Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

viral

discrimination

issue

controversy

racism

hiring

Mixue

indians

Chinese beverage and dessert chain Mixue has come under fire after a job advertisement at its Sri Sinar outlet in Segambut sparked accusations of racial discrimination.
The listing, which was seeking to hire service crew and a supervisor, explicitly stated that only Malay and Chinese candidates with experience were eligible to apply. The exclusion of other ethnic groups, particularly the Indian community, has led to widespread criticism online.
<img src="https://r2.myc.my/a30e7982c68d1b4c4ed48ab12b029af4aab84797a8ea7bd454cd272be76936db" />
Instagram user <a href="https://www.instagram.com/p/DG3NQG_yqc0">@mohaneyyy</a> drew attention to the issue by sharing a screenshot of the advertisement with a scathing caption:
"Is this how the world's largest F&amp;B chain operates? Mixue may have outgrown McDonald's and Starbucks, but their hiring practices suggest otherwise! So, Indians (and others) can be customers but not employees? Why are we being excluded from job opportunities like this? Everyone deserves an equal chance to work, regardless of their race. It&rsquo;s 2025, shouldn&rsquo;t we be moving towards inclusivity rather than discrimination?"
The post quickly went viral, prompting widespread debate on social media while being reposted on X (formally known as Twitter).
<blockquote class="twitter-tweet">
It&rsquo;s 2025, and top brands in Malaysia are still posting job ads that openly exclude certain races. Discrimination is real, and it hurts. When will companies learn that talent has no race? <a href="https://twitter.com/hashtag/Malaysia?src=hash&amp;ref_src=twsrc%5Etfw">#Malaysia</a> <a href="https://twitter.com/hashtag/SayNoToRacism?src=hash&amp;ref_src=twsrc%5Etfw">#SayNoToRacism</a> <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a> <a href="https://t.co/YtJuTtuuEA">pic.twitter.com/YtJuTtuuEA</a>
&mdash; Javaid Lucian (@Rameshhh15) <a href="https://twitter.com/Rameshhh15/status/1897817248070554075?ref_src=twsrc%5Etfw">March 7, 2025</a></blockquote>

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Many users condemned the listing, arguing that racial hiring preferences have no place in a modern job market&mdash;especially from a global brand that has recently risen to become the world&rsquo;s largest food and beverage chain in terms of store count.
Calls for accountability flooded the comments section, with users tagging key business leaders and urging Mixue to clarify its stance on diversity and equal employment opportunities.
Debate Over Hiring Policies
While many criticised Mixue for the job advertisement, some defended the brand, stating that their local Mixue outlets employ staff from various racial backgrounds, including Indians. Others speculated that the wording on the advertisement may have referred to language proficiency rather than race, or that the restriction was an independent decision made by the branch manager rather than an official company-wide policy.
Here's some of the comments online:
<blockquote class="twitter-tweet" data-conversation="none">
Posting kurang letups sbb Malay pun included dlm requirement.. so Tanah Melayu masih terjaga gittew.. conservatives xberminat nk repost..
&mdash; Syafiq Safwan (@Sysafwann) <a href="https://twitter.com/Sysafwann/status/1898374472119513241?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
this literally just happened with Chagee lmao do they not learn
&mdash; kim on T.W.I.T.T.E.R (@AdmiralKim) <a href="https://twitter.com/AdmiralKim/status/1898245226827071874?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Ikut store kot. kat ipoh ni pun ada je yg india bekerja. kau ni terpaling betul
&mdash; Stand With Palestine 🇵🇸 (@Fhxx96) <a href="https://twitter.com/Fhxx96/status/1898364442267787737?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
Disappointed with the comment section honestly. I dont know why this is so normalise, the racist job ads and the hambar replies. Another reason for me not to buy anything from this place. <a href="https://twitter.com/hashtag/Mixue?src=hash&amp;ref_src=twsrc%5Etfw">#Mixue</a>
&mdash; Hani (@NamirraHani) <a href="https://twitter.com/NamirraHani/status/1898376412895310328?ref_src=twsrc%5Etfw">March 8, 2025</a></blockquote>

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<blockquote class="twitter-tweet" data-conversation="none">
This is so outright disgusting! Malay &amp; Chinese ONLY means NO Indians. Mixue should not be allowed to get away with such overt discrimination in their hiring.
&mdash; Annoyed Malaysian 🇲🇾 (@annoyedmsian) <a href="https://twitter.com/annoyedmsian/status/1898634845494055252?ref_src=twsrc%5Etfw">March 9, 2025</a></blockquote>

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<img src="https://r2.myc.my/5ee106a407891eafeeb10a13b91fdf873bc5c7a9b7733104a5bce3f3d2100cc0" />
A few netizens also pointed out that the job listing has since been taken down. However, as of now, Mixue has not issued a public statement addressing the controversy.
Mixue&rsquo;s Rapid Global Expansion
<img src="https://r2.myc.my/dd982b38a0673bd3c6f613b70e44eaa558d8cab8e432288ffc5f9e89b5c794e1" />
This scandal comes at a time when Mixue is making headlines for its massive global growth. According to a report by the British news outlet Daily Mail, Mixue now boasts over 45,000 outlets worldwide, surpassing McDonald's (42,000 outlets) and Starbucks (40,000 outlets).
The chain, known for its budget-friendly ice cream and bubble tea, has gained immense popularity, especially in Asia. However, its rapid expansion has also brought increased scrutiny, with critics arguing that a brand of its stature should uphold higher ethical standards, particularly in employment practices.
Religious and Racial Sensitivities in Malaysia
The controversy surrounding Mixue unfolds amid rising concerns over racial and religious tensions in Malaysia.
Read: <a href="https://myc.my/articles/4163/era-fm-issues-apology-after-djs-face-backlash-for-mocking-hindu-kavadi-ritual">Era FM Issues Apology After DJs Face Backlash For Mocking Hindu Kavadi Ritual</a>
Recently, a trio of DJs from the local radio station Era FM faced public outrage after allegedly mocking the Hindu kavadi dance in a social media video. While the DJs issued a public apology, the backlash continued, with some insisting their actions were culturally insensitive. A legal expert, however, defended them, arguing that the dance they performed was not the kavadi dance but rather an imitation of Muay Thai athlete Miki Ghazali&rsquo;s ring entrance.
In another case, prominent Malaysian stand-up comedian <a href="https://www.malaymail.com/news/malaysia/2025/03/05/harith-iskandar-another-facebook-user-to-get-rm10000-fine-each-over-ham-joke-as-mcmc-waits-for-meta-to-close-their-social-media-accounts/168720">Harith Iskander</a>, along with another Facebook user, was fined RM10,000 each over a joke involving a "ham and cheese sandwich," which was deemed offensive by certain Muslim groups. The incident reignited discussions on the limits of free speech and the increasing sensitivities surrounding religious topics in Malaysia.
Calls for Greater Inclusivity and Cultural Awareness
The Mixue hiring controversy, alongside these recent incidents, highlights the growing need for businesses, media personalities, and corporations to navigate racial and religious sensitivities with care. The backlash serves as a reminder of the importance of fostering inclusivity and ensuring that hiring policies and public statements reflect Malaysia&rsquo;s diverse and multicultural society.
As Mixue continues its expansion, public scrutiny remains high, with many expecting the company to address the issue transparently. Moving forward, companies operating in Malaysia may need to reassess their internal policies and ensure that workplace diversity and fair hiring practices are upheld to maintain public trust and avoid similar controversies.
Ultimately, the broader conversation on racial and religious harmony in Malaysia remains an ongoing challenge that requires sensitivity, awareness, and active steps toward a more inclusive society.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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a14d2c7a045d266f280e124bfb18433c95b61fae73259c84ffb5af4e103fcb9f

Popular F&B Outlet Mixue Faces Backlash Over Alleged Discriminatory Hiring Practices

