Hui Jin

614b94cccfecf62e898f3c1a9e1ce4fc82f219abdb04ab0d73f2240175de6682

Foodie

malaysia

local

food

culture

first

roti canai

scrumptious

curry

common

Breakfast holds a special place in the hearts of many Malaysians, often celebrated as the most crucial meal of the day. But what about those delightful dishes that can grace our tables at any hour? It's not the beloved Nasi Lemak (though it undeniably holds a special spot in our culinary affections); rather, it's the light and satisfying Roti Canai.
Roti Canai, a beloved local dish, is a testament to simplicity and deliciousness. Pronounced as "cha nigh," this Indian-inspired culinary gem has captured the taste buds and affections of Malaysians and Singaporeans alike.
Top Ranking In The World
In February 2023, TasteAtlas unveiled a global ranking of the finest street foods, placing Roti Canai at an impressive #2, narrowly trailing behind Guitie (Chinese dumplings) from China. While TasteAtlas's rankings have faced criticism for their occasional "questionable" placements, their recent acknowledgement of the world's best bread had Malaysians warmly embracing the platform.
Read: <a href="https://myc.my/articles/2237/roti-canai-drops-down-to-2-best-street-food-in-the-world-by-tasteatlas">Roti Canai Drops Down To #2 Best Street Food In The World By TasteAtlas</a>
TasteAtlas now officially crowns Roti Canai as the world's premier bread, a source of great pride and a testament to our national identity. So, even if you're unfamiliar with Roti Canai, you won't want to miss out on this local delicacy, now celebrated as the best in the world!
<img src="https://r2.myc.my/4bc5217fa634590c85bc9320938e51d17b4de8382a81b15a75aa532240a6e7b9" /> Roti Canai made it known as the top ranking in the world, unbelievable!
While Roti Canai and Roti Prata are essentially identical dishes, they secured the #12 spot on the list, possibly indicating that Malaysia offers superior culinary delights compared to Singapore. Sorry, Singapore, but we might have just stolen the spotlight there!
The Origin Of Roti Canai
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Acknowledged as the world's premier dish, do you, as a Malaysian, possess a comprehensive understanding of Roti Canai? Fear not, fellow Malaysians, as we're here to delve into its depths!
Widely celebrated as Malaysia's quintessential food, Roti Canai seamlessly fits into breakfast, lunch, supper, or even dinner! Its origins trace back to the 1800s, introduced by Indian immigrants as "Roti Paratha" or "Roti Prata," and found favour among labourers of that era.
What Is Roti Canai?
While this dish is usually so well-known that an introduction seems unnecessary, it does have a charming history. It's a delightful Indian-inspired flatbread that tantalizes the taste buds with an array of flavours and textures. A culinary work of art, it's served with decadent eggs and velvety Indian butter known as "ghee," an experience that engages all your senses!
In essence, it's a type of bread crafted from maida flour, water, and a hint of oil. Maida flour, often likened to cake flour, is a low-protein wheat flour.
<img src="https://r2.myc.my/ca97a76fbf6240c1fb2df198fb17914c671d180e5833813e4f654d79535d2087" /> From its appearance, this is what Roti Canai looks like.
How Did The Name Come About?
<img src="https://r2.myc.my/2fd8343a4f5511dc12cd185fdb8890ede1ee0c9243a26c7417770956c459160f" />
Being the recipe that derived from the south of India, it was altered and eventually considerably well-known by the Mamak which represents the Indian Muslim dish in Malaysia.
Coming from the languages of Urdu, Malay as well as Indonesian, the word &ldquo;roti&rdquo; depicts a word for bread whereas &ldquo;canai&rdquo;, with the name derived from the city of Chennai.
Plus, we normally have Roti Canai on its own but did you know that it can be combined with an array of different things from sweet or even savoury dishes?
Here is a list of recommendations you can try to perfect your Canai over the weekend:
1. A curry mix added to your Roti Canai
<img src="https://r2.myc.my/feca5c3c6908c42759f419382118a1dd340dddf566e4d24be14fa27551b440f1" width="589" height="883" />
An array of sumptuous curries awaits, ready to harmonize with your beloved Roti Canai&mdash;be it chicken curry, beef curry, crab curry, mushroom curry, jackfruit curry, or any other delectable curry creation that tickles your fancy!
While this is the traditional approach to savouring the dish, the diverse selection of curries elevates the experience, often prompting us to indulge in seconds or perhaps even more servings.
2. Combined herbed spiced with Roti Canai
<img src="https://r2.myc.my/3d05f40b5f15510d2cec788fb24f7ae3ab17bb0bc94027c36bb206dfdb6daec7" width="536" height="803" /> 
Are you in the mood to add a bit of excitement to your meal? How about venturing into the world of herbed spice Roti Canai?
This delightful twist involves finely chopped herbs, carefully integrated with spices, as they're layered into the Roti. The result? A tantalizing burst of savoury flavours that'll leave your taste buds sizzling with delight!
3. Having Roti Canai as a sweet treat
<img src="https://r2.myc.my/0a7e7e5723ceef05f16fe9ac622ed35b7f4de74de4ea28c212d36ebb9ffe061a" />
Now, here's a culinary adventure we're willing to bet many of you haven't embarked upon. If you happen to be a devoted sugar enthusiast, consider incorporating sugar into the Roti Canai dough to infuse a delightful sweetness. Top it off with a scoop of ice cream and drizzles of rich chocolate fudge, and voila, you have yourself the dessert of the day!
Now that you have a grasp on it, go and have a try of it if you have not! Enjoy the scrumptious bite of it, foodies!
What&rsquo;s your take on the ranking and do you think we should be proud of our local dish?&nbsp; 
What your views are on Roti Canai? Comment below and alternatively, follow us for more!
&nbsp;
*Sources: Visual and Reference Credits to Social Media, TasteAtlas, Awani &amp; various cross-references for context.
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Meanwhile Roti Prata was ranked #12. It just shows we have better food than Singapore👀

