teik Hua, head of the Road Safety Research Centre at Universiti Putra Malaysia, previously proposed that such funds could be earmarked for road maintenance to alleviate the Ministry&rsquo;s RM4 billion annual requirement.
Analysts believe that with a ring-fenced fund sourced from road usage-related taxes, Malaysia could adopt a more consistent and predictable road maintenance schedule, rather than relying on annual budget allocations which are vulnerable to economic fluctuations and political priorities.
Looking Ahead: Budget Hope and Policy Review
Despite the current limitations, Ahmad Maslan said his Ministry remains hopeful for increased allocations in future national budgets. He reiterated the urgent need for a long-term solution to Malaysia&rsquo;s infrastructure woes.
&ldquo;Our roads are vital not only for transportation but also for economic development, tourism, and public safety,&rdquo; he said. &ldquo;We continue to push for better funding every year, and we hope that both public awareness and inter-ministerial cooperation will help us move forward.&rdquo;
With Malaysia&rsquo;s road network forming the backbone of its land transport system, the push for more sustainable funding and policy reform is gaining urgency. Whether through better tax redistribution or targeted levies on heavy users, one thing is clear: without more consistent investment, the cracks in the road&mdash;both literal and figurative&mdash;will only deepen.
Read: <a href="https://myc.my/articles/4400/kota-madani-malaysias-ambitious-rm4-billion-car-free-smart-city-unveiled-in-putrajaya">Kota Madani: Malaysia&rsquo;s Ambitious RM4 Billion Car-Free Smart City Unveiled In Putrajaya</a>
<img src="https://r2.myc.my/0eec531081c672fd5818a59923d6a008b854254ed8aa19ebde30cf78f640914c" />
At the same time, public frustration over government spending has been mounting. Just last week, many Malaysians took to social media to criticise the newly announced Kota Madani development, championed by Prime Minister Datuk Seri Anwar Ibrahim, which is estimated to cost RM4 billion&mdash;the same amount the Works Ministry says is needed annually to repair roads.
While some acknowledged the Prime Minister&rsquo;s intent to leave behind a lasting legacy, others argued that basic infrastructure, particularly the state of roads, should take precedence. With frequent accidents, potholes, and city floods becoming all too common, many believe that addressing these urgent issues would better serve the rakyat than large-scale legacy projects.
The public sentiment reflects a growing demand for greater accountability and prioritisation in government spending, especially when the safety and daily convenience of Malaysians are directly at stake.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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RM4 billion for roads... isn’t that what Kota Madani is costing too? 👀