Datuk Seri Rafizi Ramli has officially announced his resignation from the Cabinet, ending his tenure as Malaysia&rsquo;s Minister of Economy. In a statement released on 28 May 2025 and echoed in a social media post the same day, Rafizi confirmed that his resignation will take effect on 17 June 2025. He will begin utilising the remainder of his annual leave starting immediately, which will run until 16 June.
&ldquo;I have submitted my resignation letter to the Prime Minister, Datuk Seri Anwar Ibrahim,&rdquo; Rafizi wrote. &ldquo;This resignation takes effect from 17 June. Beginning today, I will be on leave until then.&rdquo;
Stepping Down After Losing Party Mandate
&nbsp;<img src="https://r2.myc.my/09ce598a4df47bf9006e102447965e1627c45c4d860251b46e40e142cf984347" />
The move follows his recent defeat in the PKR party elections, where he lost his position as deputy president to Nurul Izzah Anwar. The result, seen as a significant political shift within PKR, saw Nurul Izzah securing 9,803 votes compared to Rafizi&rsquo;s 3,866.
Rafizi explained that his resignation was driven by a commitment to democratic principles and political accountability.
&ldquo;I joined politics to cultivate a new political culture grounded in responsibility and the people&rsquo;s mandate,&rdquo; he said. &ldquo;My loss in the recent party election means I no longer hold that mandate from PKR to carry the rakyat&rsquo;s agenda into government policy.&rdquo;
He added that in nations that uphold democratic norms, it is common for leaders who lose internal party elections to make way for the new leadership to assume governmental roles. &ldquo;It is not appropriate for someone outside the top party leadership to remain in the Cabinet,&rdquo; he said, reaffirming a stance he had made prior to the elections.
Final Contribution: The 13th Malaysia Plan
<img src="https://r2.myc.my/ad28f7bb86c66fca20da98ae9fcd3b110eaf5c476de04114f05f854dc687a5d6" />
Rafizi noted that his final responsibility as Minister of Economy had been fulfilled with the completion of the 13th Malaysia Plan (RMK13), a comprehensive national development blueprint now ready to be tabled in Parliament during the upcoming session.
&ldquo;RMK13 places strong emphasis on thorough education reforms, including key structural changes involving the Ministry of Education,&rdquo; he shared. &ldquo;I hope these bold reforms will be upheld by the Cabinet, even though I will no longer be part of it.&rdquo;
He stressed that the RMK13 was crafted not merely as a policy document, but as a long-term roadmap aimed at enhancing Malaysia&rsquo;s economic resilience and educational infrastructure.
Gratitude, Reflections and A Difficult but Necessary Path
<blockquote class="twitter-tweet">
𝘒𝘦𝘯𝘺𝘢𝘵𝘢𝘢𝘯 𝘔𝘦𝘥𝘪𝘢 𝟮𝟴 𝗠𝗲𝗶 𝟮𝟬𝟮𝟱 𝗣𝗘𝗟𝗘𝗧𝗔𝗞𝗔𝗡 𝗝𝗔𝗪𝗔𝗧𝗔𝗡 𝗗𝗔𝗥𝗜 𝗝𝗘𝗠𝗔𝗔𝗛 𝗠𝗘𝗡𝗧𝗘𝗥𝗜 Saya telah menghantar surat peletakan jawatan dari Jemaah Menteri kepada YAB Perdana Menteri. 𝗣𝗲𝗹𝗲𝘁𝗮𝗸𝗮𝗻 𝗷𝗮𝘄𝗮𝘁𝗮𝗻 𝗶𝗻𝗶 𝗮𝗸𝗮𝗻&hellip; <a href="https://t.co/8JWgyfTNaP">pic.twitter.com/8JWgyfTNaP</a>
&mdash; Rafizi Ramli (@rafiziramli) <a href="https://twitter.com/rafiziramli/status/1927598688618025040?ref_src=twsrc%5Etfw">May 28, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

In his farewell note, Rafizi expressed deep appreciation to the civil service, particularly the officers at the Ministry of Economy, for their unwavering support and professionalism throughout his tenure.
&ldquo;I have personally witnessed the capability and efficiency of many civil servants in formulating effective policies and following through with robust implementation frameworks,&rdquo; he said. &ldquo;I am confident that the programmes aimed at reforming Malaysia&rsquo;s economic structure will continue to thrive under their stewardship.&rdquo;
He also extended his gratitude to all Malaysians, including those in the public and private sectors, the media, and various stakeholders who engaged with him during his time in office.
Rafizi concluded by acknowledging the tough road ahead for the nation but maintained that the long-term mission to elevate Malaysia to a high-income country must continue &mdash; even if the decisions involved are difficult and politically costly.
&ldquo;Our journey to transform Malaysia&rsquo;s economic structure into a more resilient and equitable one is far from over,&rdquo; he stated. &ldquo;We must continue to make sound long-term decisions, no matter how difficult or challenging they may be, for the sake of future generations.&rdquo;
A Career Marked by Principle and Reform
Rafizi&rsquo;s resignation marks a significant moment in the political landscape, not only for the Unity Government but also for PKR, as it navigates leadership changes and policy continuity. His departure signals a strong stance on democratic accountability, reflecting a politician who has consistently advocated for structural reforms, transparency, and data-driven governance. Though no longer in Cabinet, Rafizi's influence on Malaysia's economic policy and political discourse is likely to endure.
&lt;---Update @ 5:08pm ---&gt;
Update: Nik Nazmi Also Steps Down Following Party Poll Loss
&nbsp;<img src="https://r2.myc.my/50b8b1e6ac2e3c581310844b690609032a4021d07283d7bcfbe85f55936b4686" />
Following Rafizi Ramli&rsquo;s resignation, Natural Resources and Environmental Sustainability Minister Nik Nazmi Nik Ahmad has also tendered his resignation after failing to retain his PKR vice-presidency. The two-term Setiawangsa MP confirmed he submitted his resignation letter to Prime Minister Anwar Ibrahim and will officially vacate his ministerial post on 4 July. He will be on leave from 29 May until the day before his departure.
In a statement, Nik Nazmi acknowledged that his role as PKR vice-president was a key factor in his Cabinet appointment. With that mandate now lost, he said it was appropriate for him to make way. He also failed to defend his position as Setiawangsa PKR chief during the party&rsquo;s divisional elections last month.
Nik Nazmi, who ran alongside Rafizi in the party elections, reiterated his commitment to serving as the Member of Parliament for Setiawangsa. His decision mirrors Rafizi&rsquo;s stance that Cabinet positions should be held by those with a clear mandate from the party.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Both stepped down from their Cabinet roles after failing to retain their positions in PKR’s central leadership elections.

30e93e6412361dfe900529a0994367704856c0e9ccec734e13d9104a3c195460

Rafizi Ramli Resigns As Economy Minister Following PKR Defeat; Nik Nazmi Follows Suit

