Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

rumours

Starbucks

temporary

boycott

clarification

closure

no layoff

Amidst a surge of protests and boycotts impacting global brands, Starbucks Malaysia has been in the spotlight alongside McDonald&rsquo;s, with both companies facing heavy public backlash over their perceived stance on the ongoing Palestinian conflict. Some demonstrations have led to vandalism at Starbucks outlets as protestors express solidarity with the Palestinian cause. This has fuelled discussions and spread claims that Starbucks may permanently close hundreds of locations nationwide.
<img src="https://r2.myc.my/a2663fd5f0c055f0039dec10d49820ff83bbaf34021dbd9598c506b9d312ef6c" />
Financial Strain And Market Shift
Reports online initially suggested that Starbucks Malaysia had shuttered over 100 outlets either permanently or temporarily due to declining revenue and the public&rsquo;s pivot toward local alternatives. The Berjaya Group, which operates Starbucks Malaysia, reported a significant RM91.5 million net loss this year, driven by a combination of boycotts and a general shift towards local brands like ZUS Coffee, which has gained popularity for its affordable and localized approach. Allegra World Coffee Portal also reported that ZUS Coffee now leads as Malaysia&rsquo;s most popular coffee brand, operating 478 stores across the country.
Clarification From Starbucks: Closures Are Temporary
<img src="https://r2.myc.my/88a8ccdf6c1a00b2c3d73064515d9a8b2094fc02e51004127ed1a0475e02a25f" />
In response to these reports, a Starbucks Malaysia spokesperson told Business Times that the widely circulated claim of 100+ closures was inaccurate. &ldquo;The assertion that over 100 outlets in Malaysia have closed is false,&rdquo; the spokesperson clarified, explaining that while some stores have indeed paused operations, the closures are strategic and temporary rather than permanent. This assessment process aims to streamline Starbucks&rsquo; market presence, particularly in high-traffic locations like shopping malls and tourist areas, without cutting any staff.
&ldquo;No layoffs have occurred as a result of these temporary closures,&rdquo; the representative reassured. Instead, employees from impacted stores have been reassigned to nearby locations to maintain customer service standards. Starbucks Malaysia emphasized that its temporary closures are part of an ongoing strategic review designed to align the company&rsquo;s goals and ensure optimal efficiency across its outlets.
Growing Clarity As Boycott Allegations Wane
<img src="https://r2.myc.my/5a9eca29ae7ef0d4bc01a59e1a89b616674dff749cf1f6fb97f51bcf24997362" />
Starbucks Malaysia has seen an uptick in sales as customers realize the company&rsquo;s position in the boycott movement may have been misinterpreted. Starbucks also clarified that it is not listed on the official Boycott, Divestment, and Sanctions (BDS) movement list, which many had assumed.
For details on temporarily closed outlets, customers can check Starbucks Malaysia&rsquo;s official <a href="https://starbucks.com.my/find-store">website</a>, where updates are provided regularly.
While it's clear that the boycotts are having an impact, it's important to remember that Starbucks Malaysia is a Malaysian-owned business, employing many local staff. We should respect the beliefs of others, but it's also wise to be mindful about expressing our opinions, as not everyone may share the same perspective.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Starbucks Malaysia Addresses Rumours Of Temporary Closures For 100 Outlets Amid Boycott

