Nabil Luqman

0f9d2dd4f71434084e2b6094de1865e23abb37bb9f28ca51feeabee679ec9be2

Foodie

campaign

Lee Min Ho

Roma Kelapa

Roma Buscuits Malaysia

Press Release

road show

<p>Roma has launched its latest "Sedap Dimakan, Enak Dicelup" campaign, celebrating the authentic coconut goodness of its iconic Roma Kelapa biscuits while bringing Malaysians together through moments of sharing and togetherness.</p>
<p>The campaign also marks the return of South Korean superstar Lee Minho as Roma's brand ambassador for a third collaboration, reinforcing the brand's long-standing values of authenticity, trust and family bonding.</p>
<p><strong>Lee Minho Returns As Roma's Brand Ambassador</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/19a6ea78a8ea9f743bf33f77c813e66bac889164f9d32ebd24b5fef00cd6fc01" /></strong></p>
<p>Returning for his third collaboration with the brand, Lee Minho once again fronts the Roma Kelapa campaign, helping introduce the biscuit to a new generation of consumers while celebrating the heritage that has made Roma a trusted household name across the region.</p>
<p><strong>Interactive Roadshow At IOI City Mall</strong></p>
<p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="https://r2.myc.my/1f81e0a8815fcc69a295817603fd6aa6de2ad6fb039923af038d836595936b9b" /></strong></p>
<p>As part of the campaign, Roma is hosting an 11-day roadshow at AEON, LG East Court, IOI City Mall, Putrajaya, from <strong>2 to 12 July 2026</strong>. Visitors can enjoy interactive activities, product sampling and experience Roma Kelapa's signature dipping ritual, alongside opportunities to redeem exclusive Lee Minho-themed merchandise while stocks last.</p>
<p>Made with real coconut and enriched with Vitamins E, B1, B2, B6 and B12, Roma Kelapa is known for its distinctive coconut aroma, crunchy texture and the iconic "dip before you eat" experience that has been enjoyed by generations of Malaysians.</p>
<p><strong>Exclusive Collectibles For Fans</strong></p>
<p>Fans can also get their hands on the <strong>Lee Minho Edition Roma Kelapa Pack</strong>, available in four Roma Kelapa variants. Limited-edition collectibles, including exclusive stickers, floral hand towels, blind boxes featuring Lee Minho keychains and Roma shopping bags, are available throughout the nationwide campaign.</p>
<p>A special campaign event held on <strong>4 July</strong> also brought together members of the media, influencers, content creators and Lee Minho fan communities, where guests explored Roma's heritage and took part in a "See, Smell, Crunch &amp; Savour" tasting experience showcasing the biscuit's signature flavour and texture.</p>
<p>Through the campaign, Roma hopes to celebrate not only one of its most iconic products, but also the simple joy of bringing Malaysians together over a familiar family favourite.</p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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Fans can enjoy exclusive Lee Minho collectibles, Roma Kelapa experiences and more in the brand’s latest campaign.

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Lee Minho Returns As Roma Ambassador For New Roma Kelapa ‘Sedap Dimakan, Enak Dicelup’ Campaign