In a significant development for animal welfare in Malaysia, the Kuala Terengganu High Court has dismissed an attempt by the Terengganu state government and the Besut District Council to strike out a lawsuit involving the alleged unlawful killing of a stray dog named Kopi. The decision means the case will proceed to a full hearing, with the court scheduled to deliver its verdict on 13 August 2025.
The lawsuit, brought by four animal rights activists, has drawn national attention and stirred public debate about the treatment of strays and the responsibilities of local authorities. Lawyer Rajesh Nagarajan, representing the plaintiffs, praised the court&rsquo;s ruling as a critical step forward.
&ldquo;This is a huge win for animal rights in Malaysia generally and a positive first step towards obtaining justice for Kopi, who was murdered in cold blood,&rdquo; he told reporters following the decision.
Who Was Kopi? The Gentle Stray That Captured Hearts
&nbsp;<img src="https://r2.myc.my/8c626530dfec40c55b530a2c4af6843017a19386865421f6f62abffbbe80d4b6" />
Read: <a href="https://myc.my/articles/3852/justiceforkopi-besut-district-council-under-fire-for-inhumanely-taking-down-beloved-stray-dog">#JusticeForKopi: Besut District Council Under Fire For Inhumanely Taking Down Beloved Stray Dog</a>
Kopi was a familiar figure in the Besut district, known to many residents and animal lovers for her calm and affectionate demeanour. Her popularity soared in March 2024, after a video went viral on social media showing her gently playing with a stray kitten. The video, uploaded by one of her feeders, Abby Razali, garnered widespread attention and led to a wave of online affection.
But that public goodwill turned into collective outrage when news broke that Kopi had been shot dead during a stray dog culling operation carried out by the Besut District Council. The shooting occurred in the early hours of 6 October 2024, reportedly around 1.30am.
According to Dr Kartini Farah Abdul Rahim, one of the plaintiffs, several residents were awakened by the sound of gunshots. Upon investigating, they observed three council officers driving around in a pick-up truck. Shortly after, Kopi was found dead from gunshot wounds. Her death, initially revealed via a post on the &ldquo;My Forever Doggo&rdquo; Instagram account, prompted widespread condemnation and demands for accountability.
Legal Grounds: Alleged Breach of Animal Welfare Law
&nbsp;<img src="https://r2.myc.my/e907973a3f7a58a3a46c32d3adca704059d0898c6afdd59ef06172bba8ddbb10" />
The lawsuit filed in December 2024 argues that the killing of Kopi was not only morally indefensible but also unlawful under Malaysia&rsquo;s Animal Welfare Act 2015. The plaintiffs &mdash; Dr Kartini, S. Mukunnan, Hong Hai San, and S. Shashi Kumar &mdash; are contending that the use of firearms to kill the dog and the unnecessary suffering inflicted on her contravene Sections 29(e) and 30(1) of the Act.
Section 29(e) prohibits causing unnecessary pain or suffering to animals, while Section 30(1) forbids the killing of animals using a firearm, except under specific conditions outlined in Section 30(2). These exceptions include approval by a veterinary authority, instances where an animal poses imminent danger to human life, or where such action is necessary to control the spread of disease.
The plaintiffs are therefore seeking a declaration from the court that the use of firearms in this case was not legally justified, and that the authorities acted beyond the bounds of the law.
Challenging Local By-Laws
Beyond the immediate question of Kopi&rsquo;s death, the case also seeks to address a broader legal conflict between federal and local regulations. The activists are challenging the legality of the Besut District Council&rsquo;s Dog Licensing By-Laws 1990, specifically Sections 9(1) and 9(2), which empower council officers to shoot licensed or unlicensed dogs if no owner can be located.
The plaintiffs argue that these by-laws are incompatible with the stricter protections afforded by the Animal Welfare Act, a federal law that supersedes local legislation. They assert that allowing council officers to indiscriminately kill strays undermines national legal standards and sets a dangerous precedent.
Government and Council&rsquo;s Defence
&nbsp;<img src="https://r2.myc.my/b942327aba2f26d32299330a8a8665c83cbfa712db5ff2aa548012c15e15353c" />
In response to the lawsuit, the Terengganu state government filed a motion on 31 December 2024 to have the suit dismissed, followed by a similar motion from the district council on 1 January 2025. They argued that the culling was conducted in accordance with existing local regulations and that standard operating procedures were followed.
A statement issued by the Besut District Council on 13 October 2024 maintained that the actions taken during the culling operation were lawful. However, this justification has failed to appease critics, who argue that even if procedures were followed, the procedures themselves may be unlawful under federal law.
A Moment of Reckoning for Animal Welfare in Malaysia
The case has galvanised animal rights supporters across the country and is being closely watched by legal experts, animal advocacy groups, and members of the public alike. Many see it as a test of Malaysia&rsquo;s commitment to upholding the protections enshrined in the Animal Welfare Act.
&ldquo;This isn&rsquo;t just about one dog,&rdquo; said Rajesh Nagarajan. &ldquo;It&rsquo;s about the message we send regarding how animals &mdash; especially vulnerable strays &mdash; are treated in this country. The law must be clear, and it must be just.&rdquo;
The High Court has directed all parties to submit written arguments ahead of the August hearing, where it will ultimately decide whether the killing of Kopi was lawful. Until then, Kopi&rsquo;s story continues to serve as both a symbol of injustice and a rallying point for those advocating for stronger protections for animals across Malaysia.
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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A crucial step forward in the fight for justice and animal rights.

9e94dba16a9d451c76466d1f5d864d822c2434b55d9e982aa079407a61d961bc

Killing Of Stray Dog ‘Kopi’ Heads To High Court As Activists Win Major Legal Challenge

Despite much anticipation, BLACKPINK will not be making a stop in Malaysia for their upcoming DEADLINE world tour. The announcement has left many local fans disheartened, especially given the group's history of sold-out shows in Kuala Lumpur. While YG Entertainment continues to push ahead with one of K-pop&rsquo;s biggest global concert events, questions remain over why Malaysia has been sidelined &mdash; and whether that decision might yet be reversed.
A Tour Without Malaysia On The List
&nbsp;<img src="https://r2.myc.my/f972193fe5db067ffe726f773da0ff025e7b100910aec1276c5ac228670e2f61" />
On 27 May, YG Entertainment finally unveiled the long-awaited Asia dates for BLACKPINK&rsquo;s DEADLINE tour. While fans across the region celebrated the news, Malaysian BLINKs were met with disappointment. Unlike during the IN YOUR AREA and BORN PINK tours, Kuala Lumpur was conspicuously absent from the Asia leg of this new tour.
According to the official schedule, BLACKPINK will perform across six major Asian locations &mdash; Taiwan, Thailand, Indonesia, the Philippines, Singapore, and Hong Kong &mdash; between October 2025 and January 2026. Each of these cities will host the group for two to three nights, underscoring YG&rsquo;s commitment to large-scale, multi-day concerts in major urban centres.
For Malaysian fans, this exclusion has sparked a wave of online frustration and speculation. One theory suggests that the lack of suitable indoor venues in Malaysia &mdash; most large-capacity locations here are outdoor stadiums &mdash; may have been a key factor. Others have pointed to possible internal conflicts between YG Entertainment and local promoters as a potential reason for the omission.
Some fans remain hopeful that additional tour dates may be announced in the future, possibly extending into 2026. Until then, Malaysia&rsquo;s absence marks a rare and noticeable gap in BLACKPINK&rsquo;s regional footprint.
The DEADLINE Tour: Asia Dates and Venues
<img src="https://r2.myc.my/2710fd950f32b9fcef18fa107dc7cae2a4d52fd33f3c6af125b75081b7c570b1" />
BLACKPINK&rsquo;s DEADLINE world tour is set to be a global spectacle, with 31 shows in 16 cities confirmed so far. The Asia leg of the tour will kick off on 18 October in Kaohsiung, Taiwan, and continue through to January 2026. The cities and dates for Asia are as follows:
<ul>
<li>Kaohsiung, Taiwan &ndash; 18&ndash;19 October</li>
<li>Bangkok, Thailand &ndash; 24&ndash;26 October</li>
<li>Jakarta, Indonesia &ndash; 1&ndash;2 November</li>
<li>Bulacan, Philippines &ndash; 22&ndash;23 November</li>
<li>Singapore &ndash; 29&ndash;30 November</li>
<li>Hong Kong &ndash; 24&ndash;25 January 2026</li>
</ul>
These dates follow a busy summer schedule across South Korea, North America, and Europe. The tour begins in Goyang, South Korea in early July, before heading to major global cities such as Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, and London &mdash; where BLACKPINK will headline two nights at Wembley Stadium on 15 and 16 August.
Record-Breaking Legacy and High Expectations
&nbsp;<img src="https://r2.myc.my/81c17fe899675ee549d9ddb5762c1817aaf378551c793636a05b44e4e704d1b5" />
The DEADLINE tour comes on the heels of BLACKPINK&rsquo;s hugely successful BORN PINK tour, which ran from 2022 to 2023 and drew over 1.8 million attendees worldwide. The tour grossed more than USD 148 million across 29 shows, making it the highest-grossing concert tour ever by a girl group.
With DEADLINE, YG Entertainment promises to deliver a tour &ldquo;at the peak of BLACKPINK&rsquo;s performance history.&rdquo; The label highlighted the intense preparation and focus behind the scenes &mdash; fitting for a group that continues to set industry standards for K-pop on the world stage.
Adding to the excitement is the long-awaited announcement of new music. DEADLINE will coincide with BLACKPINK&rsquo;s comeback, marking their first group release in nearly two years and eight months since the September 2022 drop of BORN PINK.
Solo Stardom in the Spotlight
<img src="https://r2.myc.my/84ecddd05aeb0af475047336dfae11019469e5c55496a92ab22128d5da005e24" />
In the time since BORN PINK, each BLACKPINK member has been exploring solo ventures with significant success. Ros&eacute; teamed up with Bruno Mars for the smash hit APT., which recently crossed one billion streams on Spotify, while her December 2024 solo release Rosie garnered strong reviews for its emotional depth and artistic maturity.
Lisa and Jennie both launched full-length solo albums. Lisa&rsquo;s <a href="https://open.spotify.com/album/7bRumRaEIgUBnHiwiORk6J?si=Sx-IkZ8nTcazYCMUrPCwhA">Alter Ego</a> was praised for its ambition, though critics noted it still feels like a work in progress as she carves out her identity beyond BLACKPINK. Jennie&rsquo;s <a href="https://open.spotify.com/album/1vWMw6pu3err6qqZzI3RhH?si=5f_Tmu80QxufU9N-CAoopA">Ruby</a>, on the other hand, received four stars for its polished production and confident self-expression.
Jisoo, too, impressed with her debut <a href="https://open.spotify.com/album/1hmW4opQGq4hIYTbEWsyqW?si=bnW2nsaxQOqtaRvEvSfRJA">EP Amortage</a>, earning critical acclaim for showcasing her unique strengths without attempting an over-the-top reinvention. Collectively, these projects reflect the growing artistic independence of each member, even as they prepare to reunite on stage for DEADLINE.
Ticketing and Presale Details
Fans eager to secure their place at one of BLACKPINK&rsquo;s Asia shows can register for global presale access via Weverse BLINK Membership until 1 June (11:59PM KST). A Visa-exclusive presale for Asia begins on 11 June at 11AM Singapore time for Visa Infinite cardholders, followed by broader access for all Visa users later that day. General ticket sales will open on 12 June at 12PM local time through <a href="https://www.livenation.asia/blackpink-tickets-adp1239361">Live Nation&rsquo;s website</a> and affiliated ticketing partners.
Despite Malaysia&rsquo;s current exclusion, the tour&rsquo;s expansive scale and the group&rsquo;s immense popularity mean there may yet be surprises ahead. For now, fans from Kuala Lumpur and beyond may have to travel to catch the K-pop icons live &mdash; or hold out hope for a future announcement that brings BLACKPINK back to Malaysian shores.
Will Malaysia Be Added Later? While it remains unclear why Malaysia was left off the DEADLINE tour, the decision is not necessarily final. With months remaining before the Asia leg begins, fans are hopeful that additional dates could be revealed &mdash; especially if the tour extends into 2026.
Given BLACKPINK&rsquo;s history with Malaysia and their consistent support from local fans, it would not be surprising if the group eventually finds their way back to KL. Until then, Malaysian BLINKs will be watching closely, hoping their city gets the spotlight it deserves once more.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Sad news, Blinks — BLACKPINK won’t be coming to KL this time.