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Scentify

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Oatside

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Rohto

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The newly upgraded Aerotrain at Kuala Lumpur International Airport (KLIA) is already under scrutiny following technical issues that occurred just one day after its relaunch. The Aerotrain, which links the Main Terminal with the Satellite Building, resumed operations on 1 July after a RM456 million upgrade. However, on 2 July, social media users reported that the service had already malfunctioned, raising alarm among travellers and netizens alike.
One Facebook user, Ahmad Ramadzan Soid, shared a photo of officials attending to the stalled Aerotrain at KLIA Terminal 1. In another post, Ashish Kale uploaded a photo of travellers boarding shuttle buses, suggesting the train was out of service.
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fahmadramadzan.binsoid%2Fposts%2Fpfbid01Hrzv1n7d9joeVQEo3xb9HCdkvT3hb8rMhpehYd54cUjJexCcNu7E6RDWaB9WUwwl&amp;show_text=true&amp;width=500" width="500" height="530" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>
At the time of reporting, no formal explanation was provided by Malaysia Airports Holdings Berhad (MAHB) as to whether the disruption was caused by a technical fault or part of post-launch operational fine-tuning. Regardless, the public response reflected disappointment that such an incident could occur so soon after a costly revamp.
Second Disruption Caused by Flooded Tunnel
<img src="https://r2.myc.my/a5261c1e5f3285a2fac225244a6e89953289c811edbb80d697244f485175baed" />
Barely two days later, on 4 July, Aerotrain services were again suspended, this time due to water accumulation in the tunnel following heavy rainfall. According to MAHB, a drainage pump failed to activate automatically, preventing the removal of floodwater.
As a precaution, train operations were halted until the water was manually cleared and the safety of the tracks confirmed. The service resumed at 12.15pm that day. MAHB assured that technical teams were working to resolve the issue and are monitoring the system closely during this early phase of operations. Shuttle buses were deployed to maintain connectivity between terminals.
MAHB has also committed to improving the tunnel&rsquo;s drainage systems to prevent similar incidents in future weather events.
Netizens React: Sarcasm and Frustration
News of the malfunctions quickly made waves online. Many Malaysians responded with sarcasm, frustration and concern, particularly over the amount of public funds involved.
&ldquo;RM456 million and it&rsquo;s flooding already? Might as well have built a waterpark,&rdquo; one user commented.
&ldquo;No point in having shiny new trains if we&rsquo;re going to be wading through water,&rdquo; said another.
&ldquo;Even the shuttle buses felt more reliable. If this is the start, what&rsquo;s next?&rdquo;
Others expressed concern about the long-term durability of the project and called for greater transparency and accountability from authorities.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/f37c3439d339da9bd9c03f8187ccb3705a591464368e558fe86c212f49ec8f16" />
Anwar Ibrahim: Praise and Optimism at Relaunch
&nbsp;<img src="https://r2.myc.my/1719b2e2233c29f4645870f4d9258953594eb8661176f925a0dd1c60628c86d9" />
During the official relaunch on 1 July, Prime Minister Datuk Seri Anwar Ibrahim praised the revamped Aerotrain for its speed and efficiency. Accompanied by Transport Minister Anthony Loke and MAHB managing director Datuk Mohd Izani Ghani, Anwar rode the new driverless train between the Contact Pier and Satellite Building before departing for a diplomatic tour to Europe and South America.
Anwar described the Aerotrain experience as &ldquo;good&rdquo; and &ldquo;faster than before&rdquo;, highlighting the importance of the upgrade in enhancing KLIA&rsquo;s capacity as a regional travel hub. He also emphasised that such improvements are essential as the country prepares to welcome an influx of tourists under the Visit Malaysia 2026 campaign.
The Alstom Innovia APM 300R train system, now in operation, can carry up to 270 passengers at speeds of 56 km/h, reducing terminal transfer time to under three minutes. MAHB confirmed that the new trains had undergone six months of testing under the supervision of the Land Public Transport Agency (APAD) before the relaunch.
Moving Forward: Reliability Is Key
The Aerotrain is a vital component of KLIA&rsquo;s infrastructure, especially for the airport&rsquo;s 100,000 daily passengers, many of whom rely on it for timely terminal transfers. The back-to-back disruptions have raised public concerns about the long-term reliability of the system, particularly in the face of Malaysia&rsquo;s frequent heavy rainfall.
Given the RM456 million spent on the Aerotrain and the broader RM742 million refurbishment plan, there is now heightened public expectation for consistent performance. As the country gears up for Visit Malaysia 2026, stakeholders must ensure the system not only operates smoothly but is also resilient to weather and operational challenges.
MAHB's ability to respond to these early hiccups with transparency, quick fixes and long-term planning will be crucial in regaining public trust and maintaining Malaysia&rsquo;s standing as a leading regional aviation hub.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Service was briefly paused after rainwater flooded the tunnel; operations have resumed.