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Roti Canai From Malaysia Grabs The #1 Spot On TasteAtlas' World Bread List

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Scentify

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Oatside

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Rohto

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A disturbing incident in Bukit Bintang, Kuala Lumpur, has ignited widespread outrage after a university student was allegedly caught recording upskirt videos of women using a mobile phone hidden in a shopping bag. The dramatic confrontation was captured in a viral video, leading to the discovery of over 500GB of voyeuristic footage and triggering renewed concerns over public safety and predatory behaviour in urban areas.
Suspicious Behaviour Spotted in Crowded Street
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The incident unfolded near the popular Lot 10 shopping mall, where a group of Malaysian university students noticed a man behaving oddly as he trailed a woman wearing a skirt. He was holding a paper bag in an unnatural position&mdash;angled just beneath the woman's skirt&mdash;as they crossed the street. Inside the bag, his smartphone was facing upward, allegedly positioned to secretly film beneath her clothing.
Realising something was wrong, the group&mdash;including the woman&rsquo;s friends&mdash;immediately confronted him. One of them grabbed his hand and asked, &ldquo;Bro, what are you recording?&rdquo; as another began recording the confrontation. The man, who was wearing a face mask, attempted to flee but was stopped at a nearby traffic light and later tackled to the ground when he tried to escape again.
Students Take Action Before Police Arrive
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As onlookers gathered, the suspect was pinned down and held in a headlock by one of the students to prevent him from fleeing again. A security guard eventually intervened and took control of the scene before the police arrived. While waiting, the group demanded the suspect unlock his phone.
Initially, no incriminating content was visible, prompting concerns that the man may have deleted evidence. However, one of the students realised that some Android devices can switch between multiple user accounts or operating environments. Upon switching systems, they made a chilling discovery.
Staggering Archive of Voyeuristic Material Uncovered
<img src="https://r2.myc.my/993404169f1b8e5a5710b77d669039a9060577d9aeb942bf6d2e48f99611cf42" />
The phone reportedly contained approximately 500GB of illicit upskirt videos and images&mdash;a collection so vast that it shocked even the seasoned among the group. In a follow-up video and accompanying Facebook post, one woman who was at the scene claimed that the phone held thousands of such recordings. Many of the victims appeared to be unaware they were being filmed, and several were reportedly not wearing safety shorts, making the act even more invasive.
Additional material found on the device allegedly included records linked to online gambling platforms, prompting speculation that the suspect may be involved in other illegal activities.
Suspect Believed to Be a Cyberjaya Student
Further investigation by the group revealed that the man is believed to be a student at a university in Cyberjaya. This revelation has sparked concern that such predatory behaviour might be occurring undetected within academic environments.
Fearing that the man could evade serious consequences or return to campus under false pretences, the students decided to publicly share their experience and the video of the confrontation. &ldquo;We don&rsquo;t want this person to tell people he was arrested for gambling and just carry on as if nothing happened,&rdquo; said one of the students involved.
Motivated by Justice, Not Fame
The video quickly went viral, with many praising the students for their courage and initiative. However, the individuals behind the video were quick to clarify their motivations. &ldquo;We&rsquo;re not doing this for attention or praise. We just want to make sure he doesn&rsquo;t get away with it&mdash;and that women are warned,&rdquo; said the victim&rsquo;s friend in a statement.
The students stressed that sharing the video was about raising awareness, not showcasing heroism. They also warned other university students to stay vigilant, as there was evidence suggesting the suspect might not have acted alone.
Here&rsquo;s some reactions from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Doesn't matter how comedic you find this story is. This is a severe case of underwear recording addiction. Yes, you might laughed and he didn't really bother people with this behaviour. But he needs help.
&mdash; Sukma (@farysafiqahs) <a href="https://twitter.com/farysafiqahs/status/1934487610262745229?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
dia nak lari mana semua dah kerumun dia 😂 also props to the guy that noticed this and took action immediately, need more people like them 🙏
&mdash; aida &bull; now watching Whole Cake arc (@goofloofy) <a href="https://twitter.com/goofloofy/status/1934524817824424026?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
mcm ni la kita nak. Member function, kualiti mantap.
&mdash; wiccan (@_jad01) <a href="https://twitter.com/_jad01/status/1934489343059808267?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
ok but hell dia punya strength tu kuat betul ye. padahal dah kena cekup, dia still boleh lepas mcm tu je. thank you orang baik yg dah tolong tngkap budak ni
&mdash; tina | MY streamer (@syoojjang) <a href="https://twitter.com/syoojjang/status/1934579839216095376?ref_src=twsrc%5Etfw">June 16, 2025</a></blockquote>