9067f15d67c792795e91a48728ba5b56cce8dc6afaf88c90ba219e5ce7d0c313

BLACKPINK Unveils ‘DEADLINE’ World Tour — But Malaysia Is Left Off the List

After years of speculation, teasing, and public demand, WhatsApp has officially launched a native app for the iPad. This long-awaited release marks a significant milestone for the Meta-owned platform, which, until now, has been conspicuously absent from the iPad&rsquo;s App Store despite being one of the world&rsquo;s most-used messaging services. Starting today, users can download WhatsApp for iPad directly from the Apple App Store&mdash;bringing the full power of the app to a larger screen, complete with iPadOS multitasking support, video and audio call features, and device synchronisation.
Over a Decade in the Making
<img src="https://r2.myc.my/08f22261a40c4881340a76fbef8977be6f03a847a163ffbad570d403b2df8df8" />
WhatsApp first emerged in 2009&mdash;ironically a year before Apple launched the original iPad&mdash;yet, for over 15 years, a dedicated iPad version remained elusive. Users were left to rely on the limited WhatsApp Web interface or employ unofficial workarounds to access the messaging platform on their tablets. These methods offered only a fraction of the full experience, lacking core features such as timely notifications, full media access, and the fluidity users have come to expect from native apps.
The pressure to develop an iPad app only intensified over the years, with user requests appearing daily on forums like Reddit and Twitter (now X). In 2022, WhatsApp head Will Cathcart publicly acknowledged the demand and expressed a strong interest in bringing the service to iPadOS. A beta version of the app surfaced in 2023, but no release followed&mdash;until now. Just days before the launch, WhatsApp&rsquo;s official X account responded to a user&rsquo;s post asking for an iPad app with a cryptic &ldquo;eye emoji&rdquo;, hinting at what was to come. Today, that promise has finally materialised.
<blockquote class="twitter-tweet">
👀 <a href="https://t.co/RWs0L40cBm">https://t.co/RWs0L40cBm</a>
&mdash; WhatsApp (@WhatsApp) <a href="https://twitter.com/WhatsApp/status/1927047493797192070?ref_src=twsrc%5Etfw">May 26, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Familiar Functionality with a Tablet-Optimised Experience
<img src="https://r2.myc.my/077242654cfeb88a62732bd941f50a85fdfad348f83ef59eda1e2dfa0f71e0ea" />
WhatsApp for iPad brings all the features users already know and love from the iPhone version, now tailored for the iPad&rsquo;s larger display. This includes voice and video calls for up to 32 participants, the ability to share screens, and support for both front and rear cameras. These features are further enhanced by iPad-exclusive tools such as Center Stage, Studio Light, Reactions, and background effects&mdash;making calls not just functional but visually engaging.
The app's interface has been redesigned to make use of the iPad&rsquo;s screen real estate. A split-view layout displays your contact list on the left and conversations on the right, providing a more desktop-like experience. Navigation is intuitive, with tabs at the bottom for Updates, Calls, Communities, Chats, and Settings. Voice message transcription is also supported, allowing users to read audio messages&mdash;an invaluable feature in noisy environments or professional settings.
You can also view disappearing &ldquo;view-once&rdquo; media, a feature that was previously inaccessible on web-based versions used on iPads.
Built for iPadOS: A Productivity Powerhouse
&nbsp;<img src="https://r2.myc.my/6c30dbff22613567f3b317077757ab5edad84afa8bb69b3c03a05dee9733fffb" />
Meta has clearly built this app with multitasking in mind. WhatsApp for iPad supports key iPadOS features such as Split View, Slide Over and Stage Manager. This allows users to operate WhatsApp alongside other applications, enabling tasks like responding to messages while browsing the web or attending a call while reviewing documents. The integration is especially valuable for users who rely on their iPads for work, creative projects or digital planning.
Stage Manager functionality is available on select iPads, including:
<ul>
<li>iPad Pro with M4</li>
<li>iPad Pro 12.9-inch (3rd generation and newer)</li>
<li>iPad Pro 11-inch (1st generation and newer)</li>
<li>iPad Air (5th generation and newer, including M2-based models)</li>
</ul>
Additionally, the app supports Apple&rsquo;s Magic Keyboard and Apple Pencil, appealing to power users who use their iPads as laptop replacements. Whether you&rsquo;re sketching, typing long messages, or using WhatsApp for business communications, these accessories make the experience far more versatile.
Seamless Cross-Device Sync with Enhanced Privacy
&nbsp;<img src="https://r2.myc.my/3414a12bee33fbb9737443bf61300e82d9fc17ef4711b538af121c8835085182" />
WhatsApp for iPad is powered by the same multi-device architecture as its other platforms. This means your iPad can operate independently of your phone&mdash;once linked&mdash;syncing chat history, media and calls across your iPhone, Mac and other connected devices. You won&rsquo;t need your phone to be online to continue conversations on your iPad, and messages remain protected by end-to-end encryption.
Privacy remains a top priority. The iPad app includes features such as chat lock, which enables users to secure specific chats behind biometric authentication or a password. This is particularly useful for households where tablets are shared among family members.
A New Era for WhatsApp and Meta&rsquo;s iPad Strategy?
The release of WhatsApp for iPad could signal a broader shift within Meta towards embracing the tablet form factor. Reports suggest the company may be developing a dedicated iPad app for Instagram&mdash;another long-requested feature from users. While there&rsquo;s been no official word yet, the release of WhatsApp could pave the way for a more tablet-focused strategy across Meta&rsquo;s suite of services.
This development is also a strategic win for WhatsApp itself. By expanding into the iPad ecosystem, it opens new use cases for creatives, entrepreneurs, educators and remote workers&mdash;many of whom rely on their iPads for productivity. No longer confined to mobile phones or the limitations of a browser window, WhatsApp can now seamlessly integrate into more versatile workflows.
WhatsApp Invites Everyone To Share Your Feedback
WhatsApp says this is just the beginning of its iPad journey and has invited users to share feedback to help shape the future of the app. You can now download WhatsApp for iPad from the Apple App Store and explore all its new features&mdash;on a bigger screen, with more flexibility, and without compromise.
For those who&rsquo;ve waited patiently for this release, your patience has finally been rewarded. The WhatsApp experience on iPad is here, and it&rsquo;s ready to make multitasking, communication and collaboration easier than ever.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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After 15 long years, it’s finally on the iPad. What took them so long?