17293146e3e242182a7fa51e378d593da117ad1ff887277d712003c6b7800d45

KLIA Aerotrain Faces Technical Setbacks Just Days After RM456 Million Relaunch

For many national athletes, the road to greatness is paved with not only sweat and sacrifice but also immense pressure and emotional strain. Public expectation, rigorous training, injuries, and the burden of constantly performing at an elite level can take a significant toll on one&rsquo;s mental health. While victories are celebrated and failures dissected, the human behind the jersey often suffers in silence.
Mental health is increasingly recognised as a critical aspect of sports performance and well-being, yet remains a taboo topic for many. This reality has once again come to the forefront in Malaysia following a cryptic and deeply concerning social media post by one of the country&rsquo;s most prominent sports figures &mdash; badminton ace Lee Zii Jia.
A Disturbing Cry for Help?
&nbsp;<img src="https://r2.myc.my/26c2486579c2547f371b9ef470e0cf283eabc77226291c8178fffb712c641343" />
On 3 July 2025, Lee Zii Jia sent shockwaves through the badminton community and beyond when he uploaded a series of unsettling images to his Instagram account. The faceless, eerie illustrations appeared to convey themes of psychological anguish and emotional breakdown, including a stitched-up figure, a melting face pierced by needles, and a dark silhouette placing a gun to its head.
The 27-year-old shuttler provided no caption or explanation, but the images alone were enough to set off alarm bells. Fans noted that he had changed his profile picture to a pitch-black screen and closed his comment section entirely &mdash; signs that he might be withdrawing from public engagement.
Many interpreted the post as an unspoken cry for help or a symbolic representation of an internal struggle, possibly linked to his challenging year both on and off the court.
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An Olympic Fighter: The Bronze That Didn&rsquo;t Come Easy
<img src="https://r2.myc.my/ecd995dcf78d2f5127ad5f4309e9729989c12f6a2d2750e950300eff2c030bc6" />
Read: <a href="https://myc.my/articles/3690/lee-zii-jia-bags-2nd-olympic-bronze-medal-for-malaysia">Lee Zii Jia Bags 2nd Olympic Bronze Medal For Malaysia!</a>
Just a year ago, Zii Jia was at the peak of his career, proudly claiming the bronze medal for Malaysia at the 2024 Summer Olympics in Paris. His path to the podium was anything but smooth.
After falling short in a dramatic semi-final clash, Zii Jia found himself in a high-stakes bronze medal match against India&rsquo;s Lakshya Sen. With the weight of the nation on his shoulders and his previous Olympic campaign still haunting him, the Malaysian played with a fierce blend of tactical maturity and raw determination. He dug deep, weathering long rallies and overcoming momentum shifts to eventually triumph in three tight games, securing Malaysia&rsquo;s first Olympic badminton medal since 2016.
The victory was a significant career milestone for the Kedah-born player, reaffirming his place among the sport&rsquo;s top-tier talents. But as his recent social media activity suggests, even career highs can&rsquo;t shield an athlete from inner battles.
Fans and Fellow Players Offer Words of Support
Following his post, Malaysians flooded social media with messages of concern and encouragement. Although he had limited interactions on his own account, fan pages and fellow players reached out to offer empathy and support.
&ldquo;You&rsquo;re doing great, Zii Jia. Don&rsquo;t let the noise bring you down,&rdquo; one fan wrote on X. Others emphasised the importance of rest and self-care, with messages like, &ldquo;Take your time to heal &mdash; physically and mentally. We&rsquo;ll be here when you&rsquo;re ready.&rdquo;
There was a palpable shift in tone among Malaysians, with many rallying around their national hero not as a player but as a person navigating the emotional weight of fame and expectation.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/51bd436905e2c3aebb180e4f7952ba448be7ac4f141d8081f98c1eff01abcbde" />
Injury, Setbacks and the Fight to Return
&nbsp;<img src="https://r2.myc.my/6ac80288649a878b5475bc4b7f3149f8a54dec153a3c9244a88b11ba682963e1" />
Zii Jia&rsquo;s recent silence on court is partly due to injury. After suffering a right ankle injury at the 2023 World Tour Finals in December, he only participated in two tournaments in 2024 &mdash; the Orl&eacute;ans Masters and the All England Championship. At the latter, he was knocked out in the first round, prompting further concern about his form and readiness.
He later pulled out of the Badminton Asia Championships in April, choosing instead to focus on recovery. His world ranking dropped to No. 27, but he has since applied for a protected ranking through the Badminton World Federation (BWF) to preserve his tournament eligibility during his rehabilitation period.
Despite his physical recovery reportedly progressing, the recent Instagram post suggests the psychological toll may still linger.
Eyes on a Return &ndash; and Hope for Renewal
Lee Zii Jia is expected to make his comeback at the Japan Open from 15&ndash;20 July, followed by the China Open later in the month. These tournaments serve as his final major tests ahead of the 2025 BWF World Championships in Paris, set to take place from 25&ndash;31 August.
With the badminton calendar heating up, the pressure is once again mounting. Yet fans are now calling not just for victories, but for compassion, space, and a more holistic support system for athletes like Zii Jia.
Ending on a Note of Hope
While Lee Zii Jia&rsquo;s post has sparked concern, it also opens an important conversation about mental health in Malaysian sports. This dialogue needs to be louder, kinder, and more informed. Behind the racket is a young man who has given the nation moments of pride and glory, and who now seems to need understanding more than applause.
As Zii Jia prepares to re-enter the court, Malaysians stand united in hope: not just for wins, but for his well-being. May this period of hardship serve as a chapter of growth, healing, and strength. And when he returns, may he do so not just as a player, but as a whole, healthier person.
We&rsquo;re with you, Zii Jia. Bounce back soon.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The pressure is real, but Malaysians are with him every step of the way.

c62d4fe9dd83c57529711ec4b372f324b1682c9e03320cba73aa224131efeea5

Lee Zii Jia’s Troubling Instagram Post Sparks Widespread Concern Over Athlete Mental Health

A well-meaning attempt to help his sister secure off-campus housing turned into a costly ordeal for a local man, after he was allegedly scammed out of RM1,400 by a fake property agent. The incident, which took place in Cheras, has gone viral on X (formerly Twitter), sparking concern over growing online rental fraud in Malaysia.
Helping Family Turns into Financial Trap
<blockquote class="twitter-tweet">
found a nice unit for rent on <a href="https://t.co/60XW4hHczc">https://t.co/60XW4hHczc</a>. looked clean, price okay, good area. contacted the guy on 16th June 2025. we arranged a viewing on 18th June, 8PM at Parc 3, Cheras, i went with my sister &amp; her friends. <a href="https://t.co/c11mrmSdqj">pic.twitter.com/c11mrmSdqj</a>
&mdash; fazeem (@fazeeeeeem) <a href="https://twitter.com/fazeeeeeem/status/1939649993071264205?ref_src=twsrc%5Etfw">June 30, 2025</a></blockquote>