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BIllie Eilish UMMY

cdb6070aabbec308a543cd4adeeb88164255929fcd5130c1f206502017c1c52f

Coke Fifa

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UMMY Sienna Spiro

83825a877c75953ebff3be1a2ab43cd2012f89a4df7cbd22db7ff7c05598b510

Pizza hut Meltz 2026

<p>Malaysian entrepreneur and content creator Khairul Aming has officially introduced Sambal Nyet Bilis, the fourth product under his RASAPOP brand and his first new sambal in six years. Set to launch this Friday, the highly anticipated product promises a bolder flavour profile while continuing the entrepreneur's commitment to supporting local farmers, fishermen and manufacturers.</p>
<p>The launch comes despite recent issues surrounding the leak of his personal information, with Khairul choosing to remain focused on expanding his business and introducing what he describes as his biggest product release to date.</p>
<p><strong>A New Chapter For The Sambal Nyet Series</strong></p>
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<p>Since launching the original Sambal Nyet Berapi in 2021, Khairul Aming has built one of Malaysia's most successful local food brands. The range later expanded with Dendeng Nyet Berapi and Rendang Nyet Berapi, but fans have been waiting six years for an entirely new sambal.</p>
<p>Now, that wait is over.</p>
<p>According to Khairul, Sambal Nyet Bilis offers a completely different flavour from its predecessor, featuring a richer recipe with more ingredients and a spicier, more aromatic taste.</p>
<p>Unlike the original Sambal Nyet Berapi, which relies heavily on red chillies, the new recipe uses 75% green chillies and 25% red chillies, creating a gentler yet more fragrant heat while maintaining its signature kick.</p>
<p>Fresh anchovies are the star ingredient, complemented by tomatoes, kaffir lime leaves and belacan to produce a sambal inspired by traditional Malaysian flavours.</p>
<p><strong>Personally Sourcing Ingredients Across Malaysia</strong></p>
<p style="text-align: center;"><strong><img src="https://r2.myc.my/b2e0d5140bff7bfa5eb1c9a27de75dab611d1cdf15869000f0233678871ce802" /></strong></p>
<p>One of the highlights of the launch was Khairul Aming documenting his journey across Malaysia to source the best local ingredients personally.</p>
<p>Rather than simply purchasing raw materials, he travelled to Setiu, Terengganu, where he joined local fishermen out at sea to witness first-hand the demanding process of catching fresh anchovies. He explained that the experience gave him a greater appreciation for the hard work involved in producing what many Malaysians often consider an everyday ingredient.</p>
<p>He also visited chilli farms in Banting, Selangor, learning directly from local farmers about cultivating high-quality chillies before selecting those best suited for the new sambal recipe.</p>
<p>The approach reflects Khairul's continued emphasis on working closely with Malaysian suppliers while highlighting the people behind the country's food industry.</p>
<p><strong>100% Malaysian From Farm To Factory</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/843b5b86712a42958eed65b7e6cc89059b3680770e8a18f1410e22732f2fc949" /></strong></p>
<p>Khairul also revealed that every stage of production remains entirely local.</p>
<p>After sourcing ingredients from around the country, Sambal Nyet Bilis is produced at RASAPOP's manufacturing facilities in Kota Bharu, Kelantan, where all processes&mdash;including quality control, cooking, bottling, packaging and distribution&mdash;take place under one roof.</p>
<p>The company now operates three factories capable of producing more than 12,000 bottles daily, while providing employment for around 100 local workers.</p>
<p>Describing the product, Khairul said it is:</p>
<p>"Inspired by local flavours, made using local ingredients, produced by local people for the world to enjoy."</p>
<p><strong>Biggest Product Launch Yet</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/a051f1790de6750c34cc7066496f82429b85b0da0c80819fd3ae4fd86f4330ae" /></strong></p>
<p>Khairul Aming has described the upcoming release as the largest product launch since he started his business.</p>
<p>The first sales batch will consist of 125,000 bottles, all of which will be released during a special TikTok LIVE session on:</p>
<ul>
<li><strong>Date:</strong> 7 August 2026 (Friday)</li>
<li><strong>Time:</strong> 9.00pm</li>
<li><strong>Platform:</strong> Khairul Aming's TikTok LIVE</li>
</ul>
<p>Pricing has yet to be announced, with further details expected before launch day.</p>
<p>Given the overwhelming response to previous Nyet products, many fans are expecting the new sambal to sell out quickly.</p>
<p><strong>Building On Six Years Of Success</strong></p>
<p>Khairul Aming first became a household name through his cooking videos, particularly his annual "30 Hari 30 Resepi" Ramadan series, before successfully turning his popularity into one of Malaysia's fastest-growing food brands.</p>
<p>His original Sambal Nyet Berapi went on to sell millions of bottles, making it one of the country's most recognisable locally developed food products.</p>
<p>With Sambal Nyet Bilis introducing a fresh flavour profile while maintaining the brand's commitment to Malaysian ingredients and manufacturing, Khairul hopes to offer fans something new while continuing to support local communities across the supply chain.</p>
<p>Those hoping to be among the first to try the latest addition to the Nyet family should mark 7 August on their calendars, when 125,000 bottles go on sale during Khairul Aming's TikTok LIVE launch.</p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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From one sambal to four products. Khairul Aming’s latest Sambal Nyet Bilis is made with locally sourced ingredients from across Malaysia.