9ebc35a89991f2a12eda58702540d670717315529a78d82c86048ea9a4d860db

WhatsApp Finally Arrives On iPad: A Landmark Moment For Tablet Users

Malaysia is once again celebrating a landmark moment in badminton history as national shuttlers Goh Sze Fei and Nur Izzuddin Rumsani officially become the world's top-ranked men&rsquo;s doubles pair, according to the latest Badminton World Federation (BWF) rankings released on 27 May 2025. This milestone marks the first time a Malaysian men's doubles duo has ascended to the coveted No.1 position in nearly a decade.
A Return to the Summit After Almost a Decade
Goh and Nur, known affectionately by fans as FeiDin, now sit atop the global rankings with 91,090 points, surpassing Denmark&rsquo;s Kim Astrup and Anders Skaarup Rasmussen, who dropped to second place after failing to defend their title at the recently concluded Malaysia Masters. The Danes were dethroned following their semi-final loss to fellow Malaysians Aaron Chia and Soh Wooi Yik.
&nbsp;<img src="https://r2.myc.my/ad71ee2d0a199e13b2d8e6c5858678589dcf53675902b6be029a0a0847d61ddb" />
Although Goh and Nur themselves bowed out in the quarter-finals of the same tournament after losing to another Malaysian pair, Man Wei Chong and Tee Kai Wun, their consistent performances over the past year were enough to push them into the top spot. Their victory at the India Open in January 2025 was a pivotal moment, bolstering their climb after strong showings in 2024, which included titles at the Japan Open, China Open, and Arctic Open, as well as runner-up finishes at the BWF World Tour Finals and the Asian Championships.
This achievement makes Goh and Nur the first Malaysian men's doubles team to reach the world No.1 ranking since Goh V Shem and Tan Wee Kiong in March 2016. They also join a legendary group of Malaysian shuttlers who once held the same honour, including the Sidek brothers (Razif and Jalani), Cheah Soon Kit-Yap Kim Hock, and Koo Kien Keat-Tan Boon Heong.
Notably, this also marks the first time any Malaysian badminton player has reached world No.1 since singles icon Lee Chong Wei last held the spot in June 2017.
Staying on Top: The Challenge Ahead
&nbsp;<img src="https://r2.myc.my/9a6677ec4259f9940db8df52d514f06ef768bf495ce18d257d0a9682ef9417cb" />
While the pair have every reason to celebrate, former world No.1 Datuk Razif Sidek offered a word of caution. Speaking to local media, Razif praised the pair's success but reminded them that staying at the top is significantly harder than reaching it.
&ldquo;Congratulations to them &ndash; this is a fantastic achievement. But they must not get complacent. When you&rsquo;re number one, everyone is watching and targeting you. The pressure will be immense,&rdquo; he said.
Razif emphasised that without consistent performance and proper preparation, the pair risks losing their hard-earned position. &ldquo;Being on top must be motivation, not a destination. They must continue to train hard and think like champions if they are to remain at the peak,&rdquo; he added.
Spotlight on the Singapore Open
&nbsp;<img src="https://r2.myc.my/d8889787cc7460478b45df06b3d36c4ac99303ad0b8277323e3259fb59f4ac36" />
Goh and Nur's reign could face an immediate challenge at the Singapore Open, which runs from 27 May to 1 June. In the first round, they will take on Taiwan&rsquo;s Lee Fang Chih and Lee Fang Jen. The Malaysians must reach at least the final to maintain their position. Should the Danish pair win the tournament and Goh-Nur exit early, the No.1 ranking could be lost as quickly as it was earned.
That said, the Danes have semi-final points from last year&rsquo;s Singapore Open to defend, while Goh and Nur could widen their lead by as much as 4,000 points if they reach the last four and Astrup-Rasmussen fall short in the quarters.
Rising Malaysian Forces in Men&rsquo;s Doubles
&nbsp;<img src="https://r2.myc.my/45ca06d22f93b451b36136b8821be5e6ea2aa5d93c95c2c57b2232aaa5139f66" />
Malaysia is currently enjoying a strong presence in the men&rsquo;s doubles category. Alongside world No.1 Goh-Nur, the pairing of Aaron Chia and Soh Wooi Yik are ranked third, while the Malaysia Masters 2025 champions, Man Wei Chong and Tee Kai Wun, have climbed to seventh &ndash; their joint career-high. Four more Malaysian men&rsquo;s pairs are currently in the BWF top 32, reflecting the depth of talent in the nation&rsquo;s doubles scene.
Malaysia&rsquo;s Past Men&rsquo;s Doubles World No.1 Pairs
Malaysia&rsquo;s proud tradition in men&rsquo;s doubles is further cemented by the elite list of past No.1-ranked pairs:
<ul>
<li>1989 &ndash; Razif Sidek &amp; Jalani Sidek</li>
<li>1992 &ndash; Cheah Soon Kit &amp; Soo Beng Kiang</li>
<li>1996 &ndash; Cheah Soon Kit &amp; Yap Kim Hock</li>
<li>2002 &ndash; Chan Chong Ming &amp; Chew Choon Eng</li>
<li>2004 &ndash; Choong Tan Fook &amp; Lee Wan Wah</li>
<li>2007 &ndash; Koo Kien Keat &amp; Tan Boon Heong</li>
<li>2016 &ndash; Goh V Shem &amp; Tan Wee Kiong</li>
<li>2025 &ndash; Goh Sze Fei &amp; Nur Izzuddin Rumsani</li>
</ul>
From Separation to Stardom: The Journey of FeiDin
&nbsp;<img src="https://r2.myc.my/e55eb7a03ca5f9ba9d02e15367b2213d540ad28bb3e7d12ba78be5ecccd7ecba" />
The path to world No.1 has not been easy for Goh and Nur. The pair originally partnered in 2017 but parted ways in 2023 due to a lack of on-court chemistry. However, they reunited just a few months later, reigniting their partnership with renewed determination.
Despite initial setbacks upon their reunion, including a series of early exits, their perseverance paid off. Their resurgence in 2024 laid the groundwork for this historic climb, culminating in the India Open victory and now, the world No.1 crown.
Fans across Malaysia have flooded social media with messages of pride and support, hailing the pair&rsquo;s grit and resilience.
A New Era for Malaysian Badminton?
The rise of Goh Sze Fei and Nur Izzuddin may signal the start of a new golden era for Malaysian men&rsquo;s doubles. With multiple pairs now firmly entrenched in the world&rsquo;s elite and younger talent on the rise, Malaysia looks poised to re-establish itself as a dominant force in international badminton.
For now, all eyes are on the Singapore Open as the newly crowned world No.1 pair sets out to defend their place at the top &ndash; and inspire a nation along the way.
A huge congratulations to FeiDin on their impressive win! Here&rsquo;s hoping they keep the momentum going&mdash;we can&rsquo;t wait to see even more victories in the near future!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Breaking an 8-year drought, FeiDin are now Malaysia’s first World No.1 men’s doubles pair since 2016.

79f142fee7b89bf98d161f151fe63a751a23423c4c7edd3bb9a44fa8abb5a257

Goh Sze Fei & Nur Izzuddin Make History As Malaysia’s New World No.1 Men’s Doubles Pair