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In a X (formally known as Twitter) thread that has since been widely shared, user Fazeem recounted how he was trying to assist his sister and her friends in finding a new home, as their university dormitory contracts were expiring in early July. After searching online, he came across what seemed like the perfect unit listed on Mudah.my &ndash; a popular local marketplace &ndash; and contacted the supposed owner on 16 June.
A viewing was arranged for 18 June at Parc 3, Cheras, where Fazeem met a man who presented himself confidently as the unit&rsquo;s rightful owner. &ldquo;He gave me his IC, showed me a past tenancy agreement, and really played the part,&rdquo; Fazeem explained, adding that the man was so convincing that he didn&rsquo;t feel the need to question anything at the time.
Booking Fee Paid, Agreement Signed
<blockquote class="twitter-tweet">
he said he&rsquo;d pass the key by 26 or 27 June. but on 24 June, he suddenly asked me to pay another RM2,200, and said the last RM1,400 can be paid anytime in July. i told him i&rsquo;ll only pay after i get the key. he said okay. <a href="https://t.co/g6RVUmkrNY">pic.twitter.com/g6RVUmkrNY</a>
&mdash; fazeem (@fazeeeeeem) <a href="https://twitter.com/fazeeeeeem/status/1939650039112208568?ref_src=twsrc%5Etfw">June 30, 2025</a></blockquote>

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Trusting that everything was in order, Fazeem proceeded to transfer a RM1,400 booking fee to secure the unit. He received a tenancy agreement on 21 June, which he signed and returned two days later. According to their arrangement, he was due to receive the keys on 26 or 27 June.
However, things began to unravel when the man suddenly demanded an additional RM2,200, stating that the remaining RM1,400 could be paid in July. This raised red flags for Fazeem, who replied that he would only pay after receiving the keys. The man agreed &mdash; but that was the last Fazeem ever heard from him.
Sudden Disappearance
<blockquote class="twitter-tweet" data-conversation="none">
on 28th June i tried texting him, ONE TICK. tried calling, straight to voicemail. whatsapp shows &ldquo;number not registered&rdquo;. he deleted his account and vanished just like that. <a href="https://t.co/koyTnwBVfh">pic.twitter.com/koyTnwBVfh</a>
&mdash; fazeem (@fazeeeeeem) <a href="https://twitter.com/fazeeeeeem/status/1939650051472822549?ref_src=twsrc%5Etfw">June 30, 2025</a></blockquote>

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By 28 June, the scammer had completely disappeared. Phone calls went straight to voicemail, WhatsApp showed the number as &ldquo;not registered&rdquo;, and the individual had deleted his account. &ldquo;He vanished just like that,&rdquo; Fazeem wrote, frustrated. &ldquo;I only wanted to help my sister and her friends find a place before their lease ends on 5 July. These scammers are too slick nowadays &mdash; always verify everything before handing over money.&rdquo;
Fazeem has since lodged a police report and is now awaiting further investigation by the authorities.
Repeat Offender?
<blockquote class="twitter-tweet" data-conversation="none">
His real name is Muhammad Muzhaffar Akmal bin Rahim. And that is his car as well. <a href="https://t.co/ikn6Z6S36P">pic.twitter.com/ikn6Z6S36P</a>
&mdash; ChristyMacr (@ChristyMacr) <a href="https://twitter.com/ChristyMacr/status/1939724798114111837?ref_src=twsrc%5Etfw">June 30, 2025</a></blockquote>

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After sharing his experience, Fazeem was contacted by other social media users who claimed they too had been duped by the same man. One reposted tweet by user @ChristyMacr showed alleged photos of the scammer and his car, with another commenter claiming they had been scammed by him back in 2019, and the case was still unresolved.
&ldquo;He&rsquo;s using someone else&rsquo;s IC. That&rsquo;s not even his real name,&rdquo; another user claimed, suggesting a pattern of identity fraud.
Here&rsquo;s some comments from netizens on the issue:
<blockquote class="twitter-tweet" data-conversation="none">
Damn this guy still scamming around. Igtkan masih dkt dalam lepas dah kena pijak ramai ramai. My case on 2019 got scammed by him pun tak settle. Ramai dah kena dgn dia. Mmg cara dia mmg smooth like butter. Gain trust his victim.
&mdash; Stay Alive (@NasrulZahudin) <a href="https://twitter.com/NasrulZahudin/status/1939783028873801902?ref_src=twsrc%5Etfw">June 30, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Hey! I think i got scammed by this very same guy but he used a different name and bank account in my case.
&mdash; Hayn (@haynwhoagain) <a href="https://twitter.com/haynwhoagain/status/1939915521941807256?ref_src=twsrc%5Etfw">July 1, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
omg I got scammed by this person around RM5K jugak la this year, ever until now still tak ada progress. Kes sama, nak sewa rumah rupanya airbnb.
&mdash; AJ (@ssupajayy) <a href="https://twitter.com/ssupajayy/status/1939999617283981628?ref_src=twsrc%5Etfw">July 1, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Rule 101 kalau deal dengan ejen property 1. Minta business card 2. Check availability praktis dia cth no REN di <a href="https://t.co/4veG4sDmtl">https://t.co/4veG4sDmtl</a> 3. Sebarang urusan transaksi MESTI melalui agensi bukan no akaun peribadi 3 cara ni je simple. Oh ya saya bukan REN saya PEA4054
&mdash; Shafiq Iqram (@shafiqram_) <a href="https://twitter.com/shafiqram_/status/1939672679302476248?ref_src=twsrc%5Etfw">June 30, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Airbnb Properties Used as Props
According to other reports, the scammer allegedly rents Airbnb units for short stays and uses them as bait during property viewings. This allows him to appear credible and professional to unsuspecting victims. A few users offered tips on how to avoid similar scams, such as using Google reverse image search to check whether the property photos are taken from public listings or Airbnb.
Authorities Urge Caution
Rental scams remain a persistent problem in Malaysia, especially in urban areas like Kuala Lumpur where demand for housing is high. Victims are often students or young adults, unfamiliar with rental procedures and under pressure to secure accommodation quickly.
The police have reminded the public to remain vigilant and verify all documentation, including ownership papers, tenancy agreements, and landlord identification. Transactions should never be completed without viewing the property and confirming ownership with building management or online property databases.
Although netizens have pointed out that the scammer has been operating for some time, we hope the authorities will act swiftly and decisively to bring him to justice, especially given the growing number of victims who have fallen prey to his deceit.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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The alleged scammer reportedly used Airbnb listings to deceive victims into thinking he owned the property.