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Khairul Aming Unveils New Sambal Nyet Bilis, His Biggest Product Launch Yet!

<p>Local fast-food chain Ahmad's Fried Chicken has officially rebranded as Ahmad's HotChicken, unveiling a refreshed identity alongside one of its boldest moves yet &ndash; the appointment of an "AI CEO" to help manage the business.</p>
<p>The announcement has quickly attracted attention online, with the company claiming to be among the first fast-food brands in Malaysia to integrate artificial intelligence into such a senior leadership role.</p>
<p><strong>AI To Support Operations And Business Decisions</strong></p>
<p style="text-align: center;"><strong><iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fahmadshotchicken%2Fposts%2Fpfbid0332sMmaCE5gU3tVU3aHFd5ZwUhALC4Q77jE46M6wocr12hcVpeJx5Eahjv6FVHX8al&amp;show_text=true&amp;width=500" width="500" height="562" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></strong></p>
<p>According to Ahmad's HotChicken, the AI CEO will assist with day-to-day operations, marketing, data analysis and strategic decision-making, allowing the company to respond more quickly to market trends and customer needs.</p>
<p>The brand said artificial intelligence will help it make faster, data-driven decisions while enhancing the overall customer experience.</p>
<p>"AI technology enables us to work faster, make decisions based on data and continuously improve the customer experience. It is part of Ahmad's direction to build the fast-food brand of the future," the company said.</p>
<p>While the announcement refers to an "AI CEO", the company has not disclosed exactly which AI system is being used or how much authority it has within the organisation.</p>
<p>Based on the company's statement, the AI appears to function more as a digital executive assistant or decision-support system rather than replacing a human chief executive entirely.</p>
<p>At the time of writing, Ahmad's HotChicken has yet to provide further technical details on how the AI will operate.</p>
<p><strong>More Than Just A Name Change</strong></p>
<p style="text-align: center;"><strong><img src="https://r2.myc.my/fbdc91966940ed1fe8279fe04c9da09d1c7ed4bb933275264210c2bd2f54c0cb" /></strong></p>
<p>The rebranding goes beyond a new logo and name.</p>
<p>Ahmad's says it has rebuilt the brand from the ground up, refreshing its menu, recipes, customer experience and overall identity to create what it describes as a more modern and distinctive spicy fried chicken brand.</p>
<p>One of the biggest additions is its new "5 Levels of Heat" system, allowing customers to customise the spiciness of their meals. The heat scale ranges from Scaredy Cat for those who prefer no spice, followed by Low Key, Mid, Nocap Hot, and finally Reaper, which uses the famously fiery Carolina Reaper chilli.</p>
<p>The chain said the idea is to let customers choose a spice level that best suits their own tolerance rather than offering a one-size-fits-all experience. Alongside its fried chicken, Ahmad's HotChicken has also introduced new menu items, including Signature Mac &amp; Cheese, made with three types of cheese and topped with crispy beef bacon.</p>
<p>Some customers have also noticed that several promotional visuals and menu graphics appear to have been generated using AI, although the company has not officially confirmed this.</p>
<p><strong>More Than 40 Outlets Across Malaysia</strong></p>
<p style="text-align: center;"><strong><img src="https://r2.myc.my/648c43a281ba57c442b4355c97a3e01c0b2f52aa58c9465e11b632de94751a76" /></strong></p>
<p>The rebranded chain currently operates more than 40 outlets across Peninsular Malaysia as well as Sabah and Sarawak.</p>
<p>The company also has ambitions to continue expanding both locally and internationally as part of its long-term growth strategy.</p>
<p><strong>AI In The CEO's Office Is Still Rare</strong></p>
<p>Although artificial intelligence is becoming increasingly common in customer service and business operations, appointing an AI to a leadership role remains highly unusual.</p>
<p>One of the best-known examples is Dictador Europe, a Polish spirits company that introduced an AI-powered robot named Mika as its CEO in 2023.</p>
<p>Meanwhile, Hong Kong-based gaming and education technology company NetDragon Websoft appointed an AI-powered virtual executive called Tang Yu to oversee organisational management, workflow automation and data-driven business processes.</p>
<p>Whether Ahmad's HotChicken's AI CEO will have a similarly significant role remains to be seen, but the move highlights how Malaysian businesses are beginning to experiment with artificial intelligence beyond traditional customer-facing applications.</p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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New name, new identity, and an AI-powered “CEO”? Is this the future of the F&B industry? 