We all know that in Malaysia, the F&amp;B market is notoriously hard to crack &ndash; but with a bit of grit, clever marketing, and maybe a sprinkle of boycott momentum (*cough* Starbucks and the Palestine conflict *cough*), the doors have slowly opened for homegrown names to rise to prominence.
Read: <a href="https://myc.my/articles/3940/over-50-starbucks-outlets-temporarily-closed-across-msia-amid-rm318mil-losses">Over 50 Starbucks Outlets Temporarily Closed Across M&rsquo;sia Amid RM31.8mil Losses</a>
One of the most successful among them is ZUS Coffee &ndash; a proudly Malaysian franchise that has rapidly captured public attention. Known for its bold branding and aggressive expansion, ZUS has steadily built a loyal following. Originally famed for its coffee, the company is now setting its sights on a new frontier: tea.
ZUS Coffee Eyes Out Their Competition With New Tea Series Drinks
<blockquote class="twitter-tweet">
My honest opinion: It's not that good. It tastes like 'artificial flavour' especially with the extra fragrance. 2/5🌟 This is not it Zus, especially at that price point. 🙂&zwj;&harr;️ Chagee has put the bar so high when it comes to tea. But I'm still boycotting Chagee. <a href="https://twitter.com/hashtag/FiReviu?src=hash&amp;ref_src=twsrc%5Etfw">#FiReviu</a> <a href="https://t.co/YgxxXwzUhx">pic.twitter.com/YgxxXwzUhx</a>
&mdash; FIR (@fdajesfry) <a href="https://twitter.com/fdajesfry/status/1924345837896995087?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Recently, ZUS Coffee officially launched its brand-new &ldquo;ZUS Tea Series&rdquo;, diversifying its previously coffee-dominated menu to tap into Malaysia&rsquo;s booming milk tea craze. The new range features three flavours &ndash; Dark Oolong Milk Tea, Jasmine Milk Tea, and White Peach Oolong Milk Tea &ndash; each available hot or iced.
It didn&rsquo;t take long for netizens to notice the strategic similarities to CHAGEE, a leading premium tea franchise in Malaysia. X (formally known as Twitter) user @fdajesfry remarked, &ldquo;ZUS now has a Tea Series and they&rsquo;re clearly going for CHAGEE&rsquo;s target market, they put White Peach Oolong Milk Tea at the top of the list.&rdquo; The user rated the new drinks 2 out of 5 stars, citing artificial taste and overpowering fragrance.
Still, some online users applauded ZUS for its daring move, recognising it as a calculated expansion that responds to growing demand for milk teas &ndash; especially among a younger crowd shifting their loyalties from international brands to local players.
Here&rsquo;s some of the comments from netizens online:
<blockquote class="twitter-tweet" data-conversation="none">
Zus punya peach oolong tak sedap 😔
&mdash; VSR by Ems (@emilylims) <a href="https://twitter.com/emilylims/status/1924340880481403093?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
tried it last week, can't for me. Tea isn't fresh, tastes very artificial
&mdash; Akmal Rodzi (@_akmalrodzi) <a href="https://twitter.com/_akmalrodzi/status/1924330698401546286?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
I will definitely support local brands n also Chagee is overpriced
&mdash; nicholas (@nichola08699846) <a href="https://twitter.com/nichola08699846/status/1924338587736371634?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
As a regular drinker of Chagee, Beutea, and Zus, Zus sucks at making tea. Its coffee is decent. For sweet tea, among the three: I&rsquo;d choose Chagee (primary) and Beutea.
&mdash; Grand Budapest Hotel (@grandiloquus) <a href="https://twitter.com/grandiloquus/status/1924353962209382661?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" data-conversation="none">
Unlikely Chagee received any competition at all, ZUS tea series used a tea base that was already packed in bottles while chagee use a tea brewing machine. However it's just fun to see a coffee focused drink company, try and error with tea series.
&mdash; Adam (@_adamhaziq_) <a href="https://twitter.com/_adamhaziq_/status/1924366084184170817?ref_src=twsrc%5Etfw">May 19, 2025</a></blockquote>

<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CHAGEE&rsquo;s Market Dominance&mdash;and Its Recent Setbacks
<img src="https://r2.myc.my/7c1bb96ef7fbebd69181ae2d88aa7d5250c027eb7f6982f76a82a770bd5e618b" />
CHAGEE has become a go-to name for premium milk teas in Malaysia, known for its sleek stores and Chinese-inspired flavours. However, the brand hasn&rsquo;t been free of controversy.
Read: <a href="https://myc.my/articles/4206/chagee-faces-backlash-over-controversial-nine-dash-line-south-china-sea-map-in-mobile-app">Chagee Faces Backlash Over Controversial &lsquo;Nine-Dash Line&rsquo; South China Sea Map In Mobile App</a> 
Read: <a href="https://myc.my/articles/3941/chagee-issues-public-apology-after-lucky-draw-campaign-faced-public-backlash-over-alleged-employee-misconduct">CHAGEE Issues Public Apology After Lucky Draw Campaign Faced Public Backlash Over Alleged Employee Misconduct</a>
In March 2025, CHAGEE drew sharp criticism after its mobile app featured a &ldquo;nine-dash line&rdquo; map &ndash; a controversial symbol tied to China&rsquo;s maritime claims in the South China Sea. The inclusion sparked outrage among Malaysians who saw it as politically insensitive. Following public backlash, the brand removed the graphic and issued a public apology.
This wasn&rsquo;t the first time CHAGEE found itself under fire. Back in November 2024, the company faced public anger over a lucky draw campaign that triggered complaints of employee misconduct and alleged rigging. Again, the brand responded with a formal apology, but the episode damaged consumer trust.
These back-to-back PR setbacks may have opened the door for competitors like ZUS to step in and appeal to Malaysians seeking ethically and locally grounded alternatives.
RM9.90 Launch Promo: Will ZUS&rsquo;s Tea Steal the Spotlight?
&nbsp;<img src="https://r2.myc.my/720109275e8f5f0f0f875c479a00835a977987e2a6207e3c8ea31acdd2f78a6e" />
ZUS Coffee is currently offering its new Tea Series at an introductory price of RM9.90 &ndash; a tempting invitation for customers to try the drinks and decide for themselves whether ZUS can stand up to the established tea giants.
Love it or hate it, one thing&rsquo;s for sure: ZUS isn&rsquo;t just watching the market &ndash; it&rsquo;s actively disrupting it. With clever timing, local roots, and an eye on its competitors&rsquo; stumbles, ZUS Coffee is carving out more than just a niche &ndash; it&rsquo;s building a brand that&rsquo;s here to stay.
What are your thoughts on the lineup of tea drinks? Let us know your thoughts in the comments!
&nbsp;
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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While many are all for supporting local, some netizens think ZUS should’ve just stuck to what they do best — coffee.

359727279a7fa55ab2a049c3c5f90da5752ac93491ff16f7a1defa8f0e6c1273

ZUS Coffee Enters The Tea Game – And CHAGEE Might Just Be In Their Crosshairs

In a marketplace saturated with conventional promotions and loyalty schemes, global ice cream brand Mixue has taken a refreshingly different approach to customer engagement in Malaysia. Eschewing the usual discounts and digital vouchers, the brand launched a creative and interactive promotion that offered customers free ice cream in exchange for a lively public performance of the company&rsquo;s catchy theme song.
This unusual campaign has not only drawn crowds and applause in-store, but also taken social media by storm&mdash;proving once again that when brands let their customers do the talking (or in this case, the singing), the results can be pure marketing gold.
Heartfelt Performance by Five Friends Captivates Netizens Online
<blockquote class="tiktok-embed" style="max-width: 605px; min-width: 325px;" cite="https://www.tiktok.com/@casa.markaz/video/7499411454106307847" data-video-id="7499411454106307847">
<section><a title="@casa.markaz" href="https://www.tiktok.com/@casa.markaz?refer=embed" target="_blank" rel="noopener">@casa.markaz</a> Mixue buat promo baru wo <a title="mixue" href="https://www.tiktok.com/tag/mixue?refer=embed" target="_blank" rel="noopener">#mixue</a> <a title="♬ original sound - casa.markaz" href="https://www.tiktok.com/music/original-sound-casamarkaz-7499411482938002192?refer=embed" target="_blank" rel="noopener">♬ original sound - casa.markaz</a></section>
</blockquote>