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Legal Grey Area for Student Vigilantes
While public reaction has been overwhelmingly supportive, there is concern that the students could potentially face legal action for forcibly unlocking the suspect&rsquo;s phone before police arrived. One of the women involved acknowledged this risk, saying they were told at the police station that the suspect&rsquo;s rights might have been violated by their actions.
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Still, she maintained that the need to secure evidence before it was erased outweighed the potential legal risk. &ldquo;We did what we thought was right. If we hadn&rsquo;t checked the phone, the truth may never have come out,&rdquo; she explained.
Police Yet to Issue Official Statement
As of the time of writing, the Royal Malaysia Police (PDRM) have not released an official statement regarding the case. According to the group, the suspect was handed over to authorities and an investigation paper was opened. Whether he will be formally charged, and under what offences, remains to be seen.
The delay in official response has left some netizens calling for swifter police transparency and clearer protocols for such incidents involving sexual harassment and digital evidence.
A Wake-Up Call for Urban and Campus Safety
The case has sparked widespread conversation across social media, particularly among women sharing tips on how to protect themselves in public. Many are advising others to wear safety pants when wearing skirts and to remain hyper-aware of their surroundings, especially in crowded areas like Bukit Bintang.
This incident is now being viewed as a wake-up call not just for law enforcement, but for educational institutions, city authorities, and the public at large. With perpetrators increasingly using clever tactics and technology to commit such acts unnoticed, the need for proactive community vigilance and stronger deterrents has never been greater.
As the case continues to unfold, many hope it will serve as a precedent for how serious digital voyeurism is treated&mdash;and how important it is for ordinary citizens to act when they witness wrongdoing.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Ladies beware—your everyday walk could be someone else’s target.

6da985744901be4ffcb103ffb35e6b7628ed102c085f8b28ab67cff1e4f7a61d

Students Confront Suspected Voyeur In Bukit Bintang: 500GB Of Upskirt Videos Found