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Ahmad's Fried Chicken Rebrands As Ahmad's HotChicken, Introduces AI-Powered "CEO" To Help Run Business

<p>If you're a fan of IKEA's famous Swedish meatballs, curry puffs or RM1.20 soft serve ice cream, you may remember that the IKEA Cheras Swedish Restaurant was temporarily ordered to close by the Ministry of Health (KKM) last month.</p>
<p>The restaurant has since resumed operations after rectifying the issues raised by health inspectors. However, just under two weeks after reopening, IKEA Cheras has found itself back in the spotlight after a customer spotted a cockroach near one of its ice cream machines.</p>
<p><strong>READ: <a href="https://myc.my/articles/5138/ikea-cheras-swedish-restaurant-reopens-with-15percent-discount-but-customers-say-bigger-issues-remain">IKEA Cheras Swedish Restaurant Reopens With 15% Discount, But Customers Say Bigger Issues Remain</a></strong></p>
<p>The latest incident has sparked fresh discussions online, with many wondering whether it was linked to the restaurant's earlier temporary closure.</p>
<p><strong>Why Was IKEA Cheras's Swedish Restaurant Closed?</strong></p>
<p style="text-align: center;"><strong><img src="https://r2.myc.my/6c22c6e24162b17af42058ffbb75ce652103e1ac5a46f27a3a223a19979fbfd1" /></strong></p>
<p>The temporary closure dates back to 17 June, when the Kuala Lumpur and Putrajaya Health Department ordered the Swedish Restaurant at IKEA Cheras to cease operations under Section 11 of the Food Act 1983.</p>
<p>Although many assumed the closure was due to serious hygiene concerns throughout the premises, IKEA Malaysia later clarified that the issues identified were confined to the restaurant's kitchen and operational procedures.</p>
<p>According to IKEA Malaysia Country Retail Director Malcolm Pruys, speaking to <strong><a href="https://www.therakyatpost.com/news/malaysia/2026/07/03/we-could-have-stayed-open-we-didnt-ikea-cheras-director-sets-record-straight-on-hygiene-closure/#gsc.tab=0">The Rakyat Post (TRP)</a></strong> after the reopening, inspectors found evidence of cockroach activity inside a drain beneath the kitchen floor, uncovered food stored in a freezer, the absence of a required no-smoking sign within the kitchen, and one newly hired employee who had yet to complete the mandatory food handling certification.</p>
<p>Importantly, no contaminated food was discovered during the inspection, and the customer dining area was not cited for any hygiene issues.</p>
<p>Although the closure notice allowed the restaurant to remain open until later that evening, IKEA voluntarily ceased operations immediately before carrying out remedial works.</p>
<p>The restaurant reopened on 22 June, just five days later, after replacing sections of kitchen plumbing, intensifying pest control measures and ensuring the outstanding staff certification had been completed.</p>
<p><strong>IKEA Says It Has Never Failed An Independent Food Safety Audit</strong></p>
<p style="text-align: center;"><strong><img src="https://r2.myc.my/2c47567800ab0f01e6e8b7f2376f8cb2bb3e4d7c32c3a9acde216b226515f8ef" /></strong></p>
<p>In the same interview, Pruys stressed that the June incident did not reflect IKEA's long-term food safety record.</p>