<script async="" src="https://www.tiktok.com/embed.js"></script>

One particular video that has gone viral exemplifies the spirit of the campaign perfectly. Uploaded by TikTok user @casa.markaz, the clip features a man and four of his friends standing confidently at a Mixue counter, preparing to belt out the company&rsquo;s theme tune in exchange for free ice cream.
Before diving into their impromptu concert, the group&rsquo;s spokesman cheekily asked the cashier, &ldquo;Kak, if we sing, we get it for free, right?&rdquo; After receiving confirmation, he turned the camera to his friends, gave a quick &ldquo;1&hellip;2&hellip;3,&rdquo; and the group launched into a spirited rendition of the brand&rsquo;s familiar jingle.
What made the moment even more memorable was the visible contrast in personalities&mdash;while most of the group sang with pride and joy, one of them bowed his head in bashful embarrassment halfway through, clearly not as outgoing as the rest. Still, the group completed the song, drawing smiles and applause, and were soon seen happily enjoying their well-earned reward.
The heart-warming and hilarious video has since garnered over 1.2 million views, rapidly spreading across social media platforms and igniting conversations about the cleverness of the campaign.
Laughter, Applause and a Lesson in Low-Cost Virality
Online reactions to the campaign have been overwhelmingly positive. In the comments section of the now-viral video, users praised the group&rsquo;s courage and sense of humour, noting that such spontaneity is rarely seen in public settings these days.
Many also empathised with the introverted member of the group, while others joked about the experience of Mixue staff, who were likely inundated with countless renditions of the jingle throughout the day.
&ldquo;This is pure marketing genius&mdash;get people singing, laughing, and posting your brand for free!&rdquo; &ldquo;The shy guy is all of us deep inside.&rdquo; &ldquo;Imagine being the cashier&mdash;20 versions of the same song, every day!&rdquo;
Beyond the humour, many marketing observers have pointed out the sheer effectiveness of Mixue&rsquo;s approach. It cost them little in terms of overhead, yet the exposure gained through user-generated content and social shares has far exceeded the return of traditional media campaigns.
Here&rsquo;s some of the comments:
<img src="https://r2.myc.my/ac05617732ef15f3da330775718d75e6b0ba0cf33457b1412308e2062a8d367f" />
Win more than just free ice cream!
&nbsp;<img src="https://r2.myc.my/84848e898b540af82d3a18363d7e86155692da71a26deaa6c4180921d734f1a1" />
From 1st to 12th May, any customer willing to sing the &ldquo;Mixue Melon Time&rdquo; song at a participating branch will be rewarded with a free Melon Ice Cream, turning everyday visits into mini musical performances.
But the campaign doesn&rsquo;t end at the store counter. From 1st to 14th May, Mixue is also inviting fans to get creative online. Participants can record themselves singing or dancing to the &ldquo;Melon Time&rdquo; jingle and post their videos on social media with the hashtag #MIXUEMelonTime. Those with the most entertaining or original entries stand a chance to win a variety of prizes, including:
<ul>
<li>🎁 Xiaomi Smart Band 9</li>
<li>💡 Mixue Snow King Tap Lamp</li>
<li>☕ Mixue-themed Cups</li>
<li>🧸 Mixue Plush Toys</li>
</ul>
This blend of offline fun and online creativity strengthens Mixue&rsquo;s brand identity as one that embraces playfulness, spontaneity, and shared experiences. It&rsquo;s a campaign tailor-made for the TikTok generation&mdash;bite-sized, bold, and bound to go viral.
A Sweet Tune for Brand Loyalty
With their clever promotional campaigns and delightfully low-stakes challenges, Mixue has struck the perfect balance between entertainment, reward, and brand exposure. Whether it&rsquo;s a heartfelt performance by a group of friends or a creative video posted online, the takeaway is simple: sometimes, a song and a scoop of ice cream are all it takes to win hearts&mdash;and customers.
So if you fancy yourself a singer (or just really want a free ice cream), it might be time to warm up those vocal cords. After all, when was the last time a jingle earned you dessert?
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Craving free ice cream? Just head to your nearest Mixue, sing your heart out, and claim your sweet reward!

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Mixue’s Sing-For-Ice Cream Campaign Has Malaysians Singing (And Crying) For Joy

Fans of NCT Dream in Malaysia have every reason to celebrate this April as Chenle (천러), one of the group&rsquo;s most beloved members, is making a highly anticipated return to Kuala Lumpur. This time, it&rsquo;s not just for music or fan signings&mdash;but for tea. Yes, tea. More specifically, CHAGEE tea.
From Casual Fan Moment to Tea Brand Phenomenon
&nbsp;<img src="https://r2.myc.my/2e4a667677bf2142d42c664e2272561ee2618cc0cc7f504f475f14029e06f884" />
Back in May 2024, during a fan signing event in Malaysia, Chenle inadvertently became a key marketing force for CHAGEE, a premium tea brand that has rapidly grown in popularity across Southeast Asia. When a fan casually asked him about his favourite beverage, Chenle enthusiastically replied, &ldquo;Jasmine green milk tea!&rdquo;
That seemingly innocent remark created a ripple effect among fans, with many rushing to CHAGEE outlets to try the drink themselves. In the days and weeks that followed, CHAGEE reported a noticeable uptick in footfall and sales, all thanks to the unintentional but powerful endorsement from the K-pop idol.
Recognising the extraordinary impact of this viral moment, CHAGEE has now made things official by naming Chenle as a &ldquo;Friend of CHAGEE&rdquo;. This honorary title is not just symbolic&mdash;it comes with a dedicated signature drink and a nationwide promotional campaign.
Introducing the Hojicha Genmai Milk Tea
&nbsp;<img src="https://r2.myc.my/ed392f6a77815bb2c1d7b8bf6bc67846a2a4724d80635515db6dbced725cf8ff" />
To celebrate this partnership, CHAGEE has released a brand-new beverage in Chenle&rsquo;s honour: the Hojicha Genmai Milk Tea. A rich, roasted blend of Japanese hojicha tea and genmai (toasted brown rice), the drink brings together comforting warmth and nutty undertones&mdash;perfect for fans looking for something new while enjoying a flavour that pays tribute to Chenle&rsquo;s taste.
The launch of this signature drink marks a milestone not just for CHAGEE, but also for K-pop collaborations in Malaysia, reflecting how celebrity influence can transcend music and blend seamlessly into lifestyle brands.
CHAGEE Teases Special Guest&mdash;Fans Guess Correctly
Last week, CHAGEE sparked excitement online with cryptic social media posts hinting at a &ldquo;special guest&rdquo; making an appearance in Malaysia. It didn&rsquo;t take long for fans to piece together the clues and suspect that Chenle was the mystery figure in question.
Their instincts proved spot on. CHAGEE has now confirmed that Chenle will indeed be coming to Malaysia for an exclusive meet and greet event later this month. This announcement has since sent fans into a frenzy, eager for a chance to meet the idol face-to-face.
Scratch and Win: Your Chance to Meet Chenle
&nbsp;<img src="https://r2.myc.my/fac7d65f67ae6ffd8dc63e25dea9aff758a5aef25bd7cee76a13df39731e25a3" />
In conjunction with this upcoming event, CHAGEE has launched a &ldquo;Scratch and Win&rdquo; campaign to give fans the opportunity of a lifetime&mdash;a personal meeting with Chenle himself. The mechanics are simple yet exciting.
From 11th April 2025, customers who spend RM30 or more at selected CHAGEE outlets&mdash;either by walking in or using the CHAGEE mobile app&mdash;will receive a scratch card from the tearista at the counter. These cards offer various prizes, including vouchers for the Hojicha Genmai Milk Tea, merchandise, and the grand prize: an exclusive meet and greet ticket with Chenle.
The campaign is available at selected participating outlets nationwide, with full terms and conditions available via CHAGEE&rsquo;s social media platforms.
Save the Date: Chenle Meet &amp; Greet Details
&nbsp;<img src="https://r2.myc.my/18e50042061bd69398061cd99955bb6d9c2988aa4c221a02d73f5fb23a318032" />
📅 Date: Saturday, 26th April 2025 📍 Venue: Pavilion Kuala Lumpur, Main Entrance 🕒 Time: To be announced on CHAGEE&rsquo;s social media channels
Fans lucky enough to win the exclusive passes will get to experience an intimate session with the NCT Dream star, who continues to be a fan favourite not just for his vocals, but also for his bright personality and loveable charm.
Stay Tuned and Sip On
With the countdown officially on, excitement continues to build among NCTzens and tea enthusiasts alike. CHAGEE is expected to reveal more surprises in the coming days leading up to the big event, so fans are strongly encouraged to follow their Instagram and Facebook pages closely.
Whether you&rsquo;re in it for the tea, the idol, or both&mdash;CHAGEE&rsquo;s latest campaign is a unique blend of celebrity culture and lifestyle marketing done right. Will you be one of the lucky few to meet Chenle up close? Better grab your drink and scratch away.
Time to head to a nearby CHAGEE to scratch away!
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Brb, heading to a nearby CHAGEE to score a chance to meet Chenle. 

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NCT Dream’s Chenle To Make Special Appearance In Malaysia For CHAGEE Meet & Greet