87afd955d16d6fb1a6e345e2c5528a2246c07857cef1bd20263ff1af5fbabede

Apartment Rental Scam in Cheras: Man Duped While Helping Sister Find A Home

A minor traffic accident in Taman Desa quickly escalated into a serious confrontation after one of the parties involved allegedly brandished a fake pistol, leading to the arrest of two men. The alarming incident, which unfolded late on Monday night, has reignited concerns over public safety and the growing trend of imitation weapons being purchased online.
Late-Night Collision Escalates into Threat
&nbsp;<video style="width: 706px; height: 353px;" controls="controls" width="706" height="353">
<source src="https://r2.myc.my/605f5e9cbb3eec91961b74eafbe4d17f7805a1325e9ba7d8ec572c7ea33cde8d" /></video>
According to the Brickfields District Police, the incident began around 11pm on 1 July when a black Honda City, driven by a 28-year-old man, was struck on its right-side mirror by a red Toyota Yaris near Jalan Desa. What began as a routine fender-bender turned heated as the drivers exited their vehicles and confronted one another.
The situation took a dangerous turn when the driver of the Toyota Yaris suddenly pulled out what appeared to be a black pistol and pointed it directly at the complainant. The weapon was allegedly used to threaten the victim during the argument, creating a highly distressing scene.
Fearing for his safety, the Honda driver lodged a police report at 12.55am the following morning. Police officers responded swiftly to the report and managed to apprehend two suspects, aged 19 and 27, later that day.
Weapon Found to Be Replica Purchased on TikTok
&nbsp;<img src="https://r2.myc.my/111dc51aa541343e6fa7c2d51a9f2235e28a80e03cde4a06cd3bca79feb0cc27" />
Initial investigations revealed that the weapon used in the confrontation was not a real firearm but a replica pistol. According to police, the fake gun had been purchased through the popular social media platform TikTok by one of the suspects.
Brickfields police chief Assistant Commissioner Ku Mashariman Ku Mahmood confirmed the detail in a statement, noting that the weapon was &ldquo;an imitation, not capable of discharging live ammunition, but still capable of causing fear and alarm among the public.&rdquo;
He further revealed that one of the suspects may have been under the influence of alcohol during the incident, although this aspect of the investigation is ongoing.
Four-Day Remand Granted
<img src="https://r2.myc.my/a08fe41f8557ca1dd3f5abc80c8110cdb884dd9e81065ec0650b9c0811f191cb" />
Both men were brought before a magistrate and have been remanded for four days, until 5 July, to assist police with their enquiries. Authorities are now pursuing charges under two separate legal provisions.
The case is being investigated under Section 506 of the Penal Code for criminal intimidation, which carries a punishment of up to seven years' imprisonment, a fine, or both. Additionally, the suspects are also being investigated under Section 36(1) of the Arms Act 1960 for possession of an imitation firearm, which carries similar penalties upon conviction.
Viral Footage and Public Outrage
The case gained public attention after a video of the incident began circulating on social media, showing one of the suspects pointing the weapon during the verbal altercation. The footage drew strong criticism from netizens, with many expressing concern over the ease of access to imitation firearms online, especially through unregulated platforms such as TikTok.
&ldquo;This kind of behaviour is not just reckless; it&rsquo;s downright dangerous,&rdquo; said one local resident interviewed near the scene. &ldquo;You never know what&rsquo;s real and what&rsquo;s fake &mdash; and in a tense moment, it could cost someone their life.&rdquo;
Here&rsquo;s some of the comments from netizens:
<img src="https://r2.myc.my/9d8b3cff13ceda1c34999c1bd1024ea166789a43fc14239c13107d16d0243188" />
Police Urge Public Vigilance
In light of the incident, Assistant Commissioner Ku Mashariman urged the public to remain calm during road accidents and avoid letting tempers flare into violence. He also encouraged anyone who witnesses criminal acts or suspicious activity to report them to the authorities without hesitation.
&ldquo;The public must understand that road rage incidents can have serious consequences. Brandishing any form of weapon, even an imitation, is a criminal offence that we take very seriously,&rdquo; he said.
He added that the police remain committed to ensuring public safety and would not hesitate to act against individuals who engage in threatening or unlawful behaviour.
Members of the public with relevant information about this or similar incidents can contact the Kuala Lumpur Police Hotline at 03-2115 9999, the Brickfields District Police Headquarters at 03-2297 9222, or visit the nearest police station.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time for platforms to regulate the sale of imitation weapons online.