<p>He revealed that the IKEA Cheras restaurant undergoes three independent and unannounced food safety audits every year, adding that the outlet has never failed a single audit since it first opened.</p>
<p>Pruys also said IKEA's own internal food safety standards are set even higher than the minimum requirements imposed by the Ministry of Health, making the incident particularly disappointing for the company.</p>
<p><strong>Cockroach Spotted Near Ice Cream Machine</strong></p>
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<p>Just days after the restaurant resumed operations, another incident attracted attention online.</p>
<p>On 4 July, a customer shared photos and videos on Threads after spotting what appeared to be a cockroach crawling near the self-service ice cream machine at the IKEA Cheras Bistro on the ground floor.</p>
<p>The post quickly gained traction, with hundreds of thousands of views as many users questioned whether the sighting was connected to the restaurant's previous hygiene-related closure.</p>
<p>Some social media users also tagged the Ministry of Health and called for further inspections.</p>
<p><strong>IKEA Clarifies The Bistro And Swedish Restaurant Are Separate</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/b6c20a2952c67f0a9272bd02d0ee8dd42fe39ee52fbdc189169b8d8f40d987d7" /></strong></p>
<p>Following the viral post, IKEA Malaysia responded by explaining that the incident involved the IKEA Cheras Bistro, not the Swedish Restaurant that had been temporarily closed in June.</p>
<p>The company emphasised that these are two separate dining areas within the same store and that the Bistro had remained operational throughout the Swedish Restaurant's temporary closure.</p>
<p>As a precaution, IKEA said it immediately inspected the affected area and all ice cream machines after becoming aware of the video.</p>
<p>The company added that the area underwent a thorough cleaning while additional pest control treatment and inspections were carried out.</p>
<p>Despite the incident, the Bistro continued operating as normal.</p>
<p><strong>IKEA Reaffirms Commitment To Food Safety</strong></p>
<p>In its statement, IKEA Malaysia said food safety, hygiene and product quality remain among its highest priorities.</p>
<p>The retailer explained that pest control inspections and treatments are conducted weekly across all of its food operations as part of its standard operating procedures. Following the latest incident, IKEA said it has further strengthened its monitoring and inspection routines as an added precaution.</p>
<p>The company also thanked the customer for highlighting the issue, adding that customer feedback plays an important role in helping improve its operations. IKEA further clarified that the incident does not affect the IKEA Cheras Swedish Restaurant, nor any other IKEA Restaurants, Caf&eacute;s or Bistros nationwide.</p>
<p>While the two incidents occurred within the same IKEA Cheras outlet, they involve separate dining areas and are not considered the same case from a regulatory standpoint.</p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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A new cockroach sighting at IKEA Cheras has sparked fresh concerns just days after its Swedish Restaurant reopened.