The Malaysian International Food and Beverage Trade Fair (MIFB) 2025 is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre. Recognised as Malaysia&rsquo;s leading F&amp;B trade event, MIFB serves as a vital hub for SMEs, startups, and innovators to showcase groundbreaking products, cutting-edge technology, and the latest trends shaping the ASEAN food and beverage market.
With over 500 exhibitors from more than 50 countries and an expected attendance of 12,000 visitors, MIFB presents an exceptional opportunity for businesses to forge meaningful connections with buyers, distributors, and investors. As an innovation-driven event, MIFB continues to spotlight disruptive brands, emerging technologies, and future-ready solutions, cementing its status as an essential destination for industry professionals.
Spotlight on Industry Innovations
&nbsp;<img src="https://r2.myc.my/f8faa40f6355e5bc6ae38e93d7258df68d6f203a8a1ce287d8de05853dd387e6" />
Beyond fostering networking and business growth, MIFB 2025 will serve as a stage for key developments shaping the global F&amp;B landscape. The event will provide deep insights into crucial industry advancements, covering the entire supply chain from raw ingredient sourcing to high-tech packaging and efficient distribution solutions.
This year, a major focus will be placed on transformative trends, including the rising consumer demand for Ready-To-Eat (RTE) and Ready-To-Cook (RTC) solutions. Additionally, AI-driven food manufacturing, smart packaging, and sustainable solutions are set to take centre stage, demonstrating how technology is reshaping the way we produce, package, and distribute food.
Exciting Highlights at MIFB 2025 To add further value for attendees, MIFB 2025 will feature several key segments that will enrich the experience for exhibitors and visitors alike:
<ul>
<li>Malaysia Caf&eacute; Expo (MCE): A Celebration of Caf&eacute; Culture For the first time, the Malaysia Caf&eacute; Expo (MCE) will be held in collaboration with MIFB, offering a dedicated space for caf&eacute; industry professionals. This segment reflects the rapid rise of Malaysia&rsquo;s caf&eacute; culture, driven by growing consumer interest in specialty coffee, premium caf&eacute; experiences, and innovative caf&eacute; technologies.</li>
</ul>
MCE will also host the prestigious Malaysia National Coffee Championship (MNCC), Malaysia&rsquo;s leading coffee competition under the Malaysia Specialty Coffee Association (MSCA). The MNCC serves as the national qualifier for the World Barista Championship, providing caf&eacute; professionals with a launchpad to compete on the global stage.
<ul>
<li>MyFoodTech: Showcasing the Future of Food Technology As technology continues to play a crucial role in the food industry, MyFoodTech will act as a specialised platform for food tech professionals and businesses. This segment will explore advancements such as AI-driven supply chain optimisation, automation in food manufacturing, and sustainable food production methods, giving businesses an opportunity to stay ahead of industry changes.</li>
<li>Future Chefs Table: Culinary Excellence in Action Organised in collaboration with the Professional Culinaire Association, the Future Chefs Table will feature live cooking demonstrations with a unique twist&mdash;chefs will create dishes exclusively using ingredients sourced from exhibitors. This immersive experience will highlight industry trends, including the use of premium ingredients, evolving food pairings, modernised Malaysian snacks, and the growing demand for functional foods.</li>
</ul>
Driving Growth and Industry Collaboration
&nbsp;<img src="https://r2.myc.my/e4a5368b7f9d527989218134dfd8d9d3a0418041b9e5fc8f71b871c41c0d0d91" />
Paul Lee, Chief Executive (Markets) at Constellar, highlighted MIFB&rsquo;s role as a catalyst for growth and collaboration within the F&amp;B sector:
&ldquo;As MIFB continues to lead in fostering industry growth and collaboration, we envision our event as the pivotal meeting point for businesses navigating the dynamic F&amp;B landscape. It&rsquo;s an opportunity to gain valuable insights into emerging trends, build meaningful connections, and explore new avenues for growth. Whether discovering the latest innovations or forging strategic partnerships, the event will bring industry players together to exchange ideas and drive the future of food and beverage.&rdquo;
Why MIFB 2025 Matters
MIFB is not just an exhibition; it is a gateway to the thriving ASEAN F&amp;B market, which is projected to reach RM310.9 billion by 2027. For exhibitors and attendees, the event provides a unique opportunity to position their brands at the forefront of industry advancements, gain valuable exposure to new trends, and engage directly with key stakeholders.
By facilitating connections with retailers, buyers, and investors, MIFB 2025 presents a powerful platform for businesses aiming to expand their reach and establish themselves in the competitive food and beverage industry.
For those eager to be part of this transformative event, visit <a href="https://mifb.com.my/">MIFB&rsquo;s website</a> for more information. If you&rsquo;re interested in participating or exhibiting, register at <a href="https://mifb.com.my/contact-us/">MIFB&rsquo;s contact page</a>.
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
FOMO much? Follow our&nbsp;<a style="color: #ff0000;" href="https://www.facebook.com/mycclub/">Facebook</a>&nbsp;and&nbsp;<a style="color: #ff0000;" href="https://www.instagram.com/myc_news/?hl=en">Instagram</a>&nbsp;for more updates.

Looking for a platform to showcase innovation and drive growth? MIFB 2025 is where the future of F&B begins!

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Malaysia’s Leading F&B Trade Event Returns: MIFB 2025 To Drive Industry Innovation

What was meant to be a joyous getaway turned into a harrowing experience when several individuals fell violently ill after indulging in a lok lok feast at Genting Sempah, Pahang. The aftermath saw multiple guests suffering from severe food poisoning, with some requiring hospitalisation, leaving the group frustrated and deeply concerned.
<a href="https://www.facebook.com/joey.looyuenyee/posts/pfbid02ny1sP39nmS35ALA7Yuo2qtjR8sakMHEk3odqwdCEApK1ZoyR8sL9B4ojWqkvGJpDl">Facebook</a> user Joey Loo took to social media to recount the distressing incident. She and a group of 36 friends had rented villas for a three-day, two-night retreat near the Pahang-Selangor border. During their stay, they noticed a well-known lok lok (skewered food) truck serving guests at a neighbouring villa. Intrigued by the sight, they decided to book the same service for their celebration the following evening, paying RM2,000 for a meal meant for 40 people.
From Feast to Food Poisoning in Hours
<img src="https://r2.myc.my/467dd9f1c5a8682f833b70724fcbdc4b10dbc38da645834127dc544257f4b745" />
The meal commenced at 6 PM on 1st February, and the group eagerly tucked in, expecting a delightful dining experience. However, just four hours later, disaster struck. More than ten people in the group began suffering from extreme vomiting and diarrhoea&mdash;undeniable signs of food poisoning. As the night progressed, the severity of the symptoms escalated, and by morning, two members had to be rushed to the hospital for intravenous drips, while others sought treatment at nearby clinics.
The repercussions of the incident went beyond health issues. Several group members were forced to take sick leave from work, while children attending international schools had to miss classes. The financial burden from medical expenses, combined with lost productivity, only added to their distress.
A Struggle for Accountability
<img src="https://r2.myc.my/effbf1d15ebad2f72f5bd6f8ff975818377e4552c17348fdd0bf8648a50dc580" />
Determined to seek justice, Joey contacted the food truck company, requesting a full refund of RM2,000 and additional reimbursement of RM3,375 for medical expenses incurred by the group. However, her efforts were met with denial and deflection. The company refused to take responsibility, instead shifting the blame onto the driver, claiming that he had accepted the booking independently without official company authorisation.
Joey was not convinced by this explanation. She had personally witnessed the driver calling the company to confirm the booking before proceeding. Adding to her suspicions, she pointed out that the food truck that arrived for their event was different from the one they had initially seen at the neighbouring villa.
In a further attempt to absolve itself, the company suggested that the food poisoning might have resulted from something the group had consumed earlier in the day. However, Joey quickly dismissed this claim. She explained that the group had split into five separate clusters throughout the day, each eating different meals&mdash;with some even skipping lunch entirely&mdash;yet every single person who ate the lok lok that evening fell ill.
A Wider Food Safety Concern
<img src="https://r2.myc.my/89c285493ef0845c7ec9a90a8b0984dbdc2c914b9a2924b5f6503431f6feaa51" />
This incident sheds light on a concerning issue regarding food safety standards and hygiene practices among mobile food vendors. Joey voiced her apprehension, questioning how many more unsuspecting patrons might have suffered similar cases of food poisoning from the same vendor without realising the source.
&ldquo;If this particular lok lok truck had been operating at a pasar malam, how many more people would have gotten food poisoning? Would they also blame it on other food and let the matter go?&rdquo; she asked.
She did not hold back in criticising the company&rsquo;s handling of the situation, calling their response &ldquo;irresponsible&rdquo; and highlighting the gravity of food poisoning incidents.
&ldquo;Food poisoning is not something to take lightly. I am sharing this publicly to put pressure on the business because of their irresponsibility and lack of concern for hygiene. I can accept the financial loss, but what I want is empathy,&rdquo; she wrote.
The Need for Stricter Hygiene Regulations
This incident underscores the urgent need for stricter food safety regulations to safeguard public health. Food truck operators must be held to high hygiene standards in food handling, storage, and preparation to prevent such harmful occurrences.
Authorities should take proactive measures by increasing inspections and enforcing stricter penalties for food vendors found guilty of negligence. Incidents like this highlight the importance of holding businesses accountable to ensure that consumers are not left vulnerable to foodborne illnesses.
Until such measures are properly implemented, consumers must exercise caution when dining at mobile food vendors, particularly in high-traffic areas. Food safety should never be compromised, and businesses must prioritise hygiene and quality to prevent similar incidents from recurring.
What are your thoughts on this? Let us know in the comments. 
&nbsp;
*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.
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Despite 10 people falling ill, the food truck refused to take responsibility. 