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Road Rage Turns Hostile In Taman Desa: Two Arrested After Brandishing Fake Gun

A ferry travelling from Ketapang Port in East Java to Gilimanuk Port in Bali sank late on Wednesday night (2 July 2025), just 25 minutes into its journey across the Bali Strait, one of Indonesia&rsquo;s busiest inter-island routes. The ferry, named KMP Tunu Pratama Jaya, was carrying 65 people on board&mdash;53 passengers and 12 crew members&mdash;along with 22 vehicles, including 14 trucks.
The ferry capsized at approximately 11:20pm, and by 12:22am, it was found overturned and drifting. Initial reports point to a combination of engine trouble and rough weather conditions, with waves reaching up to two metres (6.5 feet), contributing to the tragic incident.
Death Toll Rises as Search Efforts Intensify
&nbsp;<img src="https://r2.myc.my/2b1c4e271804a2764714682a87d4dea8c21b2759b13f23ef47b05de7b5f1da27" />
As of Thursday evening, the National Search and Rescue Agency (Basarnas) confirmed that four people have died, 31 have been rescued, and about 30 remain missing. Many of the rescued passengers were found unconscious after drifting for hours in choppy waters overnight. Authorities have deployed nine rescue vessels, two tugboats, two inflatable boats, and a helicopter, alongside a team of underwater divers and local fishermen, to aid in the rescue operation.
According to Nanang Sigit, head of the Surabaya Search and Rescue Office, search efforts are focused along the waters between the accident site and Gilimanuk Port, where several early survivors were found. He added that the improved weather on Thursday has allowed for a more concentrated water-based search.
<img src="https://r2.myc.my/564dbf68fb06b22014c75ce6922910fac5aef8c818e5c93b957061727f7564a9" />
Survivors Recall Harrowing Night
&nbsp;<img src="https://r2.myc.my/f812de28032a8804b0714fa31394d3d831b05a48027e1d486f459ffefdf1c890" />
Among the survivors was 64-year-old Supardi, who described the terrifying moment the ferry began to tilt. &ldquo;At first, I wanted to jump, but the water rushed in too fast. The ferry sank with me still on it. I had to climb out as it submerged, maybe about 7 metres deep,&rdquo; he said from Jembrana Regional Hospital in Bali.
He and three others used life jackets to remain afloat through the night. Others were less fortunate&mdash;some passengers were found unconscious, having clung to wreckage or floated alone until help arrived.
Families of the missing gathered at both Ketapang and Gilimanuk ports, anxiously awaiting updates. Some broke down in tears; others called out the names of loved ones still unaccounted for.
Engine Trouble and Weather Cited
&nbsp;<img src="https://r2.myc.my/9899499c1a3e6c1b2f17943133877c18541ee9c4d6f9af67d14f713478e21c38" />
Early indications suggest the ferry may have experienced a leak in the engine room, according to survivor accounts, while officials have pointed to poor weather as a contributing factor. The ferry&rsquo;s radio communications reportedly failed shortly after departure, with contact only re-established via another vessel from the same company, at which point the ferry was already visibly listing.
While the manifest listed 65 people, Indonesian authorities acknowledge that actual numbers often differ, a persistent issue in the country&rsquo;s maritime transport system.
Presidential Orders from Abroad
<img src="https://r2.myc.my/48a71ffb6cd254fd4a822db21515465ba9fddf1600b968df014d0af45e656a04" />
President Prabowo Subianto, who is currently on an official visit to Saudi Arabia, issued an emergency directive calling for a full-scale rescue response. The president was briefed by Cabinet Secretary Teddy Indra Wijaya, who confirmed that all available national resources would be mobilised to locate survivors and investigate the cause of the disaster.
Photographs from the scene published by Antara News Agency showed ambulances on standby, bodies being recovered, and locals waiting by the roadside for word of family members.
A History of Ferry Disasters in Indonesia
<img src="https://r2.myc.my/191e03d943431fa4ac8069cbd21c159a8b8e3fcce9c652aad41fc21f28bd31a6" />
Indonesia, made up of over 17,000 islands, relies heavily on ferries to transport people and goods between regions. Unfortunately, ferry accidents are common, often attributed to overcrowding, poor vessel maintenance, and lax enforcement of safety standards.
This incident is the latest in a string of maritime tragedies. In March 2025, a boat carrying 16 people capsized off the coast of Bali, claiming the life of an Australian woman. In 2022, a ferry with over 800 passengers ran aground off East Nusa Tenggara, though no casualties occurred. The deadliest in recent years was in 2018, when more than 150 people drowned after a ferry sank in Lake Toba, Sumatra.
In 2023, another ferry capsized near Sulawesi, killing at least 15 people, highlighting a persistent national issue.
Questions Over Safety and Oversight
&nbsp;<img src="https://r2.myc.my/140f41efaf96c409c00e07d856804d913ed550bdc9c0076b85f753f91dbea432" />
The sinking of KMP Tunu Pratama Jaya has reignited criticism over Indonesia&rsquo;s inconsistent maritime oversight. Many have questioned why a ferry in such a busy route, known for strong currents and unpredictable weather, was allowed to operate amid warnings of rough seas. Furthermore, the apparent lack of adequate life-saving equipment and inaccurate passenger manifest has drawn further scrutiny.
Authorities have pledged to investigate the incident fully and to consider stricter safety regulations, including mandatory weather assessments and enhanced crew training.
Hope Amid Heartbreak
Despite the mounting toll, rescuers remain hopeful that more survivors can be found. &ldquo;The real challenge is time and current,&rdquo; said one rescue official. &ldquo;But every hour matters, and we won&rsquo;t stop searching until every possible life is accounted for.&rdquo;
For the survivors, the tragedy leaves both physical and emotional scars. For the families of the missing, the wait continues in agony. And for Indonesia, this latest disaster underscores a hard truth: until its ferry systems undergo serious reform, its waters will remain as treacherous as they are travelled.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Survivors recount terrifying ordeal as Indonesia launches full-scale rescue operation.