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Cockroach Spotted At IKEA Cheras Bistro Days After Swedish Restaurant Reopened, IKEA Responds

<p>Popular entrepreneur and content creator Khairul Aming has apologised to customers after a technical issue disrupted lunch service at his restaurant, Rembayung, leading to long waiting times and delayed entry for many diners.</p>
<p>The incident, which took place during the restaurant's busy lunch period, quickly gained attention on social media after customers shared videos and posts showing crowded waiting areas and describing the atmosphere as chaotic.</p>
<p>Addressing the situation openly, Khairul Aming explained that the disruption was caused by an unexpected failure of the restaurant's StoreHub Point of Sale (POS) system, marking the first time such an incident had occurred since Rembayung opened six months ago.</p>
<p><strong>What Happened At Rembayung?</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/600aeb4e6916ed107d4f895fd33a262b8eefaaf512b9b8078e41213f2c82f6fc" /></strong></p>
<p>According to Khairul Aming, the issue began when the StoreHub POS system suddenly stopped transmitting customer orders to the kitchen.</p>
<p>As a result, although customers were able to place their orders, the kitchen did not receive them through the digital ordering system, forcing the restaurant team to immediately switch to manual order-taking.</p>
<p>Staff had to write down every order individually before passing them to the kitchen, significantly slowing down food preparation and affecting the restaurant's scheduled dining slots.</p>
<p>The delays during the lunchtime service also had a knock-on effect on later reservations, with customers booked for the 2pm session reportedly having to wait longer before they could be seated.</p>
<p style="text-align: center;"><img src="https://r2.myc.my/8fd8235b2f10ddf792888e51535633992848b4cbe1a4d7d7bfe5272282d61f3a" /></p>
<p>In a post shared on Threads, Khairul Aming wrote:</p>
<p>"Sorry for today's chaotic lunch service. Throughout six months of operating, today is the first time our StoreHub POS system went down, causing every order to fail to reach the kitchen.</p>
<p>"We had to manually write every single order, which delayed food preparation during the lunch slot and caused the 2pm session to be pushed back. The system is still down for now, but the situation is under control for the 4.30pm slot onwards."</p>
<p><strong>Operations Gradually Returned To Normal</strong></p>
<p>Despite the unexpected disruption, Khairul Aming assured customers that his team acted quickly to minimise the impact.</p>
<p>While the POS system remained unavailable for some time, the restaurant continued operating using manual processes to ensure customers could still be served.</p>
<p>According to his update, operations became significantly more manageable by the 4.30pm dining session as staff adapted to the temporary workflow while waiting for the system to recover.</p>
<p>The incident also highlighted how heavily modern restaurants rely on digital ordering systems, where even a brief technical outage can quickly affect kitchen operations, table turnover and customer waiting times.</p>
<p><strong>Customers Praise Khairul Aming's Transparency</strong></p>
<p>As news of the disruption spread online, some customers initially shared concerns over the long queues and delays, with one social media user joking that the restaurant looked "like a riot" as diners waited outside for their allocated time slots.</p>
<p>However, the conversation soon shifted after Khairul Aming personally addressed the issue and explained what had happened. Many netizens praised him for responding promptly, taking responsibility and communicating openly instead of remaining silent.</p>
<p>Several commenters also pointed out that technical failures can happen to any business, especially those that rely heavily on digital systems, and commended the restaurant staff for continuing to serve customers despite having to process every order by hand.</p>
<p>Others expressed sympathy for the kitchen and front-of-house team, noting that manually recording dozens of food orders during a busy lunch rush would inevitably slow service.</p>
<p><strong>First Major Technical Issue Since Opening</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/ec3fd924baab286c1a75d9d47499a5aad2761e48a598a6dd16d3a867f9782bce" /></strong></p>
<p>According to Khairul Aming, the POS outage is the first major operational issue Rembayung has experienced since opening around six months ago.</p>
<p>The restaurant has grown rapidly in popularity, regularly attracting fully booked dining slots and long queues thanks to its modern take on traditional Malay cuisine and the entrepreneur's strong online following.</p>
<p>Although the unexpected system failure temporarily disrupted one of the restaurant's busiest services, many customers appeared understanding of the circumstances, acknowledging that technical issues are sometimes unavoidable.</p>
<p>With operations already stabilising by the afternoon, diners are hoping the issue has now been fully resolved and that Rembayung will soon return to its usual smooth service.</p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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Every business faces its first hurdle. For Rembayung, it came in the form of an unexpected system outage during the lunch rush.