The Royal Malaysia Police (PDRM) have come under the spotlight once again following the circulation of a video featuring one of its officers allegedly engaging in inappropriate behaviour. The footage, lasting just over two minutes, shows a lower-ranking officer involved in a lewd conversation with a woman, during which he is heard inviting her either to his house or to a hotel. The video was widely shared on social media, drawing public criticism and raising questions over professional conduct within the force.
According to PDRM, the incident is believed to have taken place in the Ampang Jaya district of Selangor. In response, a disciplinary and criminal investigation has been launched against the officer.
Official Statements and Immediate Response
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Datuk Seri Azri Ahmad, Director of PDRM&rsquo;s Integrity and Standards Compliance Department (JIPS), confirmed that the department is actively investigating the case from both disciplinary and supervisory standpoints. He stated that stern action would be taken if the officer&rsquo;s behaviour was found to have violated the law or internal regulations. The department is also reviewing the role of the officer&rsquo;s superiors in overseeing his conduct.
Azri stressed that the police will not tolerate misconduct among its ranks and reminded all officers that they are accountable not just to their superiors, but also to the public they serve.
Separately, Ampang Jaya District Police Chief Assistant Commissioner Mohd Azam Ismail revealed that the officer in question has already been temporarily relieved of his duties pending the outcome of the investigation.
Dual Investigations Under Penal and Multimedia Laws
<blockquote class="twitter-tweet">
Normally exposed polis kaki gatal macamni. Kau dah tahan perempuan ni lepastu ajak perempuan ni check in? Bodoh betul lah 😅 <a href="https://t.co/t68idgdKzt">pic.twitter.com/t68idgdKzt</a>
&mdash; kamaghul deghaman (@kamaghul) <a href="https://twitter.com/kamaghul/status/1933770340410482765?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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The officer is now being investigated under two key laws. The first is Section 509 of the Penal Code, which deals with words or gestures intended to insult a person&rsquo;s modesty. The second is Section 233 of the Communications and Multimedia Act 1998, which addresses the misuse of network facilities or services to transmit offensive or indecent content.
In tandem with the criminal investigation, an internal disciplinary process is being carried out to assess breaches of the police code of conduct.
Public Urged to Assist in the Investigation
The police have issued a call for witnesses and members of the public to come forward with any information that may assist in the investigation. Those who can provide relevant details are encouraged to contact the Ampang Jaya District Police Headquarters at 03-4289 7222.
Public reaction to the video has been swift and overwhelmingly negative. Social media users have condemned the officer&rsquo;s conduct, labelling it as disgraceful and a stain on the reputation of the police force. Many called for stronger oversight, transparency, and harsher penalties for officers who misuse their position of authority.
Here&rsquo;s some of the comments from netizens:
<blockquote class="twitter-tweet" data-conversation="none">
Imagine giving someone a badge so they can protect the public n they use it to harass women. No wonder people say the uniform hides more predators than heroes
&mdash; Not that amirah (@Alonectic_) <a href="https://twitter.com/Alonectic_/status/1933878735926939873?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Woi <a href="https://twitter.com/PDRMsia?ref_src=twsrc%5Etfw">@PDRMsia</a> how lower can your standard get after this one. This has tarnished central unit reputation with lack of antique, zero discipline &amp; exposed a new height of untrustworthy. <a href="https://twitter.com/KDNPUTRAJAYA?ref_src=twsrc%5Etfw">@KDNPUTRAJAYA</a> should take this srsly.
&mdash; Harbina to IPO (@_Naaxstar) <a href="https://twitter.com/_Naaxstar/status/1933792155962953847?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bagus. Sebab aku pun pernah buat benda sama. Pergi mampus yg cakap macam melayan. Aku pernah berkeras. Last last phone aku kene ambil. Dia suruh delete time tu jugak. Next case, aku record senyap senyap. Dah kene buang kerja dah mamat tu. Merayu minta maaf sebab kantoi je. 👍🏻
&mdash; missaikucingsayapatah (@qstnaaaaaaa) <a href="https://twitter.com/qstnaaaaaaa/status/1933885169293017121?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Takde yg mengejutkan pun dgn perangai2 puak biru ni.
&mdash; azmieanwar (@azmieanwar1) <a href="https://twitter.com/azmieanwar1/status/1933789231283122410?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Tak payah censor muka biar mak pak dia tengok perangai anak polis dia macam mana
&mdash; akmal. (@akmalariefff) <a href="https://twitter.com/akmalariefff/status/1934069091079458931?ref_src=twsrc%5Etfw">June 15, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Bodohnya lahai polis ni. Patut amek nombor badan dia n nama dia then report kt JIPS.
&mdash; Hazique (@_name_que) <a href="https://twitter.com/_name_que/status/1933786312005595447?ref_src=twsrc%5Etfw">June 14, 2025</a></blockquote>