ed517c382e297b7f2822fec47b4fa632cf07f7c1971a13600d2a377a2959de7e

Ferry Disaster Near Bali: Four Dead, Dozens Missing After Java-Bali Route Sinks In Rough Seas

This summer, Penang is set to dazzle in shades of Dior as the celebrated Dioriviera experience makes its debut on the island, bringing a sun-drenched blend of fashion, art, and refined living. From 13 June to 11 August 2025, Dior transforms the stately colonial setting of Macalister Mansion into a glamorous Mediterranean-inspired escape &mdash; a luxurious homage to the spirit of summer and the timeless allure of wanderlust.
After charming fashion aficionados at Desaru Coast in 2023 and later in Pavilion Kuala Lumpur, this year&rsquo;s Dioriviera journey continues with a new chapter in Penang, inviting Malaysians and travellers alike to bask in Dior&rsquo;s take on the season of sun, style, and sensuality.
Read: <a href="https://myc.my/articles/2560/ultimate-ig-summer-vibes-ember-beach-club-desaru-jb-with-dior-cafe-pop-up-store">Ultimate IG Summer Vibes @Ember Beach Club Desaru JB With Dior Caf&eacute; Pop Up Store</a>
A Poetic Summer Reverie at Macalister Mansion
&nbsp;<img src="https://r2.myc.my/7fdc97fbc206b390482d70b600f88415acc2d843539777197cca9e42a2bd99f5" />
Set against the heritage backdrop of the iconic Macalister Mansion, the Penang pop-up is more than a retail event &mdash; it&rsquo;s a carefully curated immersive experience. Visitors will be welcomed into a Dior dreamscape, where colonial elegance meets tropical fantasy. Lush bamboo installations, breezy canopies, and Toile de Jouy-adorned settings evoke the feel of a coastal sanctuary, all under the artistic direction of Dior&rsquo;s evocative mise en sc&egrave;ne.
This latest Dioriviera concept is steeped in the spirit of eternal summer &mdash; an attitude as much as a collection. Drawing inspiration from Monsieur Christian Dior&rsquo;s enduring love for travel and sunlit shores, the Maison brings its Riviera vision to life through a kaleidoscope of breezy silhouettes, nautical stripes, and reinvented icons.
The Collection: Toile de Jouy Reimagined, Tropical Charm Enhanced
&nbsp;<img src="https://r2.myc.my/4a4ace1765a74328052cd7636d092b4dd0afcf82c0e517311436c3c8d90f6db7" />
At the heart of the capsule collection is Dior&rsquo;s signature Toile de Jouy Sauvage, this time rendered in fresh hues of pink, turquoise, and sun-bleached ivory. Joining the lineup is the new Toile de Jouy Palms motif &mdash; a design that celebrates the lush jungles and natural splendour of tropical landscapes. From ready-to-wear garments like sarongs, ponchos, and flowing blouses to accessories such as scarves, caps, and straw hats, the collection captures a carefree yet refined spirit.
The much-loved Lady D-Lite and Dior Book Tote bags also return in updated looks, adorned with the season&rsquo;s pastoral patterns. Footwear options range from minimalist to playful, with the beloved Dway slides available in a variety of colours, materials, and heel heights, while the Dioract mules and D-Sand sandals offer both comfort and style for city strolls or beachside lounging. The latter come playfully embellished with marine-themed charms that add just the right hint of whimsy.
Lifestyle Luxe: From Fashion to Homeware
&nbsp;<img src="https://r2.myc.my/b08b662b286c1ad6bb7b35e0d7fb19eb0c7e005f2347b4f00816bd44d7aa811b" />
In true Dior style, the Dioriviera experience extends beyond wardrobe staples into the realm of luxury home living. Dior Maison unveils a new range of summer essentials &mdash; beach mats, furniture, and tableware crafted from natural materials and decorated with the iconic Cannage pattern. Notable collaborations include ceramic palm trees by Jean Roger and hand-painted enamelware vases and candle jars from the Manufacture des Emaux de Longwy, adding a touch of artisanal French savoir-faire to any home.
Jewellery lovers can also revel in the Dior Cabinet d&rsquo;&Eacute;t&eacute;, a seasonal collection of ocean-inspired accessories &mdash; think seahorses, starfish, pearls, and turret shells, designed to complement any sun-soaked ensemble.
The Dior Caf&eacute;: A Taste of the Riviera in Penang
&nbsp;<img src="https://r2.myc.my/505a52ea3a7367727e56d47fd43aee3b6aae5e3cae32219bb80b8aa41e764972" />
A standout highlight of the experience is the Dior Caf&eacute;, nestled within the mansion itself. This refined culinary retreat is a destination in its own right, serving up an elegant selection of Dior-themed refreshments and treats in a serene, stylish setting. Whether you're there for an Instagram-worthy coffee break or a leisurely afternoon with friends, the caf&eacute; perfectly encapsulates the Dioriviera lifestyle &mdash; luxurious, artistic, and effortlessly chic.
The caf&eacute; opens daily at 10.30am, slightly earlier than the pop-up, which welcomes guests from 11.00am to 9.00pm. Visitors are encouraged to take their time, enjoy the space, and immerse themselves in the full experience &mdash; from sipping curated drinks to shopping the latest capsule pieces.
A Riviera Escape, Malaysian Style
By planting its Dioriviera flag in Penang, Dior has elevated Malaysia&rsquo;s northern jewel into the global fashion spotlight. With its blend of colonial charm, rich cultural history, and lush surroundings, Macalister Mansion offers the perfect canvas for Dior&rsquo;s poetic summer escape.
Whether you&rsquo;re a style enthusiast, a design lover, or someone simply seeking a unique seasonal indulgence, Dioriviera in Penang promises a multisensory journey into the world of Dior &mdash; elegant, inspiring, and undeniably summery.
Don't miss your chance to experience this captivating coastal fantasy, running from 13 June to 11 August 2025. Whether for the fashion, the caf&eacute;, or the artful ambience, the Dioriviera pop-up is poised to be Penang&rsquo;s hottest destination of the summer.
To reserve a spot, <a href="https://www.dior.com/fashion/stores/en_int/malaysia/penang/228-jln-macalister">click here</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Dior’s most coveted summer experience lands in Penang with photo-worthy style.