8c2914066d3bd8db112ab1d059e9065f82840f5f64211c5d63bc07b35f0ad32c

Cracks In The System: RM4 Billion Required To Repair Malaysia’s Roads

Beginning 1 July 2025, it will be compulsory for all drivers and passengers on express and tour buses in Malaysia to wear seat belts. The Road Transport Department (JPJ) has announced that failure to comply with this new regulation will result in a RM300 compound fine.
The move is part of a broader initiative by JPJ to improve road safety and reduce the number of fatalities and serious injuries involving public buses, particularly on long-distance journeys across the country.
Stricter Enforcement After Years of Advocacy
&nbsp;<img src="https://r2.myc.my/72421fa8a71efec306d7beff837119d1296d2e321b8ad5291260b1dffc3a7feb" />
According to JPJ Director-General Datuk Aedy Fadly Ramli, the department had previously relied on advocacy and education campaigns to promote the use of seat belts. However, this approach will be replaced by strict enforcement starting this Tuesday.
&ldquo;Previously, we took an advocacy approach, but from now on, we will be enforcing this requirement without compromise,&rdquo; he said during a recent event at Universiti Malaysia Kelantan (UMK), adding that the time for leniency is over.
The new enforcement measure will not only apply to passengers who neglect to buckle up, but also to bus drivers who fail to ensure their passengers do so. In fact, drivers who do not remind passengers to wear seat belts will be fined, and action may also be taken against the bus company involved.
Regulation Applies to Buses Built After 2020
&nbsp;<img src="https://r2.myc.my/ecb309b7270aefda81efa45c14c514b7ccdb2019b1c64dcd41d996b2da8d95ba" />
The seat belt regulation will initially apply to buses manufactured from 1 January 2020 onwards. These vehicles are already subject to laws requiring them to be equipped with seat belts at every passenger seat.
Buses manufactured before 2020 will be given a grace period to retrofit the required seat belts. Aedy Fadly explained that JPJ is currently engaging with bus operators and stakeholders in the public transport industry to facilitate the process of upgrading older buses.
A formal directive outlining the timeline and technical specifications for retrofitting will be issued soon, he said, to ensure consistent implementation across the sector.
Drivers, Operators, and Passengers All Share Responsibility
&nbsp;<img src="https://r2.myc.my/12ad8d23ea627582ae2f150840de354f0ff09b2865098b99dda466f369b2140d" />
Under the new regulation, the responsibility of ensuring seat belt use no longer rests solely on passengers. Bus drivers are required to inform passengers of the rule before departure and ensure compliance throughout the journey.
&ldquo;If a passenger refuses to wear a seat belt despite being reminded, then the passenger will be fined. However, if there is no reminder given by the driver, then both the driver and the operator will also be liable,&rdquo; Aedy clarified.
To ensure accountability, JPJ will monitor compliance using onboard CCTV footage and passenger statements during enforcement operations. The department has also recommended that bus companies develop internal standard operating procedures (SOPs) to guarantee that all safety protocols, including seat belt usage, are followed.
Improving Safety Standards on Public Transport
&nbsp;<img src="https://r2.myc.my/e224dc864f3431e999c258dcfa8885d67339c18bec9803d82b44b1d4d421380d" />
This regulation marks a significant step forward in raising safety standards within Malaysia&rsquo;s public transportation system. Long-distance and tour buses are frequently involved in road incidents, and the lack of seat belt usage has been identified as a major contributing factor to passenger injuries and fatalities.
By mandating seat belt use, JPJ hopes to instil a culture of safety and responsibility among public transport users. &ldquo;The use of seat belts is one of the most basic yet effective ways to reduce harm in the event of an accident,&rdquo; Aedy said.
The department&rsquo;s decision comes after repeated calls from road safety advocates to modernise and enforce safety equipment regulations on buses, particularly as other countries in the region have long adopted similar measures.
Support and Challenges Ahead
While the regulation has been welcomed by many safety groups and members of the public, it also presents logistical and financial challenges for some bus operators, especially those with large fleets of older vehicles.
Nevertheless, JPJ&rsquo;s phased approach, combined with ongoing engagement sessions, is designed to give operators enough time to comply. In the long run, the move is expected to significantly enhance the quality and safety of public bus services in Malaysia.
For now, both passengers and operators are urged to take the new rule seriously, as enforcement officers will be carrying out checks starting 1 July. Failure to wear a seat belt&mdash;whether due to oversight or neglect&mdash;will no longer be tolerated.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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With passenger safety now a priority, both drivers and passengers must buckle up—or face a RM300 fine.

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Seat Belts Compulsory On Express And Tour Buses Starting 1 July 2025