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Khairul Aming Apologises After Rembayung's POS System Outage Causes Delays During Lunch Service

<p>Sushiro Malaysia has temporarily closed its Suria KLCC outlet following an order from the Malaysian health authorities, just days before the Japanese conveyor-belt sushi chain is set to open its second branch in the country.</p>
<p>In a statement shared on its official social media channels on 1 July, the company confirmed that its flagship Malaysian outlet has ceased operations with immediate effect while it works to fulfil the authorities' requirements before reopening.</p>
<p><strong>Sushiro Announces Temporary Closure</strong></p>
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<p>Sushiro said the temporary closure was implemented following guidance from the Malaysian health authorities.</p>
<p>"We are currently working closely with the Malaysian health authorities to meet the required conditions and take the necessary steps toward resuming operations," the company said.</p>
<p>The restaurant also apologised to customers for the inconvenience caused, adding that it is fully committed to reopening as soon as possible. Updates on the outlet's reopening will be shared through Sushiro Malaysia's official social media platforms.</p>
<p><strong>Reason For Closure Not Officially Disclosed</strong></p>
<p style="text-align: center;"><strong><img src="https://r2.myc.my/19db11a79e53bfc715ae45a3ffa1cad478a2781cb25635d2614c373ae5025e81" /></strong></p>
<p>At the time of writing, Sushiro has not revealed the specific reason behind the closure, nor have the health authorities publicly disclosed the exact findings that led to the enforcement action.</p>
<p>The company only stated that it is working to satisfy all required conditions before operations can resume.</p>
<p>However, discussions on social media have seen some customers speculate that the closure may be related to hygiene standards, with several claiming that cleanliness at the outlet had deteriorated in recent months. These claims have not been confirmed by either Sushiro or the authorities.</p>
<p>According to notices circulating online, the Suria KLCC outlet is expected to remain closed until <strong>14 July</strong>, although the company has yet to officially confirm a reopening date.</p>
<p><strong>A Popular Brand That Quickly Won Over Malaysians</strong></p>
<p style="text-align: center;"><strong>&nbsp;<img src="https://r2.myc.my/041a6131d4379cbc0a55edc90baffdb83206f33aa2e3f1a1f7f11a2ff72b97f7" /></strong></p>
<p>Founded in Japan in 1984, Sushiro has grown into one of the world's largest conveyor-belt sushi chains, operating more than 800 outlets globally.</p>
<p>The brand made its long-awaited Malaysian debut in February 2025 with its first restaurant at Suria KLCC, attracting long queues and strong demand from diners eager to experience its affordable Japanese sushi concept.</p>
<p>Since then, Sushiro has established itself as one of the Klang Valley's most sought-after Japanese dining destinations, with customers often waiting hours during weekends and peak dining periods.</p>
<p>Despite the temporary setback, the company is continuing with its expansion plans in Malaysia.</p>
<p>Its second outlet is scheduled to open at 1 Utama Shopping Centre on 10 July, while a third branch has also been confirmed for Sunway Pyramid, further expanding the brand's presence in the Klang Valley.</p>
<p><strong>Health Authorities Continue Crackdown On Food Premises</strong></p>
<p>Sushiro's temporary closure is the latest in a series of enforcement actions carried out by health authorities against food establishments in recent weeks.</p>
<p>Last month, the <a href="https://myc.my/articles/5138/ikea-cheras-swedish-restaurant-reopens-with-15percent-discount-but-customers-say-bigger-issues-remain">IKEA Cheras Swedish Restaurant</a> was ordered to temporarily cease operations following inspections by the authorities. Several food outlets at MyTOWN Shopping Centre were also instructed to close temporarily over hygiene-related concerns.</p>
<p>Beyond shopping malls, enforcement officers have also conducted inspections across numerous eateries in SS2, Petaling Jaya, with several food premises ordered to suspend operations after failing to meet cleanliness and food safety standards.</p>
<p>The recent inspections suggest authorities are continuing to take a firm approach towards ensuring restaurants comply with public health regulations, particularly in high-traffic dining areas.</p>
<p>For now, Sushiro customers will have to wait for further updates regarding the reopening of the Suria KLCC outlet, while those looking forward to the brand's expansion can still expect its highly anticipated 1 Utama opening later this month, followed by its arrival at Sunway Pyramid.</p>
<p><strong>&nbsp;</strong></p>
<p><strong>*Sources: Visual and Reference Credits to Social Media &amp; various cross-references for context.</strong></p>
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The popular Japanese conveyor-belt sushi chain says it is working closely with health authorities to meet the required conditions before reopening.

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