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Dioriviera Arrives In Penang: Luxe Pop-Up And Dior Café Take Over Macalister Mansion

If you&rsquo;re a proud June baby, FamilyMart has a delicious reason for you to swing by one of their stores this month. To make your birthday even sweeter, the convenience store chain is treating all June-born customers to a free Sofuto ice cream &ndash; no strings attached (well, almost).
What&rsquo;s the Flavour? Matcha Meets Strawberry
&nbsp;<img src="https://r2.myc.my/cbd5c18f17dd60fe9dd186832f9d622458c1f9954da3afe27c917a563b4c2ef8" />
The special giveaway features FamilyMart&rsquo;s latest Sofuto flavour &ndash; a Matcha Strawberry fusion that&rsquo;s turning heads (and tastebuds). Described on their Instagram as &ldquo;bold, refreshing, and oh-so sedappp,&rdquo; this twisty treat pairs the earthy richness of Japanese matcha with the juicy sweetness of strawberries for a flavour that&rsquo;s equal parts soothing and zingy.
It&rsquo;s the kind of combo you didn&rsquo;t know you needed until you took that first bite.
How to Get Your Free Sofuto
&nbsp;<img src="https://r2.myc.my/f8264d38f787fd192c1556054790fda2c8e1b1c32d66a3a300cda066b86f86f5" />
Getting your free ice cream is super simple &ndash; but you&rsquo;ll need the FamilyMart app to claim it. Here&rsquo;s how to do it:
<ol>
<li>Download the FamilyMart App and sign up to become a member (if you haven&rsquo;t already).</li>
<li>Look out for the birthday voucher in the app.</li>
<li>Head to any FamilyMart outlet nationwide and redeem your Sofuto (cone worth up to RM3.90 or a Sundae cup worth up to RM4.90 &ndash; depending on what&rsquo;s available).</li>
</ol>
Note: The voucher is only valid during your birthday month, so make sure to use it before June ends!
What About the Non-June Crew?
Don&rsquo;t worry if your birthday isn&rsquo;t this month &ndash; FamilyMart has got love for you too. All registered app members are eligible to receive a free Sofuto during their birthday month as well. So, whether you&rsquo;re a September star or a February favourite, your free ice cream moment is waiting too.
&nbsp;<img src="https://r2.myc.my/9f606c2b4d34dd3feda9ddc068ac6fbeb2163bae72f0ad2e09808ef2e3738043" />
A Sweet Little Perk Just for Being You
FamilyMart&rsquo;s birthday treat is a small but joyful way to add a little sparkle (and sugar) to your special day. Whether you're celebrating big or just keeping it chill, a creamy Matcha Strawberry Sofuto might be the perfect excuse to take a break, treat yourself, and savour something special &mdash; because hey, it&rsquo;s your birthday month.
Ready to claim yours? Make sure you&rsquo;ve downloaded the FamilyMart app and head over to your nearest outlet for your birthday scoop of happiness. 🍦
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Time to cool off and celebrate – with a swirl of matcha and strawberry.

9ada50aa56c2534b143dbe7ac56b67581a85613875cf7b1c9e5d63a54e90b710

June Babies, Rejoice! FamilyMart’s Giving Away Free Ice Cream For Your Birthday

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

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CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

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ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
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Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
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*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 