A Vietnamese passenger was fined VND4 million (approximately RM650) after joking about carrying a bomb while disembarking from a Malaysia Airlines flight at Hanoi&rsquo;s Noi Bai International Airport. The offhand remark triggered a full-scale security response, serving as a stark reminder that jokes about explosives are no laughing matter in the context of aviation safety.
Offhand Comment Triggers Emergency Protocol
&nbsp;<img src="https://r2.myc.my/cde1affadcb70c47155c98f20091da1ccef4e5e6360d5c11f549262c1d2c9494" />
The incident took place on 22 June 2025, shortly after Malaysia Airlines flight MH752 from Kuala Lumpur landed in Hanoi. As passengers were exiting the aircraft, a flight attendant approached one of the male passengers and inquired about the long, black carry-on case he was holding. The man responded with a single word&mdash;&ldquo;Bomb.&rdquo;
Though seemingly brief, the response set off the airport's full emergency response protocol. The crew immediately alerted authorities, leading to the passenger being escorted off the aircraft. He was detained and questioned by a coordinated team involving immigration police, airport police, aviation security personnel, Malaysia Airlines officials, and staff from Vietnam Airport Ground Services (VIAGS).
No Threat Found, But Fine Imposed
&nbsp;<img src="https://r2.myc.my/b8ff922903011df2a333e3a3ca82d80794896a141d616dcadb40aaf68b3911ba" />
A comprehensive inspection was carried out on both the passenger and his luggage. The black case in question was thoroughly examined and found to contain only a computer keyboard and a mouse. No weapons, explosives, or prohibited items were discovered.
The man later admitted that his comment was intended as a joke, claiming he was unaware of how serious such statements are taken in aviation contexts. He apologised to the authorities, acknowledging his poor judgement. Despite the absence of any real threat, he was fined VND4 million under Vietnamese civil aviation regulations for causing public alarm and disrupting airport operations.
Airport Authorities Issue Public Warning
&nbsp;<img src="https://r2.myc.my/8712c719150c06edfb4949fa352c1ed783659e0fbfad132310cbd2414cdce163" />
Following the incident, Noi Bai International Airport issued an official statement on social media, particularly through its Facebook page, reminding all passengers that jokes involving bombs, weapons, or explosives are strictly prohibited in airport areas and on aircraft.
The airport stressed that such comments, even when made casually or in jest, can incite fear and panic among other passengers, delay flight operations, and consume emergency resources. They also reiterated that security protocols must be triggered immediately in such situations, regardless of intent or context.
An officer from the airport&rsquo;s Emergency Command Centre added that had the joke been made during boarding or pre-flight procedures, the consequences could have been even more severe. &ldquo;The flight could have been delayed or grounded, and security screening halted,&rdquo; he said. &ldquo;Even false alarms can cost time, money, and cause stress to hundreds of people.&rdquo;
Public Urged to Avoid Security-Related Jokes
<img src="https://r2.myc.my/1e96895fcf09e56ef86f81b56c7a3a7a45ef2bcbffa2ff4477128762c2b15057" />
Officials used the opportunity to remind passengers to cooperate fully with security personnel and refrain from making inappropriate remarks. They also encouraged the public to educate family members, especially children, about the seriousness of airport security rules.
&ldquo;Anyone who violates these rules will be held fully accountable,&rdquo; read the official statement. &ldquo;Respecting these protocols helps ensure the safety and comfort of everyone travelling.&rdquo;
Malaysia Airlines and Aviation Safety Under Spotlight
While the incident was handled professionally, it once again places a spotlight on the challenges airlines and airports face in balancing passenger experience with strict safety enforcement. Malaysia Airlines has previously encountered similar situations. In one case a few years ago, a flight had to return to its departure airport after a passenger allegedly made a bomb threat mid-air. The situation resulted in the suspect&rsquo;s arrest, and other passengers were rebooked on alternative flights.
These incidents underscore the zero-tolerance stance that global aviation authorities take towards jokes or claims related to weapons, explosives, or threats&mdash;regardless of whether they are made in jest, frustration, or ignorance.
A Lesson for All Travellers
As international travel continues to rebound post-pandemic, authorities are urging greater awareness and responsibility among travellers. With security being a top priority in any airport, the public is reminded that even a single word&mdash;like &ldquo;bomb&rdquo;&mdash;can lead to detention, fines, and major delays.
Passengers are advised to always respond to security-related questions with clarity and seriousness. What might seem like a harmless joke to one person can quickly escalate into a full-blown security incident affecting hundreds of others.
In a time where air travel is becoming increasingly streamlined and digitised, one careless remark can still cause serious disruption. Let this incident serve as a cautionary tale: when it comes to airport security, it&rsquo;s better to be safe, respectful&mdash;and most importantly, silent&mdash;on sensitive topics.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Security doesn’t joke — and neither should you, especially in airports.

7636c48a9b21a02a5b2b8f59e9e179993b1a2323f5b9f490732528f9167ff9e7

Vietnamese Passenger Fined RM650 Over Bomb Joke On Malaysia Airlines Flight

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

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June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

0a20f7bc54f736102a0d913ea4e55f848555bba46282326cd0e4a35c848b7cec

Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 