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Integrity Issues Plague PDRM Amid Officer Misconduct Scandal
<img src="https://r2.myc.my/c0107cb4103f1c63428b01f6199299432f30673010010bba5acb5125c93b8a02" />
The recent viral misconduct case is just the tip of the iceberg for the PDRM, as broader concerns about internal discipline and professionalism continue to mount. Between January and May 2025, 492 officers were subjected to disciplinary action, with 59 dismissed and 146 suspended, according to Datuk Seri Azri Ahmad, Director of PDRM&rsquo;s Integrity and Standards Compliance Department (JIPS).
The most common offences were integrity-related violations (333 cases), followed by governance issues (45), drug offences (42), criminal acts (38), syariah breaches (19), and corruption (15). The figures were revealed during Azri&rsquo;s visit to the newly officiated Maran District Police Headquarters, which serves over 115,000 residents.
Public complaints about police misconduct also surged, with 2,637 reports filed in just five months&mdash;1,892 formal complaints and 745 public tips. In response, PDRM launched the Aduan JIPS PDRM app, offering a more transparent platform for the public to report wrongdoing.
End of a Career and a Call for Reform
Azri&rsquo;s remarks came as part of his final tour of duty, with his retirement scheduled for 26 June 2025, marking the end of a 37-year career in the police service. His departure comes at a pivotal moment, as PDRM faces mounting pressure to reform and rebuild trust with the public.
While the current case may involve a single officer, it has highlighted systemic concerns around supervision, discipline, and the need for continued vigilance against abuses of power.
As public trust hangs in the balance, PDRM&rsquo;s response to this case&mdash;and to misconduct more broadly&mdash;may determine how effectively the force can evolve to meet modern standards of accountability and transparency.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Police integrity under spotlight as disciplinary cases mount within the force.

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PDRM Officer Under Investigation After Inappropriate Remarks Caught In Viral Video

In a striking example of how appearances can be deceiving, two luxury car drivers were recently caught by the Selangor Road Transport Department (JPJ) for driving without valid road tax and insurance. Despite being behind the wheel of a BMW X5 and a Ford Mustang, both drivers claimed they were unable to renew their documents due to financial hardship.
The enforcement operation, Ops Harian, was held on Thursday, 12 June 2025, along the Kajang&ndash;Cheras Expressway, and ran from 2pm to 11pm. The two high-end vehicles were stopped during routine checks, and further inspection revealed they were in breach of road regulations.
Excuses Don&rsquo;t Match the Lifestyle: &ldquo;We Couldn&rsquo;t Afford It&rdquo;
&nbsp;<img src="https://r2.myc.my/fbdee992811e8e304b4b807275173071cf379ce939ded5c2df829dcc2ce96d9a" />
According to Selangor JPJ Director Azrin Borhan, the Ford Mustang, driven by a man in his early 30s, was flagged for not having a valid Motor Vehicle Licence (LKM) or insurance. The driver claimed he was unable to renew his road tax due to being blacklisted as a result of multiple outstanding traffic summonses.
The driver of the BMW X5, a man in his 40s, was found to be in even more serious violation &mdash; his vehicle had been driven with an expired road tax for more than a year and without any valid insurance coverage. When asked for an explanation, he too cited financial difficulties as the reason.
Both men stated that although they could afford to purchase luxury cars, they were struggling to maintain legal compliance with basic motoring requirements, such as road tax and insurance.
JPJ: &ldquo;Owning a Luxury Car Does Not Make You Above the Law&rdquo;
&nbsp;<img src="https://r2.myc.my/3666431d0bb6eb807001f1a2e8c0b508bf2620364e59dc4118eb5f0be08654f8" />
In response to the violations, both vehicles were immediately seized and taken to the JPJ Shah Alam branch for further investigation and enforcement action.
Azrin Borhan delivered a strong message to the public:
&ldquo;Driving an expensive vehicle is not a licence to break the law. Regardless of income or status, all road users must follow the same regulations. There will be no exceptions for those who own luxury cars.&rdquo;
He also stressed that stern action would be taken against individuals who are found to be negligent or who intentionally ignore their responsibilities as drivers.
A Recurring Issue: Expensive Cars, Missing Paperwork
&nbsp;<img src="https://r2.myc.my/14bcfaebe83b3ae2209ebd9e72a5d502e43cbf2333cd4335b7ded6cc83aaa8cc" />
Cases like this are not new. Authorities have seen a growing number of incidents where owners of high-end vehicles neglect to maintain the basic legal requirements. According to JPJ, many such offenders prioritise luxury aesthetics and brand image over legal compliance and safety obligations &mdash; often at the cost of other road users.
The two vehicles involved in this latest case &mdash; a Ford Mustang and a BMW X5 &mdash; are each worth hundreds of thousands of ringgit in the Malaysian market. The discrepancy between such valuable assets and the drivers&rsquo; claimed inability to pay for legal documents has reignited public concern over irresponsible ownership practices.
JPJ Urges Public to Stay Vigilant and Report Violations
JPJ also encouraged members of the public to report traffic offences through official channels. Those who witness violations or suspect similar offences can lodge a report by emailing aduantrafik@jpj.gov.my or by using the e-Aduan JPJ mobile app. Reports should include sufficient detail and the complainant&rsquo;s contact information to allow for proper follow-up.
Azrin concluded his statement by calling on all motorists to take responsibility for their vehicles and comply with national road safety laws at all times.
&ldquo;Road safety is a shared responsibility. We urge everyone to ensure their vehicles are properly taxed, insured, and maintained. Anyone found to be negligent will face legal consequences.&rdquo;
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

What’s the point of owning a luxury car when you know you can’t afford it?

7914018692b6e251c906d046bc6ad1e11ceb5b25eb61073dea19269dbb03f470

Luxury Car Owners Caught Driving Without Road Tax Blame ‘Financial Issues’

1Fit, once celebrated for revolutionising the fitness scene in Malaysia with its flexible and affordable class offerings, has officially announced the end of its operations in the country. The abrupt closure has left users reeling, particularly those who had invested in long-term memberships.
The platform allowed members to access a wide range of workout options&mdash;from Pilates and bouldering to swimming and gym sessions&mdash;under a single subscription plan. For many, it was a cost-effective way to enjoy variety and convenience in their fitness routine. However, in a sudden statement shared via their official social media accounts, 1Fit revealed that it has entered a formal liquidation process due to inadequate funding.
No More Bookings or Membership Access
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In the announcement, the company stated that all services had been suspended with immediate effect. Users would no longer be able to make new bookings or purchases, and all existing memberships were now void. The platform also posted a video featuring 1Fit CEO Murat Alikhanov, who confirmed the company&rsquo;s inability to maintain operations despite numerous efforts to sustain the business. He added that users could request refunds via a link provided in their bio, though many have since voiced concerns about the lack of clarity and transparency surrounding the refund timeline.
Consumers Express Frustration Over Timing and Communication
The timing of the announcement and the lack of early warnings have stirred considerable backlash online. Users questioned why 1Fit continued to promote and sell memberships&mdash;some costing upwards of RM2,000&mdash;even in the days leading up to the shutdown. There were also criticisms regarding the platform&rsquo;s use of influencers and fitness ambassadors (KOLs) to attract new sign-ups, potentially while knowing the company was no longer financially viable.
One user commented, &ldquo;It is unacceptable that 1Fit was still pushing RM2K annual plans and asking KOLs to get more people to sign up, while knowing full well they were going to shut down. It shows a complete lack of respect for paying customers.&rdquo;
<img src="https://r2.myc.my/cde8a10d1910a40587d9398ad6681015ee982c955f8940c3f4343104bfa0ca8f" />
Personal Stories of Loss
<img src="https://r2.myc.my/196038c8de1ae310a78bac92b35671e6d636ec4ed5d76e44e33731161d331982" />
Several members have come forward to share their frustrations and financial losses. A recent subscriber, told that she paid RM2,500 for a 15-month membership after being introduced to 1Fit by a friend. Unfortunately, she only managed to use the platform for 2.5 months before it was shut down.
&ldquo;I was really enjoying the flexibility and the variety of classes. It fit my schedule and lifestyle perfectly. To see it all disappear so suddenly is heartbreaking&mdash;and unfair,&rdquo; she said.
Her friend, a longer-term member, is also affected and has already submitted a refund request, but has yet to receive any confirmation.
The Fitness Community Steps Up
&nbsp;<img src="https://r2.myc.my/a0a3b2837f993a99a76d24f30689097f1769ea7eb475b2d2841e711a1dfce350" />
Amid the fallout, many of 1Fit&rsquo;s former partner gyms and studios have chosen to support the affected users rather than turn them away. A growing number of businesses are now offering free trial classes or heavily discounted packages to ex-1Fit members, with some even honouring active memberships for a limited time.
This compassionate response from the fitness industry highlights its resilience and customer-first mindset. It has been especially encouraging for users who suddenly find themselves without access to workouts they had come to rely on.
Lessons in Accountability and Consumer Protection
While 1Fit&rsquo;s liquidation may have been a business decision driven by economic realities, the manner in which it was handled has raised serious questions about consumer protection, transparency, and corporate responsibility. Many are now calling for stronger regulations on subscription-based platforms and more robust safeguards to prevent consumers from being left in the lurch.
With fitness increasingly moving into the digital and app-based space, the 1Fit incident may serve as a cautionary tale for startups and users alike. It underscores the importance of transparency, timely communication, and fair treatment of paying customers&mdash;especially when things go wrong.
What Happens Next?
As affected users wait for further updates on the refund process, the full scale of the impact is still unfolding. Whether refunds will be processed promptly remains unclear, and questions linger about whether legal action may be taken by disgruntled members.
For now, many are left disappointed, financially affected, and wary of future fitness tech offerings. The hope is that this experience will lead to better consumer protections in the digital wellness industry going forward.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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All memberships cancelled, and users left waiting for refund updates.

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1Fit Shuts Down Operations In Malaysia, Sparking Outrage And Concern Among Users

Japanese pop-rock legends SEKAI NO OWARI&mdash;also known internationally as End of the World&mdash;have officially announced their return to Southeast Asia with their brand-new Phoenix Asia Tour. The tour, slated for October 2025, marks their first full-scale live shows in the region since their 2015 performance at MTV World Stage in Malaysia.
The band will perform in Singapore on 4 October 2025 (Saturday), followed by a show in Kuala Lumpur, Malaysia on 8 October 2025 (Wednesday). Fans in other major Asian cities&mdash;Seoul, Taipei, Hong Kong, and Shanghai&mdash;will also be treated to performances as part of the tour.
<blockquote class="twitter-tweet">
【NEWS📢】 SEKAI NO OWARI ASIA TOUR 2025「Phoenix」の開催が決定いたしました！ ▶ASIA TOUR 2025「Phoenix」特設サイト<a href="https://t.co/wBcr8khPEJ">https://t.co/wBcr8khPEJ</a> 《スケジュール》 ■ソウル / Seoul 2025.09.20 [SAT] ■台北 / Taipei 2025.09.27 [SAT] ■香港 / Hong Kong 2025.09.30 [TUE] ■シンガポール&hellip;
&mdash; SEKAI NO OWARI OFC (@SekaiNoOwariOFC) <a href="https://twitter.com/SekaiNoOwariOFC/status/1932411189084258471?ref_src=twsrc%5Etfw">June 10, 2025</a></blockquote>

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While details about the concert venues and ticketing have yet to be released, anticipation is already running high, with longtime fans eager to secure their spots once ticket sales open.
Who are SEKAI NO OWARI?
<img src="https://r2.myc.my/f6ea9c97865babb502415da9a43fccfd5a117e07069b11d6bd8a61e6db1d798c" />
SEKAI NO OWARI&mdash;literally &ldquo;End of the World&rdquo; in Japanese&mdash;is a four-piece pop-rock band whose kaleidoscopic sound and whimsical aesthetics have made them one of Japan&rsquo;s most influential contemporary groups. Formed in Tokyo and major-label&ndash;debuted in 2011, the line-up has remained unchanged: enigmatic front man Fukase (vocals, lyrics), multi-instrumentalist and band leader Nakajin (guitar), classically trained Saori (piano, stage design) and the ever-masked DJ LOVE (turntables, sampling). Their break-through single &ldquo;Starlight Parade&rdquo; lit up domestic charts, but it was 2013&rsquo;s anthemic &ldquo;RPG&rdquo;&mdash;theme for Crayon Shin-chan: Very Tasty! B-grade Gourmet Survival!!&mdash;that catapulted them into mainstream popularity, earning double-platinum certification and establishing their trademark blend of fairy-tale lyricism and stadium-sized hooks.
<iframe src="https://www.youtube.com/embed/gsVGf1T2Hfs" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>
The quartet&rsquo;s catalogue is now packed with era-defining hits: the folk-EDM crossover &ldquo;Dragon Night,&rdquo; orchestral ballad &ldquo;Sazanka,&rdquo; and 2022&rsquo;s TikTok-fuelled &ldquo;Habit,&rdquo; which dominated the Billboard Japan Hot 100 for eleven consecutive weeks and captured the Grand Prix (Song of the Year) at the 64th Japan Record Awards. Their music frequently crosses into film and anime: &ldquo;Anti-Hero&rdquo; and &ldquo;SOS&rdquo; bookended the live-action Attack on Titan movies, while &ldquo;RAIN&rdquo; served as the end-theme for Studio Ponoc&rsquo;s animated feature Mary and the Witch&rsquo;s Flower.
<iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/album/1NF6OvO7LcY8f7m5rVxU1T?utm_source=generator" width="100%" height="352" frameborder="0" allowfullscreen="allowfullscreen" loading="lazy"></iframe>&nbsp;
SEKAI NO OWARI&rsquo;s albums&mdash;Tree (2015), the twin releases Eye and Lip (2019), and 2023&rsquo;s Habit&mdash;have each topped the Oricon charts, and the group&rsquo;s imaginative arena productions (complete with circus sets and giant inflatable creatures) are regarded as some of the most immersive live experiences in J-pop. Alongside multiple Japan Gold Disc Awards and MTV VMAJ wins, the band has collaborated with Western acts such as Owl City and Epik High and even released English material under the name End of the World, underscoring their global ambitions. With genre-bending singles, award-winning visuals and a devoted fandom that spans generations, SEKAI NO OWARI continue to re-define what a Japanese pop band can be on&mdash;and beyond&mdash;the world stage.
A Full-Sensory Experience: Not Just a Concert
&nbsp;<img src="https://r2.myc.my/ace1a03a2e87263a32b170753433d0eac311233b22b9134661e423a7a93eaade" />
Those familiar with SEKAI NO OWARI&rsquo;s previous shows know to expect more than just a musical performance. Renowned for their cinematic visuals, immersive stage designs, and emotionally charged atmospheres, the band creates a multisensory journey that resonates long after the final encore.
Their setlists typically blend heartfelt ballads with electrifying anthems, driven by their unique fusion of J-pop, alternative rock, and electronica. Songs like SOS and Anti-Hero, which featured in the Attack on Titan films, are fan favourites that showcase their emotional storytelling and genre-defying sound.
This tour promises the same dramatic energy and breathtaking visuals that have become synonymous with the group&rsquo;s identity, making it a must-see event for fans across Asia.
A Decade in the Making
SEKAI NO OWARI&rsquo;s return to Southeast Asia has been a long time coming. Their last performance in Malaysia dates back nearly a decade, and fans have waited patiently for another chance to experience their powerful live presence. Since their MTV World Stage appearance, the band has gained international attention under their English moniker End of the World, collaborating with global artists and appearing at major music festivals.
With this tour, they are bringing their global momentum back to Asia, igniting excitement among their dedicated fanbase, known affectionately as S.N.O.W.S.
Stay Tuned for Ticket Sales
&nbsp;<img src="https://media.tenor.com/Azuy9B8e13gAAAAM/sekai-no-owari-snow.gif" />
Currently, concert venues, ticket pricing, seating plans, and possible VIP perks have yet to be announced. However, the official tour announcement was shared via the band&rsquo;s social media channels, and further updates are expected soon.
Fans are encouraged to keep a close eye on official platforms for more information and to prepare in advance&mdash;because tickets are expected to sell out fast.
Whether you're a longtime follower or new to their music, SEKAI NO OWARI&rsquo;s Phoenix Asia Tour promises an unmissable experience. With their emotionally resonant performances, genre-spanning sound, and breathtaking visuals, their return to Southeast Asia is shaping up to be one of the most anticipated Japanese live tours of 2025.
So mark your calendars:
<ul>
<li>Singapore &ndash; 4 October 2025 (Saturday)</li>
<li>Kuala Lumpur &ndash; 8 October 2025 (Wednesday)</li>
</ul>
Let the countdown begin.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Live in Malaysia on 8 October 2025 — don’t miss their long-awaited return!

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SEKAI NO OWARI Returns To Southeast Asia With “Phoenix Asia Tour”

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
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My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
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Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

